Automotive Exports August 2022

Ultrafabrics X
Tata Passenger
Electric Mobility
Ultrafabrics adds a sensorial
touch to the AVINYA Concept
Ultrafabrics is delighted to unveil
its brand-new partnership with Tata
Passenger Electric Mobility (TPEM), the
electric vehicle (EV) subsidiary of global
automobile manufacturing company,
Tata Motors. The latest collections from
the animal-free, high-performance fabric
specialist have been selected for the
contemporary interior of TPEM’s new EV,
the AVINYA Concept.
Inspired by the colours, crafts and
beauty of Tata Motors’ Indian heritage,
the end result is a warm and inviting
interior. It features Ultrafabrics’ Fusion
Shimmer (Copperhead) and Volar Bio
(Silverstone), offering the feeling of
space and tranquillity. Nicole Meier,
Director of Branding, Ultrafabrics,
comments, ‘We’re delighted to be
working with TPEM and being part of
this amazing project. EV is the future of
mobility and we couldn’t be prouder of
what we achieved here with TPEM.’
She adds, ‘The AVINYA Concept is the
epitome of modern luxury; a piece of
high-tech design that feels premium
while connecting with our senses
beautifully.’
According to TPEM, Ultrafabrics was a
natural choice – thanks to its overarching
materials innovation and inclusion of
renewable, bio ingredients specifically
in Volar Bio. The combination of Fusion
Shimmer and Volar Bio also provides a
truly sensorial experience, heightened by
its superb haptic qualities.
‘The overall aesthetic of the AVINYA
Concept has been designed with “Global
India” and “Indian Locality” in mind –
combining warm terracotta with light
grey,’ says Kyeong Shim, Head of Colour
Material Finish, Tata Motors.
‘Using tactile materials, coupled
with incense, has also created an
environment that stimulates our senses
in a subtle and comforting way,’ she
adds. ‘For us, Ultrafabrics is the perfect
partner – not only because of its ongoing
mission to drive a more sustainable
future but also because of its product
innovation through the use of renewable
sources and responsible manufacturing.’
Based on TPEM’s GEN 3 architecture, the
AVINYA Concept is a giant stride towards
the next generation of electric vehicles.
While it introduces a new typology of
mobility that liberates roominess and
comfort, it also comes packed with newage
technology, software and artificial
intelligence to deliver wellness and
tranquillity during transit.
The AVINYA Concept focuses on a
human-centric design and promises a
sensory journey of its own; from the
sky dome that enhances the overall
sense of space and natural light, to the
sustainable materials being used and the
finishing touch of an aroma diffuser.
Accessible to customers of fast-growing,
high-volume segments of today, the
AVINYA concept will be introduced to the
market by 2025.
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