Camping Trade World – Issue 09

THE DETAIL EOG STATE OF TRADE
▲ The outdoor sector, specifically camping, has shown great resilience to global challenges at a retail level and continues to grow.
Pauline Shepherd, EOG
head of market insights, said:
“It is clear that the outdoor
sector has excellent underlying
resilience. In 2021, this allowed
brands to benefit from the
public’s increased appetite for
getting out into nature, which
was prompted by lockdowns
around Europe. Our industry
adapted very well to rapidly
changing circumstances and
overall, reaped the rewards as
restrictions eased. Sustaining
that boom in participation
will be tough and along with
ongoing supply chain issues and
the increasing cost of living,
we know that businesses face
some significant challenges this
year and beyond. However, the
outdoor sector is fundamentally
in robust shape, and can meet
those challenges from a position
of relative strength.
“Along with colleagues at the
European Outdoor Group, I
enjoyed talking to the trade in
person again during the first
OutDoor by ISPO since 2019.
It was an excellent opportunity
to gain a deeper understanding
of the market development
from the companies that have
helped deliver the growth and
hear different perspectives
from around Europe about
the current state of play and
expectations for the future.”
The data from this study
also gave some regional and
country-by-country breakdowns
that showed that Germany,
Austria and the Czech Republic
(DACH) hold about 35 per
cent of the market value, with
Southern Europe (Spain and
Italy) in second place with 23
per cent, the UK and Benelux
in third with 17.7 per cent,
Scandinavia fourth with 14
per cent and Eastern Europe
in fifth with 5.8 per cent.
The Czech Republic was the
individual country that showed
the highest outdoor market
value change in terms of
percentage with a 27 per cent
increase. Hungary was second,
Italy third, Poland fourth
and France fifth. The average
outdoor market value change
across all countries studied was
an increase of 19 per cent. This
means that double digit growth
was a common theme across
national markets in Europe in
the outdoor sector.
In addition to its annual
State of Trade European sell-in
report, the EOG can also draw
on retail development data
trends from the Outdoor Retail
Benchmark Report. The report
is a like-for-like analysis of the
aggregated sales development
of the EOG retail members,
and as such currently reflects
the German market. The
performance of retail sell-out
was up 17.4 per cent year to
date to April 2022, compared to
the same period last year for the
outdoor segment.
You can find more on this
study and the other good work
that the EOG does at www.
europeanoutdoorgroup.com
www.campingtradeworld.com | 19