Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
CUSTOMER SERVICE BECOME A BETTER BUSINESS<br />
© Dometic<br />
BECOME<br />
A BETTER<br />
BUSINESS<br />
Creating killer<br />
customer service<br />
Customer service is a category of business management as old as time, but the field<br />
has become more and more complex as the way we sell products and offer services has<br />
evolved. Our marketing guru takes a look at how you can continue to offer service with a<br />
smile in the 21st century.<br />
T<br />
■here was a time when<br />
customer service simply<br />
meant serving your<br />
in-store buyers with politeness,<br />
kindness and courtesy. A simple<br />
smile and friendly demeanour<br />
while a transaction was taking<br />
place was considered great<br />
customer service and everyone<br />
was happy… or were they? In the<br />
modern world, the way in which<br />
54 | www.campingtradeworld.com<br />
we interact with our customers<br />
and the way in which they buy<br />
goods and services from us<br />
have changed massively and are<br />
under constant evolution. Just<br />
ten years ago, who could have<br />
predicted that a key element of<br />
customer service in 2022 would<br />
be having someone who solely<br />
handles enquiries and messages<br />
on social media? Most businesses<br />
have one of those now, well, they<br />
do if they take this aspect of<br />
business seriously. The truth is<br />
the internet has changed many<br />
things about our business and it<br />
has emphasised the importance<br />
of good customer service. Not<br />
only do our customers have more<br />
ways than ever to contact us, but<br />
they also expect speedy replies<br />
and quick, painless resolutions.<br />
We can deliver those with proper<br />
customer service strategies, but<br />
a real downside of the online<br />
communication space is that any<br />
poor customer service we deliver<br />
will be publicised and promoted<br />
by disgruntled customers. Spend<br />
ten minutes on Twitter today<br />
and I guarantee someone you<br />
follow will be mentioning a<br />
company complaining about
Change language