Camping Trade World – Issue 09

AD FEATURE SUPERSPRINGS INTERNATIONAL
all coil springs will eventually
lose their load carrying capacity
and will need to be replaced –
enter the SuperCoils. They are
designed to remedy sagging and
overworked original equipment
front and rear suspension
coil springs. SuperCoils have
a linear/constant spring rate
consistent with other coil
springs.”
Unlike SSI’s other
aforementioned products that
are an addition to a vehicle to
improve its suspension and ride
smoothness and efficiency, the
SuperCoils replace original
equipment on your vehicle,
making them an even more
serious upgrade.
“A common question we
get asked when people first
learn about SuperCoils is
whether they should use them
or SumoSprings,” says Tom.
“The answer is that you can
use both – and we’d actually
recommend that. SuperCoils
are a replacement to factory
coil springs. SumoSprings
are an enhancement to your
suspension. Sagging or over
worked coil springs should
be replaced with SuperCoils.
Vehicles needing additional load
support and/or increased ride
comfort should consider using
SumoSprings in conjunction
with coil springs or
SuperCoils. Most popularly,
SuperCoils complimented
with SumoSprings Solo (in
▲ SuperCoils can work alongside SumoSprings products.
place of factory bump stops) are
a great suspension solution.”
TOW VEHICLES SHOULDN’T
BE OVERLOOKED
With all the hype around the
growth of the campervan, RV
and motorhome market that is
sweeping the global industry,
it could be easy to forget or
overlook the importance of
the towing vehicle. Whether
you use a truck, a 4x4, or just a
heavy-duty car, ensuring that it
is up to the task of towing your
caravan or RV, or even just up
to the task of driving a car full
of heavy camping kit or a roof
tent out into the wilderness, is
super important. A lot of that is
where the idea for SuperCoils
came from – it was a natural
progression for SuperSprings
International.
“We have definitely noticed a
lot of interest from the camping
and towable RV market in
SuperCoils over the last year,”
explains Tom. “People are
more focused on maintaining
their vehicles and making sure
they continue to perform with
longevity” Perhaps, this could
be put down to the recent
▲ SuperCoils have been gaining
traction in the camping market.
increase in cost of living, partly
caused by global uncertainty
relating to international conflict,
and also supply chain problems
in the vehicle industry. Instead
of going out and buying a new
truck or 4x4, it appears more
people than ever are keen to
do some DIY upgrades and
maintenance on the vehicles
they already have to keep them
in tip-top shape. This is where
the SSI advantage of being a
made in America brand comes
in – its products are always
available and the proof of that
is in the fact that the company
is growing exponentially despite
all the turmoil going on the
in the world. The company
reported record-breaking growth
of 42 per cent in 2021 and has
a staggeringly huge following
on social media thanks to its
innovative marketing methods
and focus on engaging video and
other content.
EDUCATION IS KEY
A large part of why SSI
products have really gained
traction is the education
surrounding them. Tom and the
team have seen first-hand that
when a partner or a customer
fully understands the benefits of
a product like SuperCoils then
they are well and truly sold. This
education is something that
can be easily passed on through
the sales chain. Whether its
informative YouTube videos,
training your staff to be able
to explain benefits well, or
having demonstration facilities
available to showcase the
difference between having an
SSI product on a vehicle or not,
there are plenty of ways you
could utilise education to help
your business jump on the SSI
bandwagon and start selling
products that could make you
more profit.
To learn more visit:
superspringsinternational.com
www.campingtradeworld.com | 41