Made İn Türkiye September 2022

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Economic Newspaper September 8 Please mention 2022 “Made in Türkiye” when writing to advertisers Türkiye’s food industry increasing its export volume with a keen eye on global developments Türkiye’s organic agricultural products diversified Continued from Page 1 To sum up: -With its young and growing population, food and beverage consumption and production are both increasing in Türkiye. -The Turkish food industry has important export opportunities due to the diverse agricultural products available in the country. -Being a developing country, the GDP per capita is expected to increase in coming years, which will also have the effect of increasing consumer spending. -An interested young population is open to trying new brands and products. -Growth in the tourism sector also benefits consumption in the food and beverage industry. -Since the market is still not mature, there are many opportunities for new products to enter Türkiye. Besides, Türkiye’s rapid transition from an agricultural society to an industrial society, the agriculture sector has been changing and improving. Escalating urbanization and employment play a decisive role on food consumption. As the time spent at work and on the road gets longer, the energy and duration allocated to food preparation diminishes. Consumers mostly opt for the most practical and quickest solutions. The food sector is so advanced by now that it is possible to get chopped tomatoes, crushed garlic, ready-made salad dressing and all kinds of jam. And it is not only working people who prefer such products. Quite a few others choose them for their taste rather than their practicality. Fruit and vegetable products, the most important sub-sector of the food sector, embodies heaps of products from canned food to fruit juice, beverages and frozen fruits-vegetables. Continued from Page 1 In the Turkish agricultural and food industry, production is realized in conformity with all rules of hygiene in order to produce high quality and sanitary products. In this regard, many firms in Türkiye have started to apply internationally recognized quality and food safety systems like ISO 9000, ISO 22000, HACCP, BRC, IFS, SQF or GLOBALGAP. This enables the Turkish food industry to export to all countries in the world. In addition, the similarity of consumers’ preferences with Moslem countries Continued from Page 1 With its favorable geographical conditions and climate, large arable lands, and abundant water supplies, Türkiye is considered to be one of the leading countries in the world in the field of agriculture and food. Türkiye has a robust agriculture and food industry that employs almost 20 percent of the country’s working population and accounts for 6.1 percent of the country’s GDP. The strengths of the industry include the size of the market in relation to the country’s young population, a dynamic private sector economy, substantial tourism income and a favorable climate. and the geographic and cultural proximity to many European markets allow Turkish food exporters to penetrate international markets easily. However, the Turkish agriculture and food industry export potential is not limited with these products. There are many other products that are worth experiencing and these are recommended to all consumers in the world. From all of the described products above, it can be easily seen that Türkiye has become a big potential supplier of various agricultural and food products. Türkiye is the world’s 7th largest agricultural producer overall and is the world leader in the production of dried figs, hazelnuts, sultanas/ raisins, and dried apricots. The country is also one of the leading honey producers in the world. The recent data indicate that Türkiye boasted production of 18.5 million tons of milk, making it the leading milk and dairy producer in its region. The country also saw production totals of 35.3 million tons of cereal crops, 30.3 million tons of vegetables, 18.9 million tons of fruit, 1.9 million tons of poultry, and 1.2 million tons of red meat. In addition, Türkiye has an estimated total of 11,000 plant species, whereas the total number of species in Europe is 11,500. It is apparent that Türkiye is likely to continue to develop her trade with world markets as her products become known and preferred more and more in the future. In the meantime, trade between Türkiye and the world markets must not be solely limited to export and import business; foreign investment is always welcome to Türkiye. Joint ventures in Türkiye and other countries are potential activities, which are expected to be the major promoting tool for enhancing trade relations of Türkiye. Türkiye offers significant investment opportunities in agribusiness subsectors 6 kuad full page 20x27.pdf 1 28.04.2022 16:08 This bountiful production allows Türkiye to maintain a significantly positive trade balance thanks to its position as one of the largest exporters of agricultural products in the Eastern Europe, Middle East, and North Africa (EMENA) region. Globally, Türkiye exported 1,781 kinds of agricultural products to more than 190 countries accounting for an export volume of USD 26.9 billion. Türkiye is looking to position itself as the preferred option for being the regional headquarters and supply center of top global players in the agricultural sector. To encourage investment in the sector, Türkiye offers a set of incentives for potential agribusiness investors. According to McKinsey and Co., Türkiye offers significant investment opportunities in agribusiness subsectors such as fruit and vegetable processing, animal feed, livestock, poultry, dairy, functional food, fisheries, and enablers (in particular cold chain distribution, greenhouses, irrigation, and fertilizer). As part of its targets set for the agriculture sector by 2023 Türkiye aims to be among the top five overall producers globally. “The universe of Fragnance” 1985 C M Y CM MY CY CMY K eau de parfum info@fonkozmetik.com
September EconomicNewspaper 2022 Please mention ww.img.com.tr “Made in Turkey” when writing to advertisers Monthly Economic Newspaper 9 WorldFood Istanbul offers challenging opportunities Continued from Page 1 As the food industry experiences increasing fluctuations in production and discusses food security more often, the 30th WorldFood Istanbul, International Food Products and Technologies Exhibition, will bring together over 400 foreign hosted buyers from 45 countries in Istanbul. Brands and manufacturers specialized in the production of canned food, milk and dairy products, and fresh vegetables and fruits will participate in this year’s WorldFood Istanbul, which aims to contribute to the discussion of new targets for the increase in production and exports without any risk to food security by the stakeholders in the industry and to the result-oriented road map for Türkiye’s future food and agricultural policies. Semi Benbanaste, Director of WorldFood Istanbul, reminded that Türkiye is dependent on cereal and grain imports. He added, “On the other hand, Türkiye increased its exports of food and agricultural products between January and May 2022, compared to the first 5 months of 2021, and continues to strengthen its position as an exporter. Türkiye’s exports in the first 5 months totaled $9,817 billion, with a year-on-year increase of $1,727 billion, including an increase of 21.3 percent in the exports of food and agricultural products. ” Benbanaste noted that Türkiye has the potential to emerge as a global logistics power in the Middle Corridor with its current stability, strong transportation infrastructure, and projects that contribute to the global logistics network. He stressed the opportunities available to Türkiye, saying, “The Northern Corridor, one of the 3 transportation and logistics corridors between Asia and Europe, does not work properly due to the war between Russia and Ukraine. Türkiye is currently a stable and safe port for supply. Furthermore, there is an important opportunity for Türkiye. We are now an important manufacturer and exporter of food and agricultural products. While strengthening this position, we can become a significant global manufacturer and exporter of food and agricultural products, if we can solve the chronic problem of ‘generating low revenue despite being a strong manufacturer.’” Benbanaste stated that WorldFood Istanbul is even more important during these critical times. He noted that there is a great interest in the exhibition, saying, “During last year’s exhibition, we made a significant contribution to the industry by increasing its business volume by €650 million in 5 halls. Even though there is more than 2 months until the exhibition, 10 halls have already been filled to capacity by 450 exhibitors from 18 countries. That is to say, the number of exhibitors has already doubled compared to last year. Furthermore, over 400 foreign hosted buyers will attend the exhibition. We estimate that we will increase the business volume in the industry by more than €1 billion at this year’s exhibition, the occupancy rate of which has already reached 90 percent.” A total of 179 hosted buyers from 40 countries and 22,800 visitors, 23 percent (5,237) of which were foreigners, attended last year’s WorldFood Istanbul, which was held in line with the approach “Safe Trade and 365-Day Exhibition” and lasted 4 days. As the interest in the exhibition increases, efforts are underway to bring approximately 600 Turkish and foreign exhibitors together with tens of thousands of visitors this year. “Target is third place in the world with $5” Continued from Page 1 Speaking at the industry meeting held in cooperation with the Turkish Home and Kitchenware Manufacturers and Exporters (EVSID) and Istanbul Ferrous & Non-Ferrous Metals Exporters’ Association (IDDMIB), Talha Özger, head of EVSID, said that they had their first meeting as an industry. Noting that participation in these meetings is the most important thing that keeps non-governmental organizations alive, Özger stated that they will continue to determine a roadmap with sector meetings in the coming period. “We can get to the third place with $5” Stating that the home and kitchenware sector closed the first 5 months with an export of 1.42 billion dollars and a growth of 4.5 percent, Özger noted that Turkey maintains its position as the fifth largest exporter in this sector. Emphasizing that the most important step that can level the sector in the coming period is to increase the unit export value, Özger said, “Our export value per unit/kilogram is currently at the level of 3.7 dollars, but this is not enough. Our target is to increase the export unit price to 5 dollars. We will increase our unit export value by maintaining the same export amount. When we bring it to this level, we can pass Italy and move into third place after Germany.” Pointing out that URGE projects to be carried out at the point of increasing the unit price are very important, Özger said, “We will design together what we will design with URGE projects, how we will generate awareness and how we will carry the ‘Made in Türkiye’ perception to where we want it. We will find support in branding, packaging design and industrial design within the scope of URGE projects. We will use them. We will work to make our organizations more qualified.” 120 buyers from 60 countries met in Istanbul Stating that as EVSID, Invitation Only events, where they bring together qualified buyers and Turkish companies, will continue, Özger reminded that 120 buyers from 60 countries attended the event they held in Istanbul. Pointing out that this type of organization is not only a trade but also a cultural exchange, Özger said, “We continued our Invitation Only event, which we took a break during the pandemic period, from where we left off. We increased both the number of guest buyers and the number of participants by approximately 50 percent. Buyers from all over the world. We brought it together with our producers in Istanbul. Such quality events have very important results. We will continue to organize similar events to achieve our goals in the medium and long term.”
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Made İn Türkiye September 2022

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