Made İn Türkiye September 2022

September 2022 

Türkiye’s food industry increasing 

its export volume with a keen 

eye on global developments 

Adil Pelister, Chairman, Istanbul Chemicals and 

Products Exporters' Association (IKMIB) 

19.7 billion dollars 

export in 7 months 

Evaluating the export figures of the 

chemical industry in July, Adil Pelister, 

Chairman, Istanbul Chemicals and Products 

Exporters’ Association (IKMIB) said, “The 

increase in demand after the pandemic, 

especially the increase in commodity prices, 

and the change in the supply chain, as well 

as the demand shifting to our country, as 

well as the production performance of our 

companies in the chemical industry, will 

increase our exports. We can say that it 

has a positive impact. On the one hand, we 

try to move forward without reducing our 

export performance, on the other hand, we 

try to resist inflationary pressures. Global 

economic developments, war-induced 

tensions and crises continue to affect 

the whole world and sectors directly and 

indirectly. In the second half of the year, 

recession is expected all over the world. 

In fact, stagflation expectations arise as 

both recession and inflation will take place 

together. Especially in the European Union 

region, where we make about half of our 

exports, if there is a real stagflation or 

recession, this may have a negative impact 

on our exports. Page 4 

“Target is third 

place in the world 

with $5” 

The household and kitchenware sector wants to 

grow in exports with value-added products in 

the new period. Talha Özger, head of the Turkish 

Home and Kitchenware Manufacturers and 

Exporters (EVSID) said that they are working 

to increase the export unit price per kilogram, 

which is currently at the level of 3.7 dollars, to 

the level of 5 dollars and that they will reach 

their target of 4 billion dollars by the end of the 

year. Page 9 

Sertan Kuybet, General Manager 

at Smella Cosmetics 

“Not a client, 

but a teammate” 

Saying hello to commercial life with the production 

of room fragrances and headquartered in 

Istanbul, Smella Cosmetics continues to stand 

out with a dynamic, productive and constantly 

renewing team. Sertan Kuybet, General Manager 

at Smella Cosmetics, stated that they consider 

the companies they work with not just as customer, 

but as teammates and shared important 

information about the sector. Page 3 

Türkiye’s food industry has recorded 

a steady growth in recent years, with 

the Turkish consumers becoming 

increasingly demanding, driven by 

the multitude of choices offered by 

mass grocery retail outlets. Rising 

disposable income and changing 

consumption patterns, along with the 

increase in the number of persons in 

full-time employment, have all led 

to an increase in interest as regards 

packaged and processed food, such as 

ready-to-eat meals and frozen food. 

As the sector is getting more 

sophisticated, Türkiye is becoming 

one of the largest markets for baked 

goods with its bread - an important 

element of the Turkish diet - leading to 

some of the highest rates of per capita 

consumption in the world. On the 

other hand, subsector dairy products 

Türkiye’s agriculture 

minister urges joint 

action to tackle 

food crises 

Türkiye’s minister of agriculture and forestry 

called for international and multilateral 

cooperation to tackle food insecurity. 

In his address to the Economic Cooperation 

Organization’s (ECO) 7th Ministerial Meeting 

on Agriculture in Uzbekistan’s capital Tashkent, 

Vahit Kirişci said: “Our primary responsibility 

is to leave a habitable world to future 

generations.” 

Food security has been affected by fluctuations 

in food prices, increasing population, changing 

consumption habits, climate change and 

its effects on agricultural production, the 

limitation of natural resources, the decrease 

in water resources, rapid urbanization 

and migration, the inadequacy of logistics 

infrastructure and the COVID-19 pandemic in 

recent years, Kirişci said. 

“While millions of children are suffering from 

stunting or wasting away, more and more 

children and adults are becoming overweight 

or obese,” he said, touching upon the unequal 

distribution of resources. Page 10 

BLOOCELL ® 

is popular as always 

including milk, yoghurt, cheese, ayran 

(a drink made of yoghurt and water) 

form an integral part of the traditional 

Turkish diet. Traditionally, artesian, 

unpackaged products have dominated 

the Turkish dairy market, holding back 

widespread growth but also posing a 

potential to the investors. 

The food, beverage and tobacco 

industry also has the highest share in 

household consumption in Türkiye, 

with about 27 percent in recent years. 

The strengths of the industry include 

the size of the market in relation 

to the country’s young population, 

a dynamic private sector economy, 

substantial tourism income and a 

favorable climate. 

The food and beverage industry 

contributes to Türkiye’s exports as 

well. 

Türkiye’s textile industry aims to 

increase its export to the U.S. to at 

least $1 billion, the head of a trade 

group has said. 

“The U.S is an important market 

for us. In 2021, sales to this country 

reached $850 million and the target 

for this year is to boost export 

revenues above $1 billion,” said 

Ahmet Öksüz, head of the Istanbul 

Textile and Raw Materials Exporters 

Association (İTHİB). 

In an effort to 

Nowadays consumers are 

becoming increasingly interested 

in environmentally sound products, 

as a result of continuously 

expanding awareness. Thus, 

the desire for healthy life has 

oriented consumers toward healthy 

food and organic agricultural 

For 29 years, WorldFood Istanbul has been the 

meeting point for international food & drink 

producers and Turkey’s key buyers. It’s the ideal 

place for foreign firms to explore the Turkish food 

sector, network with important industry figures 

and buyers, and promote their products in an 

exciting new market. As a B2B event, WorldFood 

Istanbul is the perfect platform for growing sales 

and attracting new clients in a $1bn food import 

sector. Imports have been steadily increasing 

in Turkey across the last decade. New societal 

trends, such as busier lifestyles, urbanisation, 

and higher average incomes, are changing the 

way Turks buy and eat food & drink products, 

increasing export opportunities for foreign firms. 

Türkiye’s food and beverage industry 

has been one of the most attractive 

areas for foreign investors. It has 

attracted tremendous amount of 

“We have the vision and 

equipment to manage 

brand projects” 

introduce Turkish textile products 

to the U.S. market and American 

companies, the association 

launched the third edition of ‘i 

of the World’ event in New York 

between July 20 and July 21. 

“This event was important for us to 

achieve this export revenue goal,” 

Öksüz added, voicing confidence 

that Türkiye could be one of the 

top five countries the U.S. imports 

textiles products from. 

“Türkiye has this potential, it is 

the fifth largest supplier of textile 

products in the world.” 

‘i of the World’ is specifically 

designed to target the U.S market, 

Öksüz explained. 

Türkiye’s organic agricultural 

products diversified 

products. The movement towards 

healthy food has started in 1960’s 

in developed countries, spread all 

over the world. In line with, 

growing 

demand, 

organic agricultural activities 

began in Türkiye in 1985 based on 

demand of importing countries. Due 

to its rich plant variety, Türkiye is 

one of the countries best suited for 

organic cultivation. Today, nearly 

250 kinds of agricultural products 

are organically produced in Türkiye 

and shipped abroad pioneering with 

dried fruits and nuts, olive and olive 

oil, pulses and spices. Industrial 

products such as cotton, textiles and 

essential oils have also be started to 

be produced organically. Page 8 

With a large, professional audience of retailers, 

wholesalers, dedicated importers, and many 

more food & drink players, WorldFood Istanbul 

is the ultimate venue for B2B transactions. 

Participate in WorldFood Istanbul to find your 

selling opportunities in Turkey’s highly lucrative 

market. WorldFood Istanbul exhibitors represent 

the whole food & drink industry, including 

all major sectors, as well as specific niches. 

This includes actual food & drink products, 

transportation solutions and health goods. With 

such a product offering, it’s little wonder the 

show attracts thousands of professional visitors 

each year for peerless selling and networking 

opportunities. Page 9 

foreign direct investment (FDI),, 

as it offers lucrative investment 

opportunities to global investors. 

Page 8 

Textile sector eyes $1 billion 

exports to US 

Türkiye’s share in the global market 

is 3.6 percent, whereas its share 

in the U.S. is 2.6 percent, he said, 

adding that this means there is a 

potential in this market. “We aim to 

increase our share in the U.S market 

above 3 percent.” Page 10 

Türkiye offers 

significant investment 

opportunities in 

agribusiness subsectors 

As part of its targets set for the 

agriculture sector by 2023 Türkiye 

aims to be among the top five 

overall producers globally 

Home to the headwaters of the 

Tigris and Euphrates Rivers, 

Türkiye’s agricultural sector today 

is echoing the prosperity of ancient 

Mesopotamia. Page 8 

WorldFood Istanbul offers challenging opportunities 

A new innovation from Aksan 

Kozmetik in Turkey: DEOWIPES

Economic Newspaper September 

2 Please mention 

2022 

“Made in Türkiye” when writing to advertisers 

Mehmet Soztutan 

Editor-in-Chief 

Letter From 

The Editor 

We are at 

WorldFood Istanbul 

As noted by the officials of the 

event, The International food 

exhibition, WorldFood Istanbul 

has turned out to be an effective 

tool for increasing sales, promoting 

products and attracting new 

clients by making direct contact 

with a large number of representatives 

from retail chains and 

wholesale businesses interested 

in purchasing food products. 

As known, Made in Türkiye, being 

the oldest of our publications, 

conveys the messages of 

the Turkish exporters for years 

by participating in a series of international 

fairs and exhibitions. 

This month, we participate in 

WorldFood Istanbul to convey 

the message of Turkish business 

people in an efficient manner. 

Due to its rich plant variety, Turkey 

is one of the countries best 

suited for organic cultivation. 

Today, nearly 250 kinds of agricultural 

products are organically 

produced efficiently. 

Nowadays consumers are becoming 

increasingly interested 

in environmentally sound products, 

as a result of continuously 

expanding awareness. Thus, the 

desire for healthy life has oriented 

consumers toward healthy 

food and organic agricultural 

products 

It should also be noted that the 

disruptions to the global economy 

during the pandemic have upset 

cross-continent supply chains 

while leading some global giants 

to move their production to Turkey, 

a major alternative to China 

in terms of quality production, 

logistics infrastructure and incentive 

system. This trend is likely 

to continue with the country 

attracting more investors from 

Europe. 

Turkey’s own emerging potential 

and its market attractiveness 

arise mainly from the sustainable 

growth and development path 

launched by the Government. 

For this reason, Turkey closely 

monitors developments in global 

economy and implement policies 

in line with its medium-term 

economic program. 

The Government focuses on policies 

to increase private sector’s 

investments, direct international 

investments and exports. Nevertheless, 

it is hard to keep its competitive 

position in the world 

market full of emerging players. 

Thus, manufacturers have shifted 

their operations to value-added 

products and brand names more 

than ever. Currently, many of 

Turkish manufacturers have their 

own designs and brands in international 

markets. 

We wish Turkish business people 

and their trading partners lucrative 

trade. 

Business is business… 

Food 

Turkey’s food industry has recorded 

a steady growth in recent years, with 

the Turkish consumers becoming 

increasingly demanding, driven by 

the multitude of choices offered by 

mass grocery retail outlets. Rising 

disposable income and changing 

consumption patterns, along with the 

increase in the number of persons 

in full-time employment, have all led 

to an increase in interest as regards 

packaged and processed food, such 

as ready-to-eat meals and frozen 

food. As the sector is getting more 

sophisticated, Turkey is becoming 

one of the largest markets for baked 

goods with its bread. 

N.Brown/ New York 

How to prioritize human 

life? 

The reduction in business activity is 

necessary to prioritize human life. We 

need to know the true infection and 

asymptomatic rates before deciding 

on local lockdowns. 

Abandoning severe lockdowns a time 

when the likelihood of a resurgence 

in infections remains high will lead to 

greater total economic damage than 

sustaining the lockdowns to eliminate 

the resurgence risk. 

Now, borders suddenly do matter, 

as countries hold on tightly to face 

masks and medical equipment, and 

struggle to source supplies. The 

coronavirus crisis has been a 

powerful reminder that the basic 

political and economic unit is still the 

nation-state. 

H. Trun/ Berlin 

Letters to 

The Editor 

We were short-sighted 

To build our seemingly efficient 

supply chains, we searched the 

world over for the lowest-cost 

producer of every link in the 

chain. But we were short-sighted, 

constructing a system that is 

plainly not resilient, insufficiently 

diversified, and vulnerable 

to interruptions. Just-in-time 

production and distribution, 

with low or no inventories, may 

be capable enough of absorbing 

small problems, but we have now 

seen the system crushed by an 

unexpected disturbance. 

So long as this is the case, countries 

will have to strive for a better 

balance between taking advantage 

of globalization and a necessary 

degree of self-reliance. 

G.Raft/ Paris 

The lesson of crisis 

We should have learned the 

lesson of resilience from the 2008 

financial crisis. We had produced an 

interconnected financial system that 

seemed efficient and was perhaps 

good at absorbing small shocks, but 

it was systemically fragile. If not for 

massive government bailouts, the 

system would have collapsed as the 

real estate bubble popped. Evidently, 

that lesson went right over our 

heads. The economic system we 

construct after this pandemic will 

have to be less shortsighted, more 

resilient, and more sensitive to the 

fact that economic globalization has 

far outpaced political globalization. 

D. Forester/ Istanbul 

Responsible Editor: 

Mehmet Söztutan 

(mehmet.soztutan@img.com.tr) 

Editors: 

Assoc. Prof. Mehmet Ali Özbudun 

Ayça Sarıoğlu 

Dilara CİCA 

Correspondent: 

İsmail Çakır 

(ismail.cakir@img.com.tr) 

Marketing Manager: 

Recep Arslantaş 

(recep.arslantas@img.com.tr) 

Arts Director: 

Tolga Çakmaklı 

(tolga.cakmakli@img.com.tr) 

Subscription: 

Ismail Özçelik 

(ismail.ozcelik@img.com.tr) 

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2022 Please mention 


3 

“Not a client, but a teammate” 

Sertan Kuybet, General Manager at Smella Cosmetics 

Saying hello to commercial life with 

the production of room fragrances 

and headquartered in Istanbul, 

Smella Cosmetics continues to stand 

out with a dynamic, productive and 

constantly renewing team. Sertan 

Kuybet, General Manager at Smella 

Cosmetics, stated that they consider 

the companies they work with not just 

as customer, but as teammates and 

shared important information about 

the sector. 

For those who want to explore the 

colorful world of the Smella Cosmetics 

brand, could you inform us about 

your company shortly? 

Smella Cosmetics, which started the 

commercial life in 2017 with the production 

of room fragrances and is 

headquartered in Istanbul, has a dynamic, 

productive and constantly renewing 

team. We do not deviate from 

the motto of “salable-correct product” 

when producing on behalf of our 

brands or the brands of the companies 

that we do contract manufacturing. I 

can say that our biggest difference is 

that we have a perspective that sees the 

companies we work with as teammates 

not just customers. We adapt the institutionalism 

brought by trade and the 

sociality concepts of being human. In 

this way, we succeeded in making our 

name popular in a short time, both with 

our own brands and with the products 

we made on behalf of the brands of corporate 

companies. 

You produce for famous clothing 

companies together with national 

chain markets. What about your 

product range? 

Smella Cosmetics manufacturers products 

such as personal perfume, room 

fragrance, body mist, vehicle fragrance 

under GMP and ISO conditions. We 

meticulously carry out all stages of 

production, including decision-making 

and design process for the product, 

supplying the necessary supplies, manufacturing, 

filling, labeling, packaging, 

gelatinization and making it ready for 

shipment with our experienced team. 

CRITERIA FOR SUCCESS: THE 

RIGHT TEAM 

As a company with a high quality 

production approach, can you define 

your success criteria in three items? 

The worldwide pandemic process and 

the subsequent economic crises have 

also shown that it is not possible for 

companies that do not invest in people 

to survive. For this reason, the first and 

basic criterion of success is to have the 

right team. 

The right product process, starting with 

imagining the product, writing its story, 

following the design processes, and 

ending with the product being salable, 

is also one of the important factors affecting 

success. Correct communication 

is also an important criterion for 

introducing and explaining our company. 

No matter how successful your 

product is, if the communication is not 

correct, you will not get results. If you 

can combine these three criteria, success 

is inevitable. 

You carry out all stages of production 

meticulously. So, what are your basic 

principles for this? 

Our company takes care to meet all 

the needs and requirements of its employees, 

while providing the necessary 

health conditions on behalf of the companies 

that it makes contract manufacturing. 

In addition to the Ministry of 

Health, Smella Cosmetics has passed 

the GMP and Ethics audits by the independent 

auditors of both national and 

international companies. In our production 

line, double-sided and spiral 

labeling and automatic gelatinization 

machines are used together with liquid 

filling lines for mass production, we 

have semi-automatic perfume filling 

machines for small volume fillings. 

TARGET MARKET IS EUROPE 

What do you think about your export 

and target markets? 

With the recent important events in 

the world, export has become the most 

important target for us as well as for 

all companies. Our company, which 

has been participating in domestic export 

fairs since 2018, has recently participated 

in fairs abroad and aimed to 

promote both our company and our 

products. In this respect, I would like 

to underline that we have set Europe as 

the target market. 

What are your market position, 

strengths and plans for new investments? 

Smella Cosmetics, a young company 

besides companies with a century-long 

history in the cosmetics market, is considering 

this situation that seems like 

a disadvantage, has succeeded in turning 

its energy into an advantage with 

its young and active team that desires 

success. It increases its value in the 

sector day by day with its step-by-step 

commercial activities and innovative 

products it develops. The biggest plan 

and investment of our company will be 

to strengthen its position with branding 

activities and to announce its name to 

the world.





19.7 billion dollars export in 7 months 

According to the data of Istanbul Chemicals and Products Exporters' Association 

(IKMIB), the chemical industry realized exports worth $2.95 billion in July. The 

chemical industry, which became the export leader for the fifth time in a row in 

July, grew by 41.8 percent with an export of 19.7 billion dollars in the first seven 

months. 

Adil Pelister, Chairman, Istanbul Chemicals and 

Products Exporters' Association (IKMIB) 

Continued from Page 1 

There is such a risk in the last quarter 

of the year. However, we hope that our 

country will be less affected by the possible 

recession due to the logistics advantage 

of our country and the fact that it is more 

preferable in terms of product quality. It 

is of great importance to increase export 

market diversity, to manage capital and 

finance correctly, to increase the export 

kilogram unit value with easy access to 

finance, high value-added production. Due 

to the absence of inflation accounting, 

companies continue to pay taxes on their 

foreign exchange earnings. This accountingrelated 

situation needs to be resolved as 

soon as possible.” 

Most exported country: Netherlands 

The Netherlands was the country to which 

the most exports were made in July. Other 

countries in the top ten following the 

Netherlands in July were Bulgaria, South 

Africa, USA, Russia, Italy, Germany, Iraq, 

France and Romania. Among the top 10 

countries in July, the highest increase was 

in Bulgaria with 483.47 percent. 

Chemical exports to the Netherlands in 

July amounted to 318 million 365 thousand 

dollars. Compared to the same period last 

year, it increased by 227.94 percent. The 

top five product groups exported to the 

Netherlands in July were “mineral fuels, 

mineral oils and products”, “plastics and 

their products”, “inorganic chemicals”, 

“organic chemicals” and “miscellaneous 

chemicals”, respectively. 

In the January-July period of 2022, the 

countries to which the most chemicals were 

exported were the Netherlands, USA, Italy, 

Romania, South Africa, Germany, Lebanon, 

Spain, Iraq and Belgium, respectively. 

“Mineral fuels and products” exported 

the most 

In July, exports of mineral fuels and 

products in chemical substances and 

products product groups ranked first in 

chemical exports with 1 billion 137 million 

681 thousand dollars. While plastics and 

its products took the second place with an 

export of 767 million 392 thousand dollars, 

the export of inorganic chemicals took the 

third place with 265 million 352 thousand 

dollars. Following ‘inorganic chemicals’, 

other sectors in the top ten are; ‘essential 

oils, cosmetics and soap’, ‘paint, varnish, 

ink and preparations’, ‘organic chemicals’, 

‘rubber, rubber goods’, ‘pharmaceutical 

products’, ‘fertilizers’ and ‘various 

chemicals’. 

An important step in the toy industry 

Sunman, the Turkish market leader in toy retail, distribution and production, has acquired 

100% of Romania’s largest toy brand, Noriel. Combining its 38 years of experience with the 

power of Noriel, Sunman aims to strengthen its presence in foreign markets, to increase its 

product range by utilizing the opportunities in the market, and to reach a significant volume 

especially in toy exports. 

Starting its toy story 38 years ago with distributorship 

in Kadıköy and reaching nearly 250 stores in Turkey 

and TRNC with its retail brand Toyzz Shop, Sunman, 

an important player in domestic toy production 

with its factory in Gebze, continues its investments 

in foreign markets as well as in Turkey within the 

scope of its growth plans. Sunman, which opened its 

first overseas store in Kosovo in July with the aim of 

becoming Turkey’s global toy brand this year, made 

an important purchase two weeks later that would 

carry its name to the top in the Balkans this time. 

Noriel, acquired by Sunman, is recognized as the 

number one and most reliable brand in the Romanian 

toy market. Starting out as a family business in the 

1980s, Noriel continued its rapid growth after being 

acquired by Enterprise Investors, one of the largest 

private equity firms in Central and Eastern Europe, 

in 2016. Today, it operates all over Romania with its 

88 modern stores and its powerful online platform 

covering Bulgaria. Noriel is the one-stop shop for 

kids and parents with the largest toy retailer in its 

region. 

“Noriel is our first acquisition project abroad” 

Cem Sunman, Chairman of Sunman Group, 

expressed his views on the purchase agreement; 

“Our company, which started its business life with 

the distribution of leading branded and licensed 

toys in Turkey with the motto ‘Toys are our business’ 

38 years ago, has signed distributorship agreements 

with more than 60 brands from many countries of 

the world. We opened our first “Toyzz Shop” store by 

investing in the retail sector in the early 2000s, and 

today we have reached 250 stores in more than 50 

cities. In 2017, we invested in a 12.000 m2 factory in 

Gebze to switch to domestic production, and today 

we have become an important toy manufacturer 

employing 250 people. Within the framework of 

our export-oriented growth strategies, we have 

been evaluating the opportunities to buy abroad 

for a long time. We consider our acquisition of the 

Romanian brand Noriel as an important step that will 

increase our foreign market share and our presence 

in the region, and support our exports. I would like 

to thank Kerem Göktan, owner of SGL Consulting, 

who gave us great support during this four-month 

period, Hergüner Law Office team and Wolf Theiss 

law firm leader Ileana Glodeanu, good luck to our 

industry and our country.”





5 

BLOOCELL ® is popular as always 

President Recep Tayyip Erdoğan held the opening ceremony of the Science, Technology and Research Building in 

Boğaziçi University Kandilli Campus and visited BLOOCELL ® . 

After the opening speech of the Science, 

Technology and Research Building in Boğaziçi 

University Kandilli Campus, the President 

visited BLOOCELL ® , which carries out its work 

in the deep technology base. The CEO of the 

company, Mustafa Cüneyt Çıkman, informed 

President Recep Tayyip Erdoğan about 

BLOOCELL ® technology and products. 

“Artificial Bone Technology” 

BLOOCELL ® is the first “ARTIFICIAL BONE 

TECHNOLOGY” in the world that can be 

produced in complementary, therapeutic and 

personalized anatomical forms developed 

in the field of tissue engineering used in 

the treatment of bone deficiency. The 

company, which was founded on the basis of 

long-term academic work to provide a new 

generation and advanced health services, was 

deemed worthy of 4 different awards, jointly 

conducted by Turkish engineers and doctors 

at John Hopkins University, whose preclinical 

studies are located in the USA. 

BLOOCELL ® , which was brought to life 

by establishing a mass production line at 

Boğaziçi University Life Sciences Institute 

in 2018-2019, stands out with the products 

used in the fields of orthopedics, dental, 

plastic surgery, neurosurgery and craniofacial 

surgery, whose in vitro and in vivo studies 

have been successful, to the service of 

humanity.





“We have the vision and equipment to manage brand projects” 

Ebru Yolgun, Member of the Board of 

Directors at Çiftsan Etiket & Ambalaj 

Çiftsan, which set out to produce the best 

in 2007, continues to make a name for itself 

by representing the country in the best way 

at home and abroad. We interviewed Ebru 

Yolgun, Member of the Board of Directors 

at Çiftsan Etiket & Ambalaj, about the joyful 

journey of the label and packaging world… 

Could you tell us about Çiftsan Etiket & Ambalaj? 

Çiftsan Etiket & Ambalaj is a family company 

established in 2007 with the aim of 

always producing the best. I believe that 

our company has led the development and 

growth of our sector with the domestic and 

international awards it has received during 

this time, as well as representing our country 

abroad in the best way. 

I can say that we have all the printing techniques 

that can be applied to labels and 

packaging with our state-of-the-art printing 

machines. In addition, we produce 

sleeves, sachets, laminated tubes, self-adhesive 

and non-adhesive labels. 

We have accomplished many successful 

projects with my team, which is not afraid 

to push the limits on this path we set out to 

produce the best. Many of these are important 

projects of leading brands in their sector, 

which have made a sound. Increasing 

our capacity with new investments we will 

make in the near future and offering solution 

partnerships to more brands is among 

our short-term goals. 

awards in a wonderful professionally prepared 

organization in Baveno, one of the 

coastal towns of Italy. In addition to the 

pride and happiness of being awarded in 

many categories on this important night, 

I think we have renewed a record that belongs 

to us with the 20 awards we received. 

The Variable Data Printing application 

you use is very popular. Could you tell us 

exactly what kind of advantages it provides 

to your customers? 

One of the most important features of the 

latest technology printing machines in our 

structure is Variable Data Printing. There 

are several reasons why important brands 

prefer this printing technique lately. First, 

their goal of making a difference in the 

market they compete in by customizing 

their products. I think the brands that make 

up this difference buy larger slices of the existing 

cake. The other is the desire of companies 

to protect their products and brands 

for security reasons. Leading brands in the 

industry have recently started to use these 

features very often. The aim here is to ensure 

that their products can carry out both 

stock and production controls in a healthy 

way, and at the same time, prevent their 

products from being imitated in the market. 

“WE WORKED FOR OUR VISUALLY 

DISABLED PEOPLE TO OVERCOME 

THE OBSTACLES” 

We know that you carry out all the stages 

of the label with precision. Could you tell 

us more about the printing technique you 

use for our visually impaired people? 

Based on the question why we do not use 

Braille alphabet applications, which we see 

frequently abroad, for visually impaired individuals 

in our country, we started to produce 

labels using this printing technique 

for the first time in our country, about 10 

years ago, within the scope of the Social Responsibility 

Project. Braille Alphabet Labels 

is one of the important innovations that we 

brought to the sector as a result of the projects 

we carried out together with the Six 

Dots Foundation for the Blinds and Eyüp 

Sabri Tuncer, one of the leading companies 

in the sector, in order to popularize this 

practice in the following years. Our aim in 

bringing this printing technique to the industry 

and in our efforts to make its use 

widespread is to help visually impaired individuals 

do their shopping freely without 

the need of another person, to define what 

the product they buy or use is, and thus to 

touch their lives a little bit by helping them 

overcome the obstacles in front of them. 

As of now, we are producing labels and 

packages using this printing technique with 

nearly 70 domestic and foreign companies. 

I hope that we can help our visually 

impaired people overcome the obstacles in 

front of them and make their lives a little 

easier with more brands preferring this 

printing technique. 

What are your thoughts on the situation 

of Çiftsan Etiket & Ambalaj in the domestic 

and foreign markets? Are there any 

new investments in the near future? 

In fact, we are heading towards completing 

an unpredictable year for us. We are going 

through a difficult year with wars, pandemics, 

economic problems in the world 

and raw material problems. In this process, 

Çiftsan Etiket & Ambalaj maintains its 

position as the first supplier of important 

brands in the domestic market, and continues 

to work in cooperation with important 

countries abroad. One of our most important 

goals is to develop and manage this 

process. We are working on this seriously. 

We are spending a lot of time on the investments 

we aim to raise this year. Of course, 

raw material and logistics problems experienced 

in the world affected all sectors as 

well as machinery manufacturers. The machine 

delivery times here are about twice 

as high as they should have been. One of 

our goals is to raise some of the investments 

this year. I hope we can make it happen. 

TEAM SPIRIT SUCCESSFULLY MAN- 

AGED MANY STAGES 

To which sectors do you generally provide 

label services? 

Until a short time ago, we were mainly serving 

the cosmetics, hygiene and alcoholic 

and non-alcoholic beverage sectors. Afterwards, 

I can say that we have served many 

companies in many fields with our new investments. 

One of the most distinctive features of Çiftsan 

Etiket & Ambalaj is that it has the vision 

and equipment to manage the projects of 

brands. In this direction, very important 

trainings are given to our team by our General 

Manager Mr. Hakan. We continue to 

make a difference in our industry, and we 

will continue to do so, with our team, which 

has the knowledge to successfully manage 

many stages of the birth of a brand, from 

packaging to label design and printing. I 

can say that this is our most important feature 

that makes us different in the sector. 

“WE ARE SHOWN AMONG THE IM- 

PORTANT COMPANIES LEADING 

THE WORLD LABEL INDUSTRY” 

You are talking about 135 awards in 8 

years, quite a success. What about the criteria 

to your success in general? What is 

the secret of this success? 

Çiftsan Etiket & Ambalaj is among the important 

companies that applied many printing 

techniques for the first time and steered 

the world label industry. These are the important 

thoughts of industry and brand 

representatives that we value. This process 

does not progress well in structures that are 

not open to continuous development and 

learning. This is one of our biggest focuses. 

We are a team that always works hard 

to produce the best with a vision that does 

not hesitate to push the limits. We want the 

world to watch the best labels and packaging 

we produce in the coming years by doing 

even more great work in the future. 

EXACTLY 20 PRIZES 

The awards you recently received in Italy 

caught fire in your industry. Can we get 

your impressions of the award ceremony 

and its atmosphere? 

In 2021, our priority due to the pandemic 

was to produce the labels and packaging of 

the products needed. For this reason, we 

decided at the last minute not to participate 

in the 2021 FINAT organization, which is 

very important to us. After two very difficult 

years, after the normalization process 

of the societies, this year we received our





7 

A new innovation from Aksan Kozmetik in Turkey: DEOWIPES 

Aksan Cosmetics, which started its trade journey with wet wipes and reached the leading position in the sector, 

continues to be popular with its quality and innovative production approach. We interviewed Servet Gerz, 

Vice of Chairman at Aksan Kozmetik A.Ş. on the company. 

Servet Gerz Vice of Chairman at 

Aksan Kozmetik A.Ş. 

A journey that starts with wet wipes… 

Could you inform us on the successful 

origin story of Aksan Kozmetik? 

Aksan Kozmetik was established in 2008 

in Istanbul. We started production with 

a staff of 40 people in a total area of 2000 

square meters, at that time we had an annual 

production capacity of 20 million 

packs of wet wipes. 

Today, we produce 100 thousand tons of 

liquid, 220 million packs of wet wipes, 15 

million boxes of ear buds and 50 million 

pet bottles per year at Sedex, ISO, GMP, 

BRC and IFS quality standards in our 30 

thousand square meter integrated production 

facility located in Hadımköy, 

Istanbul. We are one of the companies 

with the highest liquid filling capacity 

in Turkey. We also manufacture complementary 

products such as ear buds, 

plastic caps, pet bottles, cotton wicks in 

our integrated facility. We meet our own 

plastic packaging needs with PET packaging 

and PP injection production lines, 

and we also supply many brands both in 

Turkey and around the world. 

We continue our journey, which we 

started with wet wipes, by working hard 

to become a leader in the sector by developing 

products that are high quality, 

innovative and in line with the needs of 

the consumer. 

You have many brands that stand out in 

the domestic and international market. 

What about your brands and product 

range in general? 

In the domestic market, we produce 

personal care, baby care, home care and 

cosmetic products with our DeepFresh, 

Savon De Royal, UltraFresh, Bebe Royal, 

L’Unique and Savon De Luxe brands. In 

addition to these brands, we produce in 

the same product categories with Comfort 

Love and Happy Kinder in the foreign 

market. 

You are one of the companies with the 

highest liquid filling capacity in Turkey 

and you are making a name for yourself 

with your many successful strategies. 

So, what is the secret of this success? 

We follow innovations and are in continuous 

development. In addition to these, 

we take fast action and work hard. We 

also have a very strong and expert team. 

OZONE LAYER FRIENDLY, VEGAN 

CERTIFIED DEODORANT 

Bringing a different perspective to 

deodorant, your new product “Deo 

Wipes” became one of the preferred 

products as soon as it took its place on 

the shelves. Could you tell us about the 

advantages of your new product? 

Thanks to the situation we encountered 

at a fair in Dubai a few years ago, we 

achieved the success of being the first 

brand to produce DeoWipes in Turkey 

with an investment of 500 thousand dollars, 

starting with the idea of combining 

deodorant and wet wipes. DeoWipes, 

which does not contain any propellant 

gas, is ozone-friendly and vegan certified, 

provides freshness all day long 

with its pleasant smell. Thanks to its rich 

content, it helps moisturize the skin and 

offers 24-hour protection against sweat 

odor. It does not prevent sweating, which 

is the natural function of the body, and 

prevents the formation of bad odor as a 

result of sweating. 

DeoWipes helps to meet the mineral support 

needed by the skin with sea salt rich 

in magnesium, potassium and calcium 

minerals, while allowing skin brightness 

and elasticity with its salix alba (white 

willow tree) extract, it does not include 

any raw materials obtained from animal 

sources in its formula. 

PRODUCTION ACCORDING TO 

QUALITY STANDARDS 

We know that you attach great importance 

to meeting customer expectations 

at the highest level. What kind of 

work are you doing to keep this at the 

top? 

We are trying to meet the quality expectations 

of our customers at the highest 

level by producing in accordance with 

the ISO, GMP, BRC and IFS quality 

standards. In addition, we develop our 

products by following new trends and 

using up-to-date and safe raw materials. 

We attach importance to product 

development with the principle that our 

products are products that facilitate the 

lives of our customers at every moment 

of their lives and contribute to the safe 

coexistence of their loved ones. 

“WE AIM TO INCREASE OUR 

EXPORTS by 30%” 

What do you think about your export 

and target markets? Are there any new 

investments? 

As Aksan Kozmetik, we were among 

the top 5 companies that exported most 

last year. Our biggest export market is 

Europe, followed by Latin America and 

Russia. This year we established our first 

office and logistics center in Romania. 

We aim to organize the same action in 

London and in Panama next year, so 

that we can conduct our operations in 

Latin America more effectively. Thanks 

to these steps, we aim to increase our 

exports by 30% in the next period compared 

to last year. 

As our new investment, we purchased 

our skin care masks production and 

packaging machine. We are planning 

to produce face care masks containing 

solutions formulated to be good for 

skin problems in a solution impregnated 

with nonwovens, which are sold in single 

packages and allow skin care in the 

home environment. Our machine will be 

in our factory at the end of 3 months. We 

aim to start the production of skin care 

masks at the beginning of next year. 

What are your expectations and recommendations 

for the sector? 

In my opinion, the personal care sector 

is a sector that will develop day by day, 

its market will grow and its consumption 

will increase continuously. We can say 

that investing in this sector is the right 

investment as long as people increase 

their maintenance and cleaning habits. 

Producing innovative products that provide 

comfort to the consumer in addition 

to innovative, aesthetic and personal 

care during use will make the manufacturer 

and the brand preferable. As Aksan 

Kozmetik, we try to lead the way in these 

matters.





Türkiye’s food 

industry increasing 

its export volume 

with a keen eye on 

global developments 

Türkiye’s 

organic agricultural 

products 

diversified 


To sum up: 

-With its young and growing population, food and 

beverage consumption and production are both 

increasing in Türkiye. 

-The Turkish food industry has important export 

opportunities due to the diverse agricultural 

products available in the country. 

-Being a developing country, the GDP per capita is 

expected to increase in coming years, which will also 

have the effect of increasing consumer spending. 

-An interested young population is open to trying 

new brands and products. 

-Growth in the tourism sector also benefits 

consumption in the food and beverage industry. 

-Since the market is still not mature, there are many 

opportunities for new products to enter Türkiye. 

Besides, Türkiye’s rapid transition from an 

agricultural society to an industrial society, the 

agriculture sector has been changing and improving. 

Escalating urbanization and employment play a 

decisive role on food consumption. As the time 

spent at work and on the road gets longer, the 

energy and duration allocated to food preparation 

diminishes. Consumers mostly opt for the most 

practical and quickest solutions. 

The food sector is so advanced by now that it is 

possible to get chopped tomatoes, crushed garlic, 

ready-made salad dressing and all kinds of jam. 

And it is not only working people who prefer such 

products. Quite a few others choose them for their 

taste rather than their practicality. 

Fruit and vegetable products, the most important 

sub-sector of the food sector, embodies heaps of 

products from canned food to fruit juice, beverages 

and frozen fruits-vegetables. 


In the Turkish agricultural and food industry, 

production is realized in conformity with all 

rules of hygiene in order to produce high quality 

and sanitary products. In this regard, many firms 

in Türkiye have started to apply internationally 

recognized quality and food safety 

systems like ISO 9000, ISO 22000, HACCP, 

BRC, IFS, SQF or GLOBALGAP. This enables 

the Turkish food industry to export to all 

countries in the world. In addition, the similarity 

of consumers’ preferences with Moslem countries 


With its favorable geographical conditions and 

climate, large arable lands, and abundant water 

supplies, Türkiye is considered to be one of the 

leading countries in the world in the field of 

agriculture and food. 

Türkiye has a robust agriculture and food industry 

that employs almost 20 percent of the country’s 

working population and accounts for 6.1 percent 

of the country’s GDP. 

The strengths of the industry include the size 

of the market in relation to the country’s young 

population, a dynamic private sector economy, 

substantial tourism income and a favorable 

climate. 

and the geographic and cultural proximity to many 

European markets 

allow Turkish food exporters 

to penetrate international markets easily. 

However, the Turkish agriculture and food industry 

export potential is not limited with these products. 

There are many other products that are worth 

experiencing and these are recommended to all 

consumers in the world. 

From all of the described products above, it can be 

easily seen that Türkiye has become a big potential 

supplier of various agricultural and food products. 

Türkiye is the world’s 7th largest agricultural 

producer overall and is the world leader in the 

production of dried figs, hazelnuts, sultanas/ 

raisins, and dried apricots. The country is also 

one of the leading honey producers in the world. 

The recent data indicate that Türkiye boasted 

production of 18.5 million tons of milk, making it 

the leading milk and dairy producer in its region. 

The country also saw production totals of 35.3 

million tons of cereal crops, 30.3 million tons of 

vegetables, 18.9 million tons of fruit, 1.9 million 

tons of poultry, and 1.2 million tons of red meat. 

In addition, Türkiye has an estimated total of 

11,000 plant species, whereas the total number 

of species in Europe is 11,500. 

It is apparent that Türkiye is likely to continue 

to develop her trade with world markets as 

her products become known and preferred 

more and more in the future. 

In the meantime, trade between Türkiye 

and the world markets must not be solely limited to 

export and import business; foreign investment 

is always welcome to Türkiye. Joint ventures 

in Türkiye and other countries are potential 

activities, which are expected to be the major 

promoting tool for enhancing trade relations of 

Türkiye. 

Türkiye offers significant investment opportunities in agribusiness subsectors 

6 kuad full page 20x27.pdf 1 28.04.2022 16:08 

This bountiful production allows Türkiye to 

maintain a significantly positive trade balance 

thanks to its position as one of the largest 

exporters of agricultural products in the Eastern 

Europe, Middle East, and North Africa (EMENA) 

region. Globally, Türkiye exported 1,781 kinds of 

agricultural products to more than 190 countries 

accounting for an export volume of USD 26.9 

billion. 

Türkiye is looking to position itself as the preferred 

option for being the regional headquarters 

and supply center of top global players in the 

agricultural sector. To encourage investment in 

the sector, Türkiye offers a set of incentives for 

potential agribusiness investors. 

According to McKinsey and Co., Türkiye 

offers significant investment opportunities in 

agribusiness subsectors such as fruit and vegetable 

processing, animal feed, livestock, poultry, 

dairy, functional food, fisheries, and enablers (in 

particular cold chain distribution, greenhouses, 

irrigation, and fertilizer). 

As part of its targets set for the agriculture sector 

by 2023 Türkiye aims to be among the top five 

overall producers globally. 

“The universe of Fragnance” 

1985 

C 

M 

Y 

CM 

MY 

CY 

CMY 

K 

eau de parfum 

info@fonkozmetik.com


EconomicNewspaper 


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“Made in Turkey” when writing to advertisers 

Monthly Economic Newspaper 

9 

WorldFood Istanbul offers challenging opportunities 


As the food industry experiences increasing 

fluctuations in production and discusses food 

security more often, the 30th WorldFood Istanbul, 

International Food Products and Technologies 

Exhibition, will bring together over 400 foreign 

hosted buyers from 45 countries in Istanbul. Brands 

and manufacturers specialized in the production 

of canned food, milk and dairy products, and fresh 

vegetables and fruits will participate in this year’s 

WorldFood Istanbul, which aims to contribute to 

the discussion of new targets for the increase in 

production and exports without any risk to food 

security by the stakeholders in the industry and to 

the result-oriented road map for Türkiye’s future 

food and agricultural policies. 

Semi Benbanaste, Director of WorldFood Istanbul, 

reminded that Türkiye is dependent on cereal 

and grain imports. He added, “On the other 

hand, Türkiye increased its exports of food and 

agricultural products between January and May 

2022, compared to the first 5 months of 2021, 

and continues to strengthen its position as an 

exporter. Türkiye’s exports in the first 5 months 

totaled $9,817 billion, with a year-on-year increase 

of $1,727 billion, including an increase of 21.3 

percent in the exports of food and agricultural 

products. 

” Benbanaste noted that Türkiye has the potential 

to emerge as a global logistics power in the 

Middle Corridor with its current stability, strong 

transportation infrastructure, and projects that 

contribute to the global logistics network. He 

stressed the opportunities available to Türkiye, 

saying, “The Northern Corridor, one of the 3 

transportation and logistics corridors between Asia 

and Europe, does not work properly due to the war 

between Russia and Ukraine. Türkiye is currently a 

stable and safe port for supply. Furthermore, there 

is an important opportunity for Türkiye. We are now 

an important manufacturer and exporter of food 

and agricultural products. While strengthening 

this position, we can become a significant 

global manufacturer and exporter of food and 

agricultural products, if we can solve the chronic 

problem of ‘generating low revenue despite being 

a strong manufacturer.’” Benbanaste stated that 

WorldFood Istanbul is even more important during 

these critical times. He noted that there is a great 

interest in the exhibition, saying, “During last year’s 

exhibition, we made a significant contribution to 

the industry by increasing its business volume by 

€650 million in 5 halls. Even though there is more 

than 2 months until the exhibition, 10 halls have 

already been filled to capacity by 450 exhibitors 

from 18 countries. That is to say, the number of 

exhibitors has already doubled compared to last 

year. Furthermore, over 400 foreign hosted buyers 

will attend the exhibition. We estimate that we 

will increase the business volume in the industry 

by more than €1 billion at this year’s exhibition, 

the occupancy rate of which has already reached 

90 percent.” 

A total of 179 hosted buyers from 40 countries 

and 22,800 visitors, 23 percent (5,237) of which 

were foreigners, attended last year’s WorldFood 

Istanbul, which was held in line with the approach 

“Safe Trade and 365-Day Exhibition” and lasted 4 

days. As the interest in the exhibition increases, 

efforts are underway to bring approximately 600 

Turkish and foreign exhibitors together with tens 

of thousands of visitors this year. 

“Target is third place 

in the world with $5” 


Speaking at the industry meeting held in 

cooperation with the Turkish Home and 

Kitchenware Manufacturers and Exporters 

(EVSID) and Istanbul Ferrous & Non-Ferrous 

Metals Exporters’ Association (IDDMIB), Talha 

Özger, head of EVSID, said that they had 

their first meeting as an industry. Noting that 

participation in these meetings is the most 

important thing that keeps non-governmental 

organizations alive, Özger stated that they will 

continue to determine a roadmap with sector 

meetings in the coming period. 

“We can get to the third place with $5” 

Stating that the home and kitchenware sector 

closed the first 5 months with an export of 

1.42 billion dollars and a growth of 4.5 percent, 

Özger noted that Turkey maintains its position 

as the fifth largest exporter in this sector. 

Emphasizing that the most important step that 

can level the sector in the coming period is to 

increase the unit export value, Özger said, “Our 

export value per unit/kilogram is currently at 

the level of 3.7 dollars, but this is not enough. 

Our target is to increase the export unit price 

to 5 dollars. We will increase our unit export 

value by maintaining the same export amount. 

When we bring it to this level, we can pass Italy 

and move into third place after Germany.” 

Pointing out that URGE projects to be carried out 

at the point of increasing the unit price are very 

important, Özger said, “We will design together 

what we will design with URGE projects, how 

we will generate awareness and how we will 

carry the ‘Made in Türkiye’ perception to where 

we want it. We will find support in branding, 

packaging design and industrial design within 

the scope of URGE projects. We will use them. 

We will work to make our organizations more 

qualified.” 

120 buyers from 60 countries met in Istanbul 

Stating that as EVSID, Invitation Only events, 

where they bring together qualified buyers 

and Turkish companies, will continue, Özger 

reminded that 120 buyers from 60 countries 

attended the event they held in Istanbul. 

Pointing out that this type of organization is 

not only a trade but also a cultural exchange, 

Özger said, “We continued our Invitation 

Only event, which we took a break during the 

pandemic period, from where we left off. We 

increased both the number of guest buyers and 

the number of participants by approximately 

50 percent. Buyers from all over the world. 

We brought it together with our producers 

in Istanbul. Such quality events have very 

important results. We will continue to organize 

similar events to achieve our goals in the 

medium and long term.”





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‘Urban agriculture’- Türkiye eyes major 

shift for cheaper food 

The Ministry of Agriculture and Forestry is 

preparing to roll out a series of steps for the 

implementation of the “urban agriculture” 

model to facilitate access to cheaper and 

fresh food in addition to more support and 

new regulations for farmers, including the 

registration of crops before planting and cash 

aid before and after harvests. 

The steps are part of a government initiative 

seeking to modernize agriculture policies and 

were outlined by Agriculture and Forestry 

Minister Vahit Kirişçi at a recent meeting of 

the ruling Justice and Development Party (AK 

Party). 

The ministry says agriculture established a 

“new normal” amid the challenges it faced 

from the COVID-19 pandemic, climate 

change and a decline of agricultural lands, to 

migration, geopolitical risks, food nationalism, 

monopolization in agriculture and food 

production, increasing consumption and rising 

costs. Türkiye aims to take steps that are 

compatible with this new era to ensure the 

security of production and supply in agriculture 

and food production as well as water and 

energy. 

The urban agriculture model within the scope 

of the government’s plan seeks to encourage 

agricultural activities in big cities, at a time when 

rural populations are in decline. The model will 

bring centers of production and consumption 

closer, curbing logistics challenges such as 

additional transportation costs. It will provide 

access to fresh foods rather than artificially 

preserved ones for urban dwellers and boost 

employment, a critical issue for cities with large 

populations. 

At the same time, rural parts of the country 

will receive new support from the government 

with a string of schemes, including incentives 

for “reverse migration” by producing “pilot 

villages” which will improve infrastructure in the 

villages and incentives for more production. An 

income protection insurance will also be widely 

available for farmers in rural areas to keep the 

economy in those regions stable and ensure the 

sustainability of agricultural production. 

In addition, small family businesses earning 

a living on livestock will be supported by the 

government. Among the measures to ensure 

sustainability, the living circumstances of 

animals will be improved to prevent their sudden 

deaths and projects will be implemented to 

boost the productivity of animals bred for their 

meat or milk. 

Under the motto “just grow it,” the government’s 

plan seeks to provide all-out support for 

farmers, with less red tape and in a simplified 

way, instead of branching out the cash and other 

assistance. Türkiye will also enact specialized 

laws for topics relevant to agriculture, such as 

the Tea Law, Land Protection and Land Use Law, 

Water Law, Pasture Law and more to protect 

the rights and interests of farmers as well as 

the environment and to prevent unregistered 

agricultural production. The pre-production 

permits set to be imposed are designed to 

better manage crop diversity and prevent any 

future yield losses. 

The government will also focus on supply 

security, setting up a monitoring system and 

branching out supply sources, with planned 

bilateral agreements with other countries. 

Though industrialization gathered pace in the 

past two decades, with exports soaring, Türkiye 

is also an important country for agriculture, 

ranking 31st in the world in terms of agricultural 

production areas and first in Europe in terms 

of crop yields. Its agricultural national income 

reached to TL 407 billion in 2021, a 10-fold rise 

since 2002 while the agricultural sector’s share 

in employment decreased to 17%. Between 

2002 and 2021, agriculture’s share in exports 

rose to 11%. 

Türkiye has been offering a string of incentives 

to farmers since 2002, with subsidies reaching 

to TL 24.5 billion. Another TL 305 billion was 

provided for agricultural production between 

2002 and 2021. In the past two decades, 

livestock producers received TL 108 billion in 

subsidies. 

Between 2002 and 2021, the state distributed 

free loans worth TL 7 billion to 18,000 projects 

involving agricultural investment and produced 

118,000 jobs. 

Textile sector eyes $1 billion exports to US 


The local textile industry’s export revenues 

amounted to $12.9 billion in 2021. 

Earlier this month, Turkish textile companies 

also attended a major event in France. 

Some 212 Turkish companies showcased their 

products at the Premiere Vision Paris 2022. 

In the first half of this year, the industry’s 

revenues from exports reached $6.8 billion, 

rising 9.9 percent from the same period of 

2021. 

Exports to Italy grew 23.8 percent on an annual 

basis. The annual growth rates in exports to 

the U.S. and Germany were 17.5 percent and 

2.2 percent, respectively. Export revenues may 

reach $15 billion at the end of this year, said 

Natan Yakuppur from the İTHİB. 

Türkiye’s 

agriculture 

minister urges 

joint action 

to tackle food 

crises 


"On the other hand, 1.3 billion tons of 

food, which corresponds to approximately 

one-third of the food produced for 

human consumption, is lost and wasted 

due to social, economic, environmental 

and, most importantly, climate changerelated 

problems," he said. 

Kirişci stated that Russia's war in Ukraine 

exacerbated the issue and is "expected 

to have harsh consequences for food 

security outcomes, following the 

displacement of millions of Ukrainians." 

The minister said that 13% of the ECO 

region, with a population of nearly 

550 million, is still suffering from 

undernourishment and faces severe food 

insecurity. 

"To meet the increasing demand in 

ECO member states, enhancing crop 

and livestock breeding productivity 

is essential," said Kirişci, adding 

strengthening market connectivity is also 

vital to promote rural and urban linkages. 

Kirişci also invited all ECO member states 

to the Regional Conference on Food 

Loss and Waste Reduction in Europe and 

Central Asia, which will be held in Istanbul 

in October, and the 8th Seed Conference, 

which is planned to be held in Azerbaijan 

in December. 

He also stated that Türkiye is ready to 

share experience in agriculture and 

cooperate with ECO member states.




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Monthly Economic Newspaper 

11 

Protect the environment from heat and 

cold with Brisoley! 

Storsan, which started out with the name curtain in 1982, continues to be the leading in its field by adding value to people and the country. 

The company, which imports products 

from Sweden and Denmark to 

Turkey within the possibilities of 

the old period, defines the surname 

as “quality” and presents the imported 

products to the users. 

Pioneering the modern production 

in the country, Storsan started 

the production of vertical blinds 

in 1985, followed by roller blinds 

in 1985, aluminum blinds and 

wooden blinds in 1990, and started 

the production of external movable 

sunshades in 2000 by leading 

the mechanism curtain systems. 

Adopting the principle of being 

the best in the world with its productions, 

the company produced 

the best in Europe, applied all RAL 

colors and made special production 

from 1 mm thick thermal aluminum 

with impact and wind resistant 

extrusion pull. 

While the manufacturer Storsan 

registered the Brisoley brand with 

the CE certificate and its quality 

with ISO 9001 OHSAS 18001 certificates, 

it produced 30,000 units 

in a short time in domestic and 

foreign residences, offices and institutions 

and many airports. Storsan 

Brisoley, which eliminates the load 

of air conditioning by blocking all 

the heat without covering the exterior 

appearance with its application 

systems, and is effective in cooling 

savings, does not neglect to contribute 

significantly to the national 

economy by reducing its fuel costs 

by 50% in the winter season. 

BEST PRODUCT FROM TURKEY 

TO EUROPE! 

RAIN RESISTANT 

WIND RESISTANT 

We Hide the Best Quality into Aesthetics and Elegance





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Global halal food market prospers more than ever 

Exports rose 19 percent to $23.4 billion 

Türkiye’s exports amounted to $23.4 billion in June, rising 18.7 percent from 

the same month of 2021, data from the Turkish Statistical Institute (TÜİK) have 

shown. 

Imports, on the other hand, grew 39.7 percent in the month on an annual basis to 

$31.6 billion. Consequently, the country’s foreign trade deficit widened by 184.5 

percent last month compared with June 2021 to reach $8.2 billion. 

Germany was the largest export market. Exports to this country amounted to 

$1.88 billion. The U.S. ranked second at $1.56 billion. Türkiye also sold $1.2 billion 

worth of goods to the U.K. and Iraq last month. Exports to Italy stood at $1.15 

billion. TÜİK data showed that the country’s imports from Russia were $5 billion, 

followed by China at $3.7 billion. Imports from Germany and Italy amounted to 

some $2 billion and $1.4 billion, respectively. 

Intermediate goods imports increased by 51.4 percent in June year-on-year to 

$25.7 billion, while consumer goods imports rose 19.6 percent to $2.64 billion. 

The country also imported $3.2 billion worth of capital goods, down 5.2 percent 

from a year ago. Excluding energy, the increase in imports was 23.9 percent, TÜİK 

said. The share of the manufacturing industry in total exports was 94.9 percent, 

while the agriculture sector accounted for 2.9 percent of the goods Türkiye sold 

to other countries. The export-import coverage ratio was 74.1 percent in June, 

down from 87.3 percent a year ago. In the first half of 2022, exports reached 

$126 billion, rising 20 percent from January-June last year. Imports grew nearly 

41 percent on an annual basis to $177 billion. 

The country’s foreign trade gap widened by 142.7 percent in the first six months 

of the year to $51.4 billion. 

The halal food market has grown quickly over 

the past decade, and is worth an estimated $632 

billion annually on a global scale 

According to a recent global market research, 

Muslims represent an estimated 25% of the 

world's population, with around 1.6 billion 

consumers. This large consumer market 

presents several opportunities for halal food 

products. Not only is the Muslim population 

growing, but Muslim consumers are increasingly 

better educated, with higher household 

incomes, paving the way for a worldwide 

demand for mainstream products and services 

that conform to Islamic values. Halal food is 

prepared following a set of Islamic dietary 

laws and regulations that determine what is 

permissible, lawful and clean. 

The halal food market has grown quickly over 


billion annually. As such, it represents close to 

17% of the entire global food industry. In order 

to conform to Islamic standards; all Muslims 

must ensure that they are only consuming 

halal approved food, drink and medicine. The 

large population of Muslims adhering to halal 

requirements has fuelled increased global 

demand for halal products. 

The global halal food market was not significantly 

affected by the global financial recession. Major 

growth in Asia has been driven by changing 

lifestyles that allow for higher incomes. The 

largest contributors to the halal market in Asia 

are Indonesia, China, India, Malaysia and the Gulf 

Cooperation Council (GCC) members, including 

the United Arab Emirates, Bahrain, Saudi Arabia, 

Oman, Qatar and Kuwait. These countries have 

all seen substantial growth in the halal food 

industry that is unlikely to be curbed in the near 

future. 

There is also strong potential for halal certified 

products in non-majority Muslim markets, where 

consumers are looking for safe and ethical 

products. The increasing popularity of the halal 

market in Europe is driven by Russia, France and 

the United Kingdom. The halal market in these 

countries has continued growing since 2004, 

albeit at a slower pace than Asian markets. A 

major opportunity can be found in the Australia/ 

Oceania region, where the halal food market 

saw growth of 33.3% in recent years. 

The most promising halal markets span over 

a range of different countries. As the largest 

populations of Muslim's are located in the Asia- 

Pacific region, both majority and non-majority 

Muslim countries in this region would have high 

demand for halal products. However, markets in 

North Africa and the Middle East are particularly 

lucrative markets, as several countries have 

majority-Muslim populations. The halal food 

industry is also growing in countries that 

have smaller populations of Muslims, but that 

have food quality and safety concerns, such 

as Australia, the United States and European 

countries. 

Key halal markets include Indonesia, United Arab 

Emirates, Algeria, Saudi Arabia, Iraq, Morocco, 

Iran, Malaysia, Egypt, Türkiye, Tunisia, Kuwait, 

Jordan, Lebanon, Yemen, Qatar, Bahrain, Syria, 

Oman and Pakistan. Emerging halal markets 

with relatively large Muslim populations include 

India (177 million Muslims), China (23 million), 

Russia (16 million), the Philippines (5 million), 

France (5 million), Germany (4 million) and the 

United Kingdom (3 million). 

To sum up: 

- 25% of the world's population is Muslim, nearly 

1.6 billion people. 

-Food products prepared following a set of 

Islamic dietary laws and regulations, which 

determine what is permissible, lawful and clean, 

are classified as halal. 

-The halal food market has grown quickly over 


billion annually on a global scale. 

-Strong economic growth and rising per capita 

incomes have fuelled demand for diversified 

halal products, enabling higher consumption 

levels and more opportunities for halal food 

producers. 

-Halal consumption is not limited only to the 

Muslim population; other consumer goods are 

seeking halal food due to halal food's excellent 

reputation for healthy and safe food products, 

and the humane treatment of animals.

Made İn Türkiye September 2022

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