Made İn Türkiye September 2022

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September 2022

Türkiye’s food industry increasing

its export volume with a keen

eye on global developments

Adil Pelister, Chairman, Istanbul Chemicals and

Products Exporters' Association (IKMIB)

19.7 billion dollars

export in 7 months

Evaluating the export figures of the

chemical industry in July, Adil Pelister,

Chairman, Istanbul Chemicals and Products

Exporters’ Association (IKMIB) said, “The

increase in demand after the pandemic,

especially the increase in commodity prices,

and the change in the supply chain, as well

as the demand shifting to our country, as

well as the production performance of our

companies in the chemical industry, will

increase our exports. We can say that it

has a positive impact. On the one hand, we

try to move forward without reducing our

export performance, on the other hand, we

try to resist inflationary pressures. Global

economic developments, war-induced

tensions and crises continue to affect

the whole world and sectors directly and

indirectly. In the second half of the year,

recession is expected all over the world.

In fact, stagflation expectations arise as

both recession and inflation will take place

together. Especially in the European Union

region, where we make about half of our

exports, if there is a real stagflation or

recession, this may have a negative impact

on our exports. Page 4

“Target is third

place in the world

with $5”

The household and kitchenware sector wants to

grow in exports with value-added products in

the new period. Talha Özger, head of the Turkish

Home and Kitchenware Manufacturers and

Exporters (EVSID) said that they are working

to increase the export unit price per kilogram,

which is currently at the level of 3.7 dollars, to

the level of 5 dollars and that they will reach

their target of 4 billion dollars by the end of the

year. Page 9

Sertan Kuybet, General Manager

at Smella Cosmetics

“Not a client,

but a teammate”

Saying hello to commercial life with the production

of room fragrances and headquartered in

Istanbul, Smella Cosmetics continues to stand

out with a dynamic, productive and constantly

renewing team. Sertan Kuybet, General Manager

at Smella Cosmetics, stated that they consider

the companies they work with not just as customer,

but as teammates and shared important

information about the sector. Page 3

Türkiye’s food industry has recorded

a steady growth in recent years, with

the Turkish consumers becoming

increasingly demanding, driven by

the multitude of choices offered by

mass grocery retail outlets. Rising

disposable income and changing

consumption patterns, along with the

increase in the number of persons in

full-time employment, have all led

to an increase in interest as regards

packaged and processed food, such as

ready-to-eat meals and frozen food.

As the sector is getting more

sophisticated, Türkiye is becoming

one of the largest markets for baked

goods with its bread - an important

element of the Turkish diet - leading to

some of the highest rates of per capita

consumption in the world. On the

other hand, subsector dairy products

Türkiye’s agriculture

minister urges joint

action to tackle

food crises

Türkiye’s minister of agriculture and forestry

called for international and multilateral

cooperation to tackle food insecurity.

In his address to the Economic Cooperation

Organization’s (ECO) 7th Ministerial Meeting

on Agriculture in Uzbekistan’s capital Tashkent,

Vahit Kirişci said: “Our primary responsibility

is to leave a habitable world to future


Food security has been affected by fluctuations

in food prices, increasing population, changing

consumption habits, climate change and

its effects on agricultural production, the

limitation of natural resources, the decrease

in water resources, rapid urbanization

and migration, the inadequacy of logistics

infrastructure and the COVID-19 pandemic in

recent years, Kirişci said.

“While millions of children are suffering from

stunting or wasting away, more and more

children and adults are becoming overweight

or obese,” he said, touching upon the unequal

distribution of resources. Page 10


is popular as always

including milk, yoghurt, cheese, ayran

(a drink made of yoghurt and water)

form an integral part of the traditional

Turkish diet. Traditionally, artesian,

unpackaged products have dominated

the Turkish dairy market, holding back

widespread growth but also posing a

potential to the investors.

The food, beverage and tobacco

industry also has the highest share in

household consumption in Türkiye,

with about 27 percent in recent years.

The strengths of the industry include

the size of the market in relation

to the country’s young population,

a dynamic private sector economy,

substantial tourism income and a

favorable climate.

The food and beverage industry

contributes to Türkiye’s exports as


Türkiye’s textile industry aims to

increase its export to the U.S. to at

least $1 billion, the head of a trade

group has said.

“The U.S is an important market

for us. In 2021, sales to this country

reached $850 million and the target

for this year is to boost export

revenues above $1 billion,” said

Ahmet Öksüz, head of the Istanbul

Textile and Raw Materials Exporters

Association (İTHİB).

In an effort to

Nowadays consumers are

becoming increasingly interested

in environmentally sound products,

as a result of continuously

expanding awareness. Thus,

the desire for healthy life has

oriented consumers toward healthy

food and organic agricultural

For 29 years, WorldFood Istanbul has been the

meeting point for international food & drink

producers and Turkey’s key buyers. It’s the ideal

place for foreign firms to explore the Turkish food

sector, network with important industry figures

and buyers, and promote their products in an

exciting new market. As a B2B event, WorldFood

Istanbul is the perfect platform for growing sales

and attracting new clients in a $1bn food import

sector. Imports have been steadily increasing

in Turkey across the last decade. New societal

trends, such as busier lifestyles, urbanisation,

and higher average incomes, are changing the

way Turks buy and eat food & drink products,

increasing export opportunities for foreign firms.

Türkiye’s food and beverage industry

has been one of the most attractive

areas for foreign investors. It has

attracted tremendous amount of

“We have the vision and

equipment to manage

brand projects”

introduce Turkish textile products

to the U.S. market and American

companies, the association

launched the third edition of ‘i

of the World’ event in New York

between July 20 and July 21.

“This event was important for us to

achieve this export revenue goal,”

Öksüz added, voicing confidence

that Türkiye could be one of the

top five countries the U.S. imports

textiles products from.

Türkiye has this potential, it is

the fifth largest supplier of textile

products in the world.”

‘i of the World’ is specifically

designed to target the U.S market,

Öksüz explained.

Türkiye’s organic agricultural

products diversified

products. The movement towards

healthy food has started in 1960’s

in developed countries, spread all

over the world. In line with,



organic agricultural activities

began in Türkiye in 1985 based on

demand of importing countries. Due

to its rich plant variety, Türkiye is

one of the countries best suited for

organic cultivation. Today, nearly

250 kinds of agricultural products

are organically produced in Türkiye

and shipped abroad pioneering with

dried fruits and nuts, olive and olive

oil, pulses and spices. Industrial

products such as cotton, textiles and

essential oils have also be started to

be produced organically. Page 8

With a large, professional audience of retailers,

wholesalers, dedicated importers, and many

more food & drink players, WorldFood Istanbul

is the ultimate venue for B2B transactions.

Participate in WorldFood Istanbul to find your

selling opportunities in Turkey’s highly lucrative

market. WorldFood Istanbul exhibitors represent

the whole food & drink industry, including

all major sectors, as well as specific niches.

This includes actual food & drink products,

transportation solutions and health goods. With

such a product offering, it’s little wonder the

show attracts thousands of professional visitors

each year for peerless selling and networking

opportunities. Page 9

foreign direct investment (FDI),,

as it offers lucrative investment

opportunities to global investors.

Page 8

Textile sector eyes $1 billion

exports to US

Türkiye’s share in the global market

is 3.6 percent, whereas its share

in the U.S. is 2.6 percent, he said,

adding that this means there is a

potential in this market. “We aim to

increase our share in the U.S market

above 3 percent.” Page 10

Türkiye offers

significant investment

opportunities in

agribusiness subsectors

As part of its targets set for the

agriculture sector by 2023 Türkiye

aims to be among the top five

overall producers globally

Home to the headwaters of the

Tigris and Euphrates Rivers,

Türkiye’s agricultural sector today

is echoing the prosperity of ancient

Mesopotamia. Page 8

WorldFood Istanbul offers challenging opportunities

A new innovation from Aksan

Kozmetik in Turkey: DEOWIPES

Economic Newspaper September

2 Please mention


Made in Türkiye” when writing to advertisers

Mehmet Soztutan


Letter From

The Editor

We are at

WorldFood Istanbul

As noted by the officials of the

event, The International food

exhibition, WorldFood Istanbul

has turned out to be an effective

tool for increasing sales, promoting

products and attracting new

clients by making direct contact

with a large number of representatives

from retail chains and

wholesale businesses interested

in purchasing food products.

As known, Made in Türkiye, being

the oldest of our publications,

conveys the messages of

the Turkish exporters for years

by participating in a series of international

fairs and exhibitions.

This month, we participate in

WorldFood Istanbul to convey

the message of Turkish business

people in an efficient manner.

Due to its rich plant variety, Turkey

is one of the countries best

suited for organic cultivation.

Today, nearly 250 kinds of agricultural

products are organically

produced efficiently.

Nowadays consumers are becoming

increasingly interested

in environmentally sound products,

as a result of continuously

expanding awareness. Thus, the

desire for healthy life has oriented

consumers toward healthy

food and organic agricultural


It should also be noted that the

disruptions to the global economy

during the pandemic have upset

cross-continent supply chains

while leading some global giants

to move their production to Turkey,

a major alternative to China

in terms of quality production,

logistics infrastructure and incentive

system. This trend is likely

to continue with the country

attracting more investors from


Turkey’s own emerging potential

and its market attractiveness

arise mainly from the sustainable

growth and development path

launched by the Government.

For this reason, Turkey closely

monitors developments in global

economy and implement policies

in line with its medium-term

economic program.

The Government focuses on policies

to increase private sector’s

investments, direct international

investments and exports. Nevertheless,

it is hard to keep its competitive

position in the world

market full of emerging players.

Thus, manufacturers have shifted

their operations to value-added

products and brand names more

than ever. Currently, many of

Turkish manufacturers have their

own designs and brands in international


We wish Turkish business people

and their trading partners lucrative


Business is business…


Turkey’s food industry has recorded

a steady growth in recent years, with

the Turkish consumers becoming

increasingly demanding, driven by

the multitude of choices offered by

mass grocery retail outlets. Rising

disposable income and changing

consumption patterns, along with the

increase in the number of persons

in full-time employment, have all led

to an increase in interest as regards

packaged and processed food, such

as ready-to-eat meals and frozen

food. As the sector is getting more

sophisticated, Turkey is becoming

one of the largest markets for baked

goods with its bread.

N.Brown/ New York

How to prioritize human


The reduction in business activity is

necessary to prioritize human life. We

need to know the true infection and

asymptomatic rates before deciding

on local lockdowns.

Abandoning severe lockdowns a time

when the likelihood of a resurgence

in infections remains high will lead to

greater total economic damage than

sustaining the lockdowns to eliminate

the resurgence risk.

Now, borders suddenly do matter,

as countries hold on tightly to face

masks and medical equipment, and

struggle to source supplies. The

coronavirus crisis has been a

powerful reminder that the basic

political and economic unit is still the


H. Trun/ Berlin

Letters to

The Editor

We were short-sighted

To build our seemingly efficient

supply chains, we searched the

world over for the lowest-cost

producer of every link in the

chain. But we were short-sighted,

constructing a system that is

plainly not resilient, insufficiently

diversified, and vulnerable

to interruptions. Just-in-time

production and distribution,

with low or no inventories, may

be capable enough of absorbing

small problems, but we have now

seen the system crushed by an

unexpected disturbance.

So long as this is the case, countries

will have to strive for a better

balance between taking advantage

of globalization and a necessary

degree of self-reliance.

G.Raft/ Paris

The lesson of crisis

We should have learned the

lesson of resilience from the 2008

financial crisis. We had produced an

interconnected financial system that

seemed efficient and was perhaps

good at absorbing small shocks, but

it was systemically fragile. If not for

massive government bailouts, the

system would have collapsed as the

real estate bubble popped. Evidently,

that lesson went right over our

heads. The economic system we

construct after this pandemic will

have to be less shortsighted, more

resilient, and more sensitive to the

fact that economic globalization has

far outpaced political globalization.

D. Forester/ Istanbul

Responsible Editor:

Mehmet Söztutan



Assoc. Prof. Mehmet Ali Özbudun

Ayça Sarıoğlu

Dilara CİCA


İsmail Çakır


Marketing Manager:

Recep Arslantaş


Arts Director:

Tolga Çakmaklı



Ismail Özçelik



İstanbul Magazine Group


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Economic Newspaper

2022 Please mention

Made in Türkiye” when writing to advertisers


“Not a client, but a teammate”

Sertan Kuybet, General Manager at Smella Cosmetics

Saying hello to commercial life with

the production of room fragrances

and headquartered in Istanbul,

Smella Cosmetics continues to stand

out with a dynamic, productive and

constantly renewing team. Sertan

Kuybet, General Manager at Smella

Cosmetics, stated that they consider

the companies they work with not just

as customer, but as teammates and

shared important information about

the sector.

For those who want to explore the

colorful world of the Smella Cosmetics

brand, could you inform us about

your company shortly?

Smella Cosmetics, which started the

commercial life in 2017 with the production

of room fragrances and is

headquartered in Istanbul, has a dynamic,

productive and constantly renewing

team. We do not deviate from

the motto of “salable-correct product”

when producing on behalf of our

brands or the brands of the companies

that we do contract manufacturing. I

can say that our biggest difference is

that we have a perspective that sees the

companies we work with as teammates

not just customers. We adapt the institutionalism

brought by trade and the

sociality concepts of being human. In

this way, we succeeded in making our

name popular in a short time, both with

our own brands and with the products

we made on behalf of the brands of corporate


You produce for famous clothing

companies together with national

chain markets. What about your

product range?

Smella Cosmetics manufacturers products

such as personal perfume, room

fragrance, body mist, vehicle fragrance

under GMP and ISO conditions. We

meticulously carry out all stages of

production, including decision-making

and design process for the product,

supplying the necessary supplies, manufacturing,

filling, labeling, packaging,

gelatinization and making it ready for

shipment with our experienced team.



As a company with a high quality

production approach, can you define

your success criteria in three items?

The worldwide pandemic process and

the subsequent economic crises have

also shown that it is not possible for

companies that do not invest in people

to survive. For this reason, the first and

basic criterion of success is to have the

right team.

The right product process, starting with

imagining the product, writing its story,

following the design processes, and

ending with the product being salable,

is also one of the important factors affecting

success. Correct communication

is also an important criterion for

introducing and explaining our company.

No matter how successful your

product is, if the communication is not

correct, you will not get results. If you

can combine these three criteria, success

is inevitable.

You carry out all stages of production

meticulously. So, what are your basic

principles for this?

Our company takes care to meet all

the needs and requirements of its employees,

while providing the necessary

health conditions on behalf of the companies

that it makes contract manufacturing.

In addition to the Ministry of

Health, Smella Cosmetics has passed

the GMP and Ethics audits by the independent

auditors of both national and

international companies. In our production

line, double-sided and spiral

labeling and automatic gelatinization

machines are used together with liquid

filling lines for mass production, we

have semi-automatic perfume filling

machines for small volume fillings.


What do you think about your export

and target markets?

With the recent important events in

the world, export has become the most

important target for us as well as for

all companies. Our company, which

has been participating in domestic export

fairs since 2018, has recently participated

in fairs abroad and aimed to

promote both our company and our

products. In this respect, I would like

to underline that we have set Europe as

the target market.

What are your market position,

strengths and plans for new investments?

Smella Cosmetics, a young company

besides companies with a century-long

history in the cosmetics market, is considering

this situation that seems like

a disadvantage, has succeeded in turning

its energy into an advantage with

its young and active team that desires

success. It increases its value in the

sector day by day with its step-by-step

commercial activities and innovative

products it develops. The biggest plan

and investment of our company will be

to strengthen its position with branding

activities and to announce its name to

the world.

Economic Newspaper September

4 Please mention


Made in Türkiye” when writing to advertisers

19.7 billion dollars export in 7 months

According to the data of Istanbul Chemicals and Products Exporters' Association

(IKMIB), the chemical industry realized exports worth $2.95 billion in July. The

chemical industry, which became the export leader for the fifth time in a row in

July, grew by 41.8 percent with an export of 19.7 billion dollars in the first seven


Adil Pelister, Chairman, Istanbul Chemicals and

Products Exporters' Association (IKMIB)

Continued from Page 1

There is such a risk in the last quarter

of the year. However, we hope that our

country will be less affected by the possible

recession due to the logistics advantage

of our country and the fact that it is more

preferable in terms of product quality. It

is of great importance to increase export

market diversity, to manage capital and

finance correctly, to increase the export

kilogram unit value with easy access to

finance, high value-added production. Due

to the absence of inflation accounting,

companies continue to pay taxes on their

foreign exchange earnings. This accountingrelated

situation needs to be resolved as

soon as possible.”

Most exported country: Netherlands

The Netherlands was the country to which

the most exports were made in July. Other

countries in the top ten following the

Netherlands in July were Bulgaria, South

Africa, USA, Russia, Italy, Germany, Iraq,

France and Romania. Among the top 10

countries in July, the highest increase was

in Bulgaria with 483.47 percent.

Chemical exports to the Netherlands in

July amounted to 318 million 365 thousand

dollars. Compared to the same period last

year, it increased by 227.94 percent. The

top five product groups exported to the

Netherlands in July were “mineral fuels,

mineral oils and products”, “plastics and

their products”, “inorganic chemicals”,

“organic chemicals” and “miscellaneous

chemicals”, respectively.

In the January-July period of 2022, the

countries to which the most chemicals were

exported were the Netherlands, USA, Italy,

Romania, South Africa, Germany, Lebanon,

Spain, Iraq and Belgium, respectively.

“Mineral fuels and products” exported

the most

In July, exports of mineral fuels and

products in chemical substances and

products product groups ranked first in

chemical exports with 1 billion 137 million

681 thousand dollars. While plastics and

its products took the second place with an

export of 767 million 392 thousand dollars,

the export of inorganic chemicals took the

third place with 265 million 352 thousand

dollars. Following ‘inorganic chemicals’,

other sectors in the top ten are; ‘essential

oils, cosmetics and soap’, ‘paint, varnish,

ink and preparations’, ‘organic chemicals’,

‘rubber, rubber goods’, ‘pharmaceutical

products’, ‘fertilizers’ and ‘various


An important step in the toy industry

Sunman, the Turkish market leader in toy retail, distribution and production, has acquired

100% of Romania’s largest toy brand, Noriel. Combining its 38 years of experience with the

power of Noriel, Sunman aims to strengthen its presence in foreign markets, to increase its

product range by utilizing the opportunities in the market, and to reach a significant volume

especially in toy exports.

Starting its toy story 38 years ago with distributorship

in Kadıköy and reaching nearly 250 stores in Turkey

and TRNC with its retail brand Toyzz Shop, Sunman,

an important player in domestic toy production

with its factory in Gebze, continues its investments

in foreign markets as well as in Turkey within the

scope of its growth plans. Sunman, which opened its

first overseas store in Kosovo in July with the aim of

becoming Turkey’s global toy brand this year, made

an important purchase two weeks later that would

carry its name to the top in the Balkans this time.

Noriel, acquired by Sunman, is recognized as the

number one and most reliable brand in the Romanian

toy market. Starting out as a family business in the

1980s, Noriel continued its rapid growth after being

acquired by Enterprise Investors, one of the largest

private equity firms in Central and Eastern Europe,

in 2016. Today, it operates all over Romania with its

88 modern stores and its powerful online platform

covering Bulgaria. Noriel is the one-stop shop for

kids and parents with the largest toy retailer in its


“Noriel is our first acquisition project abroad”

Cem Sunman, Chairman of Sunman Group,

expressed his views on the purchase agreement;

“Our company, which started its business life with

the distribution of leading branded and licensed

toys in Turkey with the motto ‘Toys are our business’

38 years ago, has signed distributorship agreements

with more than 60 brands from many countries of

the world. We opened our first “Toyzz Shop” store by

investing in the retail sector in the early 2000s, and

today we have reached 250 stores in more than 50

cities. In 2017, we invested in a 12.000 m2 factory in

Gebze to switch to domestic production, and today

we have become an important toy manufacturer

employing 250 people. Within the framework of

our export-oriented growth strategies, we have

been evaluating the opportunities to buy abroad

for a long time. We consider our acquisition of the

Romanian brand Noriel as an important step that will

increase our foreign market share and our presence

in the region, and support our exports. I would like

to thank Kerem Göktan, owner of SGL Consulting,

who gave us great support during this four-month

period, Hergüner Law Office team and Wolf Theiss

law firm leader Ileana Glodeanu, good luck to our

industry and our country.”


Economic Newspaper

2022 Please mention

Made in Türkiye” when writing to advertisers


BLOOCELL ® is popular as always

President Recep Tayyip Erdoğan held the opening ceremony of the Science, Technology and Research Building in

Boğaziçi University Kandilli Campus and visited BLOOCELL ® .

After the opening speech of the Science,

Technology and Research Building in Boğaziçi

University Kandilli Campus, the President

visited BLOOCELL ® , which carries out its work

in the deep technology base. The CEO of the

company, Mustafa Cüneyt Çıkman, informed

President Recep Tayyip Erdoğan about

BLOOCELL ® technology and products.

“Artificial Bone Technology”


TECHNOLOGY” in the world that can be

produced in complementary, therapeutic and

personalized anatomical forms developed

in the field of tissue engineering used in

the treatment of bone deficiency. The

company, which was founded on the basis of

long-term academic work to provide a new

generation and advanced health services, was

deemed worthy of 4 different awards, jointly

conducted by Turkish engineers and doctors

at John Hopkins University, whose preclinical

studies are located in the USA.

BLOOCELL ® , which was brought to life

by establishing a mass production line at

Boğaziçi University Life Sciences Institute

in 2018-2019, stands out with the products

used in the fields of orthopedics, dental,

plastic surgery, neurosurgery and craniofacial

surgery, whose in vitro and in vivo studies

have been successful, to the service of


Economic Newspaper September

6 Please mention


Made in Türkiye” when writing to advertisers

“We have the vision and equipment to manage brand projects”

Ebru Yolgun, Member of the Board of

Directors at Çiftsan Etiket & Ambalaj

Çiftsan, which set out to produce the best

in 2007, continues to make a name for itself

by representing the country in the best way

at home and abroad. We interviewed Ebru

Yolgun, Member of the Board of Directors

at Çiftsan Etiket & Ambalaj, about the joyful

journey of the label and packaging world…

Could you tell us about Çiftsan Etiket & Ambalaj?

Çiftsan Etiket & Ambalaj is a family company

established in 2007 with the aim of

always producing the best. I believe that

our company has led the development and

growth of our sector with the domestic and

international awards it has received during

this time, as well as representing our country

abroad in the best way.

I can say that we have all the printing techniques

that can be applied to labels and

packaging with our state-of-the-art printing

machines. In addition, we produce

sleeves, sachets, laminated tubes, self-adhesive

and non-adhesive labels.

We have accomplished many successful

projects with my team, which is not afraid

to push the limits on this path we set out to

produce the best. Many of these are important

projects of leading brands in their sector,

which have made a sound. Increasing

our capacity with new investments we will

make in the near future and offering solution

partnerships to more brands is among

our short-term goals.

awards in a wonderful professionally prepared

organization in Baveno, one of the

coastal towns of Italy. In addition to the

pride and happiness of being awarded in

many categories on this important night,

I think we have renewed a record that belongs

to us with the 20 awards we received.

The Variable Data Printing application

you use is very popular. Could you tell us

exactly what kind of advantages it provides

to your customers?

One of the most important features of the

latest technology printing machines in our

structure is Variable Data Printing. There

are several reasons why important brands

prefer this printing technique lately. First,

their goal of making a difference in the

market they compete in by customizing

their products. I think the brands that make

up this difference buy larger slices of the existing

cake. The other is the desire of companies

to protect their products and brands

for security reasons. Leading brands in the

industry have recently started to use these

features very often. The aim here is to ensure

that their products can carry out both

stock and production controls in a healthy

way, and at the same time, prevent their

products from being imitated in the market.




We know that you carry out all the stages

of the label with precision. Could you tell

us more about the printing technique you

use for our visually impaired people?

Based on the question why we do not use

Braille alphabet applications, which we see

frequently abroad, for visually impaired individuals

in our country, we started to produce

labels using this printing technique

for the first time in our country, about 10

years ago, within the scope of the Social Responsibility

Project. Braille Alphabet Labels

is one of the important innovations that we

brought to the sector as a result of the projects

we carried out together with the Six

Dots Foundation for the Blinds and Eyüp

Sabri Tuncer, one of the leading companies

in the sector, in order to popularize this

practice in the following years. Our aim in

bringing this printing technique to the industry

and in our efforts to make its use

widespread is to help visually impaired individuals

do their shopping freely without

the need of another person, to define what

the product they buy or use is, and thus to

touch their lives a little bit by helping them

overcome the obstacles in front of them.

As of now, we are producing labels and

packages using this printing technique with

nearly 70 domestic and foreign companies.

I hope that we can help our visually

impaired people overcome the obstacles in

front of them and make their lives a little

easier with more brands preferring this

printing technique.

What are your thoughts on the situation

of Çiftsan Etiket & Ambalaj in the domestic

and foreign markets? Are there any

new investments in the near future?

In fact, we are heading towards completing

an unpredictable year for us. We are going

through a difficult year with wars, pandemics,

economic problems in the world

and raw material problems. In this process,

Çiftsan Etiket & Ambalaj maintains its

position as the first supplier of important

brands in the domestic market, and continues

to work in cooperation with important

countries abroad. One of our most important

goals is to develop and manage this

process. We are working on this seriously.

We are spending a lot of time on the investments

we aim to raise this year. Of course,

raw material and logistics problems experienced

in the world affected all sectors as

well as machinery manufacturers. The machine

delivery times here are about twice

as high as they should have been. One of

our goals is to raise some of the investments

this year. I hope we can make it happen.



To which sectors do you generally provide

label services?

Until a short time ago, we were mainly serving

the cosmetics, hygiene and alcoholic

and non-alcoholic beverage sectors. Afterwards,

I can say that we have served many

companies in many fields with our new investments.

One of the most distinctive features of Çiftsan

Etiket & Ambalaj is that it has the vision

and equipment to manage the projects of

brands. In this direction, very important

trainings are given to our team by our General

Manager Mr. Hakan. We continue to

make a difference in our industry, and we

will continue to do so, with our team, which

has the knowledge to successfully manage

many stages of the birth of a brand, from

packaging to label design and printing. I

can say that this is our most important feature

that makes us different in the sector.




You are talking about 135 awards in 8

years, quite a success. What about the criteria

to your success in general? What is

the secret of this success?

Çiftsan Etiket & Ambalaj is among the important

companies that applied many printing

techniques for the first time and steered

the world label industry. These are the important

thoughts of industry and brand

representatives that we value. This process

does not progress well in structures that are

not open to continuous development and

learning. This is one of our biggest focuses.

We are a team that always works hard

to produce the best with a vision that does

not hesitate to push the limits. We want the

world to watch the best labels and packaging

we produce in the coming years by doing

even more great work in the future.


The awards you recently received in Italy

caught fire in your industry. Can we get

your impressions of the award ceremony

and its atmosphere?

In 2021, our priority due to the pandemic

was to produce the labels and packaging of

the products needed. For this reason, we

decided at the last minute not to participate

in the 2021 FINAT organization, which is

very important to us. After two very difficult

years, after the normalization process

of the societies, this year we received our


Economic Newspaper

2022 Please mention

Made in Türkiye” when writing to advertisers


A new innovation from Aksan Kozmetik in Turkey: DEOWIPES

Aksan Cosmetics, which started its trade journey with wet wipes and reached the leading position in the sector,

continues to be popular with its quality and innovative production approach. We interviewed Servet Gerz,

Vice of Chairman at Aksan Kozmetik A.Ş. on the company.

Servet Gerz Vice of Chairman at

Aksan Kozmetik A.Ş.

A journey that starts with wet wipes…

Could you inform us on the successful

origin story of Aksan Kozmetik?

Aksan Kozmetik was established in 2008

in Istanbul. We started production with

a staff of 40 people in a total area of ​2000

square meters, at that time we had an annual

production capacity of 20 million

packs of wet wipes.

Today, we produce 100 thousand tons of

liquid, 220 million packs of wet wipes, 15

million boxes of ear buds and 50 million

pet bottles per year at Sedex, ISO, GMP,

BRC and IFS quality standards in our 30

thousand square meter integrated production

facility located in Hadımköy,

Istanbul. We are one of the companies

with the highest liquid filling capacity

in Turkey. We also manufacture complementary

products such as ear buds,

plastic caps, pet bottles, cotton wicks in

our integrated facility. We meet our own

plastic packaging needs with PET packaging

and PP injection production lines,

and we also supply many brands both in

Turkey and around the world.

We continue our journey, which we

started with wet wipes, by working hard

to become a leader in the sector by developing

products that are high quality,

innovative and in line with the needs of

the consumer.

You have many brands that stand out in

the domestic and international market.

What about your brands and product

range in general?

In the domestic market, we produce

personal care, baby care, home care and

cosmetic products with our DeepFresh,

Savon De Royal, UltraFresh, Bebe Royal,

L’Unique and Savon De Luxe brands. In

addition to these brands, we produce in

the same product categories with Comfort

Love and Happy Kinder in the foreign


You are one of the companies with the

highest liquid filling capacity in Turkey

and you are making a name for yourself

with your many successful strategies.

So, what is the secret of this success?

We follow innovations and are in continuous

development. In addition to these,

we take fast action and work hard. We

also have a very strong and expert team.



Bringing a different perspective to

deodorant, your new product “Deo

Wipes” became one of the preferred

products as soon as it took its place on

the shelves. Could you tell us about the

advantages of your new product?

Thanks to the situation we encountered

at a fair in Dubai a few years ago, we

achieved the success of being the first

brand to produce DeoWipes in Turkey

with an investment of 500 thousand dollars,

starting with the idea of ​combining

deodorant and wet wipes. DeoWipes,

which does not contain any propellant

gas, is ozone-friendly and vegan certified,

provides freshness all day long

with its pleasant smell. Thanks to its rich

content, it helps moisturize the skin and

offers 24-hour protection against sweat

odor. It does not prevent sweating, which

is the natural function of the body, and

prevents the formation of bad odor as a

result of sweating.

DeoWipes helps to meet the mineral support

needed by the skin with sea salt rich

in magnesium, potassium and calcium

minerals, while allowing skin brightness

and elasticity with its salix alba (white

willow tree) extract, it does not include

any raw materials obtained from animal

sources in its formula.



We know that you attach great importance

to meeting customer expectations

at the highest level. What kind of

work are you doing to keep this at the


We are trying to meet the quality expectations

of our customers at the highest

level by producing in accordance with

the ISO, GMP, BRC and IFS quality

standards. In addition, we develop our

products by following new trends and

using up-to-date and safe raw materials.

We attach importance to product

development with the principle that our

products are products that facilitate the

lives of our customers at every moment

of their lives and contribute to the safe

coexistence of their loved ones.


EXPORTS by 30%”

What do you think about your export

and target markets? Are there any new


As Aksan Kozmetik, we were among

the top 5 companies that exported most

last year. Our biggest export market is

Europe, followed by Latin America and

Russia. This year we established our first

office and logistics center in Romania.

We aim to organize the same action in

London and in Panama next year, so

that we can conduct our operations in

Latin America more effectively. Thanks

to these steps, we aim to increase our

exports by 30% in the next period compared

to last year.

As our new investment, we purchased

our skin care masks production and

packaging machine. We are planning

to produce face care masks containing

solutions formulated to be good for

skin problems in a solution impregnated

with nonwovens, which are sold in single

packages and allow skin care in the

home environment. Our machine will be

in our factory at the end of 3 months. We

aim to start the production of skin care

masks at the beginning of next year.

What are your expectations and recommendations

for the sector?

In my opinion, the personal care sector

is a sector that will develop day by day,

its market will grow and its consumption

will increase continuously. We can say

that investing in this sector is the right

investment as long as people increase

their maintenance and cleaning habits.

Producing innovative products that provide

comfort to the consumer in addition

to innovative, aesthetic and personal

care during use will make the manufacturer

and the brand preferable. As Aksan

Kozmetik, we try to lead the way in these


Economic Newspaper September

8 Please mention


Made in Türkiye” when writing to advertisers

Türkiye’s food

industry increasing

its export volume

with a keen eye on

global developments


organic agricultural



Continued from Page 1

To sum up:

-With its young and growing population, food and

beverage consumption and production are both

increasing in Türkiye.

-The Turkish food industry has important export

opportunities due to the diverse agricultural

products available in the country.

-Being a developing country, the GDP per capita is

expected to increase in coming years, which will also

have the effect of increasing consumer spending.

-An interested young population is open to trying

new brands and products.

-Growth in the tourism sector also benefits

consumption in the food and beverage industry.

-Since the market is still not mature, there are many

opportunities for new products to enter Türkiye.

Besides, Türkiye’s rapid transition from an

agricultural society to an industrial society, the

agriculture sector has been changing and improving.

Escalating urbanization and employment play a

decisive role on food consumption. As the time

spent at work and on the road gets longer, the

energy and duration allocated to food preparation

diminishes. Consumers mostly opt for the most

practical and quickest solutions.

The food sector is so advanced by now that it is

possible to get chopped tomatoes, crushed garlic,

ready-made salad dressing and all kinds of jam.

And it is not only working people who prefer such

products. Quite a few others choose them for their

taste rather than their practicality.

Fruit and vegetable products, the most important

sub-sector of the food sector, embodies heaps of

products from canned food to fruit juice, beverages

and frozen fruits-vegetables.

Continued from Page 1

In the Turkish agricultural and food industry,

production is realized in conformity with all

rules of hygiene in order to produce high quality

and sanitary products. In this regard, many firms

in Türkiye have started to apply internationally

recognized quality and food safety

systems like ISO 9000, ISO 22000, HACCP,

BRC, IFS, SQF or GLOBALGAP. This enables

the Turkish food industry to export to all

countries in the world. In addition, the similarity

of consumers’ preferences with Moslem countries

Continued from Page 1

With its favorable geographical conditions and

climate, large arable lands, and abundant water

supplies, Türkiye is considered to be one of the

leading countries in the world in the field of

agriculture and food.

Türkiye has a robust agriculture and food industry

that employs almost 20 percent of the country’s

working population and accounts for 6.1 percent

of the country’s GDP.

The strengths of the industry include the size

of the market in relation to the country’s young

population, a dynamic private sector economy,

substantial tourism income and a favorable


and the geographic and cultural proximity to many

European markets

allow Turkish food exporters

to penetrate international markets easily.

However, the Turkish agriculture and food industry

export potential is not limited with these products.

There are many other products that are worth

experiencing and these are recommended to all

consumers in the world.

From all of the described products above, it can be

easily seen that Türkiye has become a big potential

supplier of various agricultural and food products.

Türkiye is the world’s 7th largest agricultural

producer overall and is the world leader in the

production of dried figs, hazelnuts, sultanas/

raisins, and dried apricots. The country is also

one of the leading honey producers in the world.

The recent data indicate that Türkiye boasted

production of 18.5 million tons of milk, making it

the leading milk and dairy producer in its region.

The country also saw production totals of 35.3

million tons of cereal crops, 30.3 million tons of

vegetables, 18.9 million tons of fruit, 1.9 million

tons of poultry, and 1.2 million tons of red meat.

In addition, Türkiye has an estimated total of

11,000 plant species, whereas the total number

of species in Europe is 11,500.

It is apparent that Türkiye is likely to continue

to develop her trade with world markets as

her products become known and preferred

more and more in the future.

In the meantime, trade between Türkiye

and the world markets must not be solely limited to

export and import business; foreign investment

is always welcome to Türkiye. Joint ventures

in Türkiye and other countries are potential

activities, which are expected to be the major

promoting tool for enhancing trade relations of


Türkiye offers significant investment opportunities in agribusiness subsectors

6 kuad full page 20x27.pdf 1 28.04.2022 16:08

This bountiful production allows Türkiye to

maintain a significantly positive trade balance

thanks to its position as one of the largest

exporters of agricultural products in the Eastern

Europe, Middle East, and North Africa (EMENA)

region. Globally, Türkiye exported 1,781 kinds of

agricultural products to more than 190 countries

accounting for an export volume of USD 26.9


Türkiye is looking to position itself as the preferred

option for being the regional headquarters

and supply center of top global players in the

agricultural sector. To encourage investment in

the sector, Türkiye offers a set of incentives for

potential agribusiness investors.

According to McKinsey and Co., Türkiye

offers significant investment opportunities in

agribusiness subsectors such as fruit and vegetable

processing, animal feed, livestock, poultry,

dairy, functional food, fisheries, and enablers (in

particular cold chain distribution, greenhouses,

irrigation, and fertilizer).

As part of its targets set for the agriculture sector

by 2023 Türkiye aims to be among the top five

overall producers globally.

“The universe of Fragnance”










eau de parfum




2022 Please mention


Made in Turkey” when writing to advertisers

Monthly Economic Newspaper


WorldFood Istanbul offers challenging opportunities

Continued from Page 1

As the food industry experiences increasing

fluctuations in production and discusses food

security more often, the 30th WorldFood Istanbul,

International Food Products and Technologies

Exhibition, will bring together over 400 foreign

hosted buyers from 45 countries in Istanbul. Brands

and manufacturers specialized in the production

of canned food, milk and dairy products, and fresh

vegetables and fruits will participate in this year’s

WorldFood Istanbul, which aims to contribute to

the discussion of new targets for the increase in

production and exports without any risk to food

security by the stakeholders in the industry and to

the result-oriented road map for Türkiye’s future

food and agricultural policies.

Semi Benbanaste, Director of WorldFood Istanbul,

reminded that Türkiye is dependent on cereal

and grain imports. He added, “On the other

hand, Türkiye increased its exports of food and

agricultural products between January and May

2022, compared to the first 5 months of 2021,

and continues to strengthen its position as an

exporter. Türkiye’s exports in the first 5 months

totaled $9,817 billion, with a year-on-year increase

of $1,727 billion, including an increase of 21.3

percent in the exports of food and agricultural


” Benbanaste noted that Türkiye has the potential

to emerge as a global logistics power in the

Middle Corridor with its current stability, strong

transportation infrastructure, and projects that

contribute to the global logistics network. He

stressed the opportunities available to Türkiye,

saying, “The Northern Corridor, one of the 3

transportation and logistics corridors between Asia

and Europe, does not work properly due to the war

between Russia and Ukraine. Türkiye is currently a

stable and safe port for supply. Furthermore, there

is an important opportunity for Türkiye. We are now

an important manufacturer and exporter of food

and agricultural products. While strengthening

this position, we can become a significant

global manufacturer and exporter of food and

agricultural products, if we can solve the chronic

problem of ‘generating low revenue despite being

a strong manufacturer.’” Benbanaste stated that

WorldFood Istanbul is even more important during

these critical times. He noted that there is a great

interest in the exhibition, saying, “During last year’s

exhibition, we made a significant contribution to

the industry by increasing its business volume by

€650 million in 5 halls. Even though there is more

than 2 months until the exhibition, 10 halls have

already been filled to capacity by 450 exhibitors

from 18 countries. That is to say, the number of

exhibitors has already doubled compared to last

year. Furthermore, over 400 foreign hosted buyers

will attend the exhibition. We estimate that we

will increase the business volume in the industry

by more than €1 billion at this year’s exhibition,

the occupancy rate of which has already reached

90 percent.”

A total of 179 hosted buyers from 40 countries

and 22,800 visitors, 23 percent (5,237) of which

were foreigners, attended last year’s WorldFood

Istanbul, which was held in line with the approach

“Safe Trade and 365-Day Exhibition” and lasted 4

days. As the interest in the exhibition increases,

efforts are underway to bring approximately 600

Turkish and foreign exhibitors together with tens

of thousands of visitors this year.

“Target is third place

in the world with $5”

Continued from Page 1

Speaking at the industry meeting held in

cooperation with the Turkish Home and

Kitchenware Manufacturers and Exporters

(EVSID) and Istanbul Ferrous & Non-Ferrous

Metals Exporters’ Association (IDDMIB), Talha

Özger, head of EVSID, said that they had

their first meeting as an industry. Noting that

participation in these meetings is the most

important thing that keeps non-governmental

organizations alive, Özger stated that they will

continue to determine a roadmap with sector

meetings in the coming period.

“We can get to the third place with $5”

Stating that the home and kitchenware sector

closed the first 5 months with an export of

1.42 billion dollars and a growth of 4.5 percent,

Özger noted that Turkey maintains its position

as the fifth largest exporter in this sector.

Emphasizing that the most important step that

can level the sector in the coming period is to

increase the unit export value, Özger said, “Our

export value per unit/kilogram is currently at

the level of 3.7 dollars, but this is not enough.

Our target is to increase the export unit price

to 5 dollars. We will increase our unit export

value by maintaining the same export amount.

When we bring it to this level, we can pass Italy

and move into third place after Germany.”

Pointing out that URGE projects to be carried out

at the point of increasing the unit price are very

important, Özger said, “We will design together

what we will design with URGE projects, how

we will generate awareness and how we will

carry the ‘Made in Türkiye’ perception to where

we want it. We will find support in branding,

packaging design and industrial design within

the scope of URGE projects. We will use them.

We will work to make our organizations more


120 buyers from 60 countries met in Istanbul

Stating that as EVSID, Invitation Only events,

where they bring together qualified buyers

and Turkish companies, will continue, Özger

reminded that 120 buyers from 60 countries

attended the event they held in Istanbul.

Pointing out that this type of organization is

not only a trade but also a cultural exchange,

Özger said, “We continued our Invitation

Only event, which we took a break during the

pandemic period, from where we left off. We

increased both the number of guest buyers and

the number of participants by approximately

50 percent. Buyers from all over the world.

We brought it together with our producers

in Istanbul. Such quality events have very

important results. We will continue to organize

similar events to achieve our goals in the

medium and long term.”



10 Please mention


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‘Urban agriculture’- Türkiye eyes major

shift for cheaper food

The Ministry of Agriculture and Forestry is

preparing to roll out a series of steps for the

implementation of the “urban agriculture”

model to facilitate access to cheaper and

fresh food in addition to more support and

new regulations for farmers, including the

registration of crops before planting and cash

aid before and after harvests.

The steps are part of a government initiative

seeking to modernize agriculture policies and

were outlined by Agriculture and Forestry

Minister Vahit Kirişçi at a recent meeting of

the ruling Justice and Development Party (AK


The ministry says agriculture established a

“new normal” amid the challenges it faced

from the COVID-19 pandemic, climate

change and a decline of agricultural lands, to

migration, geopolitical risks, food nationalism,

monopolization in agriculture and food

production, increasing consumption and rising

costs. Türkiye aims to take steps that are

compatible with this new era to ensure the

security of production and supply in agriculture

and food production as well as water and


The urban agriculture model within the scope

of the government’s plan seeks to encourage

agricultural activities in big cities, at a time when

rural populations are in decline. The model will

bring centers of production and consumption

closer, curbing logistics challenges such as

additional transportation costs. It will provide

access to fresh foods rather than artificially

preserved ones for urban dwellers and boost

employment, a critical issue for cities with large


At the same time, rural parts of the country

will receive new support from the government

with a string of schemes, including incentives

for “reverse migration” by producing “pilot

villages” which will improve infrastructure in the

villages and incentives for more production. An

income protection insurance will also be widely

available for farmers in rural areas to keep the

economy in those regions stable and ensure the

sustainability of agricultural production.

In addition, small family businesses earning

a living on livestock will be supported by the

government. Among the measures to ensure

sustainability, the living circumstances of

animals will be improved to prevent their sudden

deaths and projects will be implemented to

boost the productivity of animals bred for their

meat or milk.

Under the motto “just grow it,” the government’s

plan seeks to provide all-out support for

farmers, with less red tape and in a simplified

way, instead of branching out the cash and other

assistance. Türkiye will also enact specialized

laws for topics relevant to agriculture, such as

the Tea Law, Land Protection and Land Use Law,

Water Law, Pasture Law and more to protect

the rights and interests of farmers as well as

the environment and to prevent unregistered

agricultural production. The pre-production

permits set to be imposed are designed to

better manage crop diversity and prevent any

future yield losses.

The government will also focus on supply

security, setting up a monitoring system and

branching out supply sources, with planned

bilateral agreements with other countries.

Though industrialization gathered pace in the

past two decades, with exports soaring, Türkiye

is also an important country for agriculture,

ranking 31st in the world in terms of agricultural

production areas and first in Europe in terms

of crop yields. Its agricultural national income

reached to TL 407 billion in 2021, a 10-fold rise

since 2002 while the agricultural sector’s share

in employment decreased to 17%. Between

2002 and 2021, agriculture’s share in exports

rose to 11%.

Türkiye has been offering a string of incentives

to farmers since 2002, with subsidies reaching

to TL 24.5 billion. Another TL 305 billion was

provided for agricultural production between

2002 and 2021. In the past two decades,

livestock producers received TL 108 billion in


Between 2002 and 2021, the state distributed

free loans worth TL 7 billion to 18,000 projects

involving agricultural investment and produced

118,000 jobs.

Textile sector eyes $1 billion exports to US

Continued from Page 1

The local textile industry’s export revenues

amounted to $12.9 billion in 2021.

Earlier this month, Turkish textile companies

also attended a major event in France.

Some 212 Turkish companies showcased their

products at the Premiere Vision Paris 2022.

In the first half of this year, the industry’s

revenues from exports reached $6.8 billion,

rising 9.9 percent from the same period of


Exports to Italy grew 23.8 percent on an annual

basis. The annual growth rates in exports to

the U.S. and Germany were 17.5 percent and

2.2 percent, respectively. Export revenues may

reach $15 billion at the end of this year, said

Natan Yakuppur from the İTHİB.



minister urges

joint action

to tackle food


Continued from Page 1

"On the other hand, 1.3 billion tons of

food, which corresponds to approximately

one-third of the food produced for

human consumption, is lost and wasted

due to social, economic, environmental

and, most importantly, climate changerelated

problems," he said.

Kirişci stated that Russia's war in Ukraine

exacerbated the issue and is "expected

to have harsh consequences for food

security outcomes, following the

displacement of millions of Ukrainians."

The minister said that 13% of the ECO

region, with a population of nearly

550 million, is still suffering from

undernourishment and faces severe food


"To meet the increasing demand in

ECO member states, enhancing crop

and livestock breeding productivity

is essential," said Kirişci, adding

strengthening market connectivity is also

vital to promote rural and urban linkages.

Kirişci also invited all ECO member states

to the Regional Conference on Food

Loss and Waste Reduction in Europe and

Central Asia, which will be held in Istanbul

in October, and the 8th Seed Conference,

which is planned to be held in Azerbaijan

in December.

He also stated that Türkiye is ready to

share experience in agriculture and

cooperate with ECO member states.



2022 Please mention


Made in Turkey” when writing to advertisers

Monthly Economic Newspaper


Protect the environment from heat and

cold with Brisoley!

Storsan, which started out with the name curtain in 1982, continues to be the leading in its field by adding value to people and the country.

The company, which imports products

from Sweden and Denmark to

Turkey within the possibilities of

the old period, defines the surname

as “quality” and presents the imported

products to the users.

Pioneering the modern production

in the country, Storsan started

the production of vertical blinds

in 1985, followed by roller blinds

in 1985, aluminum blinds and

wooden blinds in 1990, and started

the production of external movable

sunshades in 2000 by leading

the mechanism curtain systems.

Adopting the principle of being

the best in the world with its productions,

the company produced

the best in Europe, applied all RAL

colors and made special production

from 1 mm thick thermal aluminum

with impact and wind resistant

extrusion pull.

While the manufacturer Storsan

registered the Brisoley brand with

the CE certificate and its quality

with ISO 9001 OHSAS 18001 certificates,

it produced 30,000 units

in a short time in domestic and

foreign residences, offices and institutions

and many airports. Storsan

Brisoley, which eliminates the load

of air conditioning by blocking all

the heat without covering the exterior

appearance with its application

systems, and is effective in cooling

savings, does not neglect to contribute

significantly to the national

economy by reducing its fuel costs

by 50% in the winter season.





We Hide the Best Quality into Aesthetics and Elegance



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Global halal food market prospers more than ever

Exports rose 19 percent to $23.4 billion

Türkiye’s exports amounted to $23.4 billion in June, rising 18.7 percent from

the same month of 2021, data from the Turkish Statistical Institute (TÜİK) have


Imports, on the other hand, grew 39.7 percent in the month on an annual basis to

$31.6 billion. Consequently, the country’s foreign trade deficit widened by 184.5

percent last month compared with June 2021 to reach $8.2 billion.

Germany was the largest export market. Exports to this country amounted to

$1.88 billion. The U.S. ranked second at $1.56 billion. Türkiye also sold $1.2 billion

worth of goods to the U.K. and Iraq last month. Exports to Italy stood at $1.15

billion. TÜİK data showed that the country’s imports from Russia were $5 billion,

followed by China at $3.7 billion. Imports from Germany and Italy amounted to

some $2 billion and $1.4 billion, respectively.

Intermediate goods imports increased by 51.4 percent in June year-on-year to

$25.7 billion, while consumer goods imports rose 19.6 percent to $2.64 billion.

The country also imported $3.2 billion worth of capital goods, down 5.2 percent

from a year ago. Excluding energy, the increase in imports was 23.9 percent, TÜİK

said. The share of the manufacturing industry in total exports was 94.9 percent,

while the agriculture sector accounted for 2.9 percent of the goods Türkiye sold

to other countries. The export-import coverage ratio was 74.1 percent in June,

down from 87.3 percent a year ago. In the first half of 2022, exports reached

$126 billion, rising 20 percent from January-June last year. Imports grew nearly

41 percent on an annual basis to $177 billion.

The country’s foreign trade gap widened by 142.7 percent in the first six months

of the year to $51.4 billion.

The halal food market has grown quickly over

the past decade, and is worth an estimated $632

billion annually on a global scale

According to a recent global market research,

Muslims represent an estimated 25% of the

world's population, with around 1.6 billion

consumers. This large consumer market

presents several opportunities for halal food

products. Not only is the Muslim population

growing, but Muslim consumers are increasingly

better educated, with higher household

incomes, paving the way for a worldwide

demand for mainstream products and services

that conform to Islamic values. Halal food is

prepared following a set of Islamic dietary

laws and regulations that determine what is

permissible, lawful and clean.

The halal food market has grown quickly over

the past decade, and is worth an estimated $632

billion annually. As such, it represents close to

17% of the entire global food industry. In order

to conform to Islamic standards; all Muslims

must ensure that they are only consuming

halal approved food, drink and medicine. The

large population of Muslims adhering to halal

requirements has fuelled increased global

demand for halal products.

The global halal food market was not significantly

affected by the global financial recession. Major

growth in Asia has been driven by changing

lifestyles that allow for higher incomes. The

largest contributors to the halal market in Asia

are Indonesia, China, India, Malaysia and the Gulf

Cooperation Council (GCC) members, including

the United Arab Emirates, Bahrain, Saudi Arabia,

Oman, Qatar and Kuwait. These countries have

all seen substantial growth in the halal food

industry that is unlikely to be curbed in the near


There is also strong potential for halal certified

products in non-majority Muslim markets, where

consumers are looking for safe and ethical

products. The increasing popularity of the halal

market in Europe is driven by Russia, France and

the United Kingdom. The halal market in these

countries has continued growing since 2004,

albeit at a slower pace than Asian markets. A

major opportunity can be found in the Australia/

Oceania region, where the halal food market

saw growth of 33.3% in recent years.

The most promising halal markets span over

a range of different countries. As the largest

populations of Muslim's are located in the Asia-

Pacific region, both majority and non-majority

Muslim countries in this region would have high

demand for halal products. However, markets in

North Africa and the Middle East are particularly

lucrative markets, as several countries have

majority-Muslim populations. The halal food

industry is also growing in countries that

have smaller populations of Muslims, but that

have food quality and safety concerns, such

as Australia, the United States and European


Key halal markets include Indonesia, United Arab

Emirates, Algeria, Saudi Arabia, Iraq, Morocco,

Iran, Malaysia, Egypt, Türkiye, Tunisia, Kuwait,

Jordan, Lebanon, Yemen, Qatar, Bahrain, Syria,

Oman and Pakistan. Emerging halal markets

with relatively large Muslim populations include

India (177 million Muslims), China (23 million),

Russia (16 million), the Philippines (5 million),

France (5 million), Germany (4 million) and the

United Kingdom (3 million).

To sum up:

- 25% of the world's population is Muslim, nearly

1.6 billion people.

-Food products prepared following a set of

Islamic dietary laws and regulations, which

determine what is permissible, lawful and clean,

are classified as halal.

-The halal food market has grown quickly over

the past decade, and is worth an estimated $632

billion annually on a global scale.

-Strong economic growth and rising per capita

incomes have fuelled demand for diversified

halal products, enabling higher consumption

levels and more opportunities for halal food


-Halal consumption is not limited only to the

Muslim population; other consumer goods are

seeking halal food due to halal food's excellent

reputation for healthy and safe food products,

and the humane treatment of animals.

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