Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
NEWS<br />
MOTUL’S ACE<br />
NEW PARTNERSHIP<br />
Legendary Cafe<br />
and renowned oil<br />
brand get together<br />
Motul and the Ace Cafe are delighted<br />
to announce an agreement that<br />
sees the global oil company<br />
becoming a partner of the famous motor<br />
enthusiasts rest halt.<br />
<strong>The</strong> Ace Cafe has long been a favourite<br />
of London Bikers, Performance Car and<br />
Historic Vehicle lovers and, in recent<br />
years, its following has spread far beyond<br />
the Capital. <strong>The</strong> North London landmark,<br />
located just off the famous A406 North<br />
Circular Road near the Park Royal and<br />
Wembley turn-offs now sports visible<br />
allegience to Motul, with branding visible<br />
from most angles of approach.<br />
“We are delighted to have joined forces<br />
with the Ace, ” enthuses Motul UK Head of<br />
Business, Callum Goodland. “It is such an<br />
emotive name and, like us they share both a<br />
deep passion for Cars and Bikes, and a deep<br />
common interest in automotive history. We<br />
are really looking forward to engaging with<br />
Ace customers over the coming years and<br />
showing them what Motul can do!”<br />
<strong>The</strong> Ace is one of the busiest places for<br />
automotive enthusiasts, with different<br />
types of vehicle in the spotlight every<br />
evening and often during the day as well.<br />
<strong>The</strong> new partnership means that Motul will<br />
have a visible presence at many of the Ace<br />
Cafe’s different day and night events - and<br />
Motul staff will often be on hand to give<br />
advice and help with Lubricant issues.<br />
Motul and the Ace also plan to look for<br />
opportunities of other joint projects and<br />
event opportunities moving forward.<br />
<strong>The</strong> first of these - which will also<br />
mark the public launch of the Ace-Motul<br />
partnership - will be the Ace Cafe Reunion<br />
over the weekend of 3-4th September.<br />
Motul will have a stand on Saturday at the<br />
Cafe in London, before moving down to<br />
Brighton for the remainder of the Reunion,<br />
an event which is expected to attract<br />
crowds of up to 100,000 people.<br />
“<strong>The</strong> new partnership marks the<br />
coming together of two great names in<br />
the Motoring World,” remarked Ace Cafe<br />
London’s Mark Wilsmore. “Like the Ace,<br />
Motul has a long and fascinating history.<br />
Motul is an innovative brand, as its track<br />
record in bringing new advanced product<br />
to both the car and bike markets shows in<br />
no uncertain terms. Likewise, at the Ace,<br />
we are always looking to new and exciting<br />
opportunities and, with Motul I believe<br />
there will be many of these.”<br />
22 THE GARAGE<br />
22 Motul Ace Cafe.indd 1 15/09/2022 12:00
Change language