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PEOPLE<br />
Leading bodyshop supplier appoints<br />
new head of channel to advance<br />
customer proposition<br />
LKQ Coatings, the UK and Ireland’s only complete end-to-end provider for paint,<br />
parts and bodyshop equipment and services, has appointed a new Head of Channel to<br />
help deliver the best possible support, solutions and results for its customers.<br />
Jodie Mullard brings more than 10 years’<br />
experience to the role, having held a series<br />
of marketing, customer experience and<br />
digital positions with companies including<br />
Thomas Cook and PPG Industries.<br />
Most recently, she spent five years with<br />
LKQ Europe, where for the past year she<br />
acted as Director of Digital Customer<br />
Experience, overseeing everything from<br />
product value propositions, centralisation<br />
and execution of the digital portfolio,<br />
through to business model development<br />
and the effective use of data to understand<br />
customers’ needs.<br />
As Head of Channel for LKQ Coatings in<br />
the UK and Ireland, Mullard will manage the<br />
go-to-market strategy and development<br />
of customer first value propositions and<br />
programmes to drive channel performance,<br />
leveraging best practice and functional<br />
relationships from across the LKQ network.<br />
A key element will be the implementation<br />
of a new customer relationship<br />
management (CRM) database. This will sit<br />
alongside an enhanced internal reporting<br />
tool, which will provide real-time insights<br />
into purchasing data and customer trends,<br />
helping the business to plan and adapt<br />
faster to continued changes and challenges<br />
in the automotive sector.<br />
Jodie’s appointment follows that of<br />
Andy Southby, who took over as Managing<br />
Director of LKQ Coatings in November<br />
2021.<br />
Andy Southby said: “Jodie has invaluable<br />
expertise in all things digital and data, and<br />
brings fresh perspective to how we can<br />
deliver the best results for our customers.<br />
She will spearhead a series of changes,<br />
both internal and customer-facing, to<br />
ensure we are leading the way when it<br />
comes to supporting UK bodyshops.<br />
“We know it’s not just about staying<br />
abreast of challenges – we need to be<br />
one step ahead, so that whenever our<br />
customers need support, we have already<br />
anticipated what they’ll need and have a<br />
solution ready to go. Jodie’s role is key to<br />
helping us achieve this.”<br />
Jodie Mullard added: “LKQ Coatings<br />
is already known as the market-leader<br />
for bodyshop solutions, but there is so<br />
much more we can do to differentiate<br />
ourselves in the market, and to provide<br />
our customers with the tools they need to<br />
succeed.<br />
“I’m excited to leverage the full strength<br />
of the LKQ Group, bringing together<br />
excellence in areas such as logistics,<br />
product reach, sustainability, talent<br />
development and data, to enhance our<br />
proposition and ensure we are ready to<br />
listen and adapt to support our customers<br />
today, tomorrow and well into the future.”<br />
MAHLE strengthens sales and quality<br />
teams with two new appointments<br />
• Jason Smith appointed as new UK sales and marketing manager<br />
• Alan Povey also joins as new quality, warranty and technical representative<br />
Jason Smith<br />
MAHLE Aftermarket UK has appointed<br />
Jason Smith as its new UK sales and<br />
marketing manager, and Alan Povey<br />
as quality, warranty, and technical<br />
representative, respectively.<br />
<strong>The</strong> two new appointments strengthen<br />
MAHLE Aftermarket’s continued push for<br />
developing OE-quality, reliable products<br />
for the automotive aftermarket, and<br />
communicating its product portfolio to<br />
customers across the UK.<br />
Smith brings to MAHLE Aftermarket more<br />
than 25 years’ industry experience, joining<br />
from Ring Automotive, after previously<br />
progressing through the industry in roles<br />
at Exide and DENSO. He will be responsible<br />
for daily management of the national sales<br />
team and working with internal and external<br />
partners to plan UK marketing activities.<br />
“<strong>The</strong> opportunity to join such a brand<br />
like MAHLE was a huge factor in joining the<br />
team. It’s a company renowned for quality,<br />
which is something that shines through<br />
from feedback from the customer base I’m<br />
now working with,” Smith said.<br />
Povey also brings a wealth of industry<br />
knowledge to the team and has covered<br />
all areas of the aftermarket, with a<br />
strong emphasis on the technical areas<br />
of products, presenting and reporting<br />
on product issues from fitting to<br />
manufacturing.<br />
<strong>The</strong> new addition to the MAHLE team<br />
will be responsible for maintaining and<br />
improving the aftermarket specialist’s<br />
technical and quality response within the<br />
automotive aftermarket, and will develop<br />
product training to all levels of the market.<br />
He will also provide technical updates<br />
on products on a regular basis to keep<br />
Alan Povey<br />
the industry informed and to stop<br />
installation errors in product categories<br />
such as <strong>The</strong>rmal, Air Conditioning, Rotating<br />
Electrics and Seals.<br />
THE GARAGE 49<br />
48,49 people.indd 2 15/09/2022 12:42
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