The Garage 343

AGRICULTURE
Partsformachines.com
creating new horizons for the Agriculture Aftermarket
Now with more than a year and
a half of trading under its belt,
Partsformachines.com - the
Aftermarket Online Sales Platform for the
Agricultural and Construction Sectors,
having – exceeded its initial targets is
working towards a future of expanded sales
opportunities through continued growth of
its both its customer and Supplier Partner
bases, and a continual refinement of its
customer journey.
Partsformachines.com (PFM) significantly
exceeded the expectations of its
management both in terms of total quantity
and of average order value during its first
year of trading - and all this with a continued
ongoing excellent customer satisfaction
rating.
PFM has established itself as a serious
player in high quality alternate parts for
major brands such as JCB, Doosan, Kubota,
and Bobcat. In most cases PFM now ranks
in top 5 search for customers looking to buy
high quality parts for their machines – an
incredible achievement considering its short
history.
Partsformachines.com is in the midst
of substantial growth in both its supplierpartner
base and the amount of different
products now made available. Many supplier
partners are now offering a vastly expanded
number of products through the PFM portal
than at the outset.
There is also a major snowball effect:
growing awareness of the Partsformachines.
com offer has sparked interest from further
leading brands who supply into the sectors
it serves. A quick look through the site now
reveals the presence of top names such as
De Walt, Shell, Sykes Pickavant, Castrol and
Draper Tools, joining the likes of wiper blade
giants, Trico who signed with PFM before
Christmas and others, like Yuasa Batteries,
SIP. Astrak, Philips, Top Gear and BYG, who
have been there since the outset. Many
new and exciting partnerships are under
discussion and will be revealed in the coming
months.
PFM has also recently reached agreement
with Rossmore Lubricants – who took over
distribution and marketing of the famous
Gulf brand of Lubricants in the UK – for an
enhanced supplier partnership across the
Parts for Machines platform. Gulf, famous for
its many global firsts in the lubricant and fuel
industry and its iconic sky blue and orange
racing colours, was one of the original PFM
supplier partners, so its return is, therefore,
noteworthy.
Customers of Partsformachines.com now
have one of the widest choices of lubricants
available for the markets it serves - the
Gulf brand’s increased presence will now
complement and enhance an already strong
lubricant product offer on Partsformachines.
com aftermarket platform and there is now a
Lubricant Advisor application, which should
make sourcing the correct lubricant a simple
process for PFM users, whatever their
requirement. This will be even more relevant
as PFM moves rapidly towards providing the
bundled product offers, such as a combined
filter lubricant service package, which have
been requested by its customer base.
Partsformachines.com is also in the
middle of a substantial upgrading of its
entire platform as it gears up both to
handle the greater than expected growth
in customers and to enhance the customer
experience further still.
The purchase and delivery of top line
products directly to the doorstep of and
farmers and construction businesses found a
ready market during Coronavirus lockdown.
PFM’s awareness that down-time costs
money, means that delivering to the door
will make maintenance an easier and a more
efficient, cost-effective process seems
to have found its way increasingly into the
consciousness of people in these sectors.
34 THE GARAGE
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