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One real estate investor I know has a very measurable goal to acquire one two-unit
property per year. Another has a goal of acquiring ten homes a year. The point here is that
the goals are achievable and measurable. What will your goal be?
YOUR GOAL SHOULD BE ATTAINABLE
Goals must be realistic and attainable; otherwise they will either be shelved and never
acted upon or modified midstream to something more realistic. The latter alternative is
acceptable, but goals that are set too high can trigger feelings of failure if not attained. On
the other hand, they can be exhilarating if actually achieved.
My first goal of becoming my own boss was very achievable looking back on it. But at
the time it seemed like an ambitious dream. After all, I had a steady job that paid for my car,
my house, my lifestyle. Deciding to give all that up was frightening, but I knew it was
something I had to do. The goal, while lofty, was not impossible. And that gave me hope,
motivation, and a desire to achieve it.
Setting Your Goal
Goal setting requires you to be honest with yourself and reflect on what you really want
in life. That means taking the time to think about what you want for yourself and your
family right now, in the years ahead, and long into the future. It may even include
aspirations you have for your children. If you think this level of goal setting is a waste of
time, you may want to reconsider.
I learned about two fantastic goal setting programs through my involvement in an
association called the Entrepreneurs’ Organization (EO). I’m past President of the Arizona
chapter and my involvement has been one of the best business decisions I’ve made in my
career.
The first program is called Strategic Coach, and it’s founded and run by Dan Sullivan.
This program is centered on the “seven laws” for experiencing continued personal growth
and helping you develop a life plan. Strategic Coach meets with you every quarter to see
how you are doing to achieve your goal.
The Strategic Coach Seven Laws of Lifetime Growth:
1. Always make your future better than your past.
2. Always make your contribution bigger than your reward.
3. Always make your learning greater than your experience.
4. Always make your performance greater than your applause.
5. Always make your gratitude greater than your success.
6. Always make your enjoyment greater than your effort.
7. Always make your confidence greater than your comfort.
TM & © 2002, The Strategic Coach, Inc. All rights reserved, www.strategiccoach.com.
There’s another terrific program called Setting Family Goals by Charlie and Barbara
Dunlap. This program focuses on balancing your marriage, family, and business. Think
about it, how much time do you spend planning your workday? How much time do you
spend planning your family or your marriage? If you were like me, planning work was at
the top of the list and I spent very little time planning my family goals.