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I use those five steps to come up with the initial cash flow for the property and arrive at

an offer price. To do that, we look at everything associated with expenses including our loan

payments and everything associated with income during our analysis. In the end we have a

solid picture of the bottom line for the property and are in a position to make our offer.

You’ll realize the importance of this process when you think of it this way. Would you

put your money into a mutual fund without looking at its past earnings performance? Would

you put your money in an annuity if you didn’t know the annual interest rate? Probably not.

Well, why invest in real estate without a reasonable estimate of what your return on

investment will be? In real estate investing, return on investment is also called “cash on

cash” and it is your net cash flow as a percentage of your down payment.

For instance, if you put $100,000 down on a property and it brings in $1,000 of income

per month, your cash on cash is 12 percent per year. Not bad. But if that same property

brought in $500 per month, your 6 percent return may not seem worth your time. As you

read on, you’ll see why it’s too early to make that judgment.

Furthermore, the process I will describe in this chapter will enable you to value property

without actually doing a physical inspection. You heard me correctly. In over 95 percent of

the offers we make, I do not visit the community before I complete the valuation and make

an offer. What could I really gain by doing a property visit that I couldn’t learn from the

seller at this point? If I personally visited every single property my company is considering,

we would be forever visiting properties and have no time left to actually purchase them. At

this stage, I rely on my team to fill in any gaps I may have in my knowledge about a

property.

Case in point, we just opened escrow last week on a 172-unit apartment building in

Glendale, Arizona. I had one of my team members visit the property while we reviewed the

numbers. The negotiation lasted about three weeks as we went back and forth on the offer

price. The figures we used for our evaluation came entirely from the seller and the broker

listing the property. Don’t misunderstand. I will not buy the property without walking each

and every unit, performing a thorough inspection, and verifying the numbers. I just let my

team do a lot of the preliminary screening for me.

Another property in the works right now is in San Diego. We’re in the second round of

negotiations and I have yet to actually visit the property. This shows the level of confidence I

have in my partners and my team members. They feel good about the property, so I feel good

about the property; I trust them implicitly on what could be a $66 million acquisition. My

point with these two stories is that offers are nothing more than an opportunity to look at the

numbers and make an educated guess about how a property will perform in terms of cash

flow, based on a brief, top-line evaluation. As you’ll see in a later chapter, you’ll find out

about the property in minute detail once you “tie up” the property by getting it under

contract. That’s when you begin the inspection period known as due diligence. But let’s not

get ahead of ourselves. Let’s take a look at the Five-Step Property Valuation. That will give

us the information that we need to say “go” or “no go” to a property investment.

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