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Mediainfo 2023

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MEDIAINFO<br />

<strong>2023</strong><br />

Pack & Log<br />

The industry magazine for packaging & material handling


final submission<br />

date *)<br />

Date of<br />

publication<br />

1 //<br />

2 //<br />

3 //<br />

4 //<br />

5 //<br />

6 //<br />

7 //<br />

8 //<br />

Exhibition: ICE Europe // CCE International<br />

Coding, Auto-ID; Packaging & environment<br />

Engineering, Automation<br />

Corrugated cardboard, paper, card; POS<br />

Material flow & flow of goods<br />

Exhibition: LogiMAT // HMI // ProSweets<br />

Food and Beverage packaging<br />

Storage, order picking<br />

Wrapping, stretching & palletizing<br />

Labelling, Label; E-Commerce<br />

Exhibition: interpack // Metpack<br />

Exhibition: SMART Automation // BVL-Dialog<br />

Flexible Packaging; Film; Adhesive technology<br />

Metal packaging; Glass packaging<br />

Packaging design, packaging printing<br />

Exhibition: automatica; Robotics, VNL-Day<br />

Digital packaging, Active packaging<br />

Material handling; Driverless transport<br />

Transport-, reusable-, shipping packaging<br />

Consumer-, pharma- and luxury packaging<br />

Labeling and marking technology<br />

Recycling & Disposal; circular packaging<br />

Mechanical engineering<br />

Co-Packing; Plastic packaging<br />

Floor-borne vehicle; WMS<br />

Exhibition: XFair <strong>2023</strong> // Fakuma<br />

Pharma packaging; Beverage packaging<br />

Automation in packaging industry<br />

Food packaging; Bottling & weighing<br />

Storage; Driverless transport<br />

Exhibition: SPS // BrauBeviale<br />

Marking technology; Medical packaging<br />

Packaging machines<br />

Transport-, reusable-, shipping packaging<br />

Green Packaging, Sustainability<br />

Digital packaging; E-Commerce<br />

Control and automation systems<br />

Material handling<br />

Corrugated cardboard, paper, card; POS<br />

Design, printing, Smart packaging<br />

02 nd Feb 16 th Feb<br />

22 nd mar 06 th apr<br />

06 th apr 24 th Apr<br />

09 th may 25 th May<br />

07 th jun 23 rd Jun<br />

31 st aug 15 th sep<br />

11 th oct 27 th oct<br />

16 th nov 04 th dec<br />

*) editorial deadline 4 working days<br />

before final submission date


Front page page Juniorpage<br />

1/2 page<br />

horizontal<br />

1/2 Seite<br />

vertical<br />

1/3 page<br />

horizontal<br />

1/3 page<br />

vertical<br />

1/4 page<br />

column<br />

1/4 page<br />

vertical<br />

1/4 page<br />

horizontal<br />

1/8 page<br />

strip<br />

1/8 page<br />

vertical<br />

1/8 page<br />

horizontal<br />

Size Direction Width (mm) Heigth (mm) Width x Height Price 4c<br />

Type Area Type area bleed format<br />

Front page Horizontal – – 210 x 203 (+3 mm) € 3390<br />

U2 / U4 vertical – – 210 x 297 (+3 mm) € 3090<br />

2/1 Page Vertical – – 420 x 297 (+3 mm) € 4490<br />

Page vertical 186 250 210 x 297 (+3 mm) € 2890<br />

Juniorpage vertical 119 172 133 x 182 (+3 mm) € 2190<br />

2/1 Advertorial Horizontal 2 x 186<br />

250<br />

€ 2790<br />

1/1 Advertorial Vertical<br />

186<br />

250<br />

€ 1990<br />

1/2 Page vertical 90 250 105 x 297 (+3 mm)<br />

1/2 Page horizontal 186 125 210 x 148 (+3 mm)<br />

1/3 Page Vertical 58 250 70 x 297 (+3 mm)<br />

1/3 Page horizontal 186 83 210 x 99 (+3 mm)<br />

1/4 Page Vertical 90 125 105 x 148 (+3 mm)<br />

1/4 Page horizontal 186 62 210 x 74 (+3 mm)<br />

1/8 Page Vertical 62 83 –<br />

1/8 Page horizontal 83 62 –<br />

€ 2090<br />

€ 1590<br />

€ 1290<br />

€ 820<br />

Stapled/unstapled<br />

supplements<br />

up to din a4<br />

also multipage<br />

on request<br />

Business<br />

Directory<br />

vertical<br />

Horizontal<br />

55 variable<br />

€ 2,30 per mm<br />

and Issue<br />

Purchase prices<br />

Within Austria including<br />

packaging and 10 % vat<br />

outside Austria including<br />

packaging and transport<br />

single issue € 6.20 € 13,60<br />

Annual subscription € 55 € 119<br />

Price list 13 - valid from 1st January <strong>2023</strong>. Ad prices in Euros, plus 5 % advertising duty and 20 % VAT. Purchase plus 10 % VAT.<br />

EU countries: No VAT charged on declaration of EU VAT no.


Online // Website // newsletter // App<br />

Online - News<br />

www.packundlog.at<br />

Online product range regarding B-<br />

to-B communication for decisionmakers<br />

from the packaging and<br />

intra-logistics industries. The product<br />

range includes: current news,<br />

background reports, a list of products<br />

and companies as well as a<br />

biweekly newsletter with approx.<br />

890 subscribers (GDPR adjusted).<br />

Pack & Log<br />

Central Banner<br />

Video<br />

Skyscraper<br />

ADVERTORIAL - CONTENTPAGE ONLINE NEWS<br />

Text / Photo<br />

Length: Teaser(max. 350 letters + 1 Photo<br />

as well as further information where we will<br />

include a link)<br />

Positioning: content page Online-News<br />

Price: EUR 290 net / 14 days<br />

All OTHER FORMATS on request, as:<br />

• Whitepaper<br />

• Billboard<br />

• Wallpaper<br />

• etc.<br />

NEWSLETTER<br />

Publication: every 2 weeks<br />

Circulation: 890 addresses (GDPR adjusted)<br />

Region: AUT, GER, CH<br />

Topics:<br />

• Company news<br />

• Dates of events<br />

• HR news<br />

• Product news<br />

Traffic<br />

Visits: 6,700 *)<br />

Page impressions: 31,300 *)<br />

Unique users: 2,040 *)<br />

Average visit duration:<br />

4.20 minutes<br />

*)<br />

monthly average<br />

Go to www.packundlog.at to order<br />

a number of different banner formats.<br />

Either by means of static<br />

jpg or animated gif. The file size<br />

should not exceed 100 KB.<br />

The banner formats are shown by<br />

random with no more than one<br />

other advertising partner.<br />

PL - APP<br />

SKYSCRAPER - START- & CONTENT PAGES<br />

Size: 160 x 600 pixel<br />

Positioning: start- and content pages<br />

Price: EUR 800 net / month<br />

CENTRAL BANNER<br />

Full-size banner WITH DOUBLE-HEIGHT<br />

Size: 468 x 120 pixel<br />

Price: EUR 500 net / month<br />

Positioning: start page<br />

File formats: gif, jpg<br />

File size: max. 100 KB<br />

VIDEO:<br />

Price: EUR 550 net / month<br />

Positioning: start page<br />

Pack & Log<br />

FULL-SIZE-BANNER<br />

FULL-SIZE-BANNER<br />

WITH DOUBLE-HEIGHT<br />

Advertorial<br />

SIDE -<br />

BANNER<br />

SIDEBANNER / SKYSCRAPER<br />

Size: 160 x 600 pixel<br />

Price: EUR 300 net / issue<br />

OR:<br />

FULL-SIZE-BANNER<br />

Size: 468 x 60 pixel<br />

Price: 230 Euro net / issue<br />

OR:<br />

FULL-SIZE-BANNER WITH<br />

DOUBLE-HEIGHT<br />

Size: 468 x 120 pixel<br />

Price: 290 Euro net / issue<br />

ADVERTORIAL / PROMOTIONTEXT:<br />

Text / Photo:<br />

(in addition 14 days on the<br />

Website):<br />

Price: 480 Euro net / issue<br />

Length: on request<br />

STAND-ALONE NEWSLETTER,<br />

E-SHOT, VIDEO: on request<br />

Pack & Log is also available as an app for all Android- and iOS-devices.<br />

The app allows users to download the trade journal in its original layout<br />

and read it mobile. The PL app is available free of charge from the App<br />

Store and the Google Play Store.


Print run (averaged): 6.000 Copies<br />

Readers and Circulation<br />

Online Impressions by E-paper, APP: PER Issue (averaged): around 600 impressions Per month<br />

Print Run Fix : 4.800<br />

Print run flexible: 1.200 Depending on editorial focus (only Austria)<br />

in case of trade fairs / Events print run up to 8.000<br />

distribution area (Print Run Fix):<br />

austria: rd. 3.500<br />

germany: rd. 1.000<br />

switzerland: rd. 300<br />

Print Run (Fix) Distribution<br />

o 3%<br />

Food and beverage industries 21 %<br />

Wholesale and retail sectors 16 %<br />

chemical pharmaceutical, cosmetics<br />

Industry 14 %<br />

plant and mechanical engineering 10 %<br />

Transport sector and -service provider 10 %<br />

Electrics and electronics industry 6 %<br />

textile industrie 6 %<br />

medical technology 5 %<br />

Wood and building industry 5 %<br />

Print industry 4 %<br />

other 3 %<br />

t 6%<br />

E 6%<br />

M 5%<br />

T10%<br />

w 5%<br />

P 10%<br />

p 4%<br />

c 14%<br />

f 21%<br />

w 16%<br />

Distribution within Austria according to Austria‘s federal countries<br />

(rounded to 50 units, based on reference distribution list/Austria 3,500 units)<br />

Vienna<br />

800 units<br />

UPPER AUSTRIA<br />

600 units<br />

LOWER AUSTRIA<br />

550 units<br />

STYRIA<br />

350 units<br />

salzburg<br />

350 units<br />

vorarlberg<br />

300 untis<br />

TYROL<br />

250 units<br />

CARINTHIA<br />

200 units<br />

burgenland<br />

100 u.<br />

Distribution according to recipients<br />

(based on reference distribution list 4,800 units)<br />

PRODUCTION MANAGERS<br />

COMPANY MANAGERS<br />

PURCHASING MANAGERS<br />

GENERAL MANAGERS<br />

OTHERS<br />

8 %<br />

18 %<br />

21 %<br />

24 %<br />

29 %<br />

Distribution according<br />

to company size<br />

(based on reference distribution list 4,800 units)<br />

1-19 EMPLOYEES 14 %<br />

20-49 EMPLOYEES 22 %<br />

50-99 EMPLOYEES 20 %<br />

100-199 EMPLOYEES 18 %<br />

200-499 EMPLOYEES 15 %<br />

>500 EMPLOYEES 11 %


Pack & Log<br />

About<br />

us<br />

Meixner. Manfred Meixner (Mag.) was born<br />

in Güssing, Burgenland, Austria in 1964. Having<br />

originally studied German Literature and<br />

History, Manfred has been in the industry since<br />

1995. To be more precise he was responsible for<br />

an industry magazine, ‘austropack’, until 2010.<br />

In the autumn of this year he joined up with<br />

Gernot Rath (Mag.) to launch the trade publication<br />

‘Pack & Log’.<br />

He became notorious for well crafted editorials<br />

that never even touched on the issues of packaging or intralogistics.<br />

They did however betray his literary origins as a reader, a writer and<br />

an active Kafka researcher. In reality he is responsible for sales and<br />

customer care; a field in which he has collected immense knowledge<br />

over the decades.<br />

–<br />

Rath. Gernot Rath (Mag.) was born in Vienna,<br />

Austria in 1968. He studied history and<br />

journalism and has been in the industry since<br />

2000. Together with Manfred Meixner (Mag.)<br />

he produced the trade publication ‘austropack’.<br />

In the autumn of 2010 they launched a new<br />

magazine, the ‘Pack & Log’. Gernot manages<br />

the everyday journalistic functions of this publication<br />

and if there’s an interesting story around,<br />

he’s there. He believes the only real way a reader<br />

can gain practical benefits is if proposed<br />

solutions stem from practical knowledge of the business. Success is<br />

dependent upon the loyalty of both readers and advertisers. This can<br />

only be achieved by guaranteeing quality, mutual cooperation and<br />

continuity.<br />

Concept<br />

A holistic approach to the issues<br />

of packaging & material<br />

handling<br />

Target group<br />

Pack & Log serves the needs<br />

of all plant, production and<br />

business managers<br />

Advertising<br />

Pack & Log offers each company<br />

the right advertising<br />

format<br />

Overall coordination: Mag. Manfred Meixner, Mag. Gernot Rath<br />

editorial office: Mag. Gernot Rath, Mag. Manfred Meixner<br />

Ad sales manager: Mag. Manfred Meixner<br />

Photo editor: Doris Meixner<br />

Technical information:<br />

Format: 210 mm x 297 mm; Print: Sheet-fed offset printing;<br />

Colour mode: CMYK ISO Coated FOGRA 39;<br />

Print-ready materials: pdf/X3; Place of publication: Vienna;<br />

Volume: 13 in <strong>2023</strong>;<br />

issue frequency: 8 times a year<br />

Proprietor:<br />

PL Verlag OG, 2340 Mödling, Bahnstraße 4, Austria<br />

Tel.: +43 2236 320 095, e-mail: office@packundlog.at, Internet: www.packundlog.at

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