BEST IN EXPORT 2023
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B E S T I N E X P O R T<br />
AN EXCLUSIVE SELECTION<br />
OF THE <strong>BEST</strong><br />
HAIR PRODUCTS<br />
FOR LEAD<strong>IN</strong>G DISTRIBUTORS<br />
ESTETICA<strong>EXPORT</strong>.COM
30 October – 1 November, <strong>2023</strong><br />
Dubai, United Arab Emirates<br />
Uncover beauty.<br />
Maximise<br />
opportunity.<br />
The region’s largest international<br />
trade fair for the beauty industry.<br />
Find out more, visit<br />
www.beautyworldME.com/ADS
<strong>2023</strong>:<br />
TH<strong>IN</strong>GS ARE LOOK<strong>IN</strong>G UP!<br />
Paolo Maggi<br />
Editor in Chief<br />
EsteticaExport.com<br />
With Spring approaching, hair & beauty trade fairs are moving up<br />
a gear and leading the way towards boosting business, so it is<br />
the right time for the latest of Estetica Best in Export!<br />
Despite some lingering political and economic crises around the<br />
world, we can look at our industry with a degree of optimism.<br />
Most markets have not only recovered to pre-pandemic levels,<br />
but appear to be still growing. Recently, China finally came back<br />
into the fold by opening its borders to business travellers and<br />
authorising exhibitions to resume, thus attracting large numbers<br />
of exhibitors and visitors after a long period of inactivity. It goes<br />
without saying that China is both a major manufacturer as well<br />
as one of the most important consumer markets, especially for<br />
high-level international brands. Hair & beauty fairs are enjoying a wave of enthusiasm as potential<br />
exhibitor and visitor numbers continue to grow – and it’s an optimism that reaches out to every<br />
continent: from Bologna to Istanbul, from Singapore to the USA.<br />
For those who follow economic global trends, there was another pleasant surprise at the beginning<br />
of <strong>2023</strong>. While the last trimester of 2022 was characterised by a double digit spike in inflation, the<br />
International Monetary Fund has given a brighter outlook in its latest January report, predicting that<br />
inflation will slow down and that European economies had shown more resilience than expected.<br />
The report said: “Global inflation is expected to fall from 8.8% in 2022 to 6.6% in <strong>2023</strong> and 4.3% in<br />
2024.”<br />
The fund does not expect global GDP to shrink, and IMF chief economist Pierre-Olivier Gourinchas said<br />
that “we’re well away from any sort of global recession marker.”<br />
Nevertheless, the rise in central banks rates to fight inflation and Russia’s war in Ukraine continue to<br />
weigh on economic activity. The road back to a full recovery with sustainable growth, stable prices and<br />
progress for all has only started! Economic growth proved surprisingly resilient in the third quarter of<br />
last year, with strong labour markets, robust household consumption, and also business investment,”<br />
concluded the report.<br />
In this encouraging new scenario, we can expect our already-growing industry to enjoy even better<br />
opportunities to thrive in the future. Coupled with fewer travelling restrictions and more countries<br />
reopening their markets, there are so many people who are eager to travel and live new experiences,<br />
as well as all those events designed specifically to support manufacturers and importers in their<br />
effort to reach new promising markets. More than ever, exportation will be the driving force for the<br />
growth of our industry, just as it has been in recent decades.<br />
i<br />
PUBLISHER AND MANAG<strong>IN</strong>G DIRECTOR: Roberto Pissimiglia<br />
EDITOR <strong>IN</strong> CHIEF ESTETICA <strong>EXPORT</strong>: Paolo Maggi<br />
<strong>EXPORT</strong> BUS<strong>IN</strong>ESS DEVELOPMENT MANAGER:<br />
Pier Giorgio Scrimaglio - pg.scrimaglio@estetica.it<br />
CIRCULATION MANAGER: Elena Flaugnatti - e.flaugnatti@estetica.it<br />
EDITORIAL STAFF: Glorianna Vaschetto, Marie Scarano, Gary Kelly<br />
DIGITAL: Alessandro Zanetti<br />
Advertising Head Office: Via Cavour, 50, 10123 Torino (Italy)<br />
Tel.: +39 011 83921111 - Fax: +39 011 812 56 61<br />
ONL<strong>IN</strong>E<br />
business@esteticaexport.com - pec@pec.estetica.it - www.esteticaexport.com<br />
PR<strong>IN</strong>TED <strong>IN</strong> ITALY. Registration n. 435 of<br />
7.4.49, Turin Law Court. All rights reserved.<br />
Reproduction in whole or in part of texts or<br />
photography is prohibited. Manuscripts,<br />
photographs and art are selected at the<br />
discretion of the publi sher free of charge<br />
(advertising exclu ded). Whether published<br />
or not, no material will be returned and<br />
remains the property of the publishing house,<br />
which may make use of it as seen fit. This may<br />
include the withdrawal of publication rights<br />
to other publishing houses. Estetica requires<br />
exclusive publication rights in the hairdressing<br />
sector for all photography submitted which<br />
must not therefore be offered for publication<br />
to other magazines in the hairdressing trade<br />
or industry.<br />
Updated version March <strong>2023</strong>
ADI<br />
LUXURY BRANDS<br />
THE COMPANY<br />
ADI srl was founded in 2004 by two partners<br />
that are involved in the company since the<br />
beginning and work on a daily base: Andrea<br />
Guizzardi, (54 years old in charge for sales<br />
and marketing) and Emanuela Porrati: 48<br />
years old in charge for business operations).<br />
ADI is highly specialized in professional luxury<br />
brands. During the years ADI discovered and<br />
brought to success the best professional hair<br />
care products like Oribe, Alterna Hair Care,<br />
R+Co, Maria Nila, Olaplex, Pulp Riot, Tangle<br />
Teezer, Framar, and many others. Most of<br />
them are still distributed by the company.<br />
In almost 20 years of distribution we built<br />
ABOUT US<br />
Company Name:<br />
ADI srl<br />
Company Address:<br />
Via Baracca, 6<br />
27055 Rivanazzano (PV) Italy<br />
Website:<br />
www.iarthaircare.com<br />
Founded in:<br />
2004<br />
Export Manager:<br />
Mariya Voznyuk<br />
Main Brands:<br />
I.ART, OLAPLEX, ALTERNA HAIRCARE,<br />
MARIA NILA, NANOKERATUN SYSTEM,<br />
FRAMAR, TANGLE TEEZER, KYDRA,<br />
<strong>IN</strong>VISIBOBBLE, ILES FORMULA, BIO IONIC<br />
Main Export Destinations:<br />
EU, USA, CAN, AUS, EMEA<br />
Number of employees:<br />
25<br />
and refined a wonderful format of work and<br />
partnership with the most important salons<br />
and beauty experts along the country. And<br />
not only: we have grown a network of partners<br />
and friends worldwide. We have learnt<br />
from the best companies but also from our<br />
successes and mistakes, what is needed for<br />
a successfull professional distribution.<br />
ADI relies its success on professionality,<br />
passion and inclusion of every shareholders:<br />
clients, hairdressers, educators, distributors,<br />
local community, environment, employees.<br />
We tried to build a win win situation in every<br />
aspect of the business.<br />
TARGET MARKETS<br />
ADI with I.ART brings the Italian quality and<br />
taste first in Europe and than to Middle East,<br />
Andrea Guizzardi, sales and marketing and<br />
Emanuela Porrati, business operations.
REASONS WHY<br />
USA, Australia. We started from TEMPRA<br />
which is the state of the art of quality and<br />
performance into semi permanent colors.<br />
Designed with the Italian style to target the<br />
high class clients that want fashion, class<br />
and trend. For sure TEMPRA is the perfect<br />
example of the Italian quality and fashion.<br />
EXPERIENCE: after almost 20<br />
years of successfull distribution,<br />
we know what is needed to<br />
achieve success.<br />
PASSION DRIVEN: we are ADIcted<br />
to this market. We truly love this<br />
craft and are obsessed with the<br />
history of this market.<br />
MADE <strong>IN</strong> ITALY: every little detail<br />
is taken care of with the maximum<br />
attention, creativity and quality.<br />
MARKET POSITION: TEMPRA is<br />
inspirational, elegant and powerful.<br />
This is not a trend. This is beauty.<br />
TEMPRA BY I.ART<br />
TEMPRA is the semi permanent color line<br />
that gets its inspiration from Art. Now you<br />
can paint using Caravaggio’s green, or Van<br />
Gogh's blue. We studied the most incredible<br />
masterpieces of history and took the<br />
inspiration and developed the most advanced<br />
formula: sustainable, iper pigmented, true to<br />
tone, vegan, nourishing. You can paint the hair<br />
like a master and get inspired by the stunning<br />
pieces of art represented on every box.<br />
TEMPRA is made of 17 shades of direct<br />
colors, that can be mixed and applied directly<br />
on bleached hair. The patended Oil mix will<br />
nourish and hydrate hair while coloring. The<br />
most vibrant result, inspired by the most<br />
iconic colors of the history of Art will fade<br />
beautifully true to the tone, without unwanted<br />
under tones. The colors do not bleed and<br />
are easy to mix. You will adore the Italian<br />
Mediterranean fragrance, of red fruits and<br />
white flowers.<br />
To complete the line, a painting needs the<br />
perfect canvas. So we developed Cornice: the<br />
perfect bleach to prepare the hair to TEMPRA.<br />
BIANCA – white, to maximize the lightening<br />
action respecting the structure and NERA<br />
– black, to enjoy the freehand techniques,<br />
without concerns, thanks to the clay content.
ADI<br />
STAR<br />
PRODUCTS<br />
MEDUSA | DARK GREEN<br />
Dark green, mysterious<br />
and deep. It contrasts<br />
the dark colour of<br />
the blood that flows<br />
from the head of the<br />
Gorgon, cut off by<br />
Perseus. A bold, full<br />
and courageous green.<br />
Inspired by Medusa<br />
from Caravaggio. Slow<br />
to fade and to surrender<br />
to more delicate and<br />
lighter tones, but always<br />
intense. The Medusa<br />
represents prudence<br />
and wisdom. You will be<br />
noticed, without being<br />
flashy. With this green<br />
you will be the one to<br />
turn your fans to stone.<br />
SENECIO | ORANGE<br />
Orange full and playful,<br />
everything except<br />
ordinary. A true generator<br />
of empathy. You can<br />
start with some little<br />
details and then plunge<br />
into it and raise it to the<br />
dominant theme, infusing<br />
with warm summery to<br />
lighten your features.<br />
SENECIO is a full orange,<br />
warm and summery,<br />
without being nauseatingly<br />
unnatural. Inspired by<br />
Senecio by Paul Klee.<br />
It maintains a dynamic<br />
of cover that makes it<br />
believable and natural.<br />
ARLES | BLUE<br />
Powerful ultramarine<br />
Blue, an intense vibrant<br />
Cobalt. It contains the<br />
essence of blue, from<br />
which you can wander<br />
free with black and<br />
white, in a direction<br />
where passion will take<br />
you. Van Gogh was<br />
obsessed with the night:<br />
everything is done with<br />
maniacal perfection and<br />
the blue comes alive.<br />
“Blue doesn’t exist<br />
without yellow” he used<br />
to say. Keep this in mind<br />
when you have ARLES in<br />
your hands.<br />
CORNICE IS A MODERN<br />
BLEACH<strong>IN</strong>G SYSTEM,<br />
CREATED FOR SALON<br />
PERFORMANCE AND<br />
BUS<strong>IN</strong>ESS.<br />
Every masterpiece<br />
deserves the perfect<br />
Cornice to enhance<br />
its beauty. The perfect<br />
canvas allows the artist<br />
to express his project<br />
of colour at its best. No<br />
difference if your work<br />
is minimal, or baroque:<br />
we have created the<br />
Cornice that suits you<br />
and that allows you to<br />
create your own work of<br />
art. The formula includes<br />
a bond reconstruction<br />
system, to lighten,<br />
rebuild and protect hair.<br />
Enriched with keratin<br />
biomimicry, replicating<br />
natural keratin: it sticks<br />
to cuticles and acts<br />
effectively on damaged<br />
areas by supporting the<br />
stratum corneum. The<br />
precious Hydroxypropyl<br />
Gluconamide acts inside<br />
the fiber, at the cortex<br />
level, creating new<br />
bonds of hydrogen. We<br />
created the most modern<br />
bleaching system in the<br />
world, thinking first about<br />
hair health. Because<br />
no work becomes a<br />
masterpiece on poor<br />
canvas.
ALTER EGO<br />
ITALY<br />
BEAUTY AND<br />
K<strong>IN</strong>DNESS<br />
OUR HISTORY<br />
With 33 years under the leadership of<br />
Pegorin’s Family, 1988 sees sons Gianni<br />
and Federico bring to life, Alter Ego Italy,<br />
what is today recognized as one of the<br />
most important brand of the AGF88 Group.<br />
Distributed in more than 60 countries all over<br />
the world, in these past three decades, the<br />
brand has earned a reputation for innovation<br />
and product excellence. A passion for quality<br />
and attention to detail, “down to the last<br />
drop”, along with values continually passed<br />
through the generations for work, classic<br />
beauty and family! Our mission is to develop<br />
ABOUT US<br />
Company Name:<br />
Pettenon<br />
Cosmetics<br />
S.p.A. SB<br />
Company Address:<br />
via del Palù 7/d<br />
35018 San Martino<br />
di Lupari (PD) - Italy<br />
Website:<br />
www.alteregoitaly.com<br />
Founded in:<br />
1946<br />
Main Brands:<br />
Techno, Blondego, MyColor,<br />
Fast Color, Egobond, Egoline<br />
Main Export Destinations:<br />
North and South America,<br />
All European Countries,<br />
North Africa, Middle East,<br />
Australia<br />
high quality cosmetic products for the<br />
professional haircare world that blend together<br />
effectiveness and kindness, performance and<br />
sustainability. For a contemporary target that<br />
demands top performance in protecting the<br />
environment, hair and skin.<br />
THE BRAND ESSENCE<br />
One of the Latin translations for the words<br />
‘Alter Ego’ is ‘your trusted friend’ and Alter<br />
Ego Italy has been the trusted friend of salon<br />
professionals for over 30 years worldwide.<br />
Another translation is ‘the other you’ or<br />
“your best soul mate” and this duality is<br />
represented by the brand payoff that is<br />
“Beauty and Kindness”: on one hand the<br />
brand talks about Beauty as its core business,<br />
on the other hand about Kindness as respect<br />
for what is precious for us. Alter Ego Italy is<br />
kind towards nature and humankind, making<br />
responsible choices in terms of recycled and<br />
recyclable packaging and biodegradability of<br />
the formulas.<br />
ALTER EGO ITALY EDUCATIONAL PROGRAM:<br />
it offers a complete range of workshops<br />
designed to build a core foundation of<br />
knowledge and technical skills. The in-salon<br />
program brings custom-made classes adapted<br />
to the needs of each team. The Alter Ego<br />
Italy education team is built on established<br />
industry leaders in coloring, cutting and<br />
styling. Thanks to our SALON EXPANSION<br />
program, Alter Ego Italy offers each salon the<br />
opportunity to choose the marketing program<br />
best suited to their specific needs.
REASONS WHY<br />
Italian Heritage since 1988<br />
Beauty and Kindness<br />
as brand philosophy<br />
Ongoing inspiration and Education<br />
International Distribution<br />
Professional quality<br />
Complete portfolio<br />
Balance between perfomance<br />
and kindness<br />
STAR<br />
PRODUCTS<br />
Around the concept of<br />
beauty, Alter Ego Italy has<br />
developed a complete<br />
portfolio of professional<br />
products dedicated to<br />
hair color, shape, care<br />
and styling.<br />
TECHNICAL PRODUCTS:<br />
TECHNOFRUIT COLOR, MY<br />
COLOR, BLONDEGO,<br />
PASSION COLOR MASK,<br />
FAST COLOR 10,<br />
SHAPEGO, EGOBOND<br />
A wide technical portfolio<br />
covering all hairdressing<br />
needs: next generation<br />
formulae (PPD FREE),<br />
reduced use of<br />
packaging (no plastic<br />
film), incredible lasting<br />
brilliance, an infinite<br />
palette of “creative<br />
nuances, high<br />
performance delivery<br />
systems and new<br />
techno-logies to reduce<br />
the consumption of<br />
water.<br />
CARE PRODUCTS:<br />
EGOL<strong>IN</strong>E<br />
Products with high<br />
performances and<br />
sustainable treatments,<br />
based on innovative<br />
formulation technologies<br />
to meet specific skin,<br />
lenghts and color needs,<br />
in compliance with the<br />
beauty & Kindness<br />
philosophy.
ARTÉGO<br />
MAKE THE DIFFERENCE,<br />
WITH CARE. ALWAYS<br />
A PEOPLE STORY THAT HAS BEEN GROW<strong>IN</strong>G<br />
S<strong>IN</strong>CE 1998<br />
Solid, fresh, dynamic, passionate: our growth<br />
is fertilized by the love for our clients, since<br />
Artègo has always meant quality, formulative<br />
innovation and the highest performance of<br />
products and services and our customers<br />
have rewarded us. An endless Passion for our<br />
journey through Beauty.<br />
THE BEAUTY JOURNEY<br />
We will not talk about our products, but<br />
about our attitude and perspective, about our<br />
commitment to make the salon grow healthy<br />
and dynamic in an increasingly competitive<br />
environment and we focus on our clients and<br />
their salons. We would like to share our beauty<br />
journey taking you into the golden rectangle<br />
ABOUT US<br />
Company Name:<br />
Unicompany S.p.A<br />
Company Address:<br />
Via Pontina Vecchia km 33,600<br />
00040 Ardea (RM) - Italy<br />
Website:<br />
www.myartego.com<br />
Founded in:<br />
1998<br />
CEO | Founder:<br />
Mr. Francesco Bandiera<br />
Main Brands:<br />
Artègo<br />
Main Export Destinations:<br />
Europa, North America, Middle East,<br />
North Africa, Oceania<br />
of our logo – our world in a nutshell that with<br />
its simplicity and cheerfulfineness, represents<br />
and encompasses all our values, for our<br />
customers.<br />
CARE FOR BEAUTY IS OUR ANSWER<br />
Think about the best things in life: art,<br />
nature, music, haute couture, books, movies,<br />
theatres... Beautiful things reveal the Care, the<br />
talent and the passion of who created them.<br />
Care is our pivotal value, quality and beauty<br />
revolve around it. It is the expression of a<br />
desire and a vision of the world that we put<br />
into our products and services, in the salon<br />
as a place of hospitality and professionalism.<br />
We think that without care, love, passion and<br />
knowledge it is not possible to create beauty.<br />
We think that Care, respect and health are<br />
the fundamental conditions to make the hair<br />
beautiful and achieve the best performances.<br />
Our mission is: wellbeing, life, self-esteem,<br />
beauty enhancement through Care.
OUR MARKETS<br />
We sell thoughout importers and distributors<br />
in more than 40 foreign markets: EU, North<br />
America, Australia, Turkey, South Africa and<br />
Marocco, alongside the best middle-east<br />
markets. We have a strong interest in the North<br />
American market and we look at emerging<br />
markets such as Central and Southern<br />
American ones as well. We are travelers:<br />
beauty is our journey, and the journey itself is<br />
our destination. We're moved by the yearn for<br />
constantly exploring and interpreting its mood<br />
with ideas, products, styles and places. With<br />
Care, passion and professionalism.<br />
OUR DRIVERS<br />
• REASEARCH AND <strong>IN</strong>NOVATION are a constant<br />
for us, not only in the formulations, but in<br />
shapes, colors, materials.<br />
• TRA<strong>IN</strong><strong>IN</strong>G GUARANTEES THAT KNOWLEDGE<br />
is shared, thus contributing to the professional<br />
and business growth of the salon.<br />
• EXCELLENT PARTNERSHIP Since we choose<br />
the best, in every area of our activity.<br />
We develop our “modus operandi” with research<br />
institutes, best suppliers, professionals, high<br />
level consultants that best interpret our needs<br />
and those of our Customers.<br />
• SOCIAL RESPONSABILITY Because the<br />
company is not a machine, but has a leading<br />
role in society.<br />
It creates job opportunities, social growth<br />
and has a positive impact on the surrounding<br />
community and environment.<br />
It is a stimulus and a commitment to protect<br />
Beauty in all its expressions, from natural<br />
places to ancient residences, to the arts<br />
and the artifacts which mark the history and<br />
spirit of our beautiful country. Actions that<br />
express our belief: companies can go further,<br />
supporting projects and community initiatives.<br />
One of our important initiative is supporting<br />
FAI “Fondo Ambiente italiano” (Environmental<br />
Italian Fund). As a Golden Membership Donor,<br />
it fulfills our spirit, our vision, our Care For<br />
Beauty belief. It represents an incentive for<br />
REASONS WHY<br />
CARE FOR BEAUTY, ALWAYS<br />
FOR ALL OF US at Artègo, taking<br />
care is a profound beauty gesture,<br />
and every form of beauty reveal<br />
PASSION, TALENT and GRATITUDE<br />
towards the world of those who<br />
shaped it. Our claim, ‘CARE FOR<br />
BEAUTY’ is the expression of<br />
a desire and of a vision of the<br />
world we want to bring back up<br />
in our ideas and in our projects<br />
FOR THE SALON because it is a<br />
place of hospitality and professional<br />
growth. And outside, in people’s<br />
imaginations. We like the idea<br />
of you sharing it with us, feeling<br />
like a part of this journey<br />
us, a commitment to safeguard beauty in all<br />
its shapes; we do not only ideally share this<br />
belief, but we support it with projects and<br />
concrete actions.
ARTÉGO<br />
STAR<br />
PRODUCTS<br />
Beauty Fusion<br />
Phyto-tech color, up to<br />
99% organic natural<br />
ingredients. One line<br />
for many services.<br />
Extraordinary, modern,<br />
ground-breaking<br />
collection made of 63<br />
oil color shades mixable<br />
among them. All the line<br />
is completely FREE of<br />
COCAMIDE DEA, MEA<br />
and ADDED ALCOHOLS,<br />
replaced in the<br />
formulation by natural<br />
components, among<br />
which 100% Organic<br />
Zemea®, for a silky and<br />
soft final hair texture.<br />
No PPD or RESORC<strong>IN</strong>OL<br />
added to the formula.<br />
Rain Dance<br />
Renaissance<br />
This is a natural<br />
response to the need<br />
of deep cleansing,<br />
rebalancing, rebirth.<br />
Breathe the beauty and<br />
other; for wonderful<br />
natural treatments and<br />
for Care and Beauty<br />
of the hair, scalp and<br />
skin, thanks to certified<br />
natural and functional<br />
active ingredients.<br />
Up to 100% Organic,<br />
Biodegradable and<br />
Vegan Origin Ingredients,<br />
with VEGAN OK certified<br />
formulas and packaging.<br />
Purity Bath<br />
Micropeeling _Purifying_<br />
Renewing with Zeolite<br />
and Recycled Lavender.<br />
Purifying shampoo with<br />
micro-peeling effect.<br />
Cleanses, detoxifies and<br />
purifies scalp, hair and<br />
skin gently by removing<br />
toxins and impurities.<br />
Oxygen Balm<br />
Oxygenating _<br />
Healthy_Vitalizing<br />
with Biofermented<br />
Maté and Green<br />
Clay. Viscous Dermopurifying<br />
Treatment with<br />
a completely natural<br />
formulation. With an high<br />
concentration of active<br />
ingredients. Glycol-free<br />
formula. It can be used<br />
only in hair salons.<br />
Lotion, with a completely<br />
natural formulation.<br />
Alcohol and glycol-free<br />
formula. It can either<br />
be used in salon and at<br />
home. Deep detoxifying<br />
efficacy, beneficial for<br />
the scalp.<br />
Sublime Night<br />
Anti-aging _Shielding_<br />
Replenishing with Mafura<br />
Butter and Hyaluronic<br />
Acid. Protective and<br />
regenerating night serum<br />
with high concentration<br />
of active ingredients, for<br />
home use.<br />
Without rinsing. Instantly<br />
absorbed, light and<br />
effective; it protects,<br />
repairs and regenerates<br />
the hair and skin.<br />
New Good Society<br />
Metropolitan Greenery<br />
A complete, dynamic,<br />
lifestyle line that<br />
makes you smile with<br />
results, wellbeing, hair<br />
beauty and captivating<br />
fragrances, to transform<br />
the hair instantly making<br />
it wonderful. A new way<br />
to live Beauty, through<br />
6 families, inside and<br />
feel the effectiveness of<br />
well-being, cleansing and<br />
invigoration. A rebirth<br />
from the world of organic<br />
nature, biodegradable<br />
and respectful of the<br />
environment.<br />
All the products, usable<br />
both in the salon and<br />
at home, are also<br />
combinable with each<br />
Purifying, dermovitalizing<br />
anti-aging osmotic<br />
action, beneficial for<br />
scalp, hair and skin.<br />
Balance Elixir<br />
Purifying Boost _<br />
Oxygenating_ Stimulating<br />
with Dendriclear and<br />
Recycled Lavender.<br />
Concentrated Detoxifying<br />
Healingsingle-dose<br />
outside the salon, with<br />
people: they are their<br />
beauty accomplice, they<br />
smile with them and<br />
spread wellbeing all over.<br />
A line of metropolitan<br />
wellbeing with: micellar<br />
base for all shampoos,<br />
contrast to urban<br />
pollution and blue light,<br />
27 natural and botanical<br />
active ingredients and<br />
advanced formulative<br />
technologies,<br />
biodegradable up to<br />
93.5%.<br />
Discover more about<br />
the families on<br />
www.myartego.com<br />
and on Artègo official<br />
social media channels.
MAKE THE DIFFERENCE, WITH CARE.<br />
Always.<br />
MAKE THE DIFFERENCE,<br />
with Care. Always.<br />
ALL THAT YOUR SALON NEEDS TO BE UNIQUE<br />
ALL THAT YOUR CLIENTS NEED TO BE SATISFIED<br />
BEAUTY FUSION<br />
EASY CARE T BALANCE<br />
GOOD SOCIETY<br />
PARAMETER T<br />
BEAUTY SUN<br />
LOLA<br />
EASY CARE T CLARITY<br />
IT’S COLOR<br />
PRETTY CURL<br />
TOUCH<br />
DECO BEAUTY<br />
EASY CARE T DREAM<br />
YOUR MAGIC<br />
RA<strong>IN</strong> DANCE<br />
YOU|UP2<br />
EASY CARE T RESCUE<br />
MULTIPHLEX<br />
STRAIGHT L<strong>IN</strong>E<br />
MYARTEGO.COM
ASCET<br />
THE <strong>BEST</strong> PRODUCTS<br />
FOR THE HAIRDRESSERS<br />
PHILOSOPHY<br />
Ascét is an Italian company operating in the<br />
world of professional hairstyling. Every day, we<br />
work to create the best products and to offer<br />
hairdressers a highly supportive experience,<br />
to assist them in them in their central role<br />
of ensuring the hair health and beauty. Our<br />
products are created to help enhance in-salon<br />
services through the talent and expertise<br />
of hairdressers, while helping them to best<br />
express their own creativity. We study and<br />
develop increasingly delicate formulations,<br />
integrating plant-based substances and<br />
natural active ingredients containing precious<br />
and high quality raw materials. These<br />
guarantee elasticity, hydration, maximum<br />
protection against thermal and mechanical<br />
stress, high resistance to humidity and<br />
respect for the health of the hair. A range of<br />
professional products to satisfy every style<br />
and need, they’re designed to offer the hair<br />
& beauty salon a unique experience, both in<br />
terms of the technical process and stunning<br />
end results.<br />
ABOUT US<br />
Company Name:<br />
Ascèt Evolution Srl<br />
Company Address:<br />
Via Francesco Rea 24,<br />
00054 Fiumicino RM - Italy<br />
Website:<br />
www.ascet.it<br />
General Manager:<br />
Pasquale Malafronte<br />
Sales Manager:<br />
Paolo Coniglione<br />
Number of employees:<br />
5<br />
Main brands:<br />
Ascèt.
REASONS WHY<br />
Quality: Continuous<br />
improvement and<br />
attention to detail.<br />
Sustainable<br />
development:<br />
Respect for nature<br />
and humankind.<br />
Innovation: Inventing<br />
beauty and health.<br />
Ethics: Transparency<br />
in our business<br />
operations and human<br />
relationships.
ASCET<br />
STAR<br />
PRODUCTS<br />
We work to create the<br />
best products and<br />
to offer hairdressers<br />
a highly supportive<br />
experience. A new<br />
concept of timeless<br />
beauty. A principle<br />
reaffirmed by the five<br />
product ranges that<br />
celebrate the essence,<br />
balance and harmony of<br />
the final look.<br />
Focus on:<br />
FILLER CAPILLAR<br />
Plumping treatment<br />
NAHITA<br />
Argan based oil<br />
BLONDIE SIDE<br />
OF THE MOON<br />
Anti-yellowing shampoo
COLORS FOR<br />
COLORISTS<br />
5 different color ranges to meet<br />
the needs of all hair types.<br />
THERAPY - permanent<br />
KERAT<strong>IN</strong> - no ammonia<br />
HYBRID - 10 minutes<br />
VITAM<strong>IN</strong> - Demi permanent<br />
IMAGE - Direct<br />
www.ascet.it
ASTRI<br />
BIOBOTANIC CARE<br />
PROGRESS AND<br />
WELLNESS<br />
IFounded out of a new professional standard<br />
based on trust, quality, sustainability and<br />
ethics, Astri, was created in 2019 and<br />
specialises in certified organic professional<br />
hair products. The company responds to the<br />
ever-increasing demand for products with a<br />
strong natural imprint.<br />
THE ASTRI PHILOSOPHY<br />
Astri was founded as a start-up in Turin in<br />
2019 with the aim of revolutionising the<br />
world of cosmetics. Performance marketing<br />
and customer relationship management are<br />
fundamental to the brand, as well as having a<br />
Salon Expert Team to assist the sales network<br />
in the delicate process of selling to the<br />
hairdresser. Astri has called this evolutionary<br />
process “Progress and Wellness”.<br />
BIOBOTANIC CARE is quite simply the natural<br />
answer for all those looking for consistency<br />
and quality in hair products through the use<br />
ABOUT US<br />
Company Name:<br />
Astri Italia<br />
Company Address:<br />
Biobotanic Care<br />
Via Magellano,21 - 10090 Bruino (TO) - Italy<br />
Phone: + 39 011 19039878<br />
Email: info@astri-italia.com<br />
info@biobotanic-care.com<br />
Website:<br />
www.biobotanic-care.com<br />
Founded in:<br />
2019<br />
Number of employees:<br />
10<br />
Ceo:<br />
Mr Stefano Rizzo<br />
Export Manager:<br />
Mr Alberto Galli<br />
Head Marketing & Corporate Communication:<br />
Ms Zaira Leone<br />
Main Brands:<br />
Biobotanic Care, Purify Color, Hairstore Organic Salon<br />
Main Export Destinations:<br />
France, Germany, Northern Europe, United States<br />
BOARD OF DIRECTORS<br />
Top right: CEO Stefano Rizzo,<br />
President of BIOBOTANIC<br />
CARE; bottom: Export<br />
Manager Alberto Galli, next<br />
to Marketing Communication<br />
Manager Zaira Leone.
REASONS WHY<br />
Casual but not too much,<br />
careful but never fussy: this is<br />
Nouvelle Vague Hair Collection<br />
by BIOBOTANIC CARE, inspired<br />
by French coiffure, with colour<br />
effects that are easy to wear,<br />
but never left to chance.<br />
100% Italian products; natural &<br />
cruelty free<br />
Sustainable, certified production<br />
processes<br />
Biologically certified formulas<br />
<strong>IN</strong>CI recognised ingredients<br />
Tailormade Training<br />
Eco-sustainable packaging<br />
Recycled packaging<br />
High efficiency and tolerability<br />
of certified raw materials, 100% Italian with<br />
recyclable packaging, the range combines the<br />
three fundamental aspects of sustainability,<br />
effectiveness and commitment. As well as for<br />
its environmental credentials, BIOBOTANIC<br />
CARE is also distinguished from other Italian<br />
and foreign competitors by the fact that<br />
it is not distributed online but directly to<br />
the customer through its highly skilled and<br />
knowledgeable sales team.<br />
Astri is currently working on the consolidation<br />
of a new franchising concept that expresses<br />
all-round corporate coherence, while Hair<br />
Store Organic Salon represents a totally<br />
organic idea in salon furnishings.<br />
Astri constantly makes use of a research<br />
and development laboratory that works in<br />
synergy with both professionals and the<br />
most advanced institutes of cosmetology and<br />
trichology. This is to develop products that<br />
respect the skin and the structural integrity<br />
of the hair; allowing the hairdresser to obtain<br />
a winning balance between beauty, optimal<br />
performance and guaranteed results.
BIOBOTANIC CARE<br />
STAR<br />
PRODUCTS<br />
Natural and certified ingredients. Recyclable<br />
packaging. BIOBOTANIC CARE product are<br />
synonymous with 100% Made in Italy ecosustainability;<br />
they do not contain parabens,<br />
silicones or artificial colours and derivatives.<br />
They do not cause sensitivity; they are designed<br />
to be used in synergy with each other in order<br />
to create a wide range of Mindfulness Rituals<br />
for well-being in your salon.<br />
POMODORO<br />
An anti-aging, luxury<br />
beauty ritual for skin<br />
and hair; completely<br />
organic with targeted<br />
active ingredients.<br />
The feel-good solution<br />
to give new life to hair;<br />
regenerating cells to<br />
prevent ageing, while<br />
restoring the skin's<br />
water balance thanks<br />
to the presence of<br />
Hydropom. This is a<br />
substance with a high<br />
antioxidant potency,<br />
capable of providing<br />
immediate protection<br />
through an exclusive<br />
hair lifting treatment.<br />
PURIFY COLOR Plus<br />
This is a permanent<br />
and demi-permanent<br />
oil colouring system,<br />
free from ammonia and<br />
paraphenylenediamine.<br />
It allows for a pleasant<br />
and odourless<br />
application process,<br />
combining both<br />
technology and ecology.<br />
Innovative and delicate<br />
thanks to the presence<br />
of precious protective<br />
organic ingredients:<br />
Mosqueta Rose oil,<br />
Argan oil, Thermal<br />
water, Macadamia oil<br />
and Aloe Vera. Purify<br />
Color represents a new<br />
concept for experiencing<br />
salon colour; designed<br />
and formulated to<br />
guarantee total coverage<br />
and perfect lightening.<br />
BIOHEALTH | BEAUTY<br />
SHAMPOO<br />
A highly personalised<br />
prevention system that<br />
gently helps to create<br />
an optimal condition<br />
of well-being for the<br />
skin by responding to<br />
the specific needs of<br />
individual customers.<br />
This shampoo contains<br />
organic ingredients:<br />
horse chestnut,<br />
hypericum, lemon balm,<br />
sage, wheat and grape<br />
extract. These are<br />
adapted to the to the<br />
needs of each by adding<br />
1 or more Essential<br />
Mixes: alcohol-based<br />
solutions containing<br />
pure essential oils with<br />
specific functions that<br />
are activated during the<br />
cleansing process, thus<br />
providing a bespoke<br />
shampoo for that sensory<br />
experience both at home<br />
and in the salon.
BAREX<br />
ITALIANA<br />
56 YEARS OF ACTIVITY<br />
<strong>IN</strong> THE HAIRCARE WORLD<br />
Established in 1967, Barex is a brand created<br />
by experts who fully understand the needs<br />
of consumers and professionals in the hair<br />
industry, as well as the requirements of exclusive<br />
retailers and distributors around the world.<br />
Barex Italiana offers 6 complete and<br />
comprehensive ranges of haircare products,<br />
each designed and produced in Italy. Featuring<br />
the finest natural ingredients available,<br />
exquisite packaging, stunning marketing, and<br />
merchandising material.<br />
OUR HAIRCARE PRODUCTS<br />
JOC<br />
Acronym of “Joy of Care”, JOC is a 100%<br />
Vegan professional treatment program for<br />
scalp care, hair care, colouring, permanent<br />
products, as well as styling. A smart and<br />
complete brand with the ability to combine<br />
products of various lines to create customized<br />
services with endless opportunities.<br />
OLIOSETA ORO DEL MAROCCO<br />
Olioseta Oro del Marocco is the professional<br />
haircare line designed with two incredible<br />
beauty oils that create a real nectar for the<br />
beauty and health of hair. A complete range of<br />
treatments, styling and coloring products that<br />
care for the hair day after day and support<br />
the hairdresser by providing sophisticated insalon<br />
services.<br />
ABOUT US<br />
Company Name:<br />
Barex Italiana<br />
Company Address:<br />
Via Grazia 11, 40069<br />
Zola Predosa (BO) - Italy<br />
Tel. +39 051 751554<br />
Email: exportmanager@barex.it<br />
Website:<br />
www.barex.it<br />
Founded in:<br />
1967<br />
CEO:<br />
Carlo Baiesi<br />
Number of employees:<br />
25<br />
Main brands:<br />
JOC, Olioseta, Superplex,<br />
Permesse, Contempora<br />
Main Export Destinations:<br />
Japan, Eastern Europe, USA
Performance,<br />
quality and<br />
creativity have<br />
always been the<br />
guiding light of<br />
our research.<br />
REASONS WHY<br />
A complete range of<br />
exquisitely packaged,<br />
world-class haircare<br />
products “Made in Italy”<br />
and developed in our own<br />
laboratories with 56<br />
years of experience<br />
A creative team of<br />
international stylists<br />
and educators to provide<br />
technical support<br />
Our ranges include<br />
professional sizes for salon<br />
and sizes tailored to the<br />
needs of consumers<br />
Full support of a highlysuccessful<br />
company with<br />
an unquestionable reputation<br />
for loyalty and integrity<br />
OLIOSETA ORO DI LUCE<br />
Ideal for extremely smooth, sleek and shiny<br />
hair, the line includes treatments and styling<br />
products that nourish, replump and illuminate<br />
hair efficaciously. More “classic” products<br />
are interchangable with innovative treatments<br />
that create a “hair filler system”. With an ultraconcentrated<br />
effect, this system is capable<br />
of regenerating and restructuring damaged<br />
strands for a real “filler” and laminating effect.<br />
SUPERPLEX<br />
Bonding, bleaching, care and toning products<br />
to achieve the desired blonde without<br />
compromising the hair fiber. Superplex’s<br />
success is in its technology and in its multiaction:<br />
restructuring the hair fiber from within,<br />
leaving hair stronger and color brighter, also<br />
with an anti-breakage effect, resulting in longlasting<br />
healthy strands.<br />
PERMESSE<br />
The art of creating beauty using coloring cream<br />
with an evolved chromatic technology and
BAREX ITALIANA<br />
advanced treatment system. The pleasure of<br />
performing a ritual which is pure bliss for the<br />
senses in terms of vibrant color, velvety textures<br />
and an enveloping signature fragrance, 100%<br />
Vegan and Gluten Free.<br />
CONTEMPORA<br />
The combination of food, beauty and efficacy<br />
to guarantee professional hair sublimating<br />
treatments: a haircare line which uses the<br />
nutraceutical properties of food to ensure<br />
instant and surprising results. Formulated<br />
with a Superfood Technology, Contempora<br />
includes 7 natural nutrient recipes for a longlasting<br />
complete hair wellbeing.<br />
Our clients love the texture and feel of the<br />
products, the immediate results they deliver,<br />
their price-point, together with the simplicity<br />
and functionality of our product ranges. We<br />
believe that for Barex users our scientificallydriven<br />
ranges of products have become<br />
an everyday part of their lives, a means to<br />
express themselves, and in a certain way – a<br />
means to make their lives better.<br />
STAR<br />
PRODUCTS<br />
Joc Cure Exfoliating<br />
Shampoo<br />
Inspired by skin care<br />
and the increasing<br />
number of alternatives<br />
to mechanical exfoliation,<br />
the product allows the<br />
combination of the<br />
exfoliating action of a<br />
scrub with the cleansing<br />
action of a shampoo.<br />
The AHAs liberate the<br />
scalp from substances<br />
that can compromise its<br />
proper functioning: dead<br />
cells are eliminated by<br />
re-oxygenating the scalp,<br />
providing new vital<br />
nourishment to capillary<br />
bulbs and promoting<br />
better absorption of<br />
subsequent treatments.<br />
surprising the effect<br />
will be. Extraordinary<br />
for replumping and<br />
regenerating any hair<br />
type thanks to its<br />
intensive formula with<br />
immediately visible<br />
and lasting results.<br />
Hair like new, repaired<br />
from the inside out and<br />
immediately smoothed<br />
with zero frizz.<br />
Olioseta Oro Del<br />
Marocco All In One Hair<br />
Cream<br />
A multi-purpose<br />
treatment for all hair<br />
types and textures.<br />
From straight to curly,<br />
from thick to thin, this<br />
cream helps hydrate<br />
and strengthen, fights<br />
frizz, protects from heat,<br />
prevents split ends,<br />
and even more! The<br />
Barex Italiana presents<br />
high quality products for<br />
hairdressers designed<br />
and produced in Italy.<br />
Olioseta Oro Di Luce<br />
Magic Filler Shampoo<br />
and Protein Filler<br />
Restructuring Pak<br />
«Hair filler and<br />
laminating treatments»<br />
that bring hair back<br />
to its former glory,<br />
giving life to every<br />
single strand. The<br />
more the hair is<br />
damaged, the more<br />
restorative ingredients<br />
perform an immediate<br />
and intensive action<br />
for healthy looking hair:<br />
this perfect combination<br />
interacts with the hair<br />
structure to produce<br />
various cosmetic effects<br />
such as moisturizing,<br />
strengthening,<br />
protective, repairing and<br />
illuminating action.
BRELIL<br />
PROFESSIONAL<br />
FOR THE <strong>BEST</strong><br />
HAIRSTYLISTS<br />
Brelil Professional was founded in 1973 and<br />
was the first brand name in the Sodalis Group.<br />
Brelil creates and distributes a complete range<br />
of professional hair care products exclusively<br />
aimed at hairstylists. The brand has always<br />
been synonymous with creativity, beauty,<br />
passion for fashion and guaranteed quality,<br />
worldwide. It has always responded to market<br />
demand by anticipating evolving trends and<br />
needs in the world of hairdressing by developing<br />
iconic products. 100% ‘Made in Italy’, Brelil<br />
products have become salon must-haves and<br />
are known for their high-performance and the<br />
quality of their formulations. Brelil is becoming<br />
increasingly international, exporting to over 40<br />
countries as of today.<br />
OUR HISTORY<br />
Brelil Professional was founded in 1973 in<br />
Varese, Italy and its name is the acronym<br />
for a female muse. In 1990, Sodalis Group<br />
bought Brelil and its first brand and the<br />
one which began its path of entrepreneurial<br />
expansion. Brelil today creates and distributes<br />
a complete range of professional hair care<br />
products exclusively aimed at hairstylists.<br />
Brelil products, recognized for their high level<br />
of innovation and for their 100% ‘Made in<br />
Italy’ quality, are present in over 40 countries<br />
with a strong focus on exports, particularly<br />
in Eastern European countries. Brelil’s<br />
production is within the Holding Sodalis Group,<br />
in order to benefit from economies of scale<br />
ABOUT US<br />
Company Name:<br />
Brelil Professional<br />
Company Address:<br />
Viale Europa 12/14<br />
26855 Lodi Vecchio - Italy<br />
Website:<br />
www.brelil.it/en/<br />
Founded in:<br />
1973<br />
Marketing Manager:<br />
Mr Andrea Piaggese, Group Export Director<br />
Mr Carlo Ravelli, Commercial Director<br />
Main Brands:<br />
Brelil Professional<br />
Main Export Destinations:<br />
Eastern Europe, Middle East,<br />
North America<br />
Number of employees:<br />
13
REASONS WHY<br />
Excellence in products<br />
Innovation<br />
Professional Quality<br />
Training for professionals<br />
Agile and dynamic organization<br />
A light and flexible structure<br />
and all the advantages associated with being<br />
part of a large expanding group. In particular,<br />
Brelil has a laboratory team that, on a daily<br />
basis, develops cutting-edge formulations<br />
to respond and anticipate market trends.<br />
Furthermore, the production plant, located in<br />
Lodi Vecchio (Lo), boasts very high standards<br />
in quality control.<br />
Brelil not only creates the very best products<br />
for hairstylists, but also provides expert<br />
training in the hair industry. It organises<br />
various courses and training programs<br />
through specialised trainers, as well as the<br />
marketing and organisation of dedicated<br />
events and shows in association with fashion<br />
and lifestyle experts. Over the years, this<br />
has enabled Brelil to become a small but<br />
authoritative jewel in the hairdressing crown.<br />
<strong>IN</strong>NOVATION<br />
The values of creativity, curiosity, anticipation<br />
of trends and visionary spirit are strong<br />
components in the Brelil brand.<br />
TRA<strong>IN</strong><strong>IN</strong>G<br />
Brelil's goal is the continuous skill building,<br />
knowledge of the sector, the market and the<br />
competition.<br />
AGILE AND DYNAMIC ORGANIZATION<br />
The Group continuously invests to expand its<br />
portfolio, boost research and develop new<br />
products and improve the way it operates. A<br />
light and flexible structure enables maximum<br />
speed in anticipating market trends and<br />
implementing the right strategic moves.<br />
MISSION AND VISION<br />
Brelil's mission focuses on allowing everyone to<br />
reflect their most intimate identity through their<br />
own beauty. Its Vision is to inspire any salons<br />
that wish to be recognised as trend creators<br />
and advocates of well-being by their customers.<br />
EXCELLENCE<br />
Brelil is always looking for the best, with<br />
a strong desire to perform to the highest<br />
standards so that clients may live a truly<br />
unique experience.
BRELIL PROFESSIONAL<br />
ENTREPRENEURIAL MENTALITY<br />
Entrepreneurship is in Brelil's DNA. In fact,<br />
an entrepreneurial approach is preferable in<br />
all employees, so giving them the opportunity<br />
to broaden their horizons and make a real<br />
difference.<br />
DREAMERS...BUT WITH YOUR FEET ON THE<br />
GROUND<br />
Brelil sets ambitious goals to build the future<br />
of the Group with a pragmatic and concrete<br />
attitude in order to focus on the key factors to<br />
achieve excellence.<br />
STAR<br />
PRODUCTS<br />
Numero Oats<br />
Restructuring Mask<br />
Its specific formulation<br />
deeply nourishes weak<br />
and sensitized hair,<br />
adding volume and<br />
shine without weight. It<br />
helps to make the hair<br />
structure more toned<br />
and elastic, restoring its<br />
natural beauty.<br />
nourishes, tames,<br />
perfumes and gives<br />
shine and texture to<br />
the hair, embracing<br />
it in a sweet scented<br />
aroma. The Mousse<br />
contains MILK<br />
PROTE<strong>IN</strong>S with Vitamin<br />
A, Group B Vitamins<br />
and minerals such<br />
as Phosphorus, Zinc,<br />
Calcium, Magnesium,<br />
an extraordinary antifrizz<br />
effect.<br />
Prestige Colour in<br />
Cream<br />
Prestige is Brelil's<br />
flagship colour, the<br />
result of more than 30<br />
years’ experimentation<br />
and the most advanced<br />
research. Thanks to its<br />
formulation, it repairs<br />
Vitamin E, nourishes the<br />
hair and strengthens<br />
the hair fibre; it also<br />
contains oleic acid<br />
which helps regenerate<br />
damaged hair, making it<br />
appear soft and shiny.<br />
LUM<strong>IN</strong>ESC<strong>IN</strong>A, an active<br />
ingredient extracted<br />
from mullein flowers and<br />
capable of absorbing<br />
UV radiation, then<br />
BB Mousse Gourmand<br />
Milky Sensation<br />
An ultra-nourishing<br />
restorative and<br />
conditioning mousse,<br />
which illuminates,<br />
repairs, detangles,<br />
ALMOND OIL rich in<br />
Omega-3 fatty acids,<br />
Phospholipids, Vitamin<br />
E and Magnesium,<br />
and CERAMIDES. The<br />
mousse keeps the hair<br />
hydrated and shiny with<br />
and improves the<br />
structure of the hair,<br />
keeping it soft, silky and<br />
extraordinarily shiny.<br />
The main active<br />
ingredients are:<br />
CAMELIA OIL, rich in<br />
transforming it into<br />
a new light source<br />
generated directly on<br />
the hair, increasing its<br />
luminosity.
Permanent cream coloring treatment that, thanks to the Colour Amplifier Technology,<br />
and the formula enriched with Luminescin and Camellia Oil, is able to offer a fl awless<br />
color quality and ensure shine and respect of the hair.<br />
100% Made in Italy, the result of more than 30 years of the most advanced<br />
experimentation and research in cosmetics.<br />
Not only a professional coloring but also in line with the fashion trends of the<br />
moment, thanks to the range of over 90 shades, the result of continuous<br />
technical-scientifi c research.
CARLOBAY<br />
EXPERIENCE, EXPERTISE<br />
AND PASSION MADE <strong>IN</strong> ITALY<br />
Carlo Bay is a renowned Italian hairstylist with<br />
a long career behind him and a succession of<br />
triumphant and positive experiences and he was<br />
elected Hairstylist of the Year in 2014 in Rome.<br />
His career started in 1985 and today he has<br />
more than 30 Salons in Italy and all over the<br />
world (Moscow, Damasco, France and the last<br />
one in Almaty).<br />
In 1990, Carlo Bay opened the Florence<br />
Academy: a school to give all hairstylists an<br />
opportunity to train at every level. In 2002<br />
started the creation of the Carlo Bay Club: more<br />
than 80 salons in the whole Italy. Over the years,<br />
Carlo Bay has created the official brands: Carlo<br />
Bay Hair Diffusion and Carlo Bay Make-Up<br />
Since many years Carlo Bay Salons serve a lot<br />
of very important names from the Italian Fashion<br />
Brands as Roberto Cavalli, Gucci, Ferragamo,<br />
Ermanno Scervino and many others.<br />
FIRST OF ALL, WE ARE HAIRDRESSERS<br />
In our salons we work intimately with our<br />
customers and we know exactly what their<br />
needs are. This is why our products are<br />
constantly evolving according to the local market<br />
requirements.<br />
A large collection of products for both<br />
professionals and the final consumer is the<br />
result of regular investments in research in<br />
order to create exclusive formulas, mixing quality<br />
ABOUT US<br />
Company Name: Carlo Bay<br />
Company Address:<br />
Via Giambologna 11/13,<br />
50132 Florence - Italy<br />
Website:<br />
www.carlobay.com<br />
E-mail: carlo@carlobay.it;<br />
accademia@carlobay.it<br />
Founded in:<br />
1985<br />
Marketing Manager / Export Manager:<br />
Mr Carlo Bay, CEO<br />
Main Brands:<br />
Luxury Hair Diffusion, Carlo Bay<br />
Cosmetics<br />
Main Export Destinations:<br />
Europe and Japan<br />
Number of employees:<br />
90<br />
The aim of the<br />
Academy is to<br />
provide unique<br />
learning experiences<br />
and ensure the<br />
students success.
New trends and new techniques<br />
to improve salon business and<br />
customers’ experience.<br />
natural ingredients, vitamins and advanced<br />
technologies.<br />
REASONS WHY<br />
CARLO BAY ACADEMY<br />
For over 30 years we have been working to<br />
provide unique learning experiences and ensure<br />
our students success. Our goal is to prepare our<br />
students for professional licensing and initate<br />
them for a fulfilling career in hair and beauty<br />
industry by teaching technical, artistic and<br />
managerial skills. We offer a comprehensive<br />
portfolio of hairdressing courses designed to<br />
meet a wide variety of learning requirements in<br />
both cut and colour.<br />
Carlo Bay Academy will ensure you and your<br />
team to be updated about new trends and new<br />
techniques that are going to improve your salon<br />
business and your customers’ experience.<br />
Made in Italy<br />
More than 30 years<br />
of experience in the<br />
hair industry<br />
Professional Quality<br />
100% control of the whole<br />
value chain from formulation<br />
to distribution<br />
Renowned name in the<br />
sector including hairdressing,<br />
beauty and cosmetics<br />
top brand
CARLOBAY<br />
STAR<br />
PRODUCTS<br />
Argan Kit<br />
The Kit includes: Shampoo<br />
with Argan oil and<br />
Macadamia, for colortreated<br />
hair, dry, treated.<br />
Gently cleanses, leaving<br />
hair hydrated, soft, shiny.<br />
How to use: apply to wet<br />
hair, gently massage to<br />
make Act the foam. Rinse<br />
thoroughly and proceed<br />
with a second application.<br />
Hydrating mask,<br />
nourishing. Its special<br />
combination with Argan oil,<br />
Macadamia oil, almond oil,<br />
coconut oil, moisturizes<br />
and nourishes, for dry hair,<br />
colored, damaged, dull.<br />
Makes hair soft, light and<br />
flexible. How to use: apply<br />
to wet hair, distribute with<br />
a comb lengths, leave<br />
For added shine and<br />
softness, you can add<br />
into the mixture of color.<br />
Keratin Kit<br />
The kit consists of:<br />
Shampoo with alkaline<br />
PH, promotes the opening<br />
of hair scales. Purifying<br />
Shampoo removes deep<br />
chemical or environmental<br />
debris, deposited within<br />
the structure of the hair.<br />
Nourishes hydrates any<br />
hair type, in particular<br />
dried and processed.<br />
The combination<br />
of keratin and collagen<br />
creates within the<br />
structure of the hair the<br />
optimum conditions<br />
for the subsequent<br />
stages of treatment.<br />
Intensive restructuring<br />
Mask with keratin and<br />
collagen. Added with<br />
provitamin B5, vitamin<br />
B6 and vitamin e.<br />
releases the proteins<br />
scales close retaining<br />
the active ingredients.<br />
Keratin Spray Lotion,<br />
repairs and rebuilds the<br />
external structure of the<br />
hair damaged by chemical<br />
treatments, as the protein<br />
molecules of keratin and<br />
collagen are fixed to the<br />
structure, making the hair<br />
stronger and more elastic.<br />
The union of keratin and<br />
collagen, gives body to<br />
thin or thinning hair.<br />
Mousse Foundation<br />
The mousse foundation<br />
is a high performance<br />
product because it was<br />
created by a studied<br />
blend of oils and waxes<br />
without water added. It<br />
keeps the skin’s hydro<br />
pressure perfectly<br />
balanced thanks to its<br />
“anidra” (non waterbased)<br />
nature. It is<br />
suitable to every skin<br />
type and guarantees an<br />
a few minutes. Rinse<br />
thoroughly and proceed<br />
with styling.<br />
Oil with Argan oil<br />
and Macadamia, for<br />
color-treated hair, dry,<br />
damaged, frizzy. Protects,<br />
nourishes and protects<br />
your hair from the<br />
elements. Anti-Frizz and<br />
Untangling. Makes hair<br />
smooth, docile and bright.<br />
necessary to reinforce<br />
the internal structure<br />
of the hair. Leaves hair<br />
hydrated, chunky, morbili<br />
and manageable hair.<br />
Its action penetrates<br />
inside the previously<br />
open scales with the<br />
step1 Keratin Shampoo,<br />
reinforcing the internal<br />
structure of the hair.<br />
During the posale time<br />
excellent coverage. Tips:<br />
apply mousse foundation<br />
on clean and hydrated<br />
skin with a sponge in<br />
light, upward strokes.<br />
For a more natural effect,<br />
when choosing the<br />
foundation colour, we<br />
suggest the same shade<br />
or a shade lighter than<br />
your complexion.
CB PRODUCTION s.r.l.<br />
Via Giambologna,11/13 - FIRENZE - ITALY - Tel. +39 055 571289<br />
accademia@carlobay.it - www.carlobay.com
COMPAGNIA<br />
DELLA BELLEZZA<br />
MADE <strong>IN</strong> ITALY FOR<br />
THE HAIRDRESSERS<br />
Compagnia della Bellezza was founded in 1993<br />
by Hair Designer Salvo Filetti. Today, the<br />
company is constantly expanding and has 180<br />
affiliated stores in Italy and 20 in Europe. Its<br />
aim is to export the concept of Made in Italy<br />
across the hairdressing sector, based on a style<br />
of craftsmanship and able to highlight the<br />
natural beauty of every woman, with tailored<br />
care. Furthermore, franchising guarantees<br />
complete training for all hairdressers in the<br />
group, which has two academies - one in Catania<br />
and one in Milan - with a total area of 2,100<br />
square metres and 425 work places. Choosing<br />
Compagnia della Bellezza s.r.l. means having<br />
the assurance of real industry experts, who<br />
have been operating for over 25 years and who<br />
endorse the concept of craftsmanship and<br />
refinement, typical of Made in Italy, with high<br />
quality branded services and products. To date,<br />
there are 180 salons affiliated with the<br />
Compagnia della Bellezza brand in Italy alone,<br />
as well as 20 more in Europe and a further 500<br />
independent shops that rely on the<br />
professionalism of the brand’s hairstyling<br />
training.<br />
HAIRSTYL<strong>IN</strong>G TRA<strong>IN</strong><strong>IN</strong>G AND BRAND SERVICES<br />
Compagnia della Bellezza offers its affiliates<br />
complete hairstyling training, focusing on the<br />
various aspects of the sector, from both a<br />
creative and managerial perspective. This is<br />
delivered by top trainers at both national and<br />
ABOUT US<br />
Company Name:<br />
COMPAGNIA DELLA<br />
BELLEZZA s.r.l<br />
Company Address:<br />
Via Scuto Costarelli, 47<br />
95129 Catania - Italy<br />
Phone: +39 095 7477788<br />
+39 349 4045788<br />
info@compagniadellabellezza.it<br />
Website:<br />
www.compagniadellabellezza.com<br />
Founded in:<br />
1993<br />
Export Manager:<br />
Paolo Amantia<br />
Main Brands:<br />
Compagnia della Bellezza; Urban
REASONS WHY<br />
Over 20 years’<br />
experience in the<br />
hair sector<br />
Complete training<br />
package<br />
Web education<br />
Business coaching<br />
Branded services<br />
and products<br />
Online and offline<br />
advertising<br />
Coaching and support<br />
for future affiliates<br />
Tailored concept salon<br />
international level. The two academies in<br />
Catania and Milan therefore become places for<br />
inspiration as well as personal and professional<br />
growth. The training is also in an e-learning<br />
format, delivered through an interactive<br />
platform. Each affiliate will also have two annual<br />
hair fashion collections (Spring/Summer &<br />
Autumn/Winter) available to draw on from an<br />
album with exclusive photos and images. In<br />
addition, you can always count on branded<br />
products and services, designed to guarantee<br />
every woman the excellence she desires when<br />
visiting a Compagnia della Bellezza salon.<br />
CONCEPT SALONS<br />
All concept salons are adored by women<br />
because they offer a 360 ° sensory experience.<br />
Each space is divided into thematic areas with<br />
attention to every detail, thus ensuring complete
COMPAGNIA<br />
DELLA BELLEZZA<br />
relaxation and pampering for every customer,<br />
starting with the Welcome Area. In addition,<br />
there is a Retail Area dedicated to top quality<br />
haircare products, such as Kérastase, Matrix,<br />
Shu Uemura, L’Oréal Professionnel, Redken, as<br />
well as those in the Compagnia della Bellezza<br />
own-brand.<br />
COMMUNICATION<br />
This is one of the strengths of the brand.<br />
Communication which cover both offline and<br />
online, nationally and internationally, with<br />
advertising campaigns in the most important<br />
newspapers. In addition, all affiliates are<br />
followed in their social activities, creating a<br />
professional image consistent with that of the<br />
brand. This is achieved through a digital plan<br />
with a dedicated Web App in order to help attract<br />
female audiences more easily, thanks to<br />
regularly updated content.<br />
STAR<br />
PRODUCTS<br />
Lucetherapy<br />
Lucetherapy: the first<br />
haircare range by<br />
Compagnia della<br />
Bellezza - a tailor-made<br />
beauty regime for every<br />
woman’s hair. March<br />
2022 was an exciting<br />
news month at<br />
Compagnia della<br />
Bellezza, as the brand<br />
enriched its portfolio of<br />
exclusive services with<br />
the addition of a<br />
professional hair<br />
product range. This is<br />
the result of thirty years’<br />
study into the desires<br />
and needs of women in<br />
conjunction with the<br />
group’s creative<br />
hairstylists. Every<br />
woman has a beautiful<br />
glow inside of her which<br />
just needs to find its<br />
way to the surface.<br />
Working with this<br />
philosophy – on which<br />
professional service<br />
between salon visits.<br />
There are eight<br />
products, including one<br />
which is reserved for<br />
the exclusive use of<br />
the hairstylist. They<br />
are designed to<br />
provide a hair beauty<br />
routine in 3 simple and<br />
effective steps,<br />
enhancing the natural<br />
brightness of the hair<br />
through the use of<br />
naturally sourced<br />
ingredients. They offer<br />
a moment of well-being<br />
and relaxation carried<br />
on refined notes of<br />
their fragrances.<br />
Thanks to their<br />
dermatologically tested<br />
formulations to ensure<br />
maximum tolerability,<br />
Lucetherapy products<br />
work in synergy with<br />
each other, in order to<br />
build a complete hair<br />
beauty routine. This is<br />
designed to respect<br />
scalp and hair by<br />
responding to the<br />
specific needs of each.<br />
has always guided<br />
Compagnia della<br />
Bellezza – the<br />
Lucetherapy range was<br />
created. This is the<br />
group's first haircare<br />
product range, one<br />
which also opens up the<br />
opportunity for women<br />
to enjoy the well-being<br />
and benefits of a<br />
Volume Shampoo<br />
Hydra Shampoo<br />
Silk Shampoo<br />
Kera Water<br />
Hydra Balm<br />
Silk Mask<br />
10+<br />
Gold Oil
DANCOLY<br />
COSMETICS<br />
AIM<strong>IN</strong>G FOR PERFECTION:<br />
QUALITY AND <strong>IN</strong>NOVATION<br />
Back in 1958, Gilles le Bret, an enlightened<br />
chemist and botanist from Aix-en-Provence in<br />
southern France, the home of natural beauty<br />
known for landscapes burgeoning with flowers<br />
and grass, set up a technical laboratory<br />
for the purpose of researching the benefits<br />
that botanic extracts may offer the human<br />
body and, more specifically, hair cells. Then<br />
in 1965, with a view to applying the results of<br />
his research to the products themselves, Gilles<br />
le Bret formally found Dancoly Cosmetique,<br />
specialised in manufacturing a series of<br />
cosmetics formulated with botanical extracts.<br />
Four years later, the Dancoly Spa series was<br />
initially launched as the first brand formulated<br />
with botanical extracts and oils able to<br />
meet the specific needs of different hair types,<br />
contributing to the success of these products<br />
with end users.<br />
After continued research and investments, in the<br />
year 1980, Gilles le Bret discovered that the essence<br />
extracted from deep-sea seaweeds and<br />
ABOUT US<br />
Company Name:<br />
Dancoly<br />
Cosmetique,<br />
France<br />
Espace Le Beauvalle<br />
Bat B, 4 RUE Mahatma<br />
Gandhi 13090 Aix-EN<br />
Provence, France<br />
Website:<br />
www.dancoly.fr<br />
www.vieso.fr<br />
Founded in:<br />
1990<br />
Factory Area:<br />
10,000 sq. feet<br />
Production Capacity:<br />
Professional<br />
Hair Care Products:<br />
2.5 ml bottles/month<br />
Skin Care and Body<br />
Products:<br />
1.6 ml bottles/month<br />
Gift Set Assembly:<br />
1.2 ml sets/month<br />
Soap Production:<br />
120 tonnes/month<br />
Main Brands:<br />
Dancoly Angel Provence<br />
Hair Care Line/<br />
Dancoly Angel<br />
Professional<br />
Hair Care Line/Dancoly<br />
SPA Hair Care Line/<br />
Argan Oil Line/ Vieso<br />
Hair Care Line<br />
Main Export<br />
Destinations:<br />
UK, USA, Russia,<br />
Mainland China,<br />
Italy, Japan,<br />
New Zealand, Austalia,<br />
Canada, Sweden,<br />
Indonesia, Demark,<br />
Hungary,<br />
Ukraine, Taiwan,<br />
Singapore, Malta,<br />
Malaysia, Dubia,<br />
Saudi Arabi, Kuwait,<br />
Yemen, Iraq,<br />
Hong Kong, Latvia,<br />
Cyprus, Greece,<br />
Poland, Finland,<br />
South Africa
Dancoly is present at leading<br />
trade fairs around the world:<br />
left, the fair in Paris, France<br />
and below, Cosmoprof<br />
in Bologna, Italy.<br />
REASONS WHY<br />
Environmental Protection:<br />
all packaging materials<br />
can be recycled<br />
Cruelty-free: product<br />
testing only on human hair,<br />
never on animals<br />
European and FDA GMPC<br />
(Good Manufacturing Practice<br />
Cosmetics) Certification<br />
Safe & Natural Ingredients:<br />
No parabens, SLS, paraffin<br />
oil, vaseline, propylene glycol,<br />
cocamide DEA<br />
various biological active ingredients had amazing<br />
repairing effect on aged and yellow hair. He<br />
immediately invited his friend George Girartin - a<br />
top hair stylist in France, to join his team. Based<br />
on their concerted efforts, Dancoly Cosmetique<br />
released the Angel line two years later.<br />
With the development of Dancoly Cosmetique<br />
and its plans for international expansion, since<br />
1998, Dancoly has taken steps for building a<br />
global brand. Today the brand has successfully<br />
penetrated markets in more than 60 countries<br />
in Europe, the Middle East, and Asia – earning<br />
the overwhelming approval of hairdressers all<br />
around the world.
DANCOLY COSMETICS<br />
DIVERSIFICATION AND COMMITMENT<br />
Dancoly Cosmetique France now owns more<br />
than one thousand cosmetic formulas for products<br />
in a variety of fields, including haircare,<br />
skin care, beauty and personal care. Their mission<br />
is to meet the demands of both the wholesaler<br />
and end client with quality products in<br />
all these fields at affordable prices<br />
With a view to guaranteeing optimal service<br />
worldwide, Dancoly France has recently invested<br />
heavily in constructing a modern GMP<br />
production base in China. This plant was designed<br />
and engineered to provide all the production<br />
services necessary to this end, including<br />
the moulding of packaging materials, product<br />
design ,research and testing of filling and manufacturing<br />
processes, to meet all the needs<br />
of OEM/ODM customers and provide the most<br />
competitive products for their brands<br />
It is common knowledge that manufacturing<br />
luxury cosmetics at a high price range is easy.<br />
But Dancoly is committed to a self-imposed<br />
challenge of making high-quality cosmetics<br />
available to a much wider market while relentlessly<br />
striving for perfection. Indeed, the<br />
brand portfolio continues to grow, with the addition<br />
of cutting-edge and innovative products<br />
that meet the most demanding standards of<br />
both quality and safety, making no compromises.<br />
Nothing less than the best will do.<br />
STAR<br />
PRODUCTS<br />
COCONUT & VANILLA<br />
REPAIR SHAMPOO/<br />
CONDITIONER<br />
300ML/800ML<br />
Containing nutrient rich<br />
Coconut Oil, Vanilla<br />
Extract and Purified<br />
Cinnamon Peel, will<br />
gently cleanses, protect,<br />
repair and moisturize<br />
hair that is dry or<br />
damaged. Both your<br />
scalp and hair will be<br />
left feeling refreshed,<br />
hydrated, smooth and<br />
soft.<br />
POMEGRANATE & FIG<br />
COLOR SHAMPOO/<br />
CONDITIONER<br />
300ML/800ML<br />
Containing a luxurious<br />
combination of<br />
Pomegranate and Fig<br />
Fruit extracts, will gently<br />
cleanse while helping to<br />
maintain the longevity<br />
of hair color, leaving<br />
hair looking and feeling<br />
revitalized and shiny.<br />
AVOCADO & MELON<br />
MOISTURE SHAMPOO/<br />
CONDITIONER<br />
300ML/800ML<br />
Containing a<br />
moisturizing blend of<br />
Avocado Oil, Melon Fruit<br />
Extract and Aloe Vera,<br />
will gently cleanse,<br />
hydrate and soften<br />
even the driest of hair,<br />
improving elasticity and<br />
leaving it looking and<br />
feeling healthier and<br />
softer.<br />
This new FRÜ range can<br />
keep the fragrance for a<br />
long time. After the hair<br />
is cleaned and dried,<br />
the hair will leave a light<br />
and sweet aroma of<br />
fruit on the hair, making<br />
the mood bright and<br />
refreshing.<br />
They are rich in vitamin<br />
C and vitamin E, which<br />
can resist oxidation and<br />
protect the skin.<br />
Because of its<br />
natural plant extract<br />
ingredients, provide rich<br />
healthy nutrition for hair,<br />
which nourishes the hair<br />
root, strong hair not only<br />
conserve hair, deeper<br />
care scalp, fresh all day<br />
long.<br />
It has also a softer<br />
packaging made with<br />
100% recycled, the<br />
same vegan/natural<br />
ingredient formula as<br />
usual.
DCM<br />
LOOK<strong>IN</strong>G FOR A PERFECT<br />
COLOUR SHADE<br />
Diapason Cosmetics Milano comes to life in<br />
2018, as a start-up of the Lisap group, which<br />
includes not only Lisap - Laboratori Cosmetici<br />
S.p.A, a long-established manufacturer of<br />
professional hair cosmetics, but also branches<br />
in Spain, USA, Malaysia and Australia.<br />
The project aims to expand the group's market<br />
share by launching a new brand with a different<br />
positioning from the established Lisap brand,<br />
while making use of its experience and<br />
production capacity. Lisap is internationally<br />
recognised as a producer of high-quality hair<br />
colouring – therefore it is natural for the new<br />
brand to identify this product category as its<br />
focus. The name of the brand, Diapason, finds<br />
its origin in a colouring line from the Lisap<br />
ABOUT US<br />
Company Name:<br />
DCM - Diapason<br />
Company Address:<br />
Piazza Emilia, 1 - Milano - Italy<br />
Email: info@diapasoncomestics.com<br />
Website:<br />
www.diapasoncosmetics.com<br />
Founded in:<br />
2017<br />
Number of employees:<br />
10<br />
Managing Director:<br />
Mr Giorgio Milani<br />
Business Develpment:<br />
Ms Ida De Blasio<br />
Main Brands:<br />
DCM<br />
catalogue, as well as in music. In fact,<br />
“Diapason” is the tool used by artists to tune<br />
all instruments, allowing them to achieve the<br />
perfect tone. In the hair world Diapason<br />
Cosmetics Milano wants to be exactly the<br />
same thing: a tool to achieve the perfect colour<br />
shade!The name "Diapason", which recalls an<br />
important heritage, is matched with the name<br />
of the city of Milan, referring both to the location<br />
of the production site and as a tribute to the<br />
cosmopolitan city, the Italian capital of fashion<br />
and especially of design. Milan is the place<br />
where Italian fashion, design and also the<br />
industrial culture specialized in coloring and<br />
trichological cosmetic treatments have grown.<br />
Today we bring this important legacy into the<br />
future with a young and dynamic team of hair<br />
professionals. While the association of<br />
personal beauty and fashion is almost taken<br />
for granted in the cosmetics industry, the<br />
combination with design is unprecedented.<br />
OUR PHILOSOPHY<br />
Diapason Cosmetics is inspired by Italian<br />
design, which is why it is a contemporary brand<br />
that speaks to people. Thanks to the ongoing<br />
and constant research of new shapes,<br />
materials and colours Diapason is always able<br />
to interpret the spirit of the moment. For the<br />
brand, design is an inalienable value. This<br />
intuition has become a cornerstone of the<br />
project: Diapason Cosmetics Milano aims to<br />
distribute high quality cosmetics, with attractive<br />
packaging, inspired by museums and<br />
exhibitions about design, above all the
the needs of a market that is still disrupted by<br />
closures and lockdowns and tailors the brand<br />
to meet them. The idea of offering a compact<br />
range of products, which until a few months<br />
ago was considered a liability, has become a<br />
major plus, as it allows partners to have a<br />
complete line with limited investment.<br />
Competitive and straightforward products<br />
boasting modern, high-performance claims<br />
and formulas are launched, even if this means<br />
raising the price positioning of the products,<br />
an operation apparently at odds with the<br />
demands of a market in crisis. This leads to<br />
the creation of the Perfect No Yellow and<br />
Perfect Moisture treatments and 10 Levels<br />
bleaches line.<br />
THE COMMUNITY<br />
Last but not least, DCM stylists in the different<br />
countries where the brand is distributed<br />
formed a community and the brand's Education<br />
Triennale. The abbreviation DCM has become<br />
its signature, flaunted in bold, brightly coloured<br />
letters. Unfortunately, the excellent premises<br />
have to deal almost immediately with the<br />
impact of the pandemic on the market. What<br />
could have been a fatal moment for the newly<br />
founded Diapason Cosmetics, becomes<br />
instead a great opportunity. Sponsored by<br />
Lisap's new CEO, the baton of the start-up was<br />
handed over to Giorgio Milani (General<br />
Manager) who put together a new team of<br />
young hair stylists and creative graphic<br />
designers to redefine the project and its<br />
values. Stylists eagerly welcome the<br />
opportunity to create and develop products<br />
that are a must in their salon: products that<br />
allow them to "play" with hair, offering the<br />
latest fashionable services. The designers put<br />
all their energy into expressing their inspirations<br />
in the products. The working group identifies<br />
REASONS WHY<br />
QUALITY: quality is a must. In<br />
the darkest nights, it is the<br />
lighthouse that guides you to the<br />
right place<br />
DESIGN: Our story is deeplyrooted<br />
in Milan, the cradle of<br />
Italian fashion and design<br />
ESSENTIALITY: it’s no frills time.<br />
So we studied our range to be<br />
essential<br />
SERVICE: when you need it! We<br />
aim to prepare your shipment in<br />
one working week<br />
COMPETITIVITY: we studied our<br />
prices to be competitive withour<br />
sacrifice quality
DCM<br />
formats. DCM places great value on training<br />
and preparation and believes that the<br />
improvement of its partners is essential. From<br />
this vision came the decision to launch<br />
technical and stylistic training seminars at its<br />
own headquarter. In short, a "SMART BRAND"<br />
is created: cheerful, dynamic, simple and<br />
straightforward, without frills or complicated<br />
philosophies, but still meeting all the needs of<br />
the hair care business. Diapason Cosmetics<br />
Milano thereby becomes an important part of<br />
the Lisap group, which in the meantime has<br />
been transformed into HQ Holding, which also<br />
includes the recently acquired companies<br />
Parisienne Italia S.p.A. and Schulze GMBH.<br />
Diapason world is full of passion, energy and<br />
expertise. Above all, the brand is constantly<br />
growing and does not intend to stop. In fact in<br />
2022 the team was further expanded to<br />
develop the new projects that will be presented<br />
STAR<br />
PRODUCTS<br />
Perfect No Yellow<br />
A complete range of<br />
anti-yellow treatments<br />
(shampoo, mask and<br />
mousse)to neutralize<br />
undesired highlights on<br />
bleached and colored<br />
hair. Result | maintains<br />
silver highlights and<br />
eliminates the yellow<br />
ones. Professional<br />
innovative treatment<br />
formulated with a<br />
special purple pigment<br />
that gives to bleached<br />
hair beautiful silver<br />
highlights and at the<br />
same time maintains<br />
its beauty and health,<br />
from roots to tips.<br />
Perfect Moisture<br />
A complete range of<br />
nourishing hair products,<br />
for a soft, silky result.<br />
the new Perfect<br />
Moisture line with this<br />
incredible ingredient<br />
born to boost beauty.<br />
Result | nourishes and<br />
protects the hair, leaving<br />
it splendidly shiny.<br />
Deco Lightening Power<br />
DCM presents its<br />
complete new line<br />
of safe, versatile<br />
professional bleaches,<br />
to satisfy every blonde<br />
requirement, both in<br />
the salon and at home.<br />
A wide range of newgeneration,<br />
topperformance<br />
BLEACHES,<br />
that allow you to choose<br />
the one best suited to<br />
the desired technical<br />
result, depending on the<br />
structure of the hair.<br />
Rich in active substances<br />
which moisturise, repair<br />
the hair fibre, and<br />
increase the colour’s<br />
duration and stability.<br />
The hair is left wellmoisturised,<br />
manageable<br />
and regenerated.<br />
The 98% pure Essential<br />
Micro-pigments<br />
at Cosmprof Bologna. The brand’s mission is<br />
to offer exclusive and quality solutions and<br />
services to hairdressers around the world,<br />
meeting their needs with the utmost<br />
professionalism. To achieve its goals, Diapason<br />
is inspired by fundamental values that are<br />
always taken into consideration when it comes<br />
to creating new products and projects.<br />
Marula Oil has been<br />
considered the secret of<br />
African women’s beauty<br />
for thousands of years.<br />
Its impressive hydrating<br />
and restorative properties<br />
have earned it the<br />
status of a luxury<br />
cosmetic. DCM, with<br />
unique, high-performance<br />
formulas, has created<br />
penetrate even deeper,<br />
bonding to the hair’s<br />
internal structure to<br />
guarantee lasting,<br />
vibrant colours.
PERFECT<br />
NO YELLOW<br />
WORLD<br />
A complete range<br />
of antiyellow treatments<br />
to neutralize undesired highlights<br />
on bleached and colored hair.<br />
PERFECT<br />
NO YELLOW<br />
SHAMPOO<br />
PERFECT<br />
NO YELLOW<br />
MASK<br />
PERFECT<br />
NO YELLOW<br />
MOUSSE<br />
LIGHTEN<strong>IN</strong>G WORLD<br />
The formula with DiaPlex allows you to obtain high levels of lightening, while keeping<br />
hair in excellent cosmetic condition and leaving it soft to the touch.<br />
7 LEVELS<br />
LIGHTEN<strong>IN</strong>G POWDER<br />
DUST FREE WITH<br />
WHEAT PROTE<strong>IN</strong><br />
10 LEVELS<br />
LIGHTEN<strong>IN</strong>G POWDER<br />
DUST FREE WITH DIAPLEX<br />
Piazza Emilia, 1 - 20129 Milano (Italy)<br />
www.diapasoncosmetics.com<br />
10 LEVELS<br />
LIGHTEN<strong>IN</strong>G CREAM<br />
WITH ACTIVE CARBON<br />
Concept: www.deesign.it
DIVA<br />
UNLEASH<br />
YOUR CREATIVE ENERGY<br />
OUR HISTORY<br />
Established in 2006, Diva Pro Styling has<br />
established itself as one of the UK's leading<br />
salon-exclusive, electrical brands. Offering a<br />
range of products in every drying and styling<br />
category, they have become respected as the<br />
salon professional's go-to brand for high-quality<br />
innovation at trade-friendly prices.<br />
The brand is stocked in most UK wholesalers,<br />
with its presence growing throughout Europe,<br />
and is represented by globally recognised<br />
stylist, Christophe Gaillet, whose impressive<br />
client list includes Gucci, Thierry Mugler and<br />
L’Oréal Professionnel, among others<br />
ABOUT US<br />
Company Name:<br />
Diva Pro Styling<br />
Company Full Name<br />
Salon Europe Ltd.<br />
Company Address:<br />
27 Furnival Street<br />
EC4A 1JQ<br />
Email: helpdesk@<br />
saloneurope.com<br />
Website:<br />
www.divapro.co.uk<br />
Founded in: 2006<br />
UK & Ireland:<br />
Robert Carter<br />
robert.carter@<br />
saloneurope.com<br />
International:<br />
Francesca Donati<br />
francesca.donati@<br />
saloneurope.com<br />
Angela Castro<br />
angela.castro@<br />
saloneurope.com<br />
Anna Afonina<br />
anna.afonina@<br />
saloneurope.com<br />
Main Brands:<br />
Diva Pro Styling<br />
Desired Export Destinations:<br />
Continental Europe,<br />
Middle East
REASONS WHY<br />
Diva Pro creates innovative styling<br />
tools with stylists in mind!<br />
Hairdryers with digitally-controlled,<br />
brushless DC motors that use less<br />
energy and last up to 10x longer<br />
3-metre, salon length, heat-proof<br />
cord for fuss-free styling<br />
Christophe Gaillet is a brand ambassador for<br />
Diva Pro Styling.<br />
Christophe is a multi-award winning Hairstylist<br />
based in Paris and member of the Haute<br />
Coiffure Française artistic team.
DIVA<br />
STAR<br />
PRODUCTS<br />
Atmos Atom<br />
Hair Dryer<br />
Obtain both style and<br />
substance with the<br />
ultra-compact Atmos<br />
Atom Dryer. Weighing<br />
only a quarter of the<br />
weight of a typical<br />
professional AC Motor,<br />
without compromising<br />
on strength or power,<br />
the 100,000 RPM<br />
motor has been<br />
expertly designed<br />
for ultra-fast drying<br />
with significantly less<br />
motor noise, allowing<br />
for a stress-free<br />
salon experience.<br />
Make it your own<br />
with replacement<br />
sleeves, available in a<br />
choice of colourways,<br />
available for purchase<br />
separately.<br />
Air Curl<br />
Styling Wand<br />
Introducing an entirely<br />
new concept in<br />
hairstyling technology.<br />
Our innovative curling<br />
system provides<br />
heat and wave-fixing<br />
technology in one<br />
lightweight, easy-to-use<br />
tool, to create quick,<br />
long-lasting curls for all<br />
hair types. Requiring<br />
less, and lower, heat<br />
to fix curls and waves,<br />
makes for a gentler,<br />
kinder hairstyling<br />
experience in one<br />
elegant tool.<br />
Digital Styler<br />
Expertly engineered<br />
ceramic floating<br />
plates, infused with<br />
Macadamia, Argan<br />
Oil & Keratin, lock in<br />
long-lasting sleekness<br />
and shine. The digital<br />
variable heat settings<br />
range from 110°C to<br />
235°C, offering you<br />
the perfect range of<br />
temperatures to safely<br />
create super-smooth<br />
and long-lasting styles<br />
for all hair types and<br />
textures.
With interchangeable patterned sleeves for creative stylists<br />
Scan the QR code<br />
for loads more info<br />
divapro.co.uk
ECHOSL<strong>IN</strong>E<br />
FOLLOW THE VEGAN WAY<br />
OF ECHOSL<strong>IN</strong>E<br />
A NEW SMART HAIR BEAUTY<br />
PHILOSOPHY IS HERE!<br />
Created in Italy in 1998, Echosline is a<br />
professional haircare brand that has<br />
embraced the «Smart Beauty» philosophy.<br />
Over the years, it has evolved and embarked on<br />
«The Vegan Way», formulating products based<br />
on high % of natural origin ingredients<br />
and developing environmentally-friendly<br />
packaging and materials, while respecting<br />
professionals and consumers. A<br />
sustainable and “smart” beauty is the<br />
vision that drives Echosline towards a<br />
«less is more» concept.<br />
«LESS» is the way to achieve a vegan and<br />
sustainable beauty, removing all that is not<br />
essential.<br />
«MORE» is what nature gives us when we<br />
learn to take the best out of it, while fully<br />
respecting it.<br />
Echosline’s Smart Beauty aims at reducing its<br />
impact on the environment and consumers,<br />
making beauty ethical and sustainable with<br />
100% vegan haircare products & Echosline<br />
aims at offering salons all over the world<br />
professional treatments, promoting essential<br />
beauty and simplicity as the best expression of<br />
authenticity.<br />
ABOUT US<br />
Company Name:<br />
Pettenon<br />
Cosmetics<br />
S.p.A. SB<br />
Company Address:<br />
Via del Palù, 7/d<br />
35018 San Martino<br />
di Lupari (PD) - Italy<br />
Brand:<br />
Echosline<br />
Website:<br />
www.echosline.it<br />
Founded in:<br />
1998<br />
Main Brands:<br />
Echos Color,<br />
Karbon 9, B.Pur,<br />
Seliàr, Synergy Color<br />
Main Export<br />
Destinations:<br />
More than<br />
60 countries<br />
in the world
STAR<br />
PRODUCTS<br />
REASONS WHY<br />
Smart beauty with reduced<br />
environmental impact and innovative<br />
vegan products<br />
Research in innovation with high<br />
% of natural origin ingredients,<br />
biodegradable formulas and<br />
sustainable packaging<br />
Respect for the professionals,<br />
the people and the planet<br />
The new Echos Color<br />
with 89 nuances<br />
100% VEGAN HAIR<br />
COLOUR<strong>IN</strong>G CREAM<br />
Echos Color is the new<br />
Echosline hair coloring<br />
cream, without PPD<br />
and without resorcinol,<br />
enriched with green<br />
Tea extract, Tsubaki oil<br />
and Date oil.<br />
Claims & Benefits<br />
Completely vegan, the<br />
new color line fully<br />
reflects the "Less is<br />
more" philosophy that<br />
the brand has been<br />
pursuing since 2018.<br />
Not only the formula,<br />
but also the pack is<br />
sustainable and<br />
environmentally friendly,<br />
thanks to a<br />
compostable case, an<br />
infinitely recyclable<br />
aluminum tube and a<br />
cap that is 50% less in<br />
plastic than the previous<br />
one.<br />
Technical details<br />
The green tea extract<br />
protects the hair from<br />
oxidation and increases<br />
the duration of the color.<br />
The tsubaki oil<br />
increases the brightness<br />
of the color making the<br />
hair soft and shiny.<br />
The date oil protects<br />
and moisturizes the<br />
hair during coloring,<br />
leaving it healthy with<br />
each color service<br />
performed in the salon.<br />
VeganOK certified.<br />
What does it make the<br />
product special?<br />
Completely vegan<br />
formula, free of PPD and<br />
resorcinol, it has a less<br />
sensitizing formula for<br />
the clients in the salon<br />
and for the hairdresser.<br />
With high coverage of<br />
grey hair in a sustainable<br />
and compostable pack,<br />
there are 89 nuances to<br />
try and mix with each<br />
other to give space<br />
to creativity and to<br />
create taylor-made color<br />
service, among them<br />
the new innovative<br />
shades and color<br />
families such as .7<br />
Cold and .0 Ice.<br />
The new Echos Color<br />
guarantees to the<br />
modern colorist a<br />
coloring system adapted<br />
to the complex needs<br />
of salon clients, offering<br />
contemporary shades,<br />
with excellent long<br />
lasting color of each<br />
tone.
EMSIBETH<br />
EMSIBETH TURNS 20:<br />
2001 – 2021<br />
When everything is at the beginning, when<br />
enthusiasm overcomes every obstacle, when<br />
vision is infinite, passion does not see any limits.<br />
When evolution is always at your finger tips,<br />
dreams are made to come true, fatigue is a nonfactor.<br />
This is how we have been living our twenty<br />
years, because twenty years are so full of<br />
marvellous things and are the prelude to one<br />
thousand more goals to come.<br />
IDA FUGA <strong>IN</strong>TERVIEW: “I have always been<br />
interested in the world of hair. And this is thanks<br />
to my mum, who was a hairdresser and had a<br />
ABOUT US<br />
Company Name:<br />
Emsibeth SpA<br />
Company Address:<br />
Via Murari Brà 35G - 37136<br />
Verona – Italy<br />
Tel. +39 045 503044<br />
Email: export@emsibeth.it<br />
Website:<br />
www.emsibeth.it<br />
Founded in:<br />
2001<br />
CEO:<br />
Ida Fuga<br />
Main Export Destinations:<br />
Europe, Far East, Australia,<br />
North America<br />
hair salon: as a child I would spend hours upon<br />
hours with her, observing how the women would<br />
be transformed under the touch of her hands.<br />
She was very good, she was able to bring out<br />
the best of every hair type. And here was much<br />
more to it: her salon had the cosy atmosphere<br />
of a living room, where the women exchanged<br />
advices and recipes, while enjoying the<br />
marvellous cakes that my mum would bake for<br />
them. The energy there, was harmonious, made<br />
exciting by my mum’s passion for her work. It is<br />
also thanks to her that Emsibeth Company was<br />
built on solid foundations, as solid as the values<br />
that she conveyed to me: I wanted to create a<br />
family-like and respectful environment, where<br />
people can work with dedication and in the<br />
name of authentic beauty.”<br />
The company<br />
is founded on<br />
teamwork,<br />
connection and<br />
accessibility.<br />
Having gained years<br />
of experience in<br />
major multinational<br />
cosmetics companies,<br />
Ida Fuga decided to<br />
blaze her own trail.
company mission. To work while recognising<br />
individual diversities and the environment that<br />
surrounds us, because this means respect. To<br />
remember that being concrete is the best way to<br />
achieve any goal. To never forget that performance<br />
does not require constant research and that one<br />
can only achieve excellence through continuous<br />
improvement. Today we represent 4 brands that<br />
together stand out for professionalism, global<br />
wellbeing and the highest quality, making our<br />
proposal unique and absolutely qualified.<br />
The Emsibeth project began in 2001, in Verona,<br />
from an idea shared by a group of friendsentrepreneurs<br />
and from the innovative and<br />
genius formulas and ideas of Giancarlo Frigeri,<br />
which are hat made and still make the difference<br />
in quality and significantly determine the fine<br />
properties and innovation of our products, also<br />
allowing us the privilege of using Juno Thermal<br />
Water. And this is how the first thermal line was<br />
developed, dedicated to the precios work of<br />
beauty salons, that can turn into bona fide<br />
wellness centres for scalp and hair. This group<br />
of men and women had a strong desire to find<br />
a company where values were the inspiring<br />
common thread: respect, reliability, loyalty,<br />
honesty, care to the needs of the consumers<br />
and the market, to offer solutions through high<br />
level training, the most advanced technologies<br />
to support the growth of the salon. Our values<br />
are defined by the choices that we make every<br />
day. To be reliable, guaranteeing effective<br />
solutions and answers. To always keep the<br />
passion alive, that allows us to attain our<br />
100% MADE <strong>IN</strong> ITALY. ZERO COMPROMISES.<br />
WITH <strong>IN</strong>F<strong>IN</strong>ITE LOVE. OUR 4 BRANDS:<br />
Emsibeth comes from the great experience of<br />
industry and hair professionals. We have always<br />
been synonymous with technique and<br />
professionalism at the service of hair dressers<br />
who intend to pursue the highest performance<br />
in their work: an important assortment of<br />
cosmetic solutions at the disposal of the most<br />
challenging requests. Thermal is a professional<br />
philosophy with a holistic approach to the beauty<br />
of hair, that depends on the health of the scalp<br />
and especially on the overall wellbeing of the<br />
person as a whole. Thermal’s strong points are<br />
represented by the treatment lines through the<br />
extraordinary properties of the water from the<br />
ancient Roman baths of Juno and in the rituals<br />
of the AQVACEREMONY method, together with<br />
sounds, fragrances and routines that nurture<br />
personal wellbeing. Ethè is the haircare Brand<br />
dedicated to length. It offers products with high<br />
performing ingredients for extreme efficacy:<br />
sophisticated fragrances and antipollution,<br />
ethical and plant-based formulas. Ethè is the<br />
luxury of authentic beauty to restructure, nourish<br />
and illuminate every day with elegance,<br />
sensoriality and efficacy. Arpège Opera is an<br />
actual revolution of the world of colour. Inspired<br />
by the magic of music and the observation of<br />
the purest of hair, that of children, where plays
EMSIBETH<br />
on colour, shades, radiance and freshness reign.<br />
To recreate this vivacity, very high quality products<br />
have been formulated, thanks to which it is<br />
possible to créate colour expressions that are<br />
always different and unique.<br />
EMSIBETH BECOMES A BENEFIT COMPANY<br />
An evolution of the very concept of company,<br />
because our corporate purpose, in addition to<br />
the aims of profit and the division of profits, also<br />
considers having a positive impact on society<br />
and the biosphere, and we work responsibly,<br />
sustainably and transparently towards people,<br />
communities, areas, the environment, property,<br />
cultural and social activities, agencies,<br />
associations and other stakeholders.<br />
STAR<br />
PRODUCTS<br />
Whim Color Mask<br />
Is a toning, conditioning,<br />
nourishing, revitalising<br />
mask that gives added<br />
brightness and intensity to<br />
the shades of natural and<br />
coloured hair.<br />
Its innovative formula<br />
leaves the hair shiny and<br />
soft, moisturising it and<br />
restoring the vibrancy and<br />
glow of its colour. Whim, is<br />
as easy to use as a<br />
lipgloss that immediately<br />
illuminates and gives a<br />
touch of color.<br />
Water contained in the<br />
Thermal formula is<br />
certified by the Ministry of<br />
Health. It transforms insalon<br />
service into a<br />
ceremony to cleanse<br />
yourself from stress,<br />
impurities, negative<br />
thoughts and recharge<br />
your batteries. The<br />
material used to make the<br />
Thermal bottles is GREEN<br />
BIO-BASED PE, a material<br />
made from sugar cane<br />
and which helps to reduce<br />
the amount of CO2 in the<br />
atmosphere. Because we<br />
love this planet and we<br />
want to take care of it.<br />
Ethè<br />
si the luxury of authentic<br />
beauty. Rediscover the<br />
Thermal<br />
Was created in 2003 and<br />
is the first range to bring<br />
the effectiveness of<br />
thermal water and clay to<br />
professional haircare. It<br />
combines the wisdom of<br />
the water from the ancient<br />
Terme di Giunone, the<br />
properties of which have<br />
been known since Roman<br />
times, with modern<br />
science providing SLES<br />
and paraben-free<br />
formulas. Thermal is made<br />
even more valuable by two<br />
active ingredients: Anti-<br />
Pollution Shield and<br />
Photoprotection Extract,<br />
which protect skin and hair<br />
from atmospheric pollution<br />
and the harmful effects of<br />
Blue-Ray. The Thermal<br />
beauty of hair: powerful,<br />
authentic, vibrant. like you,<br />
staying true to yourself<br />
and your choices every<br />
day. High-performance<br />
plant-based formulas for<br />
four ranges capable of<br />
meeting varying haircare<br />
needs. to effectively repair,<br />
nourish and brighten with<br />
elegance and sensoriality.<br />
BK STAGE Flash Star<br />
Is the Lamellar Treatment<br />
for instant smoothing<br />
specific for lengths.<br />
Enriched with Hyaluronic<br />
Acid and Black Pearl<br />
Extract. In a few seconds it<br />
makes the hair perfectly<br />
shiny, disciplined and<br />
manageable. Mirror effect<br />
in a flash.
NEXT GENERATION.COLOR.TREATMENT.<br />
emsibeth.it<br />
For all hair types. For all of you.
FANOLA<br />
A NEW EMOTIONAL<br />
DIMENSION<br />
FANOLA was born in 2005 as a professional<br />
brand offering a complete range of treatments,<br />
technical products and styling, over the years<br />
has increasingly established itself in the hair<br />
care world, becoming the international<br />
benchmark for the most creative and innovative<br />
hairdressers and consumers, thanks to a<br />
strong presence on social media. Fanola is the<br />
Made in Italy brand of professional hair<br />
products, designed to follow the latest trends<br />
and to meet the needs of all the hairstylists in<br />
the world who want to share their creations in<br />
the social media.<br />
We are focused on creating a strong relationship<br />
between the brand and its followers, both<br />
hairstylists and end consumers but also on<br />
creating an international community with all<br />
distributors to communicate the brand uniquely,<br />
strengthening its values.<br />
Fanola is marked by its vivacity and its<br />
exuberant diversity; it loves to dare and move<br />
the concept of beauty a step beyond. An<br />
unconventional beauty, which goes beyond<br />
the classic aesthetic canons. Fanola<br />
enhances the beauty of each individual,<br />
beyond any stereotype, celebrating diversity<br />
and multiculturalism.<br />
FANOLA, IT’S MY BLOND!<br />
Fanola is known worldwide thanks to No Yellow<br />
shampoo; the quality and effectiveness of the<br />
No Yellow Shampoo are the basis of the<br />
product's success and they had generated a<br />
worldwide awareness for the brand. The No<br />
Yellow line has gradually expanded to offer a<br />
complete service dedicated to blonde hair, with<br />
products dedicated not only to the care but also<br />
to coloring and bleaching, always characterized<br />
by the presence of specific pigments that<br />
counteract unwanted yellow reflections.<br />
ABOUT US<br />
Company Name:<br />
Pettenon<br />
Cosmetics<br />
S.p.A. S.B.<br />
Company Address:<br />
via del Palù 7/d<br />
35018 San Martino<br />
di Lupari (PD) - Italy<br />
Brand:<br />
Fanola<br />
Founded in:<br />
2005<br />
Website:<br />
www.fanola.it<br />
Main Brands:<br />
Fanola; No Yellow;<br />
Orotherapy<br />
Main Export<br />
Destinations:<br />
Europe, North America,<br />
Australia; United Arab<br />
Emirates; New Zeland,<br />
Canada
REASONS WHY<br />
Colourful/Creative/Community<br />
addicted<br />
Democratic & Inclusive<br />
Unconventional<br />
Frequent innovation<br />
Brand focused on social media<br />
Extreme performing products<br />
100% Made In Italy<br />
Professional Quality<br />
Hairstylist’s community<br />
International Distribution<br />
STAR<br />
PRODUCTS<br />
Wonder No Yellow<br />
Shampoo & Mask<br />
Wonder No Yellow<br />
takes centre stage in<br />
Fanola’s amazing array<br />
for people with blonde<br />
hair. An extra helping<br />
of nutritious qualities<br />
has been added by<br />
a host of powerful<br />
ingredients such as<br />
Dragon Fruit and Marula<br />
Oil, but everything<br />
still revolves around<br />
the star player: violet<br />
pigment. To neutralize<br />
undesired yellow effects<br />
on bleached, blonde,<br />
streaked or grey hair and<br />
making them even softer<br />
and glossier.<br />
As well as neutralization<br />
of yellow hues, it<br />
also gets exceptional<br />
moisturizing and<br />
protection.<br />
No Orange Treatments<br />
It is a professional<br />
treatment including<br />
Shampoo, Mask and<br />
Conditioning Foam,<br />
featuring a highlyconcentrated<br />
BLUE<br />
pigment in their<br />
formulation to neutralize<br />
copper-red-orange tones<br />
while giving hair a cold,<br />
shiny and even tone.<br />
In particular, Blue Foam<br />
is ideal on white hair<br />
for icy effect result,<br />
leaving hair nourished<br />
and disetangled without<br />
weighing down.<br />
Wonder Color Locker<br />
Wonder Color Locker is<br />
the new range to cater to<br />
the needs of people with<br />
coloured hair.<br />
As well as leaving hair<br />
unbeatably shiny and<br />
silky thanks to the<br />
properties of chia seed<br />
oil, the new haircare<br />
range contains sodium<br />
gluconate to preserve<br />
cosmetic colour over time<br />
and provides protection<br />
from heavy metals. In<br />
addition, scales are<br />
gently sealed thanks<br />
to the acidic pH of the<br />
formulas, for healthy,<br />
strong and thriving hair.<br />
Fanola Color<br />
Permanent coloring<br />
cream with ammonia,<br />
enriched with Ginkgo<br />
Biloba. Available in<br />
119 shades, which<br />
can be mixed together<br />
to obtain infinite shades<br />
of color. Formulated<br />
to respect the skin<br />
and hair, it leaves hair<br />
bright and healthy and<br />
guarantees a long-lasting<br />
result. It allows to realize<br />
uniform and bright<br />
colors with rich, deep<br />
and natural reflections<br />
with 100% coverage of<br />
white hair.
FARMEN<br />
A HISTORY OF SUCCESS<br />
AND VALUES<br />
Farmen International Cosmetics Distribution<br />
was born in 1964, in a small three-room laboratory<br />
in Turin, Italy. A genuine firm, fruit of the<br />
labour of two generations, offering effective, reliable<br />
and cutting-edge products to beauty<br />
treatment and hairstyle professionals. A firm<br />
that is recognised and appreciated in more than<br />
80 countries, across the five continents. Right<br />
from the first product, Farmesil silicon spray, a<br />
brainchild of founders Mariarosa Ceccon and<br />
Piero Manzetti, it stood out for its innovative<br />
and modern business approach. This is how<br />
the first gas-free Italian hair spray, Natural, was<br />
born, and all the other products that enrich its<br />
three brands: Vitality’s, Neà-Spa and Fascinelle.<br />
Below, Farmen's Management<br />
and headquarters.<br />
ABOUT US<br />
Company Name:<br />
Farmen International<br />
Cosmetics<br />
Distribution SpA<br />
Company Address:<br />
Via Leinì, 150<br />
10036 Settimo Torinese (TO)<br />
Italy<br />
Website:<br />
www.farmenspa.com<br />
Founded in:<br />
1964<br />
Main Brands:<br />
Vitality's, Neà-Spa,<br />
Fascinelle<br />
Main Export Destinations:<br />
The World<br />
A COMPLETE PRODUCTION CHA<strong>IN</strong><br />
One of their strong points is the ability to<br />
manage the entire production chain within the<br />
company: from the initial concept to the selection<br />
of raw materials and active ingredients,<br />
right up to production, delivery and education<br />
of the end user. Only in this way, by meticulously<br />
checking each and every step, can<br />
Farmen truly guarantee the quality and reliability<br />
of their products. These tests are so stringent<br />
that no more than around 100 of the approximately<br />
600 formulas evaluated every year<br />
are actually manufactured on an industrial<br />
level. Since its establishment, Farmen has<br />
always pursued a single objective: offering beauty<br />
and style professionals effective, reliable<br />
and innovative products to meet all their working<br />
needs. The result of this commitment<br />
is reflected today in three production lines:<br />
Vitality’s, Neà-Spa and Fascinelle. Vitality’s<br />
is the line dedicated to hair stylists, offering<br />
a complete high-quality range designed to<br />
enhance clients’ style and improve their wellbeing.<br />
These specific colouring, shaping and<br />
styling solutions offer added value: the creativity<br />
and experience of Italian-made products.<br />
Neà-Spa is the brand dedicated to the professional<br />
beauty sector. This complete range of<br />
treatments for the face and body uses natural<br />
and exclusive active ingredients derived from<br />
Farmen’s research. Fascinelle, the brand created<br />
to satisfy the needs of clients who purchase<br />
through the selective perfumery channel, is a<br />
complete line of high-end products for the wellbeing<br />
and styling of hair.
Left, some images of<br />
the production chain.<br />
REASONS WHY<br />
A Modern Company<br />
Strong Research and<br />
Development Department<br />
A complete production<br />
chain<br />
Local and glocal at<br />
the same time<br />
Made in Italy<br />
Strong values<br />
50 years of experience<br />
THE CHARTER OF VALUES<br />
Farmen has always believed in values such as<br />
respect for the environment, safety at work,<br />
customer care and commitment to the local<br />
environment, with the awareness that profit<br />
and responsibility cannot be separated. Today<br />
Farmen has decided to go beyond this mission<br />
statement, formalising their values and objectives<br />
with the project “The Sustainable Colours<br />
of Beauty”, a social responsibility strategy that<br />
aims at promoting a new kind of beauty, closer<br />
to the Environment and to People. The first result<br />
of this commitment was the formalisation<br />
of the “Charter of Values and Commitments”<br />
which was born as an evolving document and<br />
becomes richer through dialogue with all the<br />
firm’s stakeholders. One of Farmen's strong<br />
points is the internal management of most<br />
of the supply chain, which ensures the maximum<br />
quality, transparency and reliability of<br />
their products. Raw materials: Farmen is developing<br />
a sustainable supply policy based on<br />
environmental and human rights protection.<br />
The aim is to guarantee that even suppliers<br />
of their main ingredients respect this policy by<br />
the end of 2018. Packaging: Farmen is at work<br />
to eliminate overpackaging, reduce the weight<br />
of packages by 15%, and reach 100% recycled<br />
paper and cardboard, partly certified as sustainable<br />
by the end of 2018. Finally, the company<br />
provides support, assistance and training before<br />
and after sale to professional clients, ensuring<br />
that products are 100% safe both for<br />
humans and for the environment, thanks to<br />
thousands of analyses carried out each year<br />
by quality control at R&D laboratories.<br />
FROM GLOBAL TO LOCAL<br />
Farmen is a traditional Italian firm, strongly<br />
linked to the local environment and at the<br />
same time present in more than 80 countries<br />
across the 5 continents. It is a spokesperson for
FARMEN<br />
Italian quality in the World. Reconciling this twofold<br />
nature has always been one of the essential<br />
points in its corporate mission: for this reason,<br />
70% of personnel lives in Settimo Torinese and<br />
90% of first level suppliers can be considered<br />
local. Always in this perspective, Farmen offers<br />
continuous and practical support to the local<br />
social fabric, sponsoring sport activities, NPOs,<br />
students, hospitals and other organisations. But<br />
international markets are also an integral part of<br />
the soul of Farmen: future goals include penetrating<br />
markets in ex-Yugoslavia, Argentina, Perù,<br />
Chile, Turckey, Singapore, Mongolia, Norway, Sweden,<br />
UK, Ireland, Iceland, Mexico, South Africa.<br />
What type of partners are we looking for? Professional<br />
importers, corporations, and retail chains.<br />
PEOPLE: THE ADDED VALUE<br />
Farmen's employees are their greatest asset:<br />
for this reason, the firm guarantees health protection<br />
and safety at work, transparent recruitment<br />
policies, equal opportunities and equitable<br />
remuneration, special terms for maternity<br />
and agreements with nurseries, freedom of<br />
trade union representation and continuous<br />
professional development. In parallel, we share<br />
the will to commit to a strategy of tangible and<br />
transparent external communication, to make<br />
Farmen's commitment visible and involve the<br />
entire supply chain. Additionally, we support<br />
the local environment and the local community,<br />
with the creation of virtuous economic and<br />
social systems.<br />
STAR<br />
PRODUCTS<br />
Zero/Vitality’s<br />
Zero is renewing itself,<br />
with a more ecological<br />
conscience, shifting<br />
the emphasis onto<br />
the sustainability of<br />
consumption.<br />
Vitality’s has chosen<br />
to embrace the Vegan<br />
philosophy with 3 green<br />
pillars:<br />
- for Us Vegan is: No<br />
sumbstances of anial<br />
origin or derivation and<br />
no GMOs are used.<br />
- 80-83% natural<br />
index: A tangible<br />
sign of Zero Colour’s<br />
daily commitment to<br />
respecting the planet<br />
and the well-being of<br />
women.<br />
- Formulation with<br />
Organic extracts:<br />
of green tea, aloe,<br />
marshmallow,<br />
equisetum, and thyme.<br />
With anti-oxidant and<br />
emollient properties,<br />
they help protect colour<br />
and leave hair softer<br />
and silkier.<br />
Deco/Vitality’s<br />
The new Deco line is<br />
the professional choice<br />
to play freely with light<br />
and look after hair at<br />
the same time. Deco<br />
contains Complex oil, a<br />
precious blend of Cotton<br />
oil and Illipe butter<br />
that by nourishing the<br />
hair helps reduce the<br />
depleting effects of the<br />
bleaching process. The<br />
keratin in the formula<br />
works synergistically with<br />
the Complex oil to protect<br />
hair and condition it<br />
superbly. Deco comprises<br />
a complete range for all<br />
lightening needs, looking<br />
after both scalp and hair.<br />
Epurà /Vitality’s<br />
From the heart of nature,<br />
to the heart of beauty.<br />
From the unspoilt nature<br />
of the Alps to the<br />
advanced technology<br />
of Vitality’s labs comes<br />
Epurá. Pura Complex:<br />
Gentian, Mountain arnica,<br />
Scots pine, Lemon balm,<br />
Juniper,<br />
St. John’s Wort.<br />
A multifunctional<br />
botanical complex<br />
carefully selected in<br />
collaboration with<br />
expert botanists to<br />
guarantee a safe<br />
and organic product, from<br />
seed to extract.<br />
Specific properties for<br />
each type of problem and<br />
intense fragrances.<br />
Tone/Vitality’s<br />
Delicate tone-on-tone<br />
colouring with no<br />
ammonia. It works<br />
gradually over time<br />
and doesn’t lighten<br />
the base, for an<br />
extremely natural colour.<br />
Thanks to Switch-on<br />
Technology, every nuance<br />
was broken down<br />
into all its tones to<br />
scientifically balance<br />
the percentages of<br />
coloured pigments<br />
and thereby obtain<br />
pure nuances.
THE VEGAN* COLOUR<br />
HIGH NATURAL <strong>IN</strong>DEX<br />
Equisetum<br />
Marshmallow<br />
Thyme<br />
Green tea<br />
Aloe<br />
THE VEGAN HAIR DYE WITH A HIGH NATURAL <strong>IN</strong>DEX<br />
Our commitment to respecting the planet and the beauty of women<br />
Diamond<br />
Skin Protection<br />
Shine<br />
Complex<br />
Sweet<br />
protection<br />
Ammonia<br />
free<br />
With<br />
PTD<br />
Organic<br />
extracts<br />
We love<br />
pets<br />
*Contains no animal-derived ingredients<br />
vitalitys.it
FRAMESI<br />
FASHION, STYLE AND<br />
UNIQUENESS<br />
Made in Italy since 1945, Framesi has been<br />
working for the professional hairdresser<br />
success providing salons with innovative,<br />
professional products that deliver in salon<br />
precision, predictability and performance.<br />
In Framesi beauty and fashion blend with<br />
individual artistry and creativity, boosted by a<br />
cutting-edge training program.<br />
AN IDEA. A DREAM.<br />
The courage to believe in it and make it<br />
come true. With the mere support of family<br />
and friends, an Italian story of passion and<br />
determination began. And an exclusive<br />
alliance with hairdressers, which will never<br />
fail, was born as well.<br />
Mr Fabio Franchina, President. Ms Patrizia Caldera,<br />
Marketing&Corporate Communication Director and<br />
Mr Andrea Pace, International Director.<br />
ABOUT US<br />
Company Name:<br />
Framesi SPA<br />
Company Address:<br />
Strada Statale dei Giovi 135<br />
20037 Paderno Dugnano (MI)<br />
Italy<br />
Website:<br />
framesi.it<br />
Founded in:<br />
1945<br />
Main Brands:<br />
Framcolor, Morphosis,<br />
FOR-ME, Framesi Barber Gen<br />
Main Export Destinations:<br />
USA, Tunisia, Pakistan, Czech<br />
Republic, UK, Switzerland,<br />
Argentina<br />
RESEARCH AND QUALITY PRODUCTS<br />
•Major investments in research and in the<br />
development of cutting-edge formulations<br />
•The highest standards, thanks to carefully<br />
selected raw materials and a field-proven<br />
series of checks and controls<br />
•State-of-the-art production technology<br />
•Consultancy from prestigious Italian<br />
universities and US scientific institutes<br />
•Framesi Accessories: safety, ergonomics<br />
and top quality applied to implements for<br />
professional use.<br />
LEARN<strong>IN</strong>G BY DO<strong>IN</strong>G: THE ULTIMATE<br />
EDUCATIONAL PROJECT<br />
A training program designed to bring Italian<br />
fashion all over the world and turn all of<br />
Framesi’s hairstylists into 360-degree beauty<br />
consultants and successful designers, as well<br />
as improving their technical skills. Learning by<br />
doing places emphasis on the importance of<br />
high-level lifelong training, a comprehensive<br />
program of technical and style courses in<br />
classroom and web sessions, to please even<br />
the most demanding professionals. The project<br />
will be led by two extremely knowledgeable<br />
teams: The International Master Technicians,<br />
for tailored one-to-one consultancy, and the<br />
Framesi International Ambassadors, locallyselected<br />
specialist trainers.
REASONS WHY<br />
ITALIAN STYLE FRAMESI AND ITALIAN<br />
STYLE ENERGY STYLISTIC TEAMS<br />
• The collection: a yearly research project<br />
into colors, volumes and styling designed<br />
to propose the latest trends and satisfy the<br />
public’s expectations<br />
• A unique and original cutting method that<br />
optimizes the quality/time ratio and ensures<br />
economic advantages for the salon<br />
• Fashion, technique and style in a series<br />
of seminars, the contents of which can<br />
immediately be implemented in the salon.<br />
A family business<br />
Our mission: To work<br />
exclusively for the success<br />
of the hairdresser<br />
• 100% made in Italy<br />
Creativity, good taste and<br />
style: the very essence of<br />
Italy, highly valued all over<br />
the world<br />
Attention to people<br />
• A unique project based<br />
on common goals to be<br />
shared with staff and<br />
customers alike
FRAMESI<br />
STAR<br />
PRODUCTS<br />
Framcolor 2001<br />
Framcolor 2001 has<br />
always been the color<br />
symbol of Framesi<br />
excellence and is the<br />
first choice of colorists<br />
who love creating unique<br />
nuance, custom-made<br />
for each client. The<br />
protective anti-age<br />
formula and high-quality<br />
pigments made even<br />
more stable by special<br />
technology, make<br />
FRAMCOLOR 2001 the<br />
most loved color by<br />
professionals from all<br />
over the world.<br />
Framcolor Glamour<br />
Contemporary and<br />
versatile, it's the<br />
ready-to-use color for<br />
maximum duration.<br />
Framcolor Glamour<br />
is the perfect premixed<br />
color to make<br />
a face harmonious<br />
and exalt cut details<br />
with contrasting color<br />
flashes. Uniform results<br />
from top to bottom and<br />
hair always protected<br />
have made it an<br />
international success.<br />
Morphosis Restructure<br />
The most effective<br />
remedy for dry hair with<br />
structural damage is<br />
this shaft-restructuring<br />
ritual. The Morphosis<br />
Restructure treatment<br />
uses plant-derived<br />
Peptides, Fermented<br />
Rice extract, Hyaluronic<br />
acid, and Vegan Collagen<br />
to target specific areas<br />
of the hair, regenerating<br />
the structure of the<br />
shaft. The effectiveness<br />
of this professional<br />
hair treatment has<br />
been certified by the<br />
cosmetics Research and<br />
Development Laboratory<br />
of the Department of<br />
Chemistry, University<br />
of Naples Federico II,<br />
using highly accurate<br />
instruments. These tests<br />
have shown that, after<br />
using the Morphosis<br />
Restructure treatment,<br />
the hair is 64% stronger,<br />
37% more manageable<br />
and, 8% bouncier.<br />
Framcolor 2001 Intense<br />
This innovative<br />
permanent color<br />
combines luminosity<br />
and brilliance with<br />
unbeatable intensity.<br />
Framcolor 2001 Intense<br />
halves processing times<br />
and responds to the<br />
needs of professionals<br />
and consumers. Its<br />
revolutionary formula<br />
delivers up to 100%<br />
coverage of grey hair<br />
while protecting the<br />
scalp and hair.
WE CHANGE. IT’S NATURAL.<br />
• Maximum functional and cosmetic results<br />
• Reduced environmental impact<br />
• Raw materials up to 98% natural origin<br />
100% VEGAN 0% GLUTEN 0% SLES & SLS<br />
0% PARABENS<br />
0% SYNTHETIC COLORS
G. COSMETICS<br />
THE <strong>BEST</strong> SOLUTION<br />
FOR OUR CLIENT<br />
G. Cosmetics (Gidon Cosmetics Group) is<br />
one of the oldest companies in Israel who<br />
operate in the professional beauty industry<br />
since 1974. Our products can be found in<br />
the top location of the market: exclusive hair<br />
salons, exclusive Hotels and SPA resorts,<br />
beauty salons as well as professional outlets<br />
supplying electric appliances. Using the vast<br />
experience in R&D and knowledge of the local<br />
and global markets, the company developed<br />
in the last few years new line of professional<br />
products which can provide a comprehensive<br />
solution to world wide distributors to the<br />
professional market who seeks to offer their<br />
clients highest quality products with fair<br />
prices. We own the following brands: Jul Pro<br />
(comprehensive professional hair products),<br />
NG-PRO – electric tools for beauty salon,<br />
Ng Beauty – beauty salon accessories and<br />
BALSTER – patent pending hair dryer and hair<br />
brushes.<br />
OUR VISION<br />
Provide our clients with a distinct portfolio<br />
of solutions that make the daily moments<br />
into unique experiences. We seek to always<br />
supply the best to our clients.<br />
OUR VALUES<br />
Family atmosphere: we believe that working<br />
in a family-like ambience instills confidence<br />
and trust, providing our employees with the<br />
support they need to grow and perform even<br />
better, thus maximizing our business results.<br />
ABOUT US<br />
Company Name:<br />
G. Cosmetics - Gidon Cosmetics Ltd.<br />
Company Address:<br />
5th Shidlovsky Street, Yavne Israel<br />
Website:<br />
https://www.gidoncosmetics.co.il/en/<br />
Contacts:<br />
+972-8-9523777<br />
ofer@gidoncosmetics.co.il<br />
Founded in:<br />
1974<br />
Main Brands:<br />
JUL, NG-PRO, NG-BEAUTY, BLASTER<br />
Main Export Destinations:<br />
Greece, Cyprus, USA, Central Europe, Far East<br />
In the photo:<br />
Reuven Shaban, President,<br />
Ofer Mor, CEO,<br />
Sharon Shaban, Business<br />
Development Manager
REASONS WHY<br />
Total solution for Importers<br />
(“one stop shop”)<br />
Innovative products<br />
Flexible prices range<br />
Focus only in the professional<br />
beauty salon market for almost<br />
50 years<br />
High Global reputation<br />
Provides fast solutions<br />
Client orientation: we focus on our clients<br />
and lead an ongoing dialogue with them to<br />
gain the deepest understanding of their<br />
needs.<br />
Excellence: we strive to excel and to carry<br />
out each task in the best way possible. We<br />
don't know a better way for achieving optimal<br />
results.<br />
Innovation: we challenge ourselves constantly<br />
to generate added value for our clients and<br />
protect our position as the leaders in hair and<br />
beauty care.<br />
The company is private owned company<br />
who build it’s reputation through the years<br />
by working with the global players of the<br />
professional beauty industry. The main<br />
focus of the company is the beauty salons<br />
market. We are the exclusive distributors of<br />
international brands as well as the owners of<br />
our own brands. Our products can be found in<br />
the top location of the market: exclusive hair<br />
salons, exclusive Hotels and SPA resorts,<br />
beauty salons as well as professional outlets<br />
supplying electric appliances.
G. COSMETICS<br />
WE ARE CURRENTLY REPRESENT<strong>IN</strong>G THE<br />
FOLLOW<strong>IN</strong>G BRANDS:<br />
Hair Professional Products<br />
OLAPLEX - USA<br />
JUL PRO - P.L<br />
MATRIX - USA<br />
Beauty Salon, Hair Salon Machines and<br />
Furniture<br />
MALETTI GROUP - ITALY<br />
NILO GROUP - ITALY<br />
TAKARA BELMONT - JAPAN<br />
NG BEAUTY - P.L<br />
MEGASUN - GERMANY<br />
Tools and Accessories<br />
NG PRO - P.L<br />
BLASTER - UK<br />
Framer - USA<br />
In order to support this wide range of products<br />
the company owns the following facilities:<br />
- Head Quarter Offices<br />
- Logistic Center<br />
- The biggest show room in Israel<br />
- Exclusive training center<br />
- Licensed Cosmetic Factory facility
STAR<br />
PRODUCTS<br />
Occupying 1,000 Sq.<br />
m., Gidon Cosmetics’<br />
showroom is the<br />
largest of its kind in<br />
Israel, housing a broad<br />
range of high-quality<br />
professional brands,<br />
including prestigious<br />
international brands<br />
that allow professionals<br />
to personalize their<br />
studios and salons<br />
with the best furniture<br />
and accessories with<br />
the utmost confidence<br />
that they bought the<br />
best technology with<br />
uncompromising finish.<br />
We believe that the<br />
beautiful and extensive<br />
range in our showroom<br />
will allow you to choose<br />
the best for your<br />
business needs and<br />
expertise at different<br />
price points, from<br />
classic to trendy design.<br />
Among others, our onestop-shop<br />
showroom<br />
displays treatment and<br />
beauty beds in various<br />
sizes and impressive<br />
technical specification,<br />
elegant pedicure<br />
couches, therapist<br />
chairs, manicure<br />
workstations, electric<br />
appliances, various<br />
Lupa lamp models,<br />
nail dryers, sterilization<br />
equipment, massage<br />
stones heaters, service<br />
trolleys, massage<br />
chairs, electric beds,<br />
and more.
GA.MA<br />
HAIR AND BEAUTY<br />
TECHNOLOGY SPECIALISTS<br />
Founded over 50 years ago in Bologna, Italy,<br />
GAMA Italy Professional is a premier hair care<br />
company, renowned for its innovative technology<br />
and cutting-edge hair and beauty products that<br />
fulfill and exceed the everyday needs of<br />
consumers and salon professionals. In 1969,<br />
GAMA produced the first-ever mass-production<br />
professional hair straightener.<br />
Since its origin, GAMA has continued to be a<br />
trusted Italian brand in the hair, beauty and<br />
technology sectors, thanks to its innovative<br />
approach to product design and development.<br />
Over the years, continuous research in the hair<br />
care industry has led to groundbreaking<br />
technologies and practical features that make<br />
it easy and comfortable to achieve even the<br />
most elaborate hairstyles.<br />
Always keeping novel technology at the<br />
forefront, GAMA prides itself on providing<br />
unparalleled hair product solutions for both<br />
men and women. From hair straighteners and<br />
dryers to curling irons, trimmers and more,<br />
GAMA products are designed and manufactured<br />
based on decades-long profound market<br />
knowledge and continuous dialogue with<br />
industry experts. GAMA’s prowess in the hair<br />
care industry, coupled with its Italian artisanship<br />
and top-of-the-line design, satisfies the needs<br />
of the most demanding professionals, while<br />
also catering to everyday consumer needs.<br />
ABOUT US<br />
Company Name:<br />
GA.MA Srl<br />
Company Address:<br />
Via Sant’Alberto, 1714<br />
40018 San Pietro in Casale<br />
Bologna - Italy<br />
Tel. +39 051 666 8811<br />
Email: info@gama.eu<br />
Website:<br />
www.gamaitaly.com<br />
General Manager:<br />
Mr. Pasquale Barillà<br />
Commercial Director:<br />
Mr. Leonardo Facchini<br />
Collections:<br />
Gama Italy Professional, Gama<br />
Professional, Gama Salon<br />
Exclusive, GBS<br />
Main Export Destinations:<br />
North America, Europe,<br />
Middle East, Asia
Today the brand is present in over 50 countries<br />
worldwide, with its main headquarters in San<br />
Pietro in Casale (BO) and four production sites<br />
divided between Brazil, Argentina, Italy and<br />
China.<br />
HISTORY<br />
Since its founding, GAMA was conceived to<br />
be an innovative game-changer that aimed to<br />
revolutionise the industry and market forever.<br />
It all started in 1969 when the creative<br />
wizardry of a number of beauty salons inspired<br />
Mario Gardini to seek a new way of interpreting<br />
hair care. The end-result was GAMA - which<br />
stands for Gardini, Mario - with none other<br />
than the birth of the first-ever mass-produced<br />
professional hair straightener.<br />
The launch of Quick-Heat Technology in the<br />
late 90s made the impossible possible; the<br />
introduction of hair straighteners that heated<br />
up and were ready to use in less than a minute.<br />
Quick Heat Technology was followed by the<br />
introduction of Instant Heat Technology (IHT),<br />
patented and launched in the professional<br />
market in 2010. This innovative technology<br />
revolutionized the world of styling, thanks to a<br />
state-of-the-art heating element that reaches<br />
working temperature in seconds, with a<br />
constant and extremely homogeneous<br />
distribution of heat over the entire surface of<br />
the heating plates & tubes as long as the<br />
straightener is turned on. IHT technology<br />
makes GAMA Professional hair straighteners<br />
& curling irons the fastest in the world to reach<br />
working temperature and be capable of keeping<br />
the temperature constant.<br />
GAMA’s next gamechanger would arrive with<br />
the introduction of the iQ Perfetto at the 2019<br />
COSMOPROF Bologna trade fair: a smart<br />
professional hair dryer that packs an<br />
outstanding blowing power in an ultra compact,<br />
elegant and light design, that weighs as much<br />
as smartphone. Enhanced with the most<br />
innovative and sophisticated technologies,<br />
every single aspect of the IQ Dryer was<br />
engineered to create the ultimate experience.<br />
REASONS WHY<br />
Focus on innovation and creativity,<br />
putting out state-of-the art,<br />
game-changing products with<br />
a focus on the professional world<br />
Italian Design<br />
Always at the forefront<br />
of industry trends<br />
Over 50 years of experience<br />
in the hair-styling industry<br />
Versatile and complete range of<br />
products, conceptualized to satisfy<br />
the most demanding stylists<br />
as well as mass consumers<br />
In 2022 GAMA won the Cosmoprof Awards<br />
with the new iQ2 the professional hair dryer,<br />
the next gen evolution of the professional dryer<br />
as light as a smartphone. The new iQ2<br />
reinforces GAMA as a continuous disruptor<br />
within the hair tool community and is set to be<br />
the new must-have in the professional market.<br />
With a look always turned to research and<br />
innovation, in 2022 GAMA inaugurates a new<br />
production center in Gossolengo (PC) dedicated<br />
to the realization of lightweight ultra-performant<br />
professional Italian motors through an<br />
increasingly sustainable model. The fully<br />
automated production process is aimed at<br />
achieving most advanced environmental<br />
standards in terms of energy use, using a<br />
completely decarbonized model. At the end of<br />
2022 Gama opened the company’s first<br />
headquarter in the US in New York.<br />
PROFESSIONAL WORLD<br />
GAMA’s Professional world is formed by three<br />
main collections: GAMA Professional, GBS &<br />
GAMA Salon Exclusive. Designed and<br />
manufactured based on decades-long profound<br />
market knowledge and continuous dialogue<br />
with industry experts, coupled with Italian<br />
artisanship and innovative design and<br />
technologies, the lines have been conceived to
GA.MA<br />
satisfy the needs of the most demanding<br />
professionals. GAMA has its own Lab &<br />
Engineering facilities in Italy dedicated to<br />
research and innovation where each<br />
professional product is carefully studied,<br />
developed and tested before distribution. The<br />
motors and inner components of the hairdryers,<br />
irons, clippers and trimmers are thoroughly<br />
designed and built in order to guarantee the<br />
best performance and top reliability.<br />
CONSUMER WORLD<br />
GAMA’s Consumer lines were created with one<br />
clear objective in mind: to provide the<br />
professional experience from the comfort of<br />
your own home. The range consists of a wide<br />
and complete selection of professionalinspired,<br />
premium hair-technology products<br />
put together to satisfy the needs of every type<br />
of consumer, inspired by the latest trends and<br />
technologies in the professional industry, and<br />
the latest developments in hair health.<br />
STAR<br />
PRODUCTS<br />
line is the only one in the<br />
market equipped with<br />
Auto-Clean Reminder<br />
technology that allows<br />
you to remove in a few<br />
seconds all hair residues<br />
or dust and all dirt<br />
trapped in filters.<br />
iQ2 is the result of the<br />
company’s continuous<br />
investment in Research<br />
and Development and a<br />
hairdryer with unique<br />
characteristics and<br />
performance.<br />
G-Style Duo Oxy Active<br />
This is a versatile<br />
powerful professional<br />
straightener equipped<br />
with internal and external<br />
titanium heating plates,<br />
that can be activated<br />
independently in just a<br />
matter of seconds<br />
thanks to Instant Heat<br />
technology. The inner<br />
28x110mm oscillating<br />
heating plates hug the<br />
hair gently, protecting it<br />
from heat damage. The<br />
outer heating plates<br />
rounded shape, allow<br />
Oxygen’s antibacterial<br />
properties, enhanced by<br />
the also anti-bacterial<br />
Nano Silver technology,<br />
allow for the deep<br />
cleansing of the scalp<br />
and hair.<br />
Pro Power 10<br />
Pro Power 10 is the hair<br />
clipper equipped with an<br />
ultra-powerful high<br />
performing professional<br />
motor that reaches 9000<br />
rpm. It is also equipped<br />
with a fast-charging<br />
lithium-ion battery: just<br />
1.5 hours is enough to<br />
get 90 minutes of<br />
autonomy. Its ultra-sharp<br />
stainless-steel blade<br />
ensures a delicate and<br />
precise cut. By using the<br />
side lever, it’s possible to<br />
get 5 different<br />
adjustments of the<br />
height of the blade from<br />
0.3 mm to 3.3 mm and<br />
with the 4 guide combs<br />
included, it can adjust<br />
the length of the cut from<br />
3 to 12 mm. The cordcordless<br />
function allows<br />
to work both with and<br />
without the cable.<br />
IQ2<br />
iQ2<br />
iQ2 is the lightest hair<br />
dryer in the professional<br />
market, weighing only<br />
294g / 10.3oz,<br />
combining ultra power<br />
and performance thanks<br />
to an intelligent<br />
brushless motor, it is<br />
30% faster than any<br />
other professional hair<br />
dryers and has an extra<br />
long lasting motor.<br />
G-Style Duo Oxy Active<br />
Pro Power 10<br />
Compared to the first<br />
version, iQ2 is featured<br />
by new technologies:<br />
TURBO function that<br />
powers the air flow,<br />
taking the engine to a<br />
super speed of<br />
120,000rpm for 30<br />
seconds and STAND-BY<br />
function that<br />
automatically turns iQ2<br />
to stand-by mode when<br />
you place it on the Smart<br />
Pad. The hair dryer iQ<br />
Series GBS<br />
this handy straightener<br />
to also be easily used for<br />
curling hair. It is<br />
equipped with GAMA’s<br />
top-of-the-line Oxy-Active<br />
technology; the<br />
combined action of<br />
active oxygen and<br />
negative ions hydrates<br />
the hair, eliminates frizz,<br />
increases the hair’s<br />
luminosity, and prolongs<br />
the duration of hair color<br />
(Color Lock Effect), while<br />
Series GBS<br />
Our passion for styling<br />
led GAMA researchers<br />
back to their roots, to the<br />
Barber Shop, the place<br />
that has historically been<br />
every true gentleman’s<br />
special place to relax<br />
and take care of himself.<br />
GBS, or GAMA BARBER<br />
SERIES was inspired by<br />
the world’s best Barber<br />
Shops and the latest<br />
global grooming trends.<br />
It is an extremely<br />
versatile and elegant<br />
barber line composed by<br />
magnetic clippers, a<br />
clipper, trimmer, shaver<br />
and a straightener; all<br />
designed for cutting,<br />
trimming, shaving and<br />
finishing styles with<br />
maximum precision.
HSA<br />
COSMETICS<br />
A GREAT EXPERTISE <strong>IN</strong> THE<br />
HAIR CARE <strong>IN</strong>DUSTRIES<br />
HSA is the Italian company specialised in<br />
the production and marketing of cutting-edge<br />
products in trichologic and cosmetic sectors<br />
for private label and own brands. With a<br />
strong expertise in hair dyes, today HSA has<br />
expanded its range of hair care and skin<br />
products, creating successful brands thanks<br />
to pioneering concepts and formulas. Partner<br />
of more than 200 brands in 90 countries,<br />
it offers 1000 formulas Made in Italy and<br />
5 brands: Eslabondexx, Nouvelle, Silky,<br />
Guudcure, Addplex.<br />
created in 1982 in Varese in the heart of<br />
Europe, HSA Cosmetics is an Italian private<br />
label cosmetics manufacturer specialising in<br />
the production and marketing of cutting-edge<br />
cosmetic products. Everything started with a<br />
dream: founded by the Zanzi family with the<br />
aim of developing an important expertise in<br />
hair color, HSA has now expanded its range of<br />
hair care, face and body products. Nowadays,<br />
HSA has become the ideal marketing partner<br />
for companies that intend adopting a 360<br />
degree beauty approach to their brands and<br />
ABOUT US<br />
Company Name:<br />
H.S.A. COSMETICS<br />
Company Address:<br />
via Ugo Foscolo 27<br />
21050 Bisuschio (Varese) - Italy<br />
Website:<br />
www.hsacosmetics.com<br />
E-mail: hsa@hsacosmetics.com<br />
Phone: +390332474654<br />
Founded in:<br />
1982<br />
CEO:<br />
Mr Stefano Zanzi<br />
General Manager:<br />
Mr Davide Zanzi<br />
Marketing Manager:<br />
Mr Paolo Delle Piane<br />
Main Brands:<br />
Nouvelle, Silky, Eslabondexx, Addplex, Guudcure<br />
Main Export Destinations:<br />
India, China, Asia Pacific, Central America<br />
Above Stefano and<br />
Davide Zanzi, founders of<br />
HSA in 1982. Left, Paolo<br />
Delle Piane, marketing<br />
manager.
HSA works to reduce the<br />
impact of packaging,<br />
eliminating overly heavy or<br />
bulky secondary and primary<br />
packaging. HSA decided not to<br />
use any more cellophane film<br />
in the packaging of hair dyes,<br />
resulting in a saving of about<br />
15 tons of plastic per year.<br />
want to rock the cosmetic market by creating<br />
something unique. HSA is the private label<br />
cosmetics manufacturer that creates and<br />
manufactures in Italy to protect an originality<br />
recognised the world over. It is present in 90<br />
countries on the 5 continents, helping beauty<br />
brands with their private label skin care and<br />
hair care lines.<br />
OUR VISION, OUR FUTURE<br />
HSA is reaching for the sky. We want to be the<br />
most sought after and desired private label<br />
cosmetic manufacturer in the beauty industry<br />
thanks to our ability to connect customers with<br />
their dreams. We offer unexpected pioneering<br />
product concepts, formulas, design and fullservice<br />
to make your brand shine like the<br />
brightest of the stars. As a private label<br />
cosmetics manufacturer, we always work hard<br />
to reach the highest standards and discover<br />
new solutions to offer to our customers.<br />
We can transform your cosmetic lines into<br />
beloved and successful beauty brands.<br />
OUR MISSION 4 YOU<br />
We design concepts and product lines for<br />
haircare and skincare dedicated to brands<br />
with a high level of personalisation, enabling<br />
each customer company to be unique and<br />
distinctive in its own reference market with<br />
steady growth. With a consolidated thirty-year<br />
international experience, we are the private<br />
label cosmetics manufacturer delivering<br />
quality, creativity and security in customer<br />
projects and inspiring them to spread<br />
innovative and profitable beauty concepts.<br />
REASONS WHY<br />
High level of product customization<br />
for every single client<br />
More than 40 years of expertise<br />
in the hair care industry<br />
One of the worldwide leader in<br />
hair dyes<br />
Private label marketing approach<br />
with yearly trend book and<br />
cosmetic innovation book<br />
From bulk production to full<br />
service production<br />
International presence in more<br />
than 90 countries
HSA COSMETICS<br />
The soul of Nouvelle is contemporary,<br />
colorful. The exuberance and originality<br />
of the brand find solid foundations in the<br />
critical interpretation of different artistic<br />
periods, cultural movements, painters<br />
and creatives who have expressed their<br />
concept of color and beauty.<br />
STAR PRODUCTS<br />
Addmino-18 Hair<br />
Reborn Elixir<br />
Rebirth spray is a<br />
vegan friendly spray<br />
that preserves and<br />
protects the hair<br />
structure, by preventing<br />
it from damages<br />
caused by chemical and<br />
mechanical treatments.<br />
It is based on a “3<br />
power technology”,<br />
resulting from a blend<br />
of fruit acids, mineral<br />
salts and fermented<br />
green coffee. To be<br />
applied before the<br />
chemical treatment, in<br />
salons services. If part<br />
of a hair care routine,<br />
to be applied after<br />
shampooing.<br />
Eslabondexx Color<br />
Hair Mask<br />
Demi-permanent<br />
coloring mask with fruit<br />
acids and blueberry<br />
extract. Revives the<br />
color of bleached<br />
hair, moisturising and<br />
restructuring it. 4<br />
splendid toning and<br />
reviving colors for hair<br />
that is always radiant<br />
and nourished.<br />
Guudcure Age Balance<br />
Gravity Day Cream<br />
Firming elasticizing face<br />
cream that helps to slow<br />
sagging skin on the face<br />
and neck. Encourages<br />
correct elastic fibre<br />
architecture, maintaining<br />
tissue structure.<br />
With pre and probiotics.
We fulfill Hair & Skin dreams<br />
bringing your brand to life<br />
Connect yourself with the most<br />
innovative company for private<br />
label production of personalized<br />
cosmetics.<br />
Find out how to become one of our<br />
“customer partners”. Thanks to an<br />
expertise of over 30 years in hair color,<br />
hair care and skin care products and with<br />
a portfolio of more than 1000 formulas,<br />
we offer made in italy full services to<br />
more than 200 brands in 90 countries<br />
around the world.<br />
connect yourself with your dreams : hsacosmetics.com - shop.hsacosmetics.com - hsa@hsacosmetics.com
<strong>IN</strong>DUSTRIAS<br />
ORIOL<br />
80 YEARS <strong>IN</strong> THE SERVICE<br />
SECTOR<br />
Founded in 1942 by Narcís Oriol Quintana,<br />
Industrias Oriol has devoted their efforts to<br />
the manufacture of items for the hairdressing<br />
sector. They are pioneers in both the design<br />
and manufacture of these items in Spain.<br />
Their wide range of products include more<br />
than 3,000 references; clips, rollers, combs,<br />
brushes, capes, neck wrap paper, hair<br />
straighteners… The quality of their products<br />
is endorsed by 80 years of experience. This,<br />
together with the full dedication and the<br />
constant efforts of a solid team, has led them<br />
to become leaders in the hairdressing and<br />
beauty sector in Spain since the 80’s, and<br />
their prestige has now crossed borders. They<br />
currently export to more than 70 countries<br />
and own a wide distribution network not only<br />
in the domestic market but also overseas.<br />
ABOUT US<br />
Company Name:<br />
Industrias Oriol<br />
1942 S.L.U.<br />
Company Address:<br />
Ciudad de Asunción, 56<br />
Barcelona - Spain<br />
Tel. +34 932740784<br />
Website:<br />
www.eurostil.com<br />
Started in:<br />
1942<br />
President:<br />
Mr Miquel Oriol and Mr<br />
Narcís Oriol (son)<br />
Founder:<br />
Mr Narcís Oriol<br />
Export Manager:<br />
Mr Alessandro Labate<br />
For info write to:<br />
Export3@eurostil.com<br />
Number of employees:<br />
48<br />
Turnover 2020:<br />
18,5 million euros<br />
Main Brands:<br />
Eurostil l, Pollié, Tassel<br />
Cosmetics and Ragnar<br />
Their core idea has always been to supply<br />
quality products. This effort has been<br />
successfully rewarded by a huge growth which<br />
led them to enlarge and modernize their<br />
facilities. Today, they have a modern factory<br />
and offices in Barcelona housed in a total<br />
area of 16,000 m 2 .<br />
FROM BARCELONA TO<br />
THE FIVE CONT<strong>IN</strong>ENTS<br />
In the 80’s they started supplying clients<br />
in France and Italy, and step by step, the<br />
export business has been growing until<br />
the present day. This field is so important<br />
that Industrias Oriol, in addition to the<br />
headquarters in Barcelona, owns a subsidiary<br />
with a manufacturing area in Buenos Aires<br />
which was started up in 2013. Starting<br />
from the origin with these hand-made hair<br />
clips, now the company has three business<br />
lines: Eurostil (hairdressing supplies),<br />
Pollié (aesthetics) and Tassel Cosmetics,<br />
(professional cosmetics) and Barber Line<br />
(Barber Products) with over 3,500 references.<br />
From the very beginning, Industrias Oriol<br />
has only sold their products to distributors<br />
and wholesalers. Currently they have over<br />
2,000 clients in Spain and more than 1,000<br />
worldwide. The relationship is based in their<br />
trust in the brand and the shared goal of<br />
“market protection”.
REASONS WHY<br />
Founded in 1942 by<br />
Narcís Oriol Quintana<br />
A family company<br />
with headquarters in<br />
Barcelona and subsidiary<br />
in Buenos Aires<br />
Manufacturers and<br />
importers in the sector.<br />
Renowned names in<br />
the sector including<br />
hairdressing, beauty and<br />
cosmetics top brands<br />
Leaders in the Spanish<br />
market, with presence in<br />
in more than 70 countries<br />
worldwide<br />
Committed to their<br />
distributors Worldwide<br />
STAR<br />
PRODUCTS<br />
DYE COLOUR DOUSSE<br />
103 colours<br />
manufactured by us<br />
and with and without<br />
ammonia 100%<br />
coberture with 12 oils<br />
to moisture the hair<br />
at the same time we<br />
colour it.<br />
NECK WRAP PAPER<br />
This highly prestigious<br />
reference is essential<br />
for barbers and<br />
one of the products<br />
Industrias Oriols has<br />
been producing for<br />
a long time and is a<br />
bestselling export.<br />
Each roll serves 100<br />
services.<br />
DETANGLE BRUSH<br />
Three pin sizes and fully<br />
injected plastic. Available<br />
in different colours and<br />
combinations.<br />
ROLLER<br />
Our reference 0000 is<br />
one of the first products<br />
we start manufacturing<br />
and one of the<br />
emblematic products<br />
of the company in pink<br />
colour.<br />
PROFESSIONAL COMBS<br />
For hairdressers and<br />
barbers, manufacture by<br />
us in different materials<br />
and colours.
<strong>IN</strong>EBRYA<br />
WELCOME TO A NEW<br />
SENSORIAL EXPERIENCE<br />
Inebrya is the professional haircare brand<br />
created in Italy for the hair artists of the world.<br />
The brand name comes from the Italian verb<br />
“inebriare” which means to exhilarate, to<br />
stimulate, to excite. The Inebrya products<br />
“inebriano” because they move the senses<br />
through the colors (packaging and fluids)<br />
and the fragrances that fulfill the air since<br />
the first born in 1999. These features are<br />
rooted in the brand’s DNA which stands for<br />
high sensorial experiences. In the Italian<br />
laboratories every new product is conceived,<br />
developed and produced selecting with great<br />
accuracy cosmetic and delicate fragrances,<br />
innovative transforming textures and sensorial<br />
packagings. Being a professional haircare<br />
brand means offering products covering all<br />
the needs the end consumers want to solve<br />
when approaching their hairdressers. For this<br />
reason Inebrya offers a wide product range<br />
covering the following 3 areas: technical,<br />
treatment & care, styling & finishing. Today<br />
Inebrya is distributed in more than 60 different<br />
countries of the world, and aims at reaching,<br />
empowering and helping more professionals<br />
and customers around the globe.<br />
ABOUT US<br />
Company Name:<br />
Pettenon<br />
Cosmetics<br />
S.p.A SB<br />
Company Address:<br />
via del Palù 7/d<br />
35018 San Martino<br />
di Lupari (PD) - Italy<br />
Brand:<br />
Inebrya<br />
Founded in:<br />
1999<br />
Website:<br />
www.inebrya.it<br />
Main Brands:<br />
Blondesse, Ice Cream,<br />
Inebrya Color & Bionic,<br />
Shecare<br />
Main Export<br />
Destinations:<br />
more than 60<br />
countries<br />
in the world<br />
REASONS WHY<br />
Sensorial experience as a point<br />
of differentiation<br />
Ultra femininity and elegant<br />
maximalism<br />
Complete professional range<br />
The reference brand for technical<br />
performance<br />
Constant research and innovation<br />
International education programs<br />
(training and events)<br />
100% made in Italy<br />
Worldwide distribution<br />
More than 20 years of expertise
STAR<br />
PRODUCTS<br />
<strong>IN</strong>EBRYA COLOR AND<br />
TREATMENT<br />
<strong>IN</strong>EBRYA has always<br />
targeted hairstylists to<br />
enhance their creativity.<br />
The new <strong>IN</strong>EBRYA<br />
COLOR range has added<br />
two new colour lines<br />
in five shades as well<br />
as an innovative<br />
treatment range<br />
targeting coloured hair.<br />
<strong>IN</strong>EBRYA COLOR<br />
SHADES<br />
Inebrya Color includes<br />
118 vibrant shades in a<br />
totally new ultrafeminin<br />
packaging; the pack is<br />
also innovative:<br />
• Tubes are made<br />
from 100% recycled<br />
aluminium (PCR);<br />
• The secondary packaging<br />
dissolves at 90%<br />
in 6 months* and it’s<br />
PFC and PFSC certified;<br />
• Free from heavy<br />
metals and fluorine in<br />
% above standard.<br />
<strong>IN</strong>EBRYA COLOR<br />
TREATMENT<br />
The Inebrya Color<br />
treatment is specific<br />
for rinsing cosmetic<br />
colour in the salon<br />
and maintaining its<br />
brightness and<br />
durability at home.<br />
The active ingredients<br />
of Inebrya Color are<br />
Sodium Gluconate, with<br />
anti-pollution action; a<br />
special molecule used<br />
to neutralise unpleasant<br />
odours in the colouring<br />
service; Algae Extract,<br />
derived from 3<br />
moisturising, protective<br />
and toning algae.<br />
The line includes 4<br />
product, and only one<br />
is to be used in salon<br />
only - in the first step<br />
of the treatment:<br />
Color Perfect Locker.<br />
COLOR PERFECT<br />
LOCKER - STEP 1<br />
Colour-protecting spray,<br />
formulated with Red<br />
Algae and Sodium<br />
Gluconate. It stabilizes<br />
cosmetic colour,<br />
improves durability<br />
and depth over time.<br />
It is enriched with<br />
a special molecule<br />
that captures and<br />
neutralises unpleasant<br />
odours in technical<br />
services. It leaves the<br />
hair protected and with<br />
a pleasant fragrance.<br />
COLOR PERFECT<br />
SHAMPOO - STEP 2<br />
Its balanced formula<br />
gently cleanses hair and<br />
scalp, leaving it instantly<br />
soft and shiny, without<br />
weighing it down.<br />
The exclusive synergy of<br />
Red Algae and Sodium<br />
Gluconate prevents<br />
colour fading over time<br />
and has an effective<br />
anti-pollution action,<br />
protecting the hair from<br />
external agents.<br />
COLOR PERFECT MASK<br />
- STEP 3<br />
Its formula enriched<br />
with Red Algae and<br />
Sodium Gluconate<br />
detangles and deeply<br />
nourishes the hair<br />
without weighing it<br />
down, it seals colour<br />
and protects the hair<br />
fibre from external<br />
pollutants.<br />
The hair is silky, bright<br />
and easy to comb.<br />
COLOR PERFECT<br />
SH<strong>IN</strong>E OIL - STEP 4 -<br />
F<strong>IN</strong>ISH<strong>IN</strong>G<br />
It makes hair instantly<br />
radiant and luminous<br />
to the eye, soft and silky<br />
to the touch.
F<strong>IN</strong>ELGA<br />
HOLD<strong>IN</strong>G<br />
RESEARCH AND<br />
<strong>IN</strong>NOVATION<br />
ITELY HAIRFASHION is proudly part of F<strong>IN</strong>ELGA<br />
HOLD<strong>IN</strong>G, the holding company of Fusaro's<br />
Family. The main activity of F<strong>IN</strong>ELGA HOLD<strong>IN</strong>G<br />
is in the Cosmetic and Beauty Business offering<br />
also private label manufacturing services.<br />
F<strong>IN</strong>ELGA HOLD<strong>IN</strong>G owns many brands<br />
including: Itely Hairfashion, Revivre, PatriciaMI,<br />
Flosé, Ysothea, Bi&lita, Glazette and many<br />
more.<br />
ITELY HAIRFASHION<br />
“Over 40 years trying to make people feel and<br />
look better and…” says Lucio Fusaro, founder<br />
and President of ITELY HAIRFASHION, smiling<br />
– …and it seems yesterday when that young<br />
entrepreneur decided to leave a sport career<br />
to create a new future. What a journey!”.<br />
Yes, with good achievements: turnover of<br />
80 Mio euro, 80 countries involved and<br />
more than 3.000 people (including about<br />
400 in Italy), where still the Family is involved<br />
in first line, leading the way in Italy and in<br />
the several subsidiaries around the Globe.<br />
“We look for a holistic approach where the<br />
professionals and the consumers may find all<br />
their needs in terms of beauty, health and<br />
From left to right: Lucio Fusaro,<br />
Chiara Fusaro and Francesco Ioppolo.<br />
ABOUT US<br />
Company Name:<br />
G.V.F. GIVIEFFE Spa<br />
Company Address:<br />
Via Giovanni Falcone, 8<br />
20080 Vernate (MI) - Italy<br />
Phone: +390290093743<br />
Email: info@itelyhairfashion.it<br />
Website:<br />
www.itelyhairfashion.com<br />
Founded in:<br />
1987<br />
Founder and President:<br />
Mr Lucio Fusaro<br />
Marketing Manager:<br />
Ms Chiara Fusaro<br />
International Business Manager:<br />
Mr Francesco Ioppolo<br />
Main Brands:<br />
Itely Hairfashion<br />
Number of employees:<br />
3.000
wellbeing” – says Chiara Fusaro, shareholder<br />
and Marketing Manager of ITELY HAIRFASHION<br />
– “our uniqueness stand exactly in this. Our<br />
group is a pioneer in developing a 360° approach<br />
to Beauty”. “Thanks to the synergies in our<br />
productions we may offer hair care and color,<br />
skincare and food supplements at the same<br />
time, becoming the first and only “one-stop<br />
partner” for any project in Beauty and Wellbeing,<br />
obviously all MADE <strong>IN</strong> ITALY” says Francesco<br />
Ioppolo, International business manager.<br />
<strong>IN</strong>NOVATION AND EDUCATION<br />
ITELY HAIRFASHION is the family of products<br />
dedicated to the professional hair coloring and<br />
REASONS WHY<br />
More than 35 years in the beauty<br />
business<br />
Strong commitment in training<br />
and education<br />
Constant innovation and<br />
development<br />
Multi-sector specialization<br />
Customizable cooperation<br />
Strong international network<br />
Certified quality and customer<br />
service
ITELY HAIRFASHION<br />
all technical services. Within its range all<br />
professional stylists are able to find solutions<br />
and inspirations for their work. The company,<br />
besides a continue research of new formulations<br />
and a constant upgrade of its operations, offers<br />
a consistent support in marketing and education<br />
to its customers and partners all around the<br />
World with its internal staff and a well-developed<br />
network of trainers. “Easy to use and easy to<br />
sell” – says Lucio Fusaro – “this was the first<br />
statement we used when we landed in the<br />
United States, back in the 80’s. Today we also<br />
proudly say easy to import, thanks to our ISO<br />
certifications (ISO 9001 and 22716) that offer<br />
an additional guarantee of service and safety”.<br />
STAR<br />
PRODUCTS<br />
Aquarely<br />
L’innovativa formula di<br />
Aquarely garantisce:<br />
• 100% di copertura dei<br />
capelli bianchi<br />
• Fino a 4 toni di<br />
schiaritura<br />
• Vegan formula e<br />
Vegan packaging<br />
• Lunga durata del<br />
colore<br />
• Luminosità e<br />
brillantezza dei capelli<br />
grazie all’&-Plex Bond<br />
Repair<br />
• Rispetto e protezione<br />
della cute<br />
• Esperienza<br />
multisensioriale<br />
nell’applicazione<br />
• Texture cremosa e<br />
profumata<br />
coverage (even the most<br />
refractory ones) are<br />
guaranteed and tested<br />
thanks to the<br />
Mediterranean blend<br />
and the patented &-plex<br />
Bond Repair. Mix 1:1<br />
Colorly Optimus<br />
Permanent hair color<br />
cream, with reduced<br />
ammonia content in<br />
a 60 ml tube.<br />
Color adhesion,<br />
longevity, flawless<br />
results, gray hair<br />
Iconic Blonde<br />
Extra performance hair<br />
decolorizer. Innovative,<br />
ultra-performance<br />
decolorizer enriched<br />
with the exclusive &-Plex<br />
Bond Repair, which<br />
eliminates yellow<br />
residue when lightening.<br />
Ideal for lightening<br />
techniques using foil<br />
or thermal strips to<br />
achieve higher lightening<br />
results of up to 9<br />
shades. ICONIC<br />
BLONDE is a compact,<br />
microgranular,<br />
decolorant powder.<br />
Does not swell and is<br />
easy to mix and apply.
JEAN PAUL<br />
MYNE’<br />
LOVE FOR LIFE:<br />
JEAN PAUL MYNÈ<br />
OUR MISSION<br />
In three words: Hair, Health, Innovation. It is a<br />
story of daily commitment to find innovative<br />
solutions that guarantee results. Our focus is<br />
the hair beauty and health respecting the hair<br />
dressers professional skills.<br />
CONCEPT AND ORIG<strong>IN</strong>S<br />
Our starting point was the synergy of an<br />
excellent scientific department linked with<br />
commercial and strategic skills and the<br />
desire to give the hairdressers a new vision<br />
that put in the middle their guests will. We<br />
found a perfect balance between natural<br />
active ingredients that are safe and effective<br />
to develop formulas that truly work on hair.<br />
<strong>IN</strong>NOVATION AND MORE<br />
Jean Paul Mynè produces and sales cosmetic<br />
products for hair, using natural raw materials.<br />
We never stop studying new solutions different<br />
from those already present on the market<br />
to go beyond traditional limits. Available<br />
exclusively in the professional channels in<br />
Italy and in more than 40 Countries all over<br />
the World. Jean Paul Mynè products are loved<br />
ABOUT US<br />
Company Name:<br />
Jean Paul Mynè<br />
Company Address:<br />
Via Galileo Galilei, 80<br />
Sant’Elpidio a Mare (FM) - Italy<br />
Website:<br />
www.jeanpaulmyne.com<br />
Founded in:<br />
2010<br />
Ceo and Co-Founder:<br />
Mr. Mauro Di Claudio<br />
Marketing Manager:<br />
Ms. Eliana Savino<br />
Export Managers:<br />
Ms. Emanuela Cavalieri, Ms. Marta Rossi<br />
Main Brands:<br />
Keratin Plus, Oxilock Plasma, Doc Color, Color<br />
Juice, Ocrys, Organic Touch, Thermo Repair<br />
Main Export Destinations:<br />
Holland, Spain, Russia, Belgium, Israel, UAE,<br />
Egypt, Poland, Denmark, France<br />
Attention to the needs of salon professionals<br />
with dedicated courses and events for a comprehensive<br />
professional approach to training.
Events, shows, fairs, and hair<br />
fashion: Jean Paul Mynè offers<br />
their hairdressing partners<br />
complete and highly effective<br />
professional training as well as<br />
high-quality products.<br />
for the innovative formulas, for the design<br />
and for the extraordinary results.<br />
CORPORATE STRUCTURE<br />
Marketing & Design Division, Education<br />
Division, Export Division, Administrative<br />
Offices and Logistics Department are located<br />
at company headquarters in Sant’Elpidio a<br />
Mare, while the R&D Centre and production<br />
site are in Ascoli Piceno. We have been<br />
working in Italy since 2011 and today we<br />
cover about 40 Countries in the World from<br />
Northern Europe to Egypt. We have also<br />
successfully penetrated the Russian market.<br />
Growth has been significant, especially during<br />
the last three years, thanks to new markets<br />
openings and the introduction of important<br />
innovations in this sector.<br />
EXCELL<strong>IN</strong>G <strong>IN</strong> <strong>EXPORT</strong><br />
Our strategy for the international markets<br />
is to support new distribution partners with<br />
a solid education during technical training<br />
on the products and on the brand, after<br />
that we think marketing and communication<br />
strategies based on the specific needs of the<br />
Country where our partners operate. Export<br />
Department grew rapidly with dedicated<br />
resources that are focused on opening new<br />
markets. They also develop and take care<br />
of clients with their needs in terms of sales,<br />
marketing, and training. Among the Countries<br />
to be developed, commercial partnerships are<br />
being planned in England and in the United<br />
States, where the market expressed great<br />
interest in our Company.<br />
REASONS WHY<br />
<strong>IN</strong>NOVATION<br />
RESEARCH<br />
NATURAL <strong>IN</strong>GREDIENTS<br />
HAIR COLOR GOURMET EXPERIENCE<br />
SAFETY
JEAN PAUL MYNÈ’<br />
STAR<br />
PRODUCTS<br />
FAIRS AND EVENTS<br />
In the hairdressing sector, events are<br />
important to communicate our Brand and<br />
to have visibility. Jean Paul Mynè attends<br />
regularly Cosmoprof Bologna, which is one<br />
of the most prestigious international trade<br />
fairs, as well as many other fairs worldwide,<br />
in collaboration with our foreign partners.<br />
We organize exclusive training courses at<br />
Jacademy, an academy dedicated to the<br />
education of hairdressers where they learn<br />
how to use Jean Paul Mynè products.<br />
A SYSTEM OF PRODUCTS<br />
There is no hero product or line. The<br />
hairdressers who discover Jean Paul Mynè<br />
choose this brand for the reliability and<br />
innovation that differentiated the entire<br />
system. The brand was born with Keratin Plus<br />
Gold and it was the first to propose a safe,<br />
healthy, no-formaldehyde formula to provide<br />
the market with a reliable solution for longerlasting<br />
smooth, manageable hair. Ever since,<br />
each launch has been driven by the desire<br />
to create an alternative and unconventional<br />
solution to meet the needs of professional<br />
hairdressers and find a balance between<br />
health, natural active ingredients, and respect<br />
for the environment.<br />
Keratin Plus Infinity<br />
This product represents<br />
the perfect convergence<br />
of smoothing and<br />
the development<br />
of high-performance<br />
methods and<br />
technologies to facilitate<br />
and optimise the<br />
hairdresser's work.<br />
In its new liquid version<br />
and spray application,<br />
Keratin Plus Infinity<br />
is a 3rd-generation<br />
smoothing treatment<br />
that is simplified and<br />
improves results by<br />
reconstructing and<br />
restoring damaged hair.<br />
Kyklos<br />
Kyklos is the new Jean<br />
Paul Mynè integrated<br />
hair loss system,<br />
consisting of valuable<br />
cosmetic synergies<br />
and liquid shampoos<br />
that are combined with<br />
food supplements.<br />
The formulation<br />
of cosmeceutical<br />
products and of food<br />
supplements are<br />
specifically developed to<br />
prevent and counteract<br />
the imperfections of<br />
the scalp and hair<br />
loss for specific needs<br />
of different person,<br />
functional and flexible.<br />
Doc Color<br />
An ammoniafree<br />
approach to<br />
unconventional color,<br />
with no water and an<br />
aloe vera base.<br />
Doc Color is a Gourmet<br />
color experience with<br />
gentle active ingredients,<br />
offers high coverage and<br />
intense highlights.<br />
Color Juice<br />
Transforms the<br />
conventional cream<br />
color experience in<br />
terms of packaging,<br />
ingredients and results.<br />
It is ammonia-smart, with<br />
no water and contains up<br />
to 75% aloe vera.<br />
Keratin Plus Color<br />
Is the first professional,<br />
Italian wine-inspired<br />
color enhanced with<br />
grapeseed oil, red grape<br />
extract and Oxilamine®.<br />
The high concentration of<br />
polyphenols results in an<br />
unprecedented formula<br />
that strengthens and<br />
restores the hair shaft,<br />
brightening dull hair<br />
with unique colors. The<br />
world-renowned power of<br />
Oxilamine®technology by<br />
Keratin Plus reaches its<br />
full potential in Keratin<br />
Plus Color, rebuilding,<br />
restoring, and illuminating<br />
the hair during the color<br />
processing time.<br />
Oxilock Plasma<br />
This exclusive complex<br />
of substances of organic<br />
origins, guarantees the<br />
possibility to revitalise<br />
damaged keratin fibres.<br />
With any chemical<br />
treatment, it restores hair<br />
health with surprising<br />
results.
LISAP<br />
WE DO BEAUTIFUL<br />
HAIR<br />
Lisap is an Italian company with a history of 70<br />
years of production and sale of products for<br />
haircare made for the professionals of the<br />
sector, the hairstylists. Lisap has always been<br />
a reliable partner for them, a guarantee of<br />
products with unmistakable quality and high<br />
performances. However, in such a competitive<br />
sector as the hair sector, this was no longer<br />
enough to aim for excellence.<br />
OUR PHILOPHY<br />
Lisap believes in a non-Utopian concept of<br />
beauty and totally free of stereotypes, where<br />
the uniqueness of each client is exalted and the<br />
best is brought out, but never turned upsidedown.<br />
Its values are its story, technological and<br />
formula innovation, Italian production combined<br />
with an international approach that can take<br />
product and service into a professional and<br />
international beauty network.<br />
With 5 lines of colour, 1 line of aerosol and 2<br />
lines of liquid fillings, Lisap is proud of being<br />
one of the few Italian manufacturing companies<br />
and of being present on 5 continents.<br />
In Italy, the distribution network made up<br />
of 80 commercial agents guarantees the<br />
completeness of distribution in professional<br />
salons nationwide. Abroad, distribution is in<br />
ABOUT US<br />
Company Name:<br />
Lisap Laboratori Cosmetici<br />
Company Address:<br />
Via Monte Lungo, 59 Rescaldina (Mi) - Italy<br />
Website:<br />
lisapitalia.com<br />
Marketing manager:<br />
Mr Luca Papetti, Ceo<br />
Mr Alessandro Locatelli, export manager<br />
Ms Silvia Chiari, Subsidiaries<br />
and customer service export manager<br />
Main Brands:<br />
Lisap portfolio<br />
Main Export Destinations: Asia, America,<br />
Australia, Spain, Germany, Europe<br />
Desidered Export Destination:<br />
South America<br />
Number of employees:<br />
120<br />
The Lisap Garden contains a total of 500 plants, with organic growing methods.<br />
Natural methods were chosen to care for the plants, such as organic fertilizers, a drip<br />
irrigation system and weather control stations to monitor soil humidity.
REASONS WHY<br />
High quality of its products<br />
High professionalism<br />
of the services<br />
The consolidated experience<br />
of its collaborators, trainers<br />
and mentors.<br />
Almost 70 years of history,<br />
the best is yet to come<br />
LIGHT SCALE CARE SPRAY. No Yellow Spray<br />
No yellow purple spray for blonde, lightened, bleached or natural grey<br />
hair. Harmonises the hair’s shine, depositing a special purple pigment<br />
that helps neutralise unwanted yellow tones if used regularly.<br />
Doesn’t weigh the hair down, gently conditions and untangles the hair.<br />
The Diamond Dust and Hydrolyzed Pearl contained within respect<br />
the hair structure, offering exceptional shine, strengthening the hair<br />
shaft and making it visibly healthier.<br />
the care of 5 commercial branches and 4<br />
country managers who work on developing the<br />
brand in the market of reference.<br />
The portfolio of Lisap products is also continuously<br />
evolving and every reference is the result of the<br />
work of a team of people, involving the laboratory,<br />
quality control, production, marketing and<br />
technical departments.<br />
A story of commercial success in Italy and<br />
abroad: since 2000, Lisap has also made a
LISAP<br />
STAR PRODUCTS<br />
light scale Up-to-10<br />
Light Scale Charcoal<br />
Bleach lifts up to 10<br />
levels that creates<br />
perfect blonde and<br />
leaves hair healthy<br />
and hydrated. The<br />
charcoal not only gives<br />
the bleaching paste<br />
its characteristic black<br />
color, it also neutralizes<br />
unwanted yellow/<br />
orange undertones<br />
whilst purifying the hair.<br />
Charcoal Sugar<br />
Complex, a dual-action<br />
complex of sugars and<br />
charcoal. The sugars<br />
work on the surface,<br />
in the cuticle, protecting<br />
and hydrating the<br />
hair throughout the<br />
lightening process.<br />
The combination<br />
of the Charcoal Sugar<br />
Complex and the blend<br />
of natural oils makes<br />
the formula gentler,<br />
leaving the hair visibly<br />
healthier.<br />
Vegan formulas and<br />
totally Made in Italy to<br />
guarantee the highest<br />
quality and performance<br />
standards. In addition<br />
to all this, inside<br />
we find special<br />
ingredients that protect<br />
the hair and improve<br />
the final result in terms<br />
of cosmetic effect.<br />
Re.Fresh Color Mask<br />
Pigmented mask to<br />
revive and tone the color<br />
of natural, colored<br />
and bleached hair.<br />
Ideal for maintaining,<br />
retouching and reviving<br />
color at home.pigmented<br />
mask to revive<br />
and tone the color<br />
of natural, colored and<br />
bleached hair.<br />
Ideal for maintaining,<br />
retouching and reviving<br />
color at home.<br />
Keep Control<br />
Natural Waves<br />
Keep Control Perfect<br />
Waves is the ideal<br />
treatment for creating<br />
soft, supple and natural<br />
curls. A unique formula<br />
with different exposure<br />
times to achieve the<br />
desired result on all hair<br />
types.The system uses<br />
name for itself at worldwide level, with the<br />
opening of numerous commercial branches: in<br />
2015 it opened the branch in Spain, in 2016 in<br />
Malaysia, in 2018 in the USA and in 2019 in<br />
Australia.<br />
In July 2021, Lisap finalized the acquisition of<br />
the main German distributor, occupying one of<br />
the most important markets at European level.
RE find your hair<br />
perfection with<br />
Lisap RE.TOUCH:<br />
instant-effect<br />
temporary hair<br />
color for retouching<br />
regrowth.
MEORO<br />
BEAUTY & WELLNESS<br />
A NEW LUXURY HAIRCARE<br />
BRAND MADE <strong>IN</strong> ITALY<br />
COMPANY PRESENTATION<br />
Meoro was born in 2019, in Milan, in the heart<br />
of the Fashion District. A new luxury haircare<br />
brand Made in Italy that in a short time<br />
becomes a reality with international customers<br />
with a wide variety of distribution channels. A<br />
collection of products that take care of 360°<br />
the well-being and needs of our customers.<br />
Meoro wants to become a reference point for<br />
the well-being of the person.<br />
Meoro is research for an innovative and unique<br />
product devoted to the beauty and health of<br />
your hair. Efficient and essential with certified<br />
results. Meoro’s identity is inspired by the<br />
simplicity of the brand, essential and neutral<br />
colors that recall nature and commitment to<br />
the ecosustainability of the company. This is<br />
why Meoro wants a relationship of trust with<br />
the customer supported by knowledge and<br />
experience.<br />
OUR PHILOSOPHY<br />
Beauty is unique, and linked to well-being.<br />
When we make ourselves the center of our<br />
attention and take care of our wellness we<br />
feel confident and happier.<br />
Beauty&Wellness is a collection that<br />
encourages everyone in releasing the best<br />
ABOUT US<br />
Company Name:<br />
Meoro Beauty & Wellness<br />
Gam Cosmetics srl<br />
Company Address:<br />
Corso Venezia, 8 – Milan Italy<br />
Email: info@gamcosmetics.eu<br />
Website:<br />
www.meoro.com<br />
Founded in:<br />
2019<br />
Number of employees:<br />
7<br />
Manager:<br />
Mr Andrea Carlo Pampuri CEO<br />
Ms Arianna Cuocci, marketing & Communication<br />
Manager<br />
Main Brands:<br />
Hair&Wellness, Color&Wellness, Scalp&Wellness<br />
Main Export Destinations:<br />
Poland, France, U.S.A., Canada, Saudi Arabia,<br />
Qatar, U.A.E., Switzerland, Australia, Czech<br />
Republic, Turkey, UK<br />
Mr Andrea Carlo Pampuri<br />
CEO<br />
Ms Arianna Cuocci, marketing<br />
& Communication Manager
REASONS WHY<br />
100% Made in Italy<br />
Planet Friendly & Ecosustainable<br />
360° Haircare Wellness<br />
version of self through an immersive ritual. A<br />
collection born to make everybody feel good<br />
and take care of every aspect of haircare,<br />
three essential lines dedicated to wellness:<br />
• Hair&Wellness<br />
Cream products dedicated to the<br />
reconstruction of the hair, lengths and<br />
styling customized according to needs.<br />
Dedicated to all types of hair, choosing the<br />
styling product that comes close to the<br />
characteristics of the customer, in three<br />
simple steps:<br />
Cleansing&Treatment<br />
Styling<br />
Finish<br />
• Color&Wellness<br />
Colouring products in powder 100% Natural,<br />
Vegan, Eco-sustainable, 98% Biodegradable<br />
and Planet Friendly<br />
An ambitious project, the dyeing herbs<br />
have a strong treating component that give<br />
strength and softness to the hair in addition<br />
to coloring. The result of Color&Wellness<br />
powder is a natural color, with the duration<br />
of a chemical color. This natural way of<br />
coloring is a 2 in 1: Treatment and Coloring.<br />
• Scalp&Wellness (coming soon)<br />
Healing products dedicated to the wellbeing<br />
of the scalp and providing anti-hair<br />
loss treatment in three simple steps<br />
Pretreatment (Cleans deeply and prepares<br />
the scalp for the treatment)<br />
Shampoo (Prevent weakening of the hair<br />
and subsequent fall)<br />
Lotion (Tones the scalp with an intense<br />
sanitizing and stimulating effect)
MEORO BEAUTY & WELLNESS<br />
STAR<br />
PRODUCTS<br />
Sealing & Elightening Oil<br />
No rinsing oil with<br />
nourishing, restructuring<br />
and laminating-protective<br />
action. It is enriched<br />
with active ingredients<br />
with high affinity with<br />
the hair that exert an<br />
emollient, restorative<br />
and polishing action. Its<br />
long-lasting conditioning<br />
and laminating action,<br />
protects the hair from<br />
humidity. Helps to<br />
redefine the tips and<br />
smooth the cuticles.<br />
Hair & Wellness<br />
Treatment Professional<br />
Kit<br />
Professional treatment<br />
for restructuring and wellbeing<br />
of the hair able<br />
to adapt dynamically<br />
according to needs.<br />
Deep restructuring for<br />
particularly damaged<br />
or dull hair due to<br />
chemical treatments,<br />
and strengthening for<br />
the maintenance of<br />
bright and healthy hair.<br />
Formulated with specific<br />
thermolabile vitamins<br />
and natural oils with a<br />
highly nourishing and<br />
regenerating action that<br />
exert their best cold<br />
performance.<br />
Colorture<br />
The dyeing herbs, in<br />
addition to having<br />
incredible beneficial<br />
effects on the skin, can<br />
aggregate to natural<br />
keratin of the hair and<br />
keratin chemically<br />
modified, depositing<br />
color. The selected<br />
powder shall be mixed<br />
with water. The result in<br />
color and durability is like<br />
the one of a chemical<br />
coloring. 100% Natural,<br />
Vegan, Eco-sustainable,<br />
98% Biodegradable and<br />
Planet Friendly.
MYOSOTIS<br />
NATURE FAVOURS<br />
YOUR BEAUTY<br />
Myosotis Srl was founded in 1998, borning<br />
from the previous experience of more than 30<br />
years in the trichological field of the Mattiello’s<br />
family. Their constant attention to nature<br />
brings them to launch the brand Orising,<br />
hair curative line with natural phytoextracts,<br />
essential oils and many other biological<br />
components.<br />
Today, Myosotis presents Orising NaturHarmony:<br />
natural treatments for scalp and lengths<br />
problems, vegan ok, 100% recycled packaging,<br />
up to 98% of natural active ingredients,<br />
made in Italy.<br />
Since the very beginning Orising obtains a<br />
great success and spreads rapidly, first in<br />
Europe, then in the Middle East, Ukraine,<br />
Russia, Asia, USA.<br />
Since the very beginning, Orising obtains a<br />
great success and spreads rapidly, first in<br />
Europe and immediately after in the Middle<br />
East, Russia, Eastern-Central Europe; recently<br />
also in the USA and Canada.<br />
The constant research of innovative products<br />
brings the brand always at the forefront for<br />
quality and specialty of its products.<br />
Today, Orising is considered a landmark on<br />
the market.<br />
As a company, we strongly believe in mutual<br />
trust and in working together with our partners<br />
to reach tangible, mutually beneficial objectives.<br />
Above Maria<br />
Grazia Zanini and<br />
Mario Mattiello.<br />
ABOUT US<br />
Company Name:<br />
Myosotis SRL<br />
Company Address:<br />
Via XX Settembre, 9<br />
37129 Verona (VR) - Italy<br />
Tel. +39 045502641<br />
Email: orising@orising.it<br />
Website:<br />
www.orising.it<br />
Founded in:<br />
1998<br />
CEO:<br />
Ms. Maria Grazia Zanini<br />
General Manager:<br />
Mr. Mario Mattiello<br />
Main Brands:<br />
Orising, Orising Skin Care<br />
Main Export Destinations:<br />
Europe, Russia, Ukraine, South<br />
America, Usa, Singapore, Middle East<br />
STAR<br />
PRODUCTS<br />
Orising Naturharmony<br />
Natural benefit for the<br />
scalp<br />
<strong>2023</strong> EXHIBITIONS - COME AND VISIT US:<br />
Cosmoprof Bologna | 16th – 20th March <strong>2023</strong><br />
Central Asia Beauty Expo | Almaty<br />
24th – 26th May <strong>2023</strong><br />
Cosmoprof North America | Las Vegas<br />
11th – 13th July <strong>2023</strong><br />
Beauty Istanbul | 27th – 29th September <strong>2023</strong><br />
Beauty World Middle East | Dubai |<br />
30th October – 1st November <strong>2023</strong><br />
Cosmoprof Asia | Hong Kong |<br />
15th – 17th November <strong>2023</strong>
MYOSOTIS<br />
A GOLDEN<br />
DREAM<br />
In 2016, after various requests of our best<br />
clients, we launched a special collection<br />
for the skin, addressed to high-end clients,<br />
Orising Skin Care. This luxury line contains the<br />
newest generation ingredients of high quality,<br />
natural phytoextracts and many biological<br />
components, the main characteristic of the<br />
brand Orising.<br />
Orising Skin Care helps our skin contrasting<br />
the signs of aging and maintaining a luminous,<br />
young, and moisturized skin. The line is gaining<br />
great success thanks also to the unique and<br />
refined packaging, other than the evident<br />
attention to details, essential in the launch<br />
of each new product. 24K Gold products<br />
complete the brand of excellence in efficacy<br />
of results, other than surely being a reason of<br />
interest and attention of the best distributors.<br />
Orising Skin Care is sold with all the marketing<br />
materials needed for the promotion of the line<br />
to all the best distributors. The quality ‘Made<br />
in Italy’ is a guarantee of efficacy, that together<br />
with the unique packaging pledge a great<br />
success of the line. In addition, for company<br />
policy, the products and Cruelty Free.<br />
REASONS WHY<br />
100% Made in Italy<br />
High Quality Products<br />
Strong Focus on Natural<br />
Ingredients<br />
30 Years’ Experience<br />
COMPANY GEOGRAPHIC BUS<strong>IN</strong>ESS<br />
According to company statements,<br />
the currently developed business geographic<br />
areas are: Europe, Russia, Ukraine, Usa,<br />
Canada, Singapore, Middle East<br />
NEW DISTRIBUTION TARGETS<br />
According to the company’s statements,<br />
the brand’s distribution strategy could<br />
consider new opportunities in countries<br />
such as: Asia, Australia, Western Europe,<br />
Latin America.<br />
STAR PRODUCTS<br />
My Golden Secret Gold Cream and Gold Mask, Gold<br />
Water Tonic, Framboise Water Tonic, Like a Dream<br />
with Gold 24K
NEVITALY<br />
NATURE, ETHICS<br />
AND VISION<br />
OUR HISTORY<br />
The brand NEVITALY was launched in 2013 by<br />
the laboratories of Biocosm’ethics; with over<br />
40 years of experience in the field of reaserch<br />
and innovation and passion for everything that<br />
is plant derived, Nev.Lab has created a brand<br />
that encapsulates the main values around<br />
beauty, care, scalp-wellness through the use<br />
of selected essential oils and skin inspired<br />
technologies. As the topic of scalp care and<br />
scalp wellness has become a mainstream<br />
behaviour among all generations, Nevitaly<br />
wants to answer to the market need and<br />
provide a brand new range of products that<br />
starting from the roots cleanse, purify, restore<br />
and rebalance the scalp.<br />
OUR PHILOSOPHY<br />
Taking tradition to modern days by using all<br />
ingredients that Mother Earth has to offer in<br />
a new sustainable way. Thanks to the longterm<br />
knowledge and expertise in the use of<br />
essential oils, we are able to formulate and<br />
develop high performance products to improve<br />
the well-being of scalp and hair. Thanks to the<br />
long-term knowledge and expertise in the use<br />
ABOUT US<br />
Company Name:<br />
BIOCOSM’ETHICS<br />
(Brand NEVITALY)<br />
Company Address:<br />
Viale Alcide De Gasperi, 16<br />
36050 Cartigliano (VI) - Italy<br />
Website:<br />
new.nevitaly.it<br />
Founded in:<br />
2013<br />
Business Manager/Export Manager:<br />
Nicoletta Peruzzo<br />
Main Export Destinations:<br />
Germany, Poland, Hungary, Serbia, Austria,<br />
Spain, Ucrain<br />
Number of employees:<br />
43
of essential oils, we are able to formulate<br />
and develop high performance products to<br />
improve the well-being of scalp and hair. With<br />
an array of over 1,500 different ingredients,<br />
our R&D and Laboratories strive every day<br />
for innovative formulation that enhance the<br />
efficacy of our products.<br />
WE BELIEVE<br />
We believe that science can bring people<br />
back into contact with the true essence of<br />
nature- We believe that the care of scalp and<br />
hair, through beauty rituals to be carried out<br />
at home and in the salon, contribute to the<br />
well-being of body and mind- We believe in<br />
the contribution of professionals experience<br />
to identify the most suitable beauty and<br />
wellness path for our end consumers<br />
REASONS WHY<br />
NATURALITY<br />
RITUALS<br />
TRANSPARENCY<br />
EFFORTLESS BEAUTY<br />
THE STRATEGY DEVELOPED FOR THE<br />
SALONS<br />
• Providing the tools and knowledge<br />
necessary for the salon to become the<br />
testimonial of the brand through adequate<br />
services and consultancy<br />
• Providing all required materials,<br />
merchandising and salon tools to create<br />
dedicated areas for customer consultation<br />
and retail to increase salon business<br />
• Providing adequate education programme<br />
(seminars, webinars and in-salon) to<br />
increase the professional’s knowledge.
NEVITALY<br />
OUR VISION YOUR VALUE<br />
We offer professionales effortless beauty in<br />
a conscious and respectful way.<br />
Beautiful planet needs clean beauty:<br />
• SEE the future with new eyes<br />
• RESPECT the evironment around us<br />
• LOVE beauty in all its form.<br />
STAR<br />
PRODUCTS<br />
OILISTHIC<br />
To achieve a 360° wellbeing<br />
we want to offer<br />
3 linea of products that,<br />
thank to essential oils,<br />
treat scalp and hair<br />
directly to their source,<br />
the roots. Furthermore<br />
1 line of products with<br />
biotechnological active<br />
ingredients designed<br />
to prepare the scalp<br />
for subsequent specific<br />
treatments and to be<br />
combined with the<br />
products of the other<br />
lines according to your<br />
needs.<br />
with a specific action,<br />
expertly created by<br />
our laboratory to act<br />
effectively on the<br />
anomaly.<br />
New SUPERACTIVE<br />
SCALP LOTION<br />
Intensive treatment<br />
for the scalp.Ideal for<br />
counteracting intensive<br />
hair loss.<br />
Helps strengthen the<br />
hair bulb’s anchoring<br />
system. Perfect synergy<br />
of essential oils for<br />
maximum effectiveness.<br />
Hero products:<br />
Scalp Awake<br />
Awake your scalp,<br />
Regenerate your hair:<br />
Scalp Awake line has<br />
been formulated to<br />
counteract thinning<br />
and reinvigorate the<br />
hair fiber. Each product<br />
is designed to restore<br />
energy to the scalp.<br />
Inner Energy Technology<br />
is a blend of carefully<br />
selected precious oils
In nature we have seen everything.<br />
We saw a companion, for those who<br />
dedicate themselves to their beauty<br />
every day by looking in the mirror.<br />
We have seen a promise, forthose<br />
who propose a sustainable product<br />
in the salon: from the formula, to the<br />
components, to the container.<br />
We saw a possibility: to combine sweetness<br />
and effectiveness, self-care and respect fot<br />
the environment. Because the secret is to<br />
see beauty where others see only reality.<br />
www.nevitaly.com
OZONO<br />
HEALTH&BEAUTY<br />
A NATURAL AND BIOSTIMULANT<br />
SK<strong>IN</strong> CARE<br />
OUR PHILOSOPHY<br />
The new concept for a natural and<br />
biostimulant skincare is born.<br />
OZONO Health & Beauty cosmeceutical line<br />
represents an absolutely innovative and<br />
technological method for daily skin care,<br />
combining the best formulations of high<br />
cosmetics with the properties of ozonated oil,<br />
obtained according to an exclusive patent that<br />
allows its stabilization. The use of products<br />
containing ozonated oil in dermo-cosmetics<br />
considerably prevents cellular aging,<br />
creating an antioxidant action, removing skin<br />
imperfections, moisturizing and protecting<br />
the skin from external agents and making it<br />
luminous and pleasantly velvety.<br />
OUR HISTORY<br />
Our company was founded in 2013 by Franca<br />
Rosso on the initiative of a group of Italian<br />
entrepreneurs, joined by researchers and<br />
scientists with over thirty years' experience<br />
in bio-chemistry, and specifically in the field<br />
of ozone therapy.<br />
The innovative product line OZONO Health<br />
ABOUT US<br />
Company Name:<br />
OZONO Health&Beauty<br />
Limited Liability Company<br />
Company Address:<br />
Via Pianosa, 3<br />
57037 Portoferraio (LI) Isola d'Elba<br />
Italy<br />
Tel. +39 0565 915954<br />
Email: inf@ozono-hb.it<br />
Website:<br />
www.ozono-hb.it<br />
Founded in:<br />
2013<br />
Number of employees:<br />
15<br />
CEO:<br />
Franca Rosso<br />
Export Manager:<br />
Gaetano Taverna, Lamberto Ferrini<br />
Main brands:<br />
Ozono Health & Beauty<br />
Main Export Destinations:<br />
European countries, Central America,<br />
Kuwait, Oman, Emirates, Russia<br />
Above: Franca Rosso, Gaetano Taverna and Lamberto Ferrini.
& Beauty, which uses the best ingredients<br />
and formulations of high quality cosmetics<br />
associated with the oxygenating properties<br />
of ozonated oil, are the new frontier for the<br />
health and wellbeing of the epidermis.<br />
All our products are strictly "Made in Italy",<br />
according to the highest standards of<br />
generations of craftmanship. The combination<br />
of the innovative features of ozonated oil and<br />
the traditions of high cosmetics containing<br />
the secrets and techniques of decades of<br />
experience, have given rise to a successful<br />
line of products.<br />
Our goal is to raise awareness and<br />
appreciation of OZONO Health & Beauty<br />
products around the world, thus helping to<br />
spread "The Philosophy of Wellness" and<br />
the prestige of Made in Italy. In this crucial<br />
times for our environment we're also working<br />
on swiftly convert our line in a green key<br />
eliminating any less eco-friendly ingredient<br />
or chemical. Our innovative products were<br />
also recently awarded among the top three<br />
company in the Innovation Award during the<br />
last MCB in Paris 2022.<br />
The company together with the line itself is<br />
improving visibly year after year and even day<br />
by day, improving formulas and developing<br />
contacts worldwide.<br />
REASONS WHY<br />
Innovative product<br />
formulation with and<br />
exclusive patent<br />
Innovative technology that<br />
captures our main ingredient,<br />
ozone, making us able to use<br />
it for our products<br />
High quality products made<br />
by fine craftmanship and the<br />
newest technologies.
OZONO HEALTH&BEAUTY<br />
OUR SECRET<br />
The ozonized oil that is obtained with this<br />
long process is rich in peroxides, obtained<br />
through an exclusive patent and it is used in<br />
every product in both the professional and<br />
the home care line The active ingredient is<br />
contained in the complete range of products<br />
in the opportune percentages and is released<br />
on the skin in the form of azonide, the<br />
derivatives of ozone; with a small massage,<br />
these penetrate the epidermis and reach the<br />
microcirculation, reactivating the circulation<br />
The active ingredients therefore reach the<br />
dermis helping the cellular turnover and<br />
giving skin a more radiant appearance, they<br />
help to reduce fine lines and eliminate the<br />
imperfections of the skin's tissue.<br />
STAR<br />
PRODUCTS<br />
PULCHERRIMA<br />
RESTRUCTUR<strong>IN</strong>G ANTI<br />
AGE CREAM<br />
It is a cream with an<br />
exclusive formula,<br />
particularly rich in<br />
regenerating and<br />
restructuring substances<br />
for the epidermis.<br />
FITOCREMA<br />
MOISTURIZ<strong>IN</strong>G FACE<br />
CREAM<br />
Moisturizing, revitalizing<br />
and emollient cream<br />
based on vegetable<br />
raw materials, quickly<br />
absorbed, with a light<br />
texture and with a<br />
pleasant sensation on<br />
the skin.<br />
FILLER GEL FACE AND<br />
NECK<br />
Highly technological<br />
3D gel, in which<br />
the combination of<br />
ozonated oil with two<br />
types of hyaluronic acid<br />
provides an immediate<br />
filling and biorevitalizing<br />
filler effect on the<br />
epidermis.<br />
EYES SERUM EYE<br />
CONTOUR<br />
Eye contour serum<br />
contains active<br />
ingredients that reduce<br />
the signs of fatigue,<br />
leaving the skin more<br />
luminous and relaxed.
PARISIENNE<br />
ITALIA<br />
ALL-ITALIAN<br />
EXCELLENCE<br />
It all started during the 1950s: Italy was Being<br />
overwhelmed by the enthusiasm and frenetic<br />
pace of the economic boom and the “dolce<br />
vita”. An Italy brimming with new proposals, in<br />
fibrillation over suggestions and ambitious<br />
goals to be reached. It was 1955 in Italy, when<br />
Fape was founded and launched its innovative<br />
pomade for hair that revolutionised the Italian<br />
cosmetics market. The company took its place<br />
on the national scene. It wasn’t long before<br />
Fape became Parisienne Italia and started, in<br />
Italy, the production of hair sprays for the Italian<br />
market. More then sixty years have passed<br />
since then, and the Parisienne Italia group<br />
continues to drive the evolution of cosmetics<br />
excellence strictly Made in Italy.<br />
authentic beauty, giving rise to high-quality<br />
professional and consumer products for<br />
wellness and body and hair care. A quality that<br />
reflects innovation, but also the preservation of<br />
the flourishing Italian cosmetics tradition that is<br />
envied worldwide.<br />
MADE <strong>IN</strong> ITALY, MADE OF ITALY<br />
Through the study of unprecedented<br />
formulations developed in our research centre,<br />
we pursue the objective of combining scientific<br />
research with the gentle vigour of nature, and<br />
founding our work on the traditional Italian<br />
attributes of good taste, excellent performance,<br />
and creativity. All this can be found in the brands<br />
and product lines of the Parisienne Italia group.<br />
A STORY ABOUT A LOVE FOR BEAUTY<br />
Experimentation and technique are linked to<br />
new creative impulses that breathe life into<br />
PRESENT, PAST, AND FUTURE<br />
Yesterday we were the first to start up the<br />
production of hair sprays for the Italian market.<br />
ABOUT US<br />
Company Name:<br />
Parisienne Italia Spa<br />
Company Address:<br />
Headquarters:<br />
Via di Corticella 190 – 190/2,<br />
40128, Bologna (BO), Italy<br />
Production Site:<br />
Via del lavoro 16/a -18,<br />
4005, Altedo (BO), Italy<br />
Website:<br />
www.parisienneitalia.com<br />
www.blackprofessional.it<br />
www.niamh-hairconcept.it<br />
www.rebeel.it<br />
Founded in:<br />
1955<br />
Export Sales Director:<br />
Mr. Giorgio Milani<br />
CEO:<br />
Mr. Luca Papetti<br />
Main Brands:<br />
Black Professional, Niamh<br />
Hair Concept, Rebeel,<br />
Allwaves, Evelon pro<br />
Main Export Destinations:<br />
Europe, Middle East, Cis<br />
Countries, Latin America,<br />
North Africa, USA
Today we continue to anticipate trends and<br />
meet the needs of specialists, earning an<br />
international profile. Tomorrow, we will continue<br />
to do so by always doing our best day in and<br />
day out. We never make compromises when it<br />
comes to selecting raw materials. We only<br />
select the best: every individual product is<br />
carefully perfected to attain the ultimate<br />
synergy between quality, performance, and<br />
naturalness. Guaranteed quality: because we<br />
test them one by one, and we market them<br />
only after having verified their efficacy. Carefully<br />
selected active ingredients, strict control of<br />
production processes and analysis methods:<br />
thanks to the professional teamwork of our<br />
staff, our laboratories have become productive<br />
ecosystems, where research, culture, and<br />
specialisation co-exist, giving rise to new ideas.<br />
BRAND NAMES DEDICATED TO SPECIALISTS<br />
•BLACK PROFESSIONAL: products for hair<br />
boasting modern, hi-tech formulas. Black<br />
Professional is the brand developed by<br />
specialists for specialists.<br />
•NIAMH HAIR CONCEPT: advanced<br />
technologies and top-quality active ingredients<br />
give rise to Niamh rituals, introducing<br />
professionals to a new era in trichological<br />
excellence.<br />
•REBEEL: performance that raises the<br />
benchmark of perfection. Rebeel is new<br />
designs, urban style and hair trends for<br />
hairstylist 3.0.<br />
•PARISIENNE PROFESSIONAL: exclusive<br />
treatments and products for the world of<br />
beauty. Quality and innovation for hair care<br />
that respects its natural structure.<br />
•ALLWAVES: professional products and<br />
treatments to fulfil the desires of the<br />
hairdresser who thinks out of the box.<br />
•EVELON PRO: is a range of professional<br />
products that can offer instant solutions for<br />
all types of hair.<br />
THE ACADEMY<br />
Our innate vocation toward the world of beauty<br />
and the growing need of hairdressers for<br />
specialised courses as highlighted by<br />
hairdressers has given rise to the Parisienne<br />
Italia Academy. The vast selection of training<br />
programs provided by our academy is aimed<br />
at professionals and students from all over<br />
the world who wish to learn new techniques<br />
and update themselves in the world or<br />
hairstyling and hair care: theory and practice<br />
come together in a complete educational<br />
program, taught by international teachers and<br />
designed to analyse new aspects, products,<br />
and methods to be applied in your own salon.<br />
STRENGTHS<br />
•3 plants in northern Italy<br />
•12,000 sq.m of production areas<br />
•+ 2 million products produced in one year<br />
•Present in 75+ countries around the world<br />
•A company belonging to HQ HOLD<strong>IN</strong>G, a new<br />
industrial hub specialized in professional hair<br />
care products<br />
REASONS WHY<br />
100 % Excellence Made in Italy<br />
Hair care specialist since 1955<br />
Private Label services: Tailor<br />
made & customized projects<br />
Three production sites in<br />
northern Italy<br />
Family company with a long<br />
history in the market
PARISIENNE ITALIA<br />
STAR<br />
PRODUCTS<br />
Crazy Toner | Black<br />
Professional<br />
A semi-permanent<br />
formulated to<br />
temporarily colour hair<br />
or individual strands<br />
with ultra- glamorous<br />
hues and trends in<br />
just 10 - 20 minutes<br />
of development.<br />
The formula has no<br />
ammonia or hydrogen<br />
peroxide, making it<br />
possible to respect the<br />
hair's integrity without<br />
damaging the primary<br />
colour, awhile obtaining<br />
intense colour. The 8<br />
nuances available<br />
can be mixed with<br />
the Pastelizer colour<br />
diluter to obtain<br />
personalised pastel<br />
hues and create infinite<br />
colour combinations.<br />
hold that lasts all day<br />
and total protection from<br />
humidity: light and with a<br />
silky finish, the Ultra-<br />
Strong protects hair with<br />
a lightweight film that<br />
prevents frizz. This<br />
product combines longlasting<br />
strong hold<br />
without compromising a<br />
silky soft finish. In the<br />
ecological no-gas version,<br />
it protects locks by<br />
managing textures that<br />
tend to frizz.<br />
Miracle Water - lamellar<br />
conditioner | Allwaves<br />
The first Allwaves<br />
professional treatment<br />
with advanced lamellar<br />
technology able to<br />
penetrate the hair cuticle<br />
to instantly detangle the<br />
hair in just 9 seconds.<br />
It eliminates frizz and<br />
prevents hair breakage<br />
due to the mechanical<br />
combing action. Its<br />
instant action guarantees<br />
tangle-free and beautifully<br />
manageable, styled hair.<br />
The rice proteins deliver<br />
soft, light and incredibly<br />
shiny hair.<br />
the scalp; indeed, it is<br />
enriched with Shield<br />
P17, which makes it<br />
possible to reduce<br />
by more than 40% the<br />
scalp permeation of<br />
aromatic amines without<br />
compromising the<br />
coverage of grey hair,<br />
thereby obtaining a<br />
significant reduction in<br />
irritation, sensitization,<br />
and allergies. Protection<br />
as well as nourishment<br />
and moisturising thanks<br />
to Shea Butter and<br />
Hyaluronic Acid, precious<br />
ingredients that help<br />
to repair damaged and<br />
lifeless hair.<br />
Detox Treatment |<br />
Niamh Hair Concept<br />
Detox treatment restores<br />
the scalp and hair<br />
health, counteracting<br />
dullness and that<br />
weighed-down feeling.<br />
The active ingredients in<br />
the formulation<br />
treatment includes the<br />
Detox Scrub to deeply<br />
purify the scalp by<br />
eliminating the polluting<br />
micro-particles that<br />
penetrate the fiber and<br />
pores of the scalp; the<br />
Detox Clay Mask for both<br />
scalp and hair which<br />
regulates the hydro-lipid<br />
balances thanks to the<br />
sebumbalancing and<br />
remineralising properties<br />
of the white clay; and the<br />
Shampoo & Detox Mask,<br />
which rebalances the<br />
skin and scalp thanks to<br />
the active synergy of<br />
organic Aloe and Carrot<br />
Extracts.<br />
quadrotto_prodotti.indd 1 31/01/22 08:53<br />
Ultra-Strong Anti-<br />
Humidity Hair Spray<br />
Formula | Black<br />
Professional<br />
Ultra-strong hair spray for<br />
extraordinary hold,<br />
conceived for youthful<br />
looks and for extreme<br />
and bold styles.<br />
Extremely structured<br />
styling for impeccable<br />
Protective Colour<br />
Cream | Rebeel<br />
Is an absolutely<br />
revolutionary cosmetic<br />
hair colour that<br />
guarantees highperformance<br />
technical<br />
results and at the same<br />
time a high protection of<br />
effectively neutralise the<br />
greasy deposits<br />
connected to<br />
endogenous factors<br />
such as excess<br />
seborrhoea, or external<br />
agents such as pollution,<br />
smog and fine dust<br />
particles, purifying and<br />
deeply eliminating toxins<br />
and waste. The Detox
PIDIELLE<br />
EXALT THE BEAUTY<br />
OF EVERY <strong>IN</strong>DIVIDUAL<br />
Pidielle S.p.A, an international company based<br />
in Milan, drawing on its founder’s talent and<br />
experience in the field of professional<br />
cosmetics. A modern business, is always on<br />
the cutting edge, to ensure innovative hair care<br />
solutions. Pidielle S.p.A. is committed to<br />
ensuring the highest possible levels of safety<br />
while reducing impact on the environment<br />
through carefully selecting its suppliers of<br />
ingredients, packaging and components. For<br />
50 years we have worked with professional<br />
hairdressers from all over the world to help<br />
them deliver uniqueness to their clients. This<br />
translates into a profound understanding of<br />
color and the professional sector, as a<br />
guarantee of the quality and service that our<br />
company is able to provide. Our approach<br />
matches high performing Made in Italy products<br />
with concrete business development projects<br />
for our partners through support, collaboration,<br />
inspiration, international education and<br />
bespoke services.<br />
<strong>IN</strong>DEPENDENT BEAUTY LAB<br />
Pidielle puts individuality and uniqueness at its<br />
core, offering products, services and interactive<br />
education to support the hairdresser’s business.<br />
Our objective is to empower stylists and colorists<br />
all over the world with expert knowledge and<br />
know-how, so they can focus on creativity and<br />
offer a truly personalised service to the client in<br />
the chair. Pidielle boasts an internal laboratory<br />
in which our products are formulated and<br />
developed, as well as proprietary manufacturing<br />
units. As certified manufacturers and color<br />
experts since 1970, our production principles<br />
are founded on a continuous quality and control<br />
system, which has always distinguished the<br />
brand. A company with a conscience, devoted to<br />
reducing social injustice and helping shape a<br />
better future. Since 2010 we have been working<br />
with COOPI an independent, secular humanitarian<br />
organization committed to the development of<br />
women and local communities. After the project<br />
in Sierra Leone, teaching local women how to<br />
ABOUT US<br />
Company Name:<br />
Pidielle S.p.A<br />
Company Address:<br />
Via Bergamina, 7<br />
20014 Nerviano<br />
Milan - Italy<br />
Tel. +39 0331 580166<br />
Email: elgon@<br />
elgoncosmetic.it<br />
Website:<br />
www.elgoncosmetic.com<br />
www.ibicosmetics.it<br />
www.moodme.it<br />
Founded in:<br />
1970<br />
CEO:<br />
Ms. Serena Caimano<br />
Main Brands:<br />
Elgon, Elgon Green,<br />
Mood, Link-D, IBI
REASONS WHY<br />
cultivate their own farming business, Elgon<br />
has supported the project WATER FOR LIFE,<br />
WATER FOR PEOPLE in Ethiopia, and has<br />
already identified new further projects to be<br />
involved in over the coming years.<br />
MARKET <strong>IN</strong>TEREST<br />
Distributed in 91 countries, Pidielle is looking to<br />
expand its family. We are looking for distributors<br />
with a solid experience in the cosmetic industry,<br />
who hold a structured and widespread<br />
commercial network in their territory. If you, just<br />
like us, strive for increased sales development<br />
and believe in providing excellent education<br />
programs, please get in touch.<br />
BRANDS<br />
Elgon the premium and international brand of<br />
hair cosmetics that has been supporting the<br />
passion and creativity of hairstylists around the<br />
world. Offers inspiration and innovation with<br />
Italian-made quality products and personalised<br />
professional services. The brand’s mission is to<br />
accompany its partners as they grow, offering<br />
tailor-made training experiences and valuing the<br />
uniqueness of each individual: professionals and<br />
customers alike. Mood is a simple and functional<br />
range of products to kick-start any beauty<br />
program. A dynamic and alternative approach to<br />
professional products for the treatment, styling<br />
and hair color, expressed in high-impact<br />
packaging. Mood provides quality through<br />
advanced formulas that are 100% made in Italy.<br />
100% made in Italy<br />
Worldwide presence<br />
Strong focus on R&D and<br />
Innovation<br />
Halal and eco-friendly product line<br />
Highly engaged in CSR activities<br />
International education program<br />
ISO 9001 certification to ensure<br />
first-class products<br />
GMP certification<br />
Our goal: to offer top-quality<br />
professional products and services<br />
Our mission: to make a<br />
personalized and premium quality<br />
professional hairdressing service<br />
available to everyone<br />
IBI an independent Italian project born within the<br />
group, specializing in the design and production<br />
of innovative and sustainable hair cosmetics.<br />
Specific expertise lies in the ability to create<br />
customized formulas based on customer needs<br />
and perfectly adhering to the identity of their<br />
brand. Maximum sustainability and respect for<br />
the planet at the heart of everything IBI does.<br />
BIO-TECHNOLOGIES<br />
With the term ‘bio-technology’, we mean the<br />
study and industrial application of processes<br />
such as fermentation, enzymatic action,<br />
liposomes and cell cultures - all processes<br />
occurring in nature - which allow for the<br />
production of highly performing cosmetic<br />
ingredients with a high index of naturalness.<br />
A dynamic and flexible use of products derived<br />
from bio-technologies allows for the<br />
development of innovative products and offers<br />
the opportunity to customise the end product,<br />
with a focus on sustainability. This is why<br />
Pidielle will include bio-technological ingredients<br />
in all of its 2022 launches.
ELGON<br />
STAR<br />
PRODUCTS<br />
I|BLONDE RANGE<br />
PRODUCTS<br />
New generation of dustfree<br />
bleaching powders<br />
that perform, whilst<br />
boasting a compact,<br />
creamy, silky and lumpfee<br />
texture to facilitate<br />
application and improve<br />
adherence to the hair.<br />
All formulas are enriched<br />
with AC OIL COMPLEX, a<br />
blend of oils that protects<br />
hair from the stresses<br />
caused by bleaching, and<br />
marine phyto-extracts with<br />
antioxidant and revitalizing<br />
properties.<br />
I|BLONDE WHITE PLUS<br />
High-performing, dust-free<br />
white bleaching powder for<br />
all lightening techniques.<br />
Classic and reliable. Lifts<br />
up to 7 levels.<br />
I|BLONDE EXTRA BLUE<br />
High performing, dust-free<br />
blue bleaching powder that<br />
counteracts underlying<br />
orange tones. Lifts up to 7<br />
levels.<br />
I|BLONDE ULTRAVIOLET<br />
High performing dust-free<br />
violet bleaching powder that<br />
counteracts underlying yellow<br />
tones. Lifts up to 7 levels.<br />
I|BLONDE FREEHAND<br />
Ultra-compact clay bleaching<br />
powder ideal for freehand<br />
bleaching techniques.<br />
Lifts up to 7 levels.<br />
I|BLONDE SUPER 9<br />
Extra powerful bleach<br />
designed to achieve the<br />
highest lift in the shortest<br />
time. Lightens hair up to 9<br />
levels. TIME-SPEED effect:<br />
up to 5 levels in 30 minutes.<br />
I|BLONDE CREAM BLEACH<br />
Lightening cream ideal for<br />
full-head bleaching and regrowth<br />
touch-up. Enriched<br />
with acai oil and argan oil<br />
for added moisture and<br />
protection. Lifts up to 6<br />
levels. Ideal also for all<br />
other lightening services.<br />
THE NEW DEMI-<br />
PERMANENT COLOR<br />
Tonalight is the new demipermanent<br />
colouring<br />
cream free from PPD<br />
and ammonia, a 100%<br />
vegan formula enriched<br />
with the Biotech Olive<br />
Complex, for exceptionally<br />
bright and brilliant toneon-tone<br />
color. Thanks to<br />
the formula enriched with<br />
olive leaf extract, obtained<br />
through biotechnological<br />
fermentation - an innovative<br />
method within the cosmetic<br />
sector - it allows us to<br />
achieve bright and vibrant<br />
multi-faceted color.<br />
The Tonalight range consists<br />
of 35 shades divided into:<br />
the Natural Series specially<br />
developed for natural shades,<br />
the Rich Series for warm<br />
and balanced tones, and<br />
the Cool Series specific for<br />
cool tones.<br />
MODA&STYL<strong>IN</strong>G<br />
Moda&Styling: the cosmetic<br />
line of permanent cream<br />
colourants that meets the<br />
most diverse of requests<br />
owing to the vast selection<br />
of shades available.<br />
Moreover, thanks to Silker<br />
Complex 3® Plus, the color<br />
is fuller, more intense and<br />
longer lasting and the hair<br />
is healthier and stronger,<br />
thanks to its protective<br />
effect. 100% coverage of<br />
white hair. 101 Shades.<br />
SUBLIMIA<br />
Dynamic Do-All:<br />
10 benefits in 1 product<br />
Hair beauty maintenance<br />
for all hair types.<br />
Provides: hair manageability,<br />
shine, moisture, detangling,<br />
anti-fading, easy styling,<br />
heat protection, UV filter,<br />
longer lasting style and<br />
time-control effect.<br />
HAIR DD SHAMPOO<br />
Shampoo with 10 real<br />
benefits: gentle cleansing<br />
with Sulfate-free formula,<br />
hair manageability, timecontrol<br />
effect, easy styling,<br />
heat protection, moisture,<br />
shine, UV filters, detangling,<br />
anti-fading.<br />
HAIR DD MASK<br />
10 <strong>IN</strong> 1 mask: hair<br />
manageability, time-control<br />
effect, easy styling, heat<br />
protection, shine, moisture,<br />
UV filter, longer lasting style,<br />
detangling, anti-fading.<br />
HAIR DD CREAM<br />
Dynamic do-all, 10 <strong>IN</strong> 1<br />
cream for all hair types.<br />
Leave-in treatment.<br />
REFIBRA<br />
Repairs and protects dry<br />
or damaged hair. Restoring,<br />
repairing and rebuilding<br />
treatments for thick, frizzy<br />
or damaged hair.<br />
RESTOR<strong>IN</strong>G SHAMPOO<br />
Rich, creamy restoring<br />
shampoo for coarse,<br />
frizzy, fragile or damaged<br />
hair. Gently cleanses and<br />
nourishes the hair without<br />
weighing it down.<br />
RESTOR<strong>IN</strong>G MASK<br />
Restoring mask for dry,<br />
damaged hair. Nourishes,<br />
hydrates and improves<br />
combability. Perfect for all<br />
hair types.<br />
RESTOR<strong>IN</strong>G COSMETIC<br />
LOTION<br />
With Keratin seaweed<br />
extract and hydrolyzed<br />
wheat proteins, it provides<br />
body and strength for the<br />
fibers and maintains hair<br />
beauty over time.<br />
7 OILS BLEND<br />
Hair oil enriched with oils<br />
of: olive, wheat germ,<br />
macadamia, peach kernel,<br />
rose hip, rice and jojoba,<br />
to hair silkiness and shine,<br />
leaving it manageable.
I|BLONDE<br />
DECO&BALAYAGE<br />
FOR SIGNATURE BLONDES<br />
Do bleached hair appear dried and prone to breakage?<br />
From now on your hair is totally bright, strong and nourished<br />
thanks to Total Low Shampoo and Total Mask.<br />
Enriched with Biotech Lemon Complex, biotechnological<br />
and fermented lemon extract, rich in vitamin C.<br />
@elgonofficial<br />
www.elgoncosmetic.com
PRESTO<br />
<strong>IN</strong>DUSTRIES<br />
RESEARCH & CRAFTSMANSHIP<br />
THE FUTURE OF COMBS<br />
Established in 1961, Presto Industries is a<br />
pioneer in premium hair tools as well as<br />
leading manufacturers and global suppliers<br />
of professional hair combs and brushes.<br />
Over the years, the company has grown its<br />
portfolio from combs and brushes to hair<br />
tools for hairdressing businesses and retail<br />
trade. Driven by a strong belief in technology<br />
and innovation, personal and professional<br />
product lines are being expanded to match<br />
and surpass the highest international<br />
standards.<br />
Today, the Presto Group and products stand<br />
for the finest in quality, technology and style,<br />
earning an unmatched reputation as<br />
professional, luxury combs. Backed by years<br />
of R&D, stringent product evaluation and<br />
technology. Pegasus combs are manufactured<br />
ABOUT US<br />
Company Name:<br />
Presto Industries<br />
Company Address:<br />
215/216 ,Vasan Udyog Bhavan, Second Floor,<br />
Off SB Marg, Lower Parel (West), Mumbai -13<br />
Maharashtra, India<br />
Tel. +91 22 43151400<br />
Email: info@pegasushairtools.com<br />
Website:<br />
www.pegasushairtools.com<br />
Founded in:<br />
1961<br />
CEO & Founder:<br />
Shahzad Qadir<br />
Factories:<br />
2 state-of-the-art manufacturing facilities of over<br />
25000 square feet<br />
Production Capacity:<br />
350,000 pieces per month<br />
Main Brands:<br />
PEGASUS combs<br />
Main Export Destinations:<br />
Eastern Europe, Western Europe,<br />
North America, South America, Asia,<br />
Australia<br />
Shahzad Qadir, Managing<br />
Director of Presto Industries<br />
proudly practices a hands-on<br />
approach to his family's<br />
business and is backed by<br />
a carefully vetted team of<br />
experts.
REASONS WHY<br />
Driven by R&D and technology<br />
Two state-of-the-art facilities and<br />
a dedicated team<br />
Wide range of acetate, FSC wood<br />
and hard rubber Combs<br />
FLEX<strong>IN</strong>ITE and GLAM LOCK<br />
technologies<br />
Marketing support<br />
100% Transparent Company<br />
Policy<br />
with 100% hard rubber (ebonite) using<br />
Flexinite technology for infinite styling &<br />
precision.<br />
Pegasus also offers cellulose acetate combs<br />
which are biodegradable and also combs<br />
made from FSC wood that are eco-friendly.<br />
The company is SA8000-2014 compliant and<br />
ISO 9001-2015 certified.<br />
From<br />
the MD’s desk<br />
I feel privileged to personally introduce you<br />
to my company Presto Industries and my star<br />
brand PEGASUS combs using Flexinite<br />
technology. We are a family run business<br />
with over 100 years of know-how in hair and<br />
styling, yet with the energy and passion of a<br />
start-up. Driven by R&D and technology. Our<br />
ideas and ambitions are limitless, and we<br />
are committed to adding value and profits to<br />
your business, both through PEGASUS and<br />
as a private label manufacturer. You can rest<br />
assured that I am directly involved in every<br />
decision, every research study, every business<br />
negotiation, and am ably supported by<br />
a team of handpicked experts. I am excited<br />
about the future and 100% committed to my<br />
growing network of partners in OEM and in<br />
distribution.<br />
Shahzad Qadir<br />
MD, Presto Industries<br />
DESIGNED FOR<br />
GROWTH<br />
1961<br />
Lookman Qadir founded Presto Industries<br />
1977<br />
Embarked on the journey of manufacturing of<br />
combs and sold to European customer under<br />
exclusive OEM agreement<br />
1995<br />
Started producing combs and selling it under<br />
the brand Roots in the Indian market<br />
2012<br />
Started producing high quality hard rubber<br />
combs under the brand Pegasus
PRESTO <strong>IN</strong>DUSTRIES<br />
STAR<br />
PRODUCTS<br />
BloStyler<br />
Innovative styling combs with curved claw shaped<br />
teeth. For blast drying or styling. It works amazingly<br />
to open up curls.<br />
Skulleto range<br />
Skulleto range of precision combs are great for<br />
both barbers and hairstylists. Choose from a range<br />
of colours with Skulleto's iconic graphic. It's an<br />
infinite style statement for all.<br />
Pegasus Carbon Fibre range<br />
Launching in Cosmoprof Bologna <strong>2023</strong><br />
PEGASUS 100% Hard Rubber – Ebonite<br />
combs with FLEX<strong>IN</strong>ITE technology are backed<br />
by a strong marketing and communication<br />
support team, created to empower distributors<br />
and to power the brand ahead in both B2B<br />
and B2C. The brand is supported by<br />
educational and value added videos on<br />
YouTube, as well as, impactful and targeted<br />
social media campaigns on Facebook and<br />
Instagram. PEGASUS comes with world class<br />
packaging and innovative and easy to<br />
transport display units. Designed for easy<br />
pull and pick up, the display units are<br />
lightweight and attractive.<br />
EXPANSION PLANS<br />
As part of our expansion plans in <strong>2023</strong>, we<br />
are looking at space and capacity expansionby<br />
building another 10,000 square feet.
PRIME PRO<br />
EXTREME<br />
<strong>IN</strong>NOVATIVE PROFESSIONAL<br />
HAIR PRODUCTS<br />
Prime Pro Extreme, a Brazilian company of<br />
hair cosmetics present in over 50 countries.<br />
With a complete portfolio of over 20 lines of<br />
high technology and innovation products, it is<br />
a worldwide highlight in organic-based<br />
smoothing, coloring line and has a nourishing<br />
mask with gold nanoparticles in its<br />
composition. One of its pillars is professional<br />
education, so it has Academies in Portugal,<br />
Spain, Dubai and Brazil. Its Logistic Centre in<br />
Oporto guarantees fast and qualified delivery<br />
of products throughout Europe, Asia and<br />
Oceania.<br />
OUR HISTORY<br />
Prime Pro Extreme is a company with<br />
headquarters in Brazil and branches in<br />
Portugal, Spain and Dubai, acting for over a<br />
decade in the international market of<br />
professional hair cosmetics.<br />
In the last year alone, its global turnover<br />
moved around 5 million euros around the<br />
world.<br />
In the first half of 2022, it presented itself in<br />
its own stands and parades on the main<br />
stages of the renowned Expocosmética in<br />
Portugal and Cosmobeauty in Barcelona.<br />
ABOUT US<br />
Company Name:<br />
Prime Pro Extreme<br />
Company Address:<br />
Carrer de Zamora,<br />
95 PL 05, PT 03, 08018<br />
Barcelona – Spain<br />
Website:<br />
www.primeproextreme.es<br />
Founded in:<br />
2011<br />
Main Brands:<br />
Bio Tanix, Profit of Color,<br />
Impact Mask<br />
Main Export Destinations:<br />
America, Europe, Asia and<br />
Oceania<br />
Number of employees:<br />
120<br />
International Administrative Manager<br />
Luis Flores<br />
International Commercial Manager Europe<br />
Elaine Colnago<br />
Ceo & Founder<br />
Vitor Visat<br />
Administrative Spain<br />
Jamille Rabello
The brand was created by Vitor Visat, a<br />
hairdresser with more than 02 decades of<br />
experience in the beauty sector, with the<br />
purpose of meeting the hair needs of clients<br />
and also to facilitate the work of professionals.<br />
With international certifications such as FDA,<br />
<strong>IN</strong>FARMED, ANVISA, HALLAL, ISO, it has a<br />
complete portfolio of more than 20 product<br />
lines, among them the straightening line of<br />
organic base Bio Tanix, the coloring<br />
and discoloring - Profit of Color and the<br />
regeneration and reconstruction mask with<br />
gold nanoparticles - Impact Gold. To<br />
differentiate itself in the industry, Prime Pro<br />
Extreme has education as one of its pillars,<br />
so it has Academies of Hairdresser Training in<br />
Portugal, Spain, Dubai and Brazil. With a<br />
Logistic Center in the region of Matosinhos,<br />
Portugal, the fast and qualified delivery of the<br />
products is guaranteed also in the European<br />
and Asian continents.<br />
REASONS WHY<br />
High-tech and innovative<br />
professional hair products<br />
with the main international<br />
certifications<br />
Professional training<br />
Own offices in Brazil, Portugal,<br />
Spain and Dubai<br />
Company recognized by the main<br />
European media<br />
Logistic centre in Europe<br />
Own Marketing and Media team<br />
Distributors in more than 50<br />
countries
PRIME PRO EXTREME<br />
STAR<br />
PRODUCTS<br />
Bio Tanix Extreme<br />
With an exclusive<br />
formula FORCE-PLASTIA,<br />
BIO TANIX EXTREME line<br />
softens even the most<br />
rebellious hair, reduces<br />
the volume as frizz free<br />
in just one application<br />
without getting yellowing<br />
on light hair color as<br />
bleaching procedures.<br />
The formula has<br />
essential ingredients<br />
that fully repair hair<br />
strands providing<br />
softening and<br />
straightening abilities a<br />
total nutrition to the hair<br />
safety. Say Goodbye for<br />
harsh chemicals and<br />
preservatives. With BIO<br />
TANIX EXTREME, gets a<br />
natural look with intense<br />
shine keeping your hair<br />
health and away from<br />
daily aggressions.<br />
Profit of Color<br />
Prime Pro Extreme:<br />
innovates once again<br />
and expands its<br />
possibilities to create a<br />
universe full of colors<br />
and effects in the beauty<br />
industry. Prime<br />
developed an exclusive<br />
Premium Color on its<br />
portfolio called Profit Of<br />
Color®? that introduces<br />
two different versions of<br />
hair color: Permanent<br />
and Demi-Permanent<br />
Color. With Italian<br />
technology, noble<br />
ingredients and Chroma<br />
Fusion dyes, we<br />
achieved exclusive<br />
natural results with<br />
vibrant and intense<br />
shades of color and<br />
unique coverage as<br />
longer-lasting results.<br />
Each ingredient has<br />
been thoroughly<br />
researched to deliver a<br />
unique experience during<br />
the coloring process,<br />
without unwanted tones,<br />
due to the self-adjusting<br />
tones system. Among all<br />
of the components used<br />
in its formulation, three<br />
of them were exclusively<br />
blended to develop the<br />
innovative Force Field<br />
Technology®?, which<br />
works by synergy as a<br />
true hair fiber protective<br />
shield that guarantees<br />
vibrant colors such as<br />
durability.<br />
Impact Mask Gold<br />
More Hydration, Nutrition<br />
and Luminosity to your<br />
hair! Luminosity is the<br />
word that defines the<br />
IMPACT MASK GOLD®<br />
concept! The launch<br />
Prime Pro Extreme®<br />
arrives on the market to<br />
offer hydrolipidic action<br />
with radiant shine.<br />
Formulated with Colloidal<br />
Gold micro.
PROFESSIONHAIR<br />
MILANO<br />
ONE BRAND.<br />
MANY EXCELLENCES<br />
OUR HISTORY<br />
Founded out of the experience of the Negretti<br />
family, the brand has been successful for<br />
more than 60 years in both the Italian and<br />
the international professional hair products<br />
markets. PROFESSIONHAIR® Milano draws its<br />
origins from a heritage that has seen Italy, and<br />
Milan in particular, reach the top of fashion,<br />
while dictating its rules by presenting a totally<br />
innovative approach, never seen before in the<br />
hair care sector.<br />
In fact, PROFESSIONHAIR® Milano is the<br />
company that targets specific customer<br />
needs by offering the best of professional<br />
hair products to the haircare industry.<br />
These are not only hair products that represent<br />
the highest level of qualitative excellence in<br />
each category, but are true product icons,<br />
capable of answering to specific target<br />
audiences and inspiring every male and<br />
female trend as it emerges.<br />
Thanks to the fine product ranges on<br />
offer, PROFESSIONHAIR® Milano enables<br />
professionals withing the sector to choose<br />
products in line with the needs of their target<br />
salon clients.<br />
Each brand was conceived based on an<br />
analysis of the lifestyle and needs of the<br />
end-consumer and are modelled precisely on<br />
distinctive characteristics. In fact, today more<br />
ABOUT US<br />
Company Name:<br />
PROFESSIONHAIR® Milano<br />
Company Address:<br />
via Romolo Gessi, 18 - Brescia - ITALY<br />
Website:<br />
www.professionhair.com<br />
Founded in:<br />
1959<br />
Marketing Manager:<br />
Mr. Maurizio Sangineto<br />
Main Brands:<br />
NVNT® Haircare, TIGI® Copyright<br />
Colour, 24 Kerats®, LUXURY Hair<br />
Pro, Bumble and bumble, Best and<br />
Beautiful®, Jungle Fever, Compagnia<br />
Del Colore, 21 Perfect®, VIBA<br />
Professional, BIG Professional®, Color<br />
Space, Damage Undo®, Colour<br />
Undo, Lix Factor, UNIMIX<br />
Main Export Destinations:<br />
Worldwide
than ever, everyone relates to a precise idea<br />
of style and mood which makes them feel<br />
most at ease.<br />
In fact, from an anthropological and social<br />
perspective, people have always loved to feel<br />
part of a group, because it gives security and<br />
fosters relationships - especially those based<br />
of similar tastes and habits.<br />
For this reason, each person appears to<br />
others according to a precise aesthetic<br />
style, which corresponds to his or her idea<br />
of a contemporary "tribe". In this sense, hair<br />
plays a fundamental role, because it is one<br />
of the most visible and impactful aspects of<br />
anyone’s appearance.<br />
The PROFESSIONHAIR® Milano “Collection”<br />
was created precisely to satisfy this primary<br />
need of both salon and their clients, with<br />
bespoke brands designed and formulated to<br />
respond to the taste of each customer in a<br />
totally innovative way.<br />
The PROFESSIONHAIR® Milano “Collection”<br />
is completed by a series of scientifically<br />
formulated technical products for the beauty<br />
REASONS WHY<br />
Over 60 years’ experience<br />
in the hair sector<br />
Continuous innovation<br />
Product excellence<br />
Hair colour specialisation<br />
100% made in Italy<br />
Top italian quality<br />
Top trend style
PROFESSIONHAIR MILANO<br />
and health of the hair, aimed at optimising<br />
the performance of the hairdresser.<br />
For this reason, PROFESSIONHAIR® Milano<br />
is unique in the market of professional hair<br />
products.<br />
It not only offers product ranges with absolute<br />
qualitative excellence, but ones which real<br />
allies of the salon and the hair professional<br />
in their quest for client retention.<br />
PROFESSIONHAIR® Milano is a proud member<br />
of BeauticonValley® Holding Società Benefit, an<br />
organizational network of over 50 companies<br />
which, thanks to a unique and integrated<br />
supply chain, produce the most innovative<br />
and high-quality cosmetics products sold in<br />
over 130 countries around the world.<br />
STAR<br />
PRODUCTS<br />
24 KERATS® “the most<br />
precious R-EVOLUZIONE<br />
in the world of haircare”.<br />
What is the most<br />
precious element for<br />
people? Gold! And<br />
what’s most precious<br />
on people's heads?<br />
Their hair! Since hair<br />
is made of keratin, we<br />
have created the most<br />
precious enhancer<br />
for the hair structure:<br />
24 KERATS®. A<br />
professional range<br />
made up of 6 precious<br />
products scientifically<br />
formulated for<br />
beautiful hair, thanks<br />
to the most advanced<br />
trichological research:<br />
TRICHOPOWER®<br />
SCIENCE.<br />
Exclusivity, preciousness<br />
and quality at the<br />
highest level are the key<br />
points of this innovative<br />
international haircare<br />
brand, which has<br />
instantly established<br />
itself as an icon of<br />
style and quality while<br />
targeting those who<br />
want the best for the<br />
beauty and well-being of<br />
their hair.
THE MOST PRECIOUS<br />
<strong>IN</strong> HAIR CARE<br />
17 th – 20 th March <strong>2023</strong><br />
HALL 37<br />
STAND F1<br />
powered by<br />
24kerats.com<br />
info@professionhair.com<br />
+ 39 030 3363045
F<strong>IN</strong>ELGA<br />
HOLD<strong>IN</strong>G<br />
360° BEAUTY<br />
AND WELLBE<strong>IN</strong>G<br />
REVIVRE is proudly part of the F<strong>IN</strong>ELGA<br />
HOLD<strong>IN</strong>G, the holding company of Fusaro's<br />
Family. The main activity of F<strong>IN</strong>ELGA HOLD<strong>IN</strong>G<br />
is in the Cosmetic and Beauty Business<br />
offering also private label manufacturing<br />
Lucio Fusaro<br />
The brand meets<br />
the needs of<br />
the professional<br />
hair care sector<br />
with high quality<br />
products.<br />
services. F<strong>IN</strong>ELGA HOLD<strong>IN</strong>G owns many<br />
brands including: Revivre, Itely Hairfashion,<br />
PatriciaMI, Flosé, Ysothea, Bi&lita, Glazette<br />
and many more.<br />
REVIVRE… is ESSENTIAL!<br />
Since 1973, Revivre is a point of reference<br />
for all Italian professionals committed to the<br />
health of skin and hair. We develop all sort of<br />
treatment for the recovery and well-being of<br />
hair and scalp as well as a complete range of<br />
products and technologies for the treatment<br />
of facial and body skin imperfections. Skin<br />
detox before treatment, this is the basis<br />
of the Revivre philosophy that deeps its<br />
roots in the use of essential oils, for great<br />
performances and an authentic sensorial<br />
experience, combined with latest generation<br />
innovative ingredients for outstanding and<br />
unparalleled results.<br />
ABOUT US<br />
Company Name:<br />
Revivre Italia Spa<br />
Company Address:<br />
Via Giovanni Falcone, 35<br />
20080 Vernate (MI) - Italy<br />
Phone: +390290093743<br />
Email: info@revivre.it<br />
Website:<br />
www.revivre.it<br />
Founded in:<br />
1973<br />
Chairman and President:<br />
Mr Lucio Fusaro<br />
R&D Director:<br />
Mr Luigi Grassato<br />
International Business<br />
Manager:<br />
Mr Francesco Ioppolo<br />
Number of Employees:<br />
180 worldwide<br />
Main Brands:<br />
Revivre<br />
Main Export Destinations:<br />
Taiwan, Korea<br />
Luigi Grassato<br />
Francesco Ioppolo
RESEARCH AND <strong>IN</strong>NOVATION<br />
Observe nature, listen to it, transform its<br />
secrets into innovative formulas for beauty<br />
and well-being: this is the Research and<br />
Development department’s philosophy.<br />
Revivre has one of the most advanced inhouse<br />
Research and Development Laboratory<br />
in the world that partners with the University<br />
of Pavia’s Department of Physiological<br />
and Pharmacological Sciences and other<br />
universities in Pennsylvania (USA), home to<br />
one of the most important medical centers in<br />
the United States.<br />
<strong>IN</strong> TOTAL HARMONY WITH NATURE<br />
Revivre is engaged in the global “Green<br />
Initiative – for a better world”, initiative in favor<br />
of an environmentally friendly development.<br />
It uses, in fact, innovative technologies and<br />
renewable energies that help to conduct<br />
the producing processes while protecting<br />
the environment, reducing waste. In 2012<br />
in Milan, was inaugurated the BioLife<br />
Medical&Beauty Village, a space of 22.000<br />
sm, built according to the most modern and<br />
advanced energy-saving criteria and respect<br />
for the environment and provided with a high<br />
vocational training center, clinic of wellness,<br />
Quality Control, Research Laboratories and<br />
demonstration spaces.<br />
REASONS WHY<br />
Advanced in-house R&D<br />
Laboratory<br />
Partnership with Italian and<br />
International Universities<br />
Use of natural active<br />
ingredients, essencial oils and<br />
plant extracts<br />
Proudly Made in Italy<br />
Environemental Consciousness<br />
Certified quality and customer<br />
service
REVIVRE<br />
STAR<br />
PRODUCTS<br />
Exence<br />
Balm ph 3 Relax<br />
From the extraordinary<br />
wisdom of Nature<br />
and from Revivre<br />
research comes<br />
EXENCE AROMATH<br />
RAPY. Professional<br />
products, apt in solving<br />
scalp imperfections,<br />
will take you through<br />
a sensory path made<br />
of aromas and interior<br />
peacefulness. All the<br />
formulations are natural,<br />
creatted with great care,<br />
and dermatologically<br />
tested.<br />
SLES-free mild shampoo<br />
to prevent hair loss.<br />
The precious synergy<br />
of essential oils micro<br />
dispersed, together<br />
with the AlgaSer<br />
Complex, provides the<br />
right nourishment to<br />
the hair bulb, helping<br />
Alta Structa<br />
Restructuring<br />
Treatment<br />
AltaStructa<br />
HairCareTherapy is<br />
the innovative range<br />
of Revivre treatments<br />
stemming from the<br />
expert combination of<br />
selected ingredients,<br />
mixed with advanced<br />
technology to offer<br />
instant professional<br />
solutions, targeting a<br />
variety problems related<br />
to the hair shaft.<br />
The Restructuring<br />
Treatment for damaged<br />
and brittle hair stems is<br />
instant results, leaving<br />
it shinier, softer, lighter,<br />
more resistant and<br />
easier to comb. Effective<br />
from the first application,<br />
it nourishes deeply and<br />
repairs the weakened<br />
hair fiber, leaving hair<br />
repaired, soft and shiny.<br />
Livis White<br />
Livis White is brightening<br />
face cream. New<br />
radiance to the skin<br />
thanks to innovative<br />
formulations and<br />
precious multi-active<br />
ingredients for the<br />
reduction of skin spots.<br />
to reduce significantly<br />
hair loss, restoring the<br />
right functionality of the<br />
cutaneous annexes.<br />
based on micro-proteins<br />
of milk and cysteine.<br />
Ceraplex repairs even<br />
severely damaged hair<br />
from the inside, with
AltaStructa HairCareTherapy is the innovative range of Revivre treatments stemming from the expert<br />
combination of selected ingredients, mixed with advanced technology to offer instant professional<br />
solutions, targeting a variety problems related to the hair shaft. It is not just a capillary treatment, but also<br />
a moment for personal relaxation and well-being by following specific rituals.<br />
www.revivre.it
ROVERHAIR<br />
NATURE LOVERS<br />
Italian premium haircare brand made by<br />
passionate people for inspired hairdresser.<br />
Founded in 1975, it’s based on the values<br />
of a family business. Today thanks to its own<br />
formulation and production technologies,<br />
it is considered a leader in the creation<br />
of functional and effective professional<br />
products. An ethical choice to offer products<br />
of the highest quality while respecting the<br />
environment and the people who live in it. A<br />
new path towards the philosophy of “clean<br />
beauty”, where the focus is on less is more.<br />
REASONS WHY<br />
Based on the values of a family<br />
business<br />
Made with passion in Italy<br />
Own formulation and production<br />
technologies<br />
Functional and effective<br />
professional products<br />
Tailor-made for the salon<br />
Innovative approach that is<br />
closely linked between color<br />
system, technical products and<br />
training.<br />
ABOUT US<br />
Company Name:<br />
Vitalfarco Hair Cosmetics<br />
Company Address:<br />
Via A.Canova 8/10<br />
Corsico Milano<br />
Italy<br />
Brand:<br />
Roverhair<br />
Founded in:<br />
1975<br />
Website:<br />
www.roverhair.it<br />
Main Product Lines:<br />
Electa - Essence - BSHADE - Ultimate Nutris -<br />
Artisan of beauty care
STAR<br />
PRODUCTS<br />
Electa Finest Hair Color<br />
Electa finest hair color is<br />
the innovative permanent<br />
coloring system created<br />
by color technicians<br />
for professionals that,<br />
thanks to its weighted<br />
pigment balancing and<br />
homogeneous deposit<br />
system, guarantees<br />
coverage, intensity<br />
and conditioning. A<br />
unique technology that<br />
is developed from an<br />
organic formula based<br />
on quinoa extract,<br />
a superfood rich in<br />
amino acids valuable<br />
for hair structure. The<br />
high concentration of<br />
vitamin E makes quinoa<br />
a powerful anti-oxidant<br />
perfect for long-lasting<br />
results.<br />
Essence<br />
Demi permanent<br />
ammonia free coloring<br />
sytem. Neutralises<br />
undertones after<br />
lightening and brightens<br />
hair after colouring.<br />
Tones or neutralises<br />
highlights and balayage,<br />
without lightening the<br />
natural base. Acts gently,<br />
without lightening the<br />
hair’s natural pigments<br />
and without damaging<br />
the cuticle.<br />
Blonder<br />
Blonder is the line<br />
dedicated to the<br />
treatment of gray and<br />
blonde hair, naturally or<br />
cosmetically colored.<br />
This line includes:<br />
• Technical products<br />
to obtain the perfect<br />
blond, preserving the<br />
natural state of the<br />
hair<br />
• Specific anti-yellow and<br />
anti-orange products<br />
for the maintenance of<br />
the color<br />
• Specific product for the<br />
maintenance of grey<br />
tones
S<strong>IN</strong>ESIA<br />
FOR AN AUTHENTIC AND<br />
CONSCIOUS BEAUTY TIME<br />
Today' society, with its hectic pace, leads us to<br />
disconnect from ourselves and our needs, and<br />
more than ever we feel the need to rediscover<br />
our own centre and rebalance our essence<br />
harmoniously with the surrounding, marking<br />
out the time available to the best of our<br />
ability, because it is our most precious asset.<br />
From this assumption has been formulated<br />
- in the various laboratories of the AGF88<br />
group - S<strong>IN</strong>ESIA (from the Greek synesis) an<br />
innovative line that acts from the “neck up”,<br />
working on hair, face and scalp as a single<br />
interconnected ecosystem, focusing on head,<br />
the most important part since it houses the<br />
brain. The brainchild of Afsoon Neginy, cofounder<br />
of the brand and COO Business &<br />
Sustainability Director of Agf88 Holding, the<br />
Premium line Sinesia benefits her long-term<br />
experience and has a holistic system made<br />
up of multi-functional and effective products<br />
that through specific rituals act on the skin<br />
biosystem, scalp and hair in order to obtain<br />
an interconnection between head and mind<br />
and regain their wellness. Sinesia products<br />
are designed for professional salons but can<br />
also be used for self-beauty rituals as they<br />
take consumers on new sensory journeys<br />
that stimulate the senses and create new<br />
connections to achieve deep and authentic<br />
beauty. Sinesia introduces a new concept of<br />
integrated beauty into professional salons: a<br />
holistic approach that allows to regain balance<br />
thanks to the product synergy, application<br />
gestures and energetic massages.<br />
ABOUT US<br />
Company Name:<br />
Luxebe s.r.l.<br />
Pettenon Cosmetics S.p.A. SB<br />
Company Address:<br />
via Mascheroni, 27<br />
20145 Milano - Italy<br />
Website:<br />
www.sinesia.com<br />
Main brands:<br />
Take a Nap, Beauty Cuddles,<br />
Biotic Formulas, Super<br />
Drops, Waterless Beauty,<br />
Cool Beauty, Save the Color,<br />
Stayling Alive<br />
Main Export Destinations:<br />
All European Countries,<br />
North America, Canada
REASONS WHY<br />
Formulated with up to 99% naturalorigin<br />
ingredients<br />
Products 98% biodegradable<br />
100% Vegan friendly<br />
Vegan OK certification<br />
Lifegate ZeroImpact certification<br />
Pack 100% recycled PP plastic<br />
Pack FSC Shiro Echo Paper<br />
Greenrich formulas<br />
Water saving, easy to rinse formulas<br />
Holistic approach<br />
STAR<br />
PRODUCTS<br />
Sinesia consists of six<br />
specific lines, dedicated<br />
to neck, face, hair and<br />
scalp. Every line draws<br />
inspiration from a<br />
cosmetic benefit and/or<br />
is based on the action<br />
mechanism; they can<br />
be combined in a mix &<br />
match, thus optimizing<br />
cosmetic results.<br />
Take A Nap<br />
It is a line drawing<br />
inspiration from the<br />
trend of chrono beauty<br />
and follows circadian<br />
rhythms to obtain the<br />
best possible benefits<br />
from the cosmetic<br />
products used.<br />
These products are<br />
designed for moments<br />
of relaxation and are<br />
characterised by a detox<br />
action that is boosted<br />
with night use.<br />
Save The Color<br />
Synergies of shampoo<br />
and mask designed<br />
to take care of the<br />
intensity and brilliance<br />
of the color. To be used<br />
in the salon or at home,<br />
it ensures a «gloss»<br />
effect, brilliance of<br />
reflections, hydration<br />
and nourishment,<br />
protection from<br />
atmospheric agents.<br />
Effectiveness of a<br />
professional result in a<br />
few minutes.<br />
Biotic Formulas<br />
The line dedicated<br />
to the protection of<br />
microbioma. These<br />
products offer a<br />
full range of pre and<br />
postbiotic treatments<br />
for the wellbeing of the<br />
scalp, face and hair<br />
microbiota.It is a line<br />
designed to take care<br />
of sensitive, impure,<br />
excessively dry skin.<br />
Super Drops<br />
The range consists of 3<br />
specific boosters, able to<br />
maximise the treatment.<br />
These super concentrated<br />
products, hence in drops,<br />
are designed to be used<br />
on their own, either<br />
on the face as beauty<br />
serums or on the hair<br />
as perfecting fluids, or<br />
blended with creams or<br />
masks to strengthen their<br />
specific action.<br />
Stayling Alive<br />
The line dedicated to<br />
hair design for an always<br />
perfect, fashionable and<br />
suitable for any need<br />
look. Stayling Alive takes<br />
care of the hair at 360°,<br />
protecting them from<br />
external agents, smog,<br />
humidity, thermal and<br />
oxidative stress. In a few<br />
moments, the products<br />
give texture, control,<br />
silkiness even the most<br />
difficult hair to tame.<br />
Cool Beauty<br />
Clean formulations,<br />
ultra-green ingredients,<br />
respect for raw materials,<br />
waterless approach:<br />
thanks to Disruptive<br />
Cleanser, Hydra Sorbet,<br />
5 Prodigious Essence,<br />
Freshlift Eye Treatment,<br />
the brand has developed<br />
effective solutions to face<br />
the current challenges<br />
and help us save our<br />
planet.
TAI WAH<br />
SERV<strong>IN</strong>G THE NEEDS<br />
OF HAIRDRESSERS<br />
Tai Wah Distributors was founded in 1956 as<br />
a partnership and reincorporated as a private<br />
limited company in 1971, operating as a<br />
regional Distributor in Professional Hair and<br />
Beauty Care Products and introducing prestige<br />
brands to regional markets.<br />
Then in the late 1990s, Tai Wah Distributors<br />
entered the Chinese market also with a view to<br />
setting up manufacturing facilities there. With<br />
the professional expertise and know-how gained<br />
as distributors, the company decided to venture<br />
into the development of professional hair and<br />
beauty tools and equipment in 2001, leading to<br />
the founding of the TUFT brand.<br />
Ever since, TUFT has grown and evolved, working<br />
closely with both end consumers and our<br />
distributors worldwide to design and manufacture<br />
a wide range of professional hair & beauty tools<br />
and equipment, as well as accessories, to serve<br />
the needs of hairdressers and beauty therapists.<br />
TUFT was created to provide innovative machines<br />
and tools for the hairdressers and beauty<br />
therapists using the latest technologies<br />
available. Tai Wah Distributors Pte Ltd. has been<br />
ABOUT US<br />
Company Name:<br />
Tai Wah Distributors Pte. Ltd.<br />
Company Address:<br />
TUFT<br />
701 Sims Drive #03-06<br />
LHK Building Singapore<br />
Singapore, 348574<br />
Tel. (+65) 6287 1919<br />
Fax (+65) 6280 4835<br />
Email: tuft@tuftintl.com<br />
tw_maisyfoo@taiwah.biz<br />
Website:<br />
www.tuftintl.com<br />
Started in:<br />
1956, becoming an Ltd. In 1971<br />
Managing Director:<br />
Mr Toh Kok Swee focuses<br />
on technological innovations to improve the<br />
hairdresser's work<br />
Leading Export Destinations:<br />
Singapore, Malaysia, Thailand, Indonesia,<br />
Hong Kong, China, Japan, Poland, Germany,<br />
Poland and the Middle East<br />
Just some of the many<br />
products produced<br />
under the TUFT brand<br />
name and under<br />
contract manufacturing<br />
agreements.
REASONS WHY<br />
Decades of experience in both<br />
distribution and manufacturing<br />
of professional hair care tools<br />
and products<br />
Strong focus on Research<br />
& Development<br />
Breakthrough technologies<br />
to facilitate and improve<br />
the work of hairdressers<br />
Focus on both performance<br />
and design<br />
Excellent worldwide distribution<br />
channel<br />
Participation in international<br />
trade fairs<br />
serving professional hairdressers and beauty<br />
therapists for the past many decades and thus,<br />
We understand the needs of these people.<br />
Participation in international trade<br />
fairs boosts visibility and brand name<br />
recognition worldwide.<br />
<strong>IN</strong>NOVATION AND TECHNOLOGY<br />
In 2016, Tai Wah Distributors established a<br />
Product Development Center where a team of<br />
engineers works closely with production<br />
engineers and special consultants to develop<br />
and produce professional hair equipment<br />
using the latest innovations and technologies.<br />
Tai Wah Distributors take product concept<br />
and design seriously, ensuring that their<br />
products have a strong aesthetic appeal amd<br />
are user-friendly for market professionals.<br />
By actively participating in trade shows like<br />
Cosmoprof Worldwide, Beautyworld Dubai etc.<br />
Tai Wah Distributors not only manage to bring<br />
products to a global level, but also exploits<br />
opportunities to speak to trade professionals<br />
directly to gain a better understanding of their<br />
needs. The information obtained is then used<br />
to orient product development efforts.
TAI WAH<br />
STAR<br />
PRODUCTS<br />
T8i dryer<br />
T8i is TUFT latest digital<br />
dryer with improved<br />
control for better<br />
performance. With an<br />
Ultra Strong & Compact,<br />
Long Lasting Dual<br />
Propelling Motor at<br />
110,000RPM, it could<br />
deliver soothing yet<br />
powerful airflow through<br />
the electronically<br />
powered motor. The Built<br />
in Ionic feature will<br />
reduce substantial<br />
amount of static and<br />
frizz during blow drying/<br />
styling and give a layer of<br />
smoothness and<br />
shininess to the hair.<br />
There are 3 speed and<br />
heat options with instant<br />
cold shot which allow<br />
user to set the dryer<br />
speed and heat options<br />
to optimize styling.<br />
Locking feature to<br />
prevent accidental<br />
TUFT Professional<br />
Clipper Cordless & TUFT<br />
Professional Trimmer<br />
Cordless<br />
•CORD/CORDLESS<br />
Can be use corded as<br />
well as cordless.<br />
•DIAMOND CARBON<br />
BLADE<br />
Anti-rust, precision cut.<br />
•TURBO-CHARGED<br />
MOTOR<br />
Extra Power, energy<br />
efficient, higher<br />
performance.<br />
•ZERO-OVERLAP<br />
ADJUSTMENT<br />
Zero Gapping, quicker<br />
and precision lines<br />
when edging.<br />
•WIDE RANGE BLADE<br />
Create smooth blunt<br />
cut.<br />
•120 M<strong>IN</strong>S BATTERY LIFE<br />
Allow longer usage<br />
without charging.<br />
TUFT Ultima<br />
A multi-function hair and<br />
scalp machine that<br />
makes it possible to do<br />
in-salon treatments and<br />
speed up hair color<br />
processing, as well as<br />
offer Red and Blue<br />
Chromotherapy for Scalp<br />
Treatment. There is an<br />
optional ozone function<br />
to help eliminate<br />
unpleasant chemical<br />
odours from chemical<br />
treatment and it can<br />
also be used to treat<br />
dandruff by the<br />
eliminating bacteria on<br />
the scalp.<br />
Diamond Plus Hair Iron<br />
Diamond Plus Iron is a<br />
One Pass hair<br />
straightener that has an<br />
improved formula on the<br />
nano ceramic<br />
technology. The improved<br />
nano ceramic releases<br />
negative ion to reduce<br />
moisture loss in the hair<br />
and neutralize hair<br />
static. The extra smooth<br />
plates allow the hair to<br />
glide through the plates<br />
effortlessly creating an<br />
ultra-shine and smooth<br />
effect. It also has longer<br />
plate design that allow<br />
wider sections of hair to<br />
be styled. The hair iron<br />
has multi directional<br />
floating plate to ensure<br />
perfect plate-to-hair<br />
contact as well as<br />
provides instant heat<br />
recovery in less than 2<br />
seconds to ensure<br />
consistent heat for<br />
switching of the speed/<br />
heat options. The<br />
Memory storage stores<br />
the last setting set by<br />
the user and makes it<br />
convenient for the user<br />
every time when in use.<br />
T8i is a revolutionary<br />
professional dryer that<br />
TUFT has launched for<br />
Y<strong>2023</strong>.<br />
continuous use. The<br />
ergonomic design of the<br />
handle makes it easier<br />
for the stylist to<br />
maneuver the tool<br />
around for better control.
TECNO DRY<br />
100% MADE <strong>IN</strong> ITALY<br />
OUR STORY<br />
Tecno Elettra was founded in 1982 as an<br />
Italian manufacturing company with the aim<br />
of combining traditional hand-made and<br />
industrial-scale production of 100% MADE <strong>IN</strong><br />
ITALY professional hairdryers. This ambitious<br />
goal was achieved after a constant period<br />
of growth, development and attention to<br />
continuous improvement, with the right mix of<br />
tradition, local culture, research, innovation<br />
and quality. Over time, new models were<br />
created with more and more technology and<br />
attention to Italian craftsmanship. Investments<br />
in research & development and quality<br />
control, together with numerous international<br />
ABOUT US<br />
Company Name:<br />
TECNO DRY Srl<br />
Company Address:<br />
Via Puglie, 6/8<br />
60030 Monsano (AN)<br />
Italy<br />
Tel. +39 0731 377 200<br />
Email: info@tecnodry.it<br />
Website:<br />
tecnodry.it<br />
Founded in:<br />
1982<br />
Head of Sales<br />
Daniele Focante<br />
d.focante@tecnodry.it<br />
Export Manager<br />
Maria Vittoria Busilacchi<br />
busilacchi@tecnodry.it<br />
Export Manager<br />
Gattafoni Cinzia<br />
Main Export<br />
Destinations:<br />
Europe, Middle East<br />
and Central America<br />
certifications, have allowed Tecno Elettra to<br />
grow and consolidate in several different<br />
countries.<br />
OUR PRESENT<br />
In 2022, Tecno Dry took over from Tecno<br />
Elettra to carry on the tradition of the 100%<br />
MADE <strong>IN</strong> ITALY products. Constantly looking<br />
for new ideas and solutions, the company is a<br />
leader in design, technology and ergonomics.<br />
Today, Tecno Dry offers a wide range of<br />
professional hair dryers of excellence. With<br />
its many product ranges and a comprehensive<br />
customer satisfaction policy it can meet<br />
your every need in the world market with the<br />
innovation and reliability demanded by the<br />
best hairstylists. Punctuality and continuous<br />
improvement represent the milestones of our<br />
company.
Tecno Dry<br />
headquarters in<br />
Monsano, Italy.<br />
OUR APPROACH TO WORK:<br />
THE TRUST WE CREATE<br />
The purpose of Tecno Dry is to strengthen<br />
and expand its distribution network, focusing<br />
on exclusive distributors and importers.<br />
Over the years, we chose to walk side by side<br />
with our clients and we selected companies<br />
interested in long-term relationships with<br />
exclusive agreements. These policies<br />
allowed Tecno Elettra to grow together with<br />
its customers and to make the TE brand a<br />
solid and reliable trademark.<br />
REASONS WHY<br />
More than 35 years of<br />
Italian manufacturing<br />
experience<br />
Exclusively professional<br />
products<br />
Complete production<br />
chain and internal R&D<br />
International profile<br />
together with innovation<br />
and tradition<br />
International quality<br />
certificates<br />
Worldwide presence<br />
Private label services<br />
STAR<br />
PRODUCTS<br />
Diamond<br />
Design and elegance<br />
in its purest form,<br />
Diamond is the result<br />
of dedicated research<br />
in engineering and<br />
technology by Tecno Dry.<br />
This luxurious, modern<br />
and elegant hairdryer<br />
combines power, energysaving<br />
and a perfect<br />
heat-air ratio, all in a<br />
lightweight structure. It’s<br />
a professional product<br />
which guarantees perfect<br />
ergonomics and ease<br />
of use - ideal if you<br />
want every drying day<br />
to be like an in-salon<br />
experience. Available in<br />
champagne, black and<br />
pale pink.<br />
En-Green<br />
En-Green is the<br />
environmentally friendly<br />
hairdryer. Thanks to the<br />
two patented conveyors<br />
made by Tecno Dry, the<br />
air flow is not dispersed,<br />
so energy consumption<br />
is notably reduced. With<br />
En-Green you can dry<br />
and style perfectly in<br />
one go.
TECNO DRY<br />
TeknoAirpro<br />
This year, Tecno Dry also<br />
continues its innovation<br />
research aimed aimed<br />
to prioritise both<br />
technology and the<br />
well-being of the end<br />
user. The <strong>2023</strong> launch<br />
is called “TeknoAirPro”<br />
– an extremely light<br />
model but at the same<br />
time with a working life<br />
of about 20,000 hours.<br />
This new Tecno Dry<br />
product, equipped with<br />
a digital motor, is<br />
part of the line of<br />
professional brushless<br />
hairdryers with<br />
effective power of up<br />
to 2,650W. This is the<br />
result of constant and<br />
methodical innovation in<br />
engineering, assembly<br />
of materials and new<br />
components, resulting<br />
in design and power<br />
blending perfectly.<br />
TeknoAirPro is a perfect<br />
combination of elegance<br />
and practicality and<br />
is available in black<br />
elegant, red elegant,<br />
pink elegant and<br />
champagne elegant. Its<br />
perfect ergonomics and<br />
lightness allow easy and<br />
long-lasting use and it<br />
has an optimum heat-toair<br />
ratio.<br />
OUR FOCUS:<br />
CUSTOMIZATION<br />
All Tecno Dry products can be customized<br />
according to the customer’s needs; it is<br />
therefore possible to design and create a<br />
specially made product focusing the attention<br />
on a personalized marketing, with the aim<br />
to target the market segment identified by<br />
the Customer. Customization can refer just<br />
to graphics and aesthetics by adding the<br />
customer’s logo on the product, but it can<br />
also involve inner components, in order<br />
to satisfy the end user requests. During<br />
the customization process, it is of utmost<br />
importance to remember that the specific<br />
needs of the Customers are the basis on<br />
which a new product is shaped out of an<br />
already existing one from Tecno Dry’s range.<br />
This generates a constant interaction among<br />
Tecno Dry, Customer, market demands and<br />
development of a new brand.
TR<strong>IN</strong>ITY<br />
QUALITY AND A<br />
PASSION FOR PEOPLE<br />
Trinity haircare finds its origin in Switzerland.<br />
The company is proud to be Swiss and to be<br />
able to show some of the typical features<br />
Switzerland is known for across the world,<br />
such as superior quality products, clean, modern<br />
and functional design and strong focus<br />
on environment, nature and people. With an<br />
international team of professionals with their<br />
own specialist skills and experience, the<br />
company tries to incorporate its Swiss roots<br />
and Swiss characteristics into every project,<br />
product and activity, from Research and Development<br />
to packaging, through the quality<br />
and functionality of all their products. One of<br />
the main endeavours of the company is to<br />
represent a complete and consistent Swiss<br />
identity, by being loyal to its values and principles.<br />
However, it shows the same great respect<br />
for its suppliers’, distributors’, partner<br />
salons’ and customers’ identity, because the<br />
main focus of this brand is on people.<br />
SWISS IDENTITY<br />
The brand was established in 2007 and immediately<br />
achieved resounding success in<br />
Germany, Austria and Switzerland. Thanks<br />
to the outstanding quality of the product line<br />
and the company attendance at international<br />
conventions and shows, European markets<br />
soon noticed the young and creative haircare<br />
brand.<br />
Started as a Swiss based R&D laboratory, the<br />
company established a 40,000 sqm logistic<br />
location at the latest standard managed with<br />
SAP software in the south of Germany. Additionally,<br />
the Marketing Department teamed<br />
up with international colleagues from Germany<br />
and Holland. This skilful and creative<br />
crew focused on one mission: positioning Trinity<br />
haircare broadly in medium and high-end<br />
salons in Europe and worldwide. In order to<br />
achieve this, the brand chose a communication<br />
strategy in modern social media, but also<br />
ABOUT US<br />
Company Name:<br />
Trinity haircare AG<br />
Company Address:<br />
Rorschacher Str. 150<br />
9000 St. Gallen<br />
Switzerland<br />
Tel.+41 (0) 71 351 74 - 66<br />
Fax +41 (0) 71 351 74 - 68<br />
Website:<br />
www.trinity-haircare.com<br />
www.tailorsgrooming.com<br />
President:<br />
Robin Schenke<br />
Main Brands:<br />
Trinity haircare – Tailor’s<br />
Grooming<br />
Main Export Destinations:<br />
Germany, Holland, Belgium,<br />
Greece, France, Russia,<br />
Portugal, Czech Republic,<br />
Slovakia, Slovenia, Serbia<br />
and Austria<br />
Left, President<br />
Robin Schenke.
In this page, Trinity hairstyling images and<br />
some events attended by the Company.<br />
REASONS WHY<br />
in traditional channels, by sponsoring some<br />
television formats and a number of sports<br />
events and teams. A great achievement for<br />
the development of the brand was the recruitment<br />
of Robin Schenke. At the beginning the<br />
experienced sales professional took on the<br />
position of Export Manager but quickly moved<br />
to a higher level. He took on the company management,<br />
successfully introduced it in more<br />
than 20 countries and made it a well-known<br />
and respected brand in the professional haircare<br />
market worldwide. Charity is an utmost<br />
concern for Trinity, which supports a variety of<br />
projects in the fight against cancer. The company<br />
is also concerned with environmental<br />
protection, sustainability of all materials and<br />
production processes and the continual professional<br />
development of the haircare professionals.<br />
The Trinity’s European Artistic team<br />
has enhanced the educational expertise of<br />
the brand. This group of hair artists who come<br />
from different European countries is responsible<br />
for the development of trend-setting collections,<br />
techniques and products, but most<br />
of all the perfect training for clients in all the<br />
markets where the brand is active.<br />
Passionate, individual,<br />
friendly service<br />
Swiss Quality Products<br />
100% salon exclusive – more<br />
than an empty promise<br />
The colour experts<br />
High profile Research and<br />
Development<br />
Full range of products –<br />
everything a salon needs<br />
Appealing Trend Collections<br />
twice a year<br />
Trinity Trophy – Challenge for<br />
your creativity
TR<strong>IN</strong>ITY<br />
VISION, MISSION & STRATEGY<br />
Trinity vision is to become one of the leading<br />
brands in today’s professional haircare market,<br />
not in terms of size or turnover, but in terms<br />
of brand recognition, brand awareness, and<br />
most importantly brand value. The company’s<br />
greatest ambition is to be one of the most wellknown<br />
and respected brands in the professional<br />
haircare market worldwide. Trinity's mission is<br />
to sell and promote 100% Swiss salon exclusive<br />
premium quality products in today’s professional<br />
haircare market, with a personal touch and<br />
with a clear focus on education, training and<br />
support, to foster partner salons’ success<br />
and constant growth. Trinity strategy is to<br />
create a strong and cooperative network of<br />
suppliers and distributors who understand, live<br />
and foster the Trinity vision and mission and are<br />
in line with the company policy and values. This<br />
Trinity global network should promote the Trinity<br />
brand and distribute its products by supporting<br />
partner salons.<br />
STAR<br />
PRODUCTS<br />
VDT Cream Hair Colour<br />
140 shades for intense,<br />
brilliant and long-lasting<br />
results with the key<br />
ingredient Vibrant Care<br />
Complex with Jojoba oil,<br />
beeswax, pomegranate<br />
core oil, linoleic acid<br />
and the pigment-booster<br />
Pyrazol for perfect<br />
coverage while protecting<br />
hair and scalp.<br />
Tailor’s Clay<br />
Strong hold and matte<br />
finish for every type of<br />
hair. This unique styling<br />
tool with bamboo extract<br />
and silica is the one<br />
and only real clay. Its<br />
stunning creamy texture<br />
gives firm hold, form and<br />
texture. Perfect for short<br />
cuts and for everybody<br />
who likes a natural and<br />
strong look.<br />
One12 multi-action<br />
spray<br />
12 benefits in only one<br />
product: nourishes,<br />
detangles, eliminates<br />
frizz, acts anti-static,<br />
protects the colour,<br />
adds volume, seals<br />
cuticles, protects from<br />
environmental stress,<br />
seals ends, reduces<br />
blow-drying time, hinders<br />
cellular ageing and<br />
leaves hair brilliant and<br />
shiny. Contains a blend<br />
of precious natural Argan<br />
oil, Macadamia oil and<br />
Nyamplung oil.
NEW COLLECTION<br />
THE<br />
SECRET<br />
GARDEN<br />
SPR<strong>IN</strong>G / SUMMER <strong>2023</strong><br />
TR<strong>IN</strong>ITY haircare AG<br />
Rorschacherstrasse 150-152<br />
CH-9000 St. Gallen<br />
Tel. +41 (0) 71 351 74-66<br />
office@trinity-haircare.com<br />
www.trinity-haircare.com
VITALFARCO<br />
HAIR COSMETICS<br />
HAIR CARE EXCELLENCE,<br />
S<strong>IN</strong>CE 1969<br />
With over 50 years of experience in the hair<br />
industry, Vitalfarco Hair Cosmetics ranks<br />
among the Italian leaders in the production<br />
of hair bleaches and hair dyes, exporting all<br />
over the world its know-how in the formulation<br />
of cutting-edge treatments for hairstyling<br />
professionals.<br />
Developed on an area of approximately<br />
20.000 sq.m, Vitalfarco currently boasts<br />
an internal laboratory for R&D activities, 3<br />
production sites, two warehouses, as well<br />
as an academy for educational activities<br />
set up with the most advanced professional<br />
equipment.<br />
At Vitalfarco, the entire business is based<br />
on a clear and simple mission: to provide<br />
hair professionals with products that exceed<br />
expectations, further enhancing their talent<br />
in the eyes of customers.<br />
With around 50 countries served and a global<br />
distribution network, the company can count<br />
on a solid and innovative structure, able to<br />
guarantee a service of absolute excellence<br />
both for its own brands and for private label.<br />
ABOUT US<br />
Company Name:<br />
Vitalfarco Hair<br />
Cosmetics<br />
Company Address:<br />
Via A. Canova 8/10<br />
20094 Corsico (MI) - ITALY<br />
info@vitalfarco.com<br />
Website:<br />
www.vitalfarco.com<br />
Established:<br />
1969<br />
Number of employees:<br />
45<br />
Main Brands:<br />
Maxima Professional,<br />
Roverhair, Vitael, NHP<br />
CEO:<br />
Luca Messinese<br />
Export Manager<br />
(Brands):<br />
Carlo Crosti<br />
Export Manager<br />
(Private label, Brands):<br />
Daniela Colleoni
REASONS WHY<br />
A family business company<br />
since 1969<br />
Sustainable production<br />
and certified quality<br />
100% control of the value chain<br />
Global distribution network<br />
Private Label services<br />
360° customer support<br />
Tailor-made education offer<br />
STAR<br />
PRODUCTS<br />
Thanks to continuous<br />
investments in<br />
developing a complete<br />
portfolio of brands and<br />
lines, the company can<br />
offer a wide range of<br />
high quality technical<br />
products and hair care<br />
treatments, satisfying<br />
different markets and<br />
positioning needs.<br />
Recent is the restyling<br />
of all Maxima<br />
Professional lines:<br />
among the star<br />
products, Hair Color<br />
Plex, the cream coloring<br />
system with a vegan<br />
formulation that ensures<br />
maximum reliability and<br />
stability of reflections<br />
while protecting the hair<br />
structure; Charcoal,<br />
the innovative line of<br />
professional bleaching<br />
and blonde hair care<br />
with activated vegetable<br />
charcoal; Fiber Liss,<br />
developed to vary the<br />
level of smoothness<br />
and offer customised<br />
services such as<br />
absolute smooth, antifrizz<br />
and lamination.<br />
Thanks to the<br />
acquisition of<br />
Roverhair, an italian<br />
premium brand of<br />
organic hair care joins<br />
the portfolio with its<br />
flagship lines Electa<br />
- finest hair color,<br />
Essence - ammonia<br />
free coloring system,<br />
Ultimate Nutris, a line<br />
dedicated to a 100%<br />
vegan-friendly hair<br />
reconstruction.<br />
The portfolio is<br />
completed by Vitael,<br />
the line of professional<br />
treatments specifically<br />
formulated to offer<br />
reliable and versatile<br />
products, in the salon<br />
and at home, and NHP<br />
- the line of technical<br />
products based on<br />
extremely pure and<br />
biological actives.
117 1984<br />
33 25<br />
COUNTRIES WE DO<br />
BUS<strong>IN</strong>ESS WITH<br />
YEAR WE WERE<br />
FOUNDED<br />
DOMESTIC<br />
REPRESENTATIVES<br />
<strong>IN</strong>TERNATIONAL<br />
REPRESENTATIVES<br />
WORLD’S LARGEST BEAUTY SALES REPRESENTATIVES ORGANIZATION<br />
WHO WE ARE<br />
The Kirschner Group, Inc.<br />
is a professional sales organization<br />
with over 35 years of experience<br />
growing America’s leading,<br />
professional beauty brands.<br />
We are the only sales organization<br />
that has a presence in all 50 states,<br />
Canada, and the entire<br />
international marketplace.<br />
WHAT WE DO<br />
The Kirschner Group, Inc.<br />
connects our brands to the right<br />
distributor or retailer.<br />
We then manage the business<br />
on a day-to-day basis, to<br />
ensure our customers get the<br />
support they need for the growth<br />
of their brand.<br />
WHERE WE SELL<br />
Hair / Nail / Esthetic<br />
Professional Distributors I Ethnic<br />
Distributors I Barber Distributors<br />
Chain Salons<br />
Prestige / Department Stores<br />
Beauty Retailers I E-Commerce<br />
TV Shopping Network<br />
THE KIRSCHNER GROUP, <strong>IN</strong>C.<br />
28328 Constellation Road<br />
Valencia, CA 91355, USA<br />
+1-800 527 8645 (toll-free)<br />
+1-661 257 6260<br />
www.kirschnergroup.com<br />
info@kirschnergroup.com<br />
tkg.beauty<br />
The Kirschner Group, Inc.
PROFESSIONAL SALON BRANDS<br />
HAIRCARE<br />
TOOLS<br />
MEN<br />
NAILS<br />
HAIRCARE<br />
RETAIL BRANDS<br />
TOOLS<br />
COSMETICS
PARIS EXPO<br />
9, 10 & 11 SEPT.23<br />
PORTE DE VERSAILLES<br />
THE <strong>IN</strong>TERNATIONAL HAIR & BEAUTY EVENT<br />
www.mcbbybeauteselection.com
4 th International Exhibition for Cosmetics, Beauty, Hair<br />
Home Care, Private Label, Packaging and Ingredients<br />
September 27-29 , <strong>2023</strong><br />
Istanbul Congress Center - Lutfi Kirdar Congress Center<br />
Taksim - Istanbul - Turkey<br />
www.beauty-istanbul.com<br />
Tel: +90 212 2229060 |<br />
+90 533 4843030 | info@beauty-istanbul.com
The Cosmoprof network, a 360°worldwide B2B platform for the global beauty community,<br />
has shows in Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok, and Miami,<br />
and hosts 500,000 professionals and 10,000 exhibitors from all over the world.<br />
LAS VEGAS<br />
JULY 11 – 13, <strong>2023</strong><br />
MUMBAI<br />
DECEMBER 7 – 9, <strong>2023</strong><br />
BOLOGNA, ITALY<br />
MARCH 16 – 20, <strong>2023</strong><br />
MIAMI<br />
JANUARY 23 – 25, 2024<br />
BANGKOK<br />
SEPTEMBER 14 – 16, <strong>2023</strong><br />
HONG KONG<br />
NOVEMBER 14 – 17, <strong>2023</strong><br />
FOR MORE <strong>IN</strong>FO COSMOPROF.COM/NETWORK