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REASONS WHY<br />
Casual but not too much,<br />
careful but never fussy: this is<br />
Nouvelle Vague Hair Collection<br />
by BIOBOTANIC CARE, inspired<br />
by French coiffure, with colour<br />
effects that are easy to wear,<br />
but never left to chance.<br />
100% Italian products; natural &<br />
cruelty free<br />
Sustainable, certified production<br />
processes<br />
Biologically certified formulas<br />
<strong>IN</strong>CI recognised ingredients<br />
Tailormade Training<br />
Eco-sustainable packaging<br />
Recycled packaging<br />
High efficiency and tolerability<br />
of certified raw materials, 100% Italian with<br />
recyclable packaging, the range combines the<br />
three fundamental aspects of sustainability,<br />
effectiveness and commitment. As well as for<br />
its environmental credentials, BIOBOTANIC<br />
CARE is also distinguished from other Italian<br />
and foreign competitors by the fact that<br />
it is not distributed online but directly to<br />
the customer through its highly skilled and<br />
knowledgeable sales team.<br />
Astri is currently working on the consolidation<br />
of a new franchising concept that expresses<br />
all-round corporate coherence, while Hair<br />
Store Organic Salon represents a totally<br />
organic idea in salon furnishings.<br />
Astri constantly makes use of a research<br />
and development laboratory that works in<br />
synergy with both professionals and the<br />
most advanced institutes of cosmetology and<br />
trichology. This is to develop products that<br />
respect the skin and the structural integrity<br />
of the hair; allowing the hairdresser to obtain<br />
a winning balance between beauty, optimal<br />
performance and guaranteed results.
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