BEST IN EXPORT 2023

Today the brand is present in over 50 countries
worldwide, with its main headquarters in San
Pietro in Casale (BO) and four production sites
divided between Brazil, Argentina, Italy and
China.
HISTORY
Since its founding, GAMA was conceived to
be an innovative game-changer that aimed to
revolutionise the industry and market forever.
It all started in 1969 when the creative
wizardry of a number of beauty salons inspired
Mario Gardini to seek a new way of interpreting
hair care. The end-result was GAMA - which
stands for Gardini, Mario - with none other
than the birth of the first-ever mass-produced
professional hair straightener.
The launch of Quick-Heat Technology in the
late 90s made the impossible possible; the
introduction of hair straighteners that heated
up and were ready to use in less than a minute.
Quick Heat Technology was followed by the
introduction of Instant Heat Technology (IHT),
patented and launched in the professional
market in 2010. This innovative technology
revolutionized the world of styling, thanks to a
state-of-the-art heating element that reaches
working temperature in seconds, with a
constant and extremely homogeneous
distribution of heat over the entire surface of
the heating plates & tubes as long as the
straightener is turned on. IHT technology
makes GAMA Professional hair straighteners
& curling irons the fastest in the world to reach
working temperature and be capable of keeping
the temperature constant.
GAMA’s next gamechanger would arrive with
the introduction of the iQ Perfetto at the 2019
COSMOPROF Bologna trade fair: a smart
professional hair dryer that packs an
outstanding blowing power in an ultra compact,
elegant and light design, that weighs as much
as smartphone. Enhanced with the most
innovative and sophisticated technologies,
every single aspect of the IQ Dryer was
engineered to create the ultimate experience.
REASONS WHY
Focus on innovation and creativity,
putting out state-of-the art,
game-changing products with
a focus on the professional world
Italian Design
Always at the forefront
of industry trends
Over 50 years of experience
in the hair-styling industry
Versatile and complete range of
products, conceptualized to satisfy
the most demanding stylists
as well as mass consumers
In 2022 GAMA won the Cosmoprof Awards
with the new iQ2 the professional hair dryer,
the next gen evolution of the professional dryer
as light as a smartphone. The new iQ2
reinforces GAMA as a continuous disruptor
within the hair tool community and is set to be
the new must-have in the professional market.
With a look always turned to research and
innovation, in 2022 GAMA inaugurates a new
production center in Gossolengo (PC) dedicated
to the realization of lightweight ultra-performant
professional Italian motors through an
increasingly sustainable model. The fully
automated production process is aimed at
achieving most advanced environmental
standards in terms of energy use, using a
completely decarbonized model. At the end of
2022 Gama opened the company’s first
headquarter in the US in New York.
PROFESSIONAL WORLD
GAMA’s Professional world is formed by three
main collections: GAMA Professional, GBS &
GAMA Salon Exclusive. Designed and
manufactured based on decades-long profound
market knowledge and continuous dialogue
with industry experts, coupled with Italian
artisanship and innovative design and
technologies, the lines have been conceived to