BEST IN EXPORT 2023

2023:
THINGS ARE LOOKING UP!
Paolo Maggi
Editor in Chief
EsteticaExport.com
With Spring approaching, hair & beauty trade fairs are moving up
a gear and leading the way towards boosting business, so it is
the right time for the latest of Estetica Best in Export!
Despite some lingering political and economic crises around the
world, we can look at our industry with a degree of optimism.
Most markets have not only recovered to pre-pandemic levels,
but appear to be still growing. Recently, China finally came back
into the fold by opening its borders to business travellers and
authorising exhibitions to resume, thus attracting large numbers
of exhibitors and visitors after a long period of inactivity. It goes
without saying that China is both a major manufacturer as well
as one of the most important consumer markets, especially for
high-level international brands. Hair & beauty fairs are enjoying a wave of enthusiasm as potential
exhibitor and visitor numbers continue to grow – and it’s an optimism that reaches out to every
continent: from Bologna to Istanbul, from Singapore to the USA.
For those who follow economic global trends, there was another pleasant surprise at the beginning
of 2023. While the last trimester of 2022 was characterised by a double digit spike in inflation, the
International Monetary Fund has given a brighter outlook in its latest January report, predicting that
inflation will slow down and that European economies had shown more resilience than expected.
The report said: “Global inflation is expected to fall from 8.8% in 2022 to 6.6% in 2023 and 4.3% in
2024.”
The fund does not expect global GDP to shrink, and IMF chief economist Pierre-Olivier Gourinchas said
that “we’re well away from any sort of global recession marker.”
Nevertheless, the rise in central banks rates to fight inflation and Russia’s war in Ukraine continue to
weigh on economic activity. The road back to a full recovery with sustainable growth, stable prices and
progress for all has only started! Economic growth proved surprisingly resilient in the third quarter of
last year, with strong labour markets, robust household consumption, and also business investment,”
concluded the report.
In this encouraging new scenario, we can expect our already-growing industry to enjoy even better
opportunities to thrive in the future. Coupled with fewer travelling restrictions and more countries
reopening their markets, there are so many people who are eager to travel and live new experiences,
as well as all those events designed specifically to support manufacturers and importers in their
effort to reach new promising markets. More than ever, exportation will be the driving force for the
growth of our industry, just as it has been in recent decades.
i
PUBLISHER AND MANAGING DIRECTOR: Roberto Pissimiglia
EDITOR IN CHIEF ESTETICA EXPORT: Paolo Maggi
EXPORT BUSINESS DEVELOPMENT MANAGER:
Pier Giorgio Scrimaglio - pg.scrimaglio@estetica.it
CIRCULATION MANAGER: Elena Flaugnatti - e.flaugnatti@estetica.it
EDITORIAL STAFF: Glorianna Vaschetto, Marie Scarano, Gary Kelly
DIGITAL: Alessandro Zanetti
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Updated version March 2023