BEST IN EXPORT 2023

Today we continue to anticipate trends and
meet the needs of specialists, earning an
international profile. Tomorrow, we will continue
to do so by always doing our best day in and
day out. We never make compromises when it
comes to selecting raw materials. We only
select the best: every individual product is
carefully perfected to attain the ultimate
synergy between quality, performance, and
naturalness. Guaranteed quality: because we
test them one by one, and we market them
only after having verified their efficacy. Carefully
selected active ingredients, strict control of
production processes and analysis methods:
thanks to the professional teamwork of our
staff, our laboratories have become productive
ecosystems, where research, culture, and
specialisation co-exist, giving rise to new ideas.
BRAND NAMES DEDICATED TO SPECIALISTS
•BLACK PROFESSIONAL: products for hair
boasting modern, hi-tech formulas. Black
Professional is the brand developed by
specialists for specialists.
•NIAMH HAIR CONCEPT: advanced
technologies and top-quality active ingredients
give rise to Niamh rituals, introducing
professionals to a new era in trichological
excellence.
•REBEEL: performance that raises the
benchmark of perfection. Rebeel is new
designs, urban style and hair trends for
hairstylist 3.0.
•PARISIENNE PROFESSIONAL: exclusive
treatments and products for the world of
beauty. Quality and innovation for hair care
that respects its natural structure.
•ALLWAVES: professional products and
treatments to fulfil the desires of the
hairdresser who thinks out of the box.
•EVELON PRO: is a range of professional
products that can offer instant solutions for
all types of hair.
THE ACADEMY
Our innate vocation toward the world of beauty
and the growing need of hairdressers for
specialised courses as highlighted by
hairdressers has given rise to the Parisienne
Italia Academy. The vast selection of training
programs provided by our academy is aimed
at professionals and students from all over
the world who wish to learn new techniques
and update themselves in the world or
hairstyling and hair care: theory and practice
come together in a complete educational
program, taught by international teachers and
designed to analyse new aspects, products,
and methods to be applied in your own salon.
STRENGTHS
•3 plants in northern Italy
•12,000 sq.m of production areas
•+ 2 million products produced in one year
•Present in 75+ countries around the world
•A company belonging to HQ HOLDING, a new
industrial hub specialized in professional hair
care products
REASONS WHY
100 % Excellence Made in Italy
Hair care specialist since 1955
Private Label services: Tailor
made & customized projects
Three production sites in
northern Italy
Family company with a long
history in the market