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ITELY HAIRFASHION<br />
all technical services. Within its range all<br />
professional stylists are able to find solutions<br />
and inspirations for their work. The company,<br />
besides a continue research of new formulations<br />
and a constant upgrade of its operations, offers<br />
a consistent support in marketing and education<br />
to its customers and partners all around the<br />
World with its internal staff and a well-developed<br />
network of trainers. “Easy to use and easy to<br />
sell” – says Lucio Fusaro – “this was the first<br />
statement we used when we landed in the<br />
United States, back in the 80’s. Today we also<br />
proudly say easy to import, thanks to our ISO<br />
certifications (ISO 9001 and 22716) that offer<br />
an additional guarantee of service and safety”.<br />
STAR<br />
PRODUCTS<br />
Aquarely<br />
L’innovativa formula di<br />
Aquarely garantisce:<br />
• 100% di copertura dei<br />
capelli bianchi<br />
• Fino a 4 toni di<br />
schiaritura<br />
• Vegan formula e<br />
Vegan packaging<br />
• Lunga durata del<br />
colore<br />
• Luminosità e<br />
brillantezza dei capelli<br />
grazie all’&-Plex Bond<br />
Repair<br />
• Rispetto e protezione<br />
della cute<br />
• Esperienza<br />
multisensioriale<br />
nell’applicazione<br />
• Texture cremosa e<br />
profumata<br />
coverage (even the most<br />
refractory ones) are<br />
guaranteed and tested<br />
thanks to the<br />
Mediterranean blend<br />
and the patented &-plex<br />
Bond Repair. Mix 1:1<br />
Colorly Optimus<br />
Permanent hair color<br />
cream, with reduced<br />
ammonia content in<br />
a 60 ml tube.<br />
Color adhesion,<br />
longevity, flawless<br />
results, gray hair<br />
Iconic Blonde<br />
Extra performance hair<br />
decolorizer. Innovative,<br />
ultra-performance<br />
decolorizer enriched<br />
with the exclusive &-Plex<br />
Bond Repair, which<br />
eliminates yellow<br />
residue when lightening.<br />
Ideal for lightening<br />
techniques using foil<br />
or thermal strips to<br />
achieve higher lightening<br />
results of up to 9<br />
shades. ICONIC<br />
BLONDE is a compact,<br />
microgranular,<br />
decolorant powder.<br />
Does not swell and is<br />
easy to mix and apply.