BEST IN EXPORT 2023

INEBRYA
WELCOME TO A NEW
SENSORIAL EXPERIENCE
Inebrya is the professional haircare brand
created in Italy for the hair artists of the world.
The brand name comes from the Italian verb
“inebriare” which means to exhilarate, to
stimulate, to excite. The Inebrya products
“inebriano” because they move the senses
through the colors (packaging and fluids)
and the fragrances that fulfill the air since
the first born in 1999. These features are
rooted in the brand’s DNA which stands for
high sensorial experiences. In the Italian
laboratories every new product is conceived,
developed and produced selecting with great
accuracy cosmetic and delicate fragrances,
innovative transforming textures and sensorial
packagings. Being a professional haircare
brand means offering products covering all
the needs the end consumers want to solve
when approaching their hairdressers. For this
reason Inebrya offers a wide product range
covering the following 3 areas: technical,
treatment & care, styling & finishing. Today
Inebrya is distributed in more than 60 different
countries of the world, and aims at reaching,
empowering and helping more professionals
and customers around the globe.
ABOUT US
Company Name:
Pettenon
Cosmetics
S.p.A SB
Company Address:
via del Palù 7/d
35018 San Martino
di Lupari (PD) - Italy
Brand:
Inebrya
Founded in:
1999
Website:
www.inebrya.it
Main Brands:
Blondesse, Ice Cream,
Inebrya Color & Bionic,
Shecare
Main Export
Destinations:
more than 60
countries
in the world
REASONS WHY
Sensorial experience as a point
of differentiation
Ultra femininity and elegant
maximalism
Complete professional range
The reference brand for technical
performance
Constant research and innovation
International education programs
(training and events)
100% made in Italy
Worldwide distribution
More than 20 years of expertise