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FARMEN<br />
Italian quality in the World. Reconciling this twofold<br />
nature has always been one of the essential<br />
points in its corporate mission: for this reason,<br />
70% of personnel lives in Settimo Torinese and<br />
90% of first level suppliers can be considered<br />
local. Always in this perspective, Farmen offers<br />
continuous and practical support to the local<br />
social fabric, sponsoring sport activities, NPOs,<br />
students, hospitals and other organisations. But<br />
international markets are also an integral part of<br />
the soul of Farmen: future goals include penetrating<br />
markets in ex-Yugoslavia, Argentina, Perù,<br />
Chile, Turckey, Singapore, Mongolia, Norway, Sweden,<br />
UK, Ireland, Iceland, Mexico, South Africa.<br />
What type of partners are we looking for? Professional<br />
importers, corporations, and retail chains.<br />
PEOPLE: THE ADDED VALUE<br />
Farmen's employees are their greatest asset:<br />
for this reason, the firm guarantees health protection<br />
and safety at work, transparent recruitment<br />
policies, equal opportunities and equitable<br />
remuneration, special terms for maternity<br />
and agreements with nurseries, freedom of<br />
trade union representation and continuous<br />
professional development. In parallel, we share<br />
the will to commit to a strategy of tangible and<br />
transparent external communication, to make<br />
Farmen's commitment visible and involve the<br />
entire supply chain. Additionally, we support<br />
the local environment and the local community,<br />
with the creation of virtuous economic and<br />
social systems.<br />
STAR<br />
PRODUCTS<br />
Zero/Vitality’s<br />
Zero is renewing itself,<br />
with a more ecological<br />
conscience, shifting<br />
the emphasis onto<br />
the sustainability of<br />
consumption.<br />
Vitality’s has chosen<br />
to embrace the Vegan<br />
philosophy with 3 green<br />
pillars:<br />
- for Us Vegan is: No<br />
sumbstances of anial<br />
origin or derivation and<br />
no GMOs are used.<br />
- 80-83% natural<br />
index: A tangible<br />
sign of Zero Colour’s<br />
daily commitment to<br />
respecting the planet<br />
and the well-being of<br />
women.<br />
- Formulation with<br />
Organic extracts:<br />
of green tea, aloe,<br />
marshmallow,<br />
equisetum, and thyme.<br />
With anti-oxidant and<br />
emollient properties,<br />
they help protect colour<br />
and leave hair softer<br />
and silkier.<br />
Deco/Vitality’s<br />
The new Deco line is<br />
the professional choice<br />
to play freely with light<br />
and look after hair at<br />
the same time. Deco<br />
contains Complex oil, a<br />
precious blend of Cotton<br />
oil and Illipe butter<br />
that by nourishing the<br />
hair helps reduce the<br />
depleting effects of the<br />
bleaching process. The<br />
keratin in the formula<br />
works synergistically with<br />
the Complex oil to protect<br />
hair and condition it<br />
superbly. Deco comprises<br />
a complete range for all<br />
lightening needs, looking<br />
after both scalp and hair.<br />
Epurà /Vitality’s<br />
From the heart of nature,<br />
to the heart of beauty.<br />
From the unspoilt nature<br />
of the Alps to the<br />
advanced technology<br />
of Vitality’s labs comes<br />
Epurá. Pura Complex:<br />
Gentian, Mountain arnica,<br />
Scots pine, Lemon balm,<br />
Juniper,<br />
St. John’s Wort.<br />
A multifunctional<br />
botanical complex<br />
carefully selected in<br />
collaboration with<br />
expert botanists to<br />
guarantee a safe<br />
and organic product, from<br />
seed to extract.<br />
Specific properties for<br />
each type of problem and<br />
intense fragrances.<br />
Tone/Vitality’s<br />
Delicate tone-on-tone<br />
colouring with no<br />
ammonia. It works<br />
gradually over time<br />
and doesn’t lighten<br />
the base, for an<br />
extremely natural colour.<br />
Thanks to Switch-on<br />
Technology, every nuance<br />
was broken down<br />
into all its tones to<br />
scientifically balance<br />
the percentages of<br />
coloured pigments<br />
and thereby obtain<br />
pure nuances.