Magazine website - Aartsen - 2023

CLIENT
LA PROVENCALE
Within
24 hours
from field to
customer
client
La Provençale opened its first
store on January 8, 1969, in the
heart of Luxembourg. The store
sold luxury ranges from around
the world. Currently, La Provençale
has 30,000m2 dedicated to
professionals in the food industry
and small to large shops. Logistically
we’re solid with over 150 trucks
cooled by cryogenic nitrogen
to ensure daily deliveries to our
clients in Luxembourg and the
neighbouring areas of Germany,
Belgium and even France.
What role do fruit and vegetables play in
La Provencale’s assortment, and why do customers
specifically come to La Provencale for fruit and
vegetables?
La Provençale is a partner in all branches of the food
industry: from the spice shop on the corner to Michelinawarded
restaurants. We are also a distributor in all major
retail chains based in the Grand Duchy with a permanent
range of more than 400 fruit and vegetable references.
We guarantee that we offer kitchen products from all
over the world.
Which fruits and vegetables do you buy from Aartsen?
We’ve been buying an expansive range of fruit and
vegetables from over a hundred items for over five years.
The professionalism and quality of the Aartsen products
have ensured that we’ve expanded in all segments with
and for our customers.
Which fruits and vegetables are grown or explicitly
cultivated in Luxembourg?
For a few years, we’ve partnered with local growers,
such as potatoes, asparagus and strawberries. They
guarantee freshness and quality, and within 24 hours;
it goes from the field to the customer’s plate.
What are your most sold products?
Our range of local potatoes accounts for a large volume
because they are made in different segments: thin or
firm skin, freshly peeled, fries and crisps.
Which are the most unique products?
La Provençale can import any product from around
the world to meet the needs of the most demanding
customer. This can range from fruit and vegetables
for our Asian customers to edible plants and flowers,
specifically for the top restaurants.
The magazine’s theme is ambition; what is the
ambition of La Provencale? And specifically for
the fruit and vegetables department?
Despite a challenging economic future, our ambition is
to always guarantee our customers the best.
For international readers, where is Luxembourg
located, and what is a typical character trait of
the Luxembourger?
Luxembourg is located between Belgium, Germany
and France, and we’re a proud country. We’re primarily
known in Europe for our significant growth in business
and employment and multilingualism.
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