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NONSTOP TRAVEL<br />

AART & IBRAHIM - MOROCCO<br />

5Page 51 - Morocco<br />

Page 52 - Turkey<br />

Page 53 - Spain<br />

Page 54 - Italy<br />

Page 58 - Thailand<br />

travel<br />

reports<br />

Meeting<br />

potential<br />

partners<br />

Morocco is a country full of potential<br />

and not unknown to <strong>Aartsen</strong> or Ibrahim<br />

and Aart. Yet, every new trip and<br />

meeting we take is fresh and exciting.<br />

For this trip, they had a clear goal:<br />

check in with our partners and try and<br />

develop new ones. In total, Aart and<br />

Ibrahim visited three production areas:<br />

the mandarin region of Berkane 1 , the<br />

soft fruit region of Laarache 2 and the<br />

vegetable region of Agadir 3 . They<br />

got to see our existing partners and<br />

a potential new one in Casablanca.<br />

The journey started in Berkane, where we had a tour through<br />

various packing stations and mandarin plots. In addition to<br />

clementines, we visited a potential partner that mainly produces<br />

oranges from Sidi El Kacem (central Morocco). Last June, we<br />

received a shipment of oranges, which we still had to improve<br />

the packaging technically. However, the fruit was of superior<br />

quality.<br />

From left to right:<br />

Ibrahim Essaidi,<br />

International Trader<br />

<strong>Aartsen</strong>, Mohamed<br />

Ramdani, grower<br />

clementines, Aart<br />

Bezemer, Commercial<br />

Manager <strong>Aartsen</strong><br />

Strawberry fields<br />

of Laarache<br />

From Berkane, we drove 650 km to Laarache. Laarache is<br />

known for its avocados and soft fruit. Particularly the latter<br />

has been booming in recent years. From Laarache, we drove<br />

to Casablanca to meet with partners and one potential partner<br />

who is an expert in stone fruit (which we’re hoping for). We’ll<br />

start working together next season.<br />

From Casablanca, we continued the voyage to Agadir. We visited<br />

another potential partner who exports clementines. We saw the<br />

packing station and Agadir clementines ripen earlier than Berkane,<br />

so they were already in production; fascinating to visit. This<br />

season we’ll already be adding "small" clementines to our range.<br />

Our second to last stop was Maisadour, originally a French<br />

company specializing in corn and also known for its red lettuce,<br />

peppers and zucchini. During the spring, we’ll make a small start<br />

with importing corn from them. Our last stop on our whirlwind<br />

tour was Pepperworld: a grower of pointed peppers, which was a<br />

swift and straightforward deal to also start working together.<br />

MOROCCO<br />

2<br />

Ibrahim Essaidi checking<br />

some mandarins at grower<br />

Agadir<br />

1<br />

Conclusion<br />

We have had a wonderful and positive visit, and our goals are<br />

absolutely reached with six new potential partners with whom<br />

we will start slowly working.<br />

3<br />

AMBITION | 51

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