Magazine website - Aartsen - 2023

SPONSOR
BEEK VOORUIT
‘Vooruit
means
forward
in Dutch’
Numerous clubs would be proud to wear the Aartsen name on their shirt, but in the
end, the local amateur club from Breda stole their hearts. So what made Beek Vooruit
so special? Was it because of their excellent past performances? No, the highlight in
club history is winning the championship in 1996 and being promoted to the second
division. Was it because their coach Jack Sweres is a former professional? Or was
it because the name would sound impressive being shouted in stadiums, Vooruit
meaning Forward in Dutch? No, it was their shared ambitious drive.
Beek vooruit
Beek Vooruit is about ambition and values: the urge to move forward and grow.
This is what Beek Vorruit recognize in themselves and the Aartsen team: aspiring to
do better every day. Of course, one day, Beek Vooruit wouldn’t mind playing soccer
in the first division with beautiful soccer plays and a well-stocked trophy cabinet.
Still, their combined purpose is much broader than that and perhaps healthier than
famous clubs.
Family club
In addition to sporting ambition, Beek Vooruit also has social pursuits. Like Aartsen,
the club is at the heart of the community and offers a sporting platform for diverse
individuals who wants to contribute to local club life. Just as Aartsen is a family
business, Beek Vooruit is a real family club, and the people within the club are
looked after. Or as Beek Vooruit themselves describe it: “A beneficial club, where
fun, performance and respect are of prominent importance. We play to win but not
at all costs”.
Jack Sweres
coach men’s team
Beek Vooruit 1
Hans van Wolven,
coach women team
Beek Vooruit
Beek Vooruit is only the beginning
As players on the field and in the workplace, we want people to see Aartsen as a
club you would like to belong to. The plan is to look for more clubs similar to Beek
Vooruit and see the Aartsen name on shirts in Breda and Venlo, St. Katelijne Waver
and Hong Kong. And the championship and being promoted to the first division is
also delightful. As long as there is progress, we’re your biggest supporter.
Women are numero uno
Women’s soccer is on the rise worldwide, the last World Cup was finally refereed
by a female referee, and there is a lot of interest in the upcoming World Cup.
For the women, the name Aartsen on their shirts confirms the growth of women’s
football and the club’s ambition. No one would have considered sponsoring a
women’s team five years ago. It makes them extra proud that Aartsen offers
their team this opportunity, and they will do everything they can to uphold their
reputation. Developments are also going fast in the Netherlands, and perhaps
the national women’s team is now just as popular as the men in Orange? That
certainly applies to the women in Orange from Beek Vooruit; they occupy an
important place at the club. Regarding ambition, women and men are equals;
they both go for numero UNO.
Ambitious coaches
Planning to advance to the first division, Jack Aartsen is not afraid to apply
some pressure on the trainers. Jack Sweres (NAC Breda) and Hans van Wolven
(including RBC) can stand Jack’s heat as former professionals. The difference
for them is that it’s still an amateur club where they feel at home and appreciate
the atmosphere. And both coaches are incredibly proud of Beek Vooruit: “The
players keep the club together and ensure a thriving club life. If something needs
to be done or arranged, the women say, come on, let’s go!”. What does the future
hold? We want people to see Aartsen as a club you want to belong to. The plan
is to look for more clubs similar to Beek Vooruit and see the Aartsen name on
shirts in Breda and Venlo, St. Katelijne Waver and Hong Kong. As long as there is
progress, we’re your biggest supporter!
86 | AMBITION AMBITION | 87