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PRIVATE LABEL<br />
FREZZ<br />
Meet the quality of<br />
organic farming, Frezz.<br />
Organic and bioproducts are a<br />
relatively new category for <strong>Aartsen</strong>,<br />
which we want to explore with our<br />
private label Frezz. Frezz represents<br />
the world’s most flavorful and iconic<br />
organic fruit and vegetables.<br />
<strong>Aartsen</strong>’s home brands are usually<br />
connected to specific origins.<br />
However, Frezz is unrelated to a<br />
particular source and is distributed<br />
worldwide and all organic products<br />
are directly imported from our<br />
existing and new potential partners.<br />
We choose to use distinct colours<br />
per product type, and so far,<br />
we’ve allocated oranges and apples<br />
from Australia, citrus from Spain,<br />
and more items to come. Frezz is<br />
about simplicity and the authentic<br />
taste of fruit and vegetables and<br />
is recognizable by its distinctive<br />
colours and catchy branding.<br />
Lemon growers Campisi.<br />
Ludovica Campisi and<br />
Dario Campisi.<br />
66 | AMBITION AMBITION | 67
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