Magazine website - Aartsen - 2023

GUEST COLOMN
Gagan.
Gagan K. Khosla
CEO NGK Trading India.
Appreciated customer of Aartsen Asia.
‘I recognize the
same ambition
within Aartsen’
A lot has changed in fruit and India since I started
30 years ago. I remember, importing fruit wasn’t even
allowed in 1999; this slowly started to change, and we
began exploring with sending air shipments to India.
This ambitious fire we felt in our stomaches made us
into the strong company we are today. I recognize the
same ambition within Aartsen. We learned from
our mistakes, avoided pitfalls, adapted to change,
cultivated partnerships on all six producing continents,
and worked with the best of the best. As we grew, so
did the market presence of our trading partners, with
their brands soon becoming examples of consistent
quality and high demand.
Ambition is a core value of any progressive business,
along with other good practices like integrity, honesty
and sustainability, which form the foundation for
growth. Gradual ambition is what I have seen most
successful (fruit) businesses have. They have set
high goalposts to match their purpose but then
realistically corrected them to meet the needs of
all stakeholders. We, as a company, believe in this
tempered ambitious growth where our supplier’s
and growers’ interests are taken care of, and our
customers and consumers get the best and freshest
produce. We actively chase new product lines
and supply partners, but also keep expanding our
distributor network and logistics reach, and this
sustainable growth is the crux of our ambition.
NGK hopes to keep growing and getting more
powerful in years to come and do what is best
for our trade partners as the market and product
spectrum in India expands.
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