SHILL Issue 107

So why are these brands so underwhelming in the web3 space? They aren’t able to achieve significant market penetration,
despite wielding billions of dollars and having enormous influence in the real world. And there’s dozens of examples:
If web2 partnerships were the key, we’d see an over-saturation of successes in web3. Yet we do not — in fact, we see the
opposite.
This is because web3 partnerships have fundamentally ignored the reality of partnerships with brands. Nobody wants to
do it, unless they are paid. So what if we designed a solution that achieves this, while maintaining the spirit of web3.
Let’s imagine the following scenario for a second: What if people on twitter could connect their @nftinspect metrics to a
platform that displays them to web2 companies.