FBR Q2 2023

FEATURED FRANCHISEE
Michelle Rankine, PhD
Right at Home
Lewisville, TX
Franchise owners since 2013 | 120 Employees
Before owning her franchise, Michelle
Rankine spent ten years in various leadership
roles in sports management and education,
including working for Purdue University,
the United States Olympic Committee, the
University of Denver, the New York Jets, Nike,
the Big Ten Conference, Sun Belt Conference,
and NCAA. She has extensive experience
leading and mentoring teams to maximize
group performance. She was instrumental
in creating the first-ever competition that
combines Paralympic and Olympic Judo
Athletes. She also helped develop a highperformance
plan for increasing the country’s
sports pipeline.
“One day, while completing my doctoral
degree, I saw an advertisement for the Right
at Home franchise. The ad hit home because
my family was in the process of caring for
my paraplegic brother after a terrible car
accident in 2011. The experience of having
to source additional in-home healthcare
and support for him opened my eyes to the
need for experienced and well-equipped
healthcare professionals.”
“I knew I wanted to be a business owner,
and I wanted a proven business model to
follow—one with a great mission. Right At
Home had it all! I found a team of fantastic
leadership, staff, and owners to help mitigate
the risks and challenges of being a business
owner.”
Initially, Michelle considered five different
franchises. “This was my first significant
investment, and I wanted to ensure I had
all the information before making a final
decision. My top criteria were thorough
and effective training, the culture of the
organization, and its financial strength.
I used FBR’s website and its top franchise
lists as part of my due diligence,” she said.
“I downloaded all the franchise reports from
the website. Franchisee satisfaction played
a significant role in my decision-making.
I wanted to ensure other owners were
satisfied with their purchase.”
“I asked several Right at Home franchise
owners: Would you purchase this franchise
again? Has it been profitable? Did you
feel prepared to run the business after the
training? What is one thing you wish you
had known before starting the business?”
When it was time to speak with the
franchisor, Michelle’s questions focused on
culture, vision, mission, and values. “All these
things make for a successful business,” she
said. “Some of the critical questions I asked
were: What is the company’s vision over the
next ten years? How do they maintain culture
with growth? What does franchisee support
look like? What type of coaching and career
development opportunities are available for
staff? What is the success rate of the average
new franchisee? Has the franchise conducted
any market studies on the territory I would
be responsible for to ensure my success?”
“Once I started, my biggest challenge
was planning and setting up my personal
franchise’s framework for success. I wanted
to create an office culture that fosters the
ability to improve the lives of those we serve.
I surrounded myself with other local business
owners and Right at Home corporate
support to overcome these challenges. Their
knowledge and insights helped to guide me
on my entrepreneurial journey and develop
a stellar franchise.”
“I’ve always thought of myself as
introverted, so I needed help mastering
the face-to-face marketing aspect of this
business. My franchise business coach
recognized opportunities for growth and
started one-on-one personal training
sessions with me. My franchise supports
and encourages success through its unique
culture and marketing. It truly exemplifies
being in business for yourself but not by
yourself. Support is an actionable item
for Right at Home. My coach flew all the
way from Nebraska to Texas to share best
To learn more about the Right at Home
franchise opportunity:
• Call: 866-350-9770
• Email: franchising@rightathome.net
• Visit: rightathomefranchise.com
practices and walk me through the process
of face-to-face marketing and cold calls.
Her guidance and encouragement gave me
the confidence to be a strong-minded and
successful businesswoman.”
“Right At Home takes their franchisee’s
suggestions very seriously. The Franchise
Satisfaction Surveys are sent out yearly.
I always make it a point to participate in the
surveys, and I believe the franchisor values
my feedback. They see franchisee feedback
as action items to prioritize. Right At Home
cares about its franchisees and wants to
ensure they are happy and successful!”
“My franchise truly exemplifies being in
business for yourself but not by yourself.
I had in-person training with my own Right
at Home business coach who helped me
better understand the brand and gain the
confidence to be a strong-minded, successful
businesswoman.”
“I am passionate about helping those
who can’t help themselves. My favorite
thing about what I do is to bring my clients
light during their darkest moments. I love
providing care and support in a dignified
manner that empowers our clients!”
“Every day is about wins and losses.
The journey is fluid. My advice to future
franchise owners would be to learn to be
comfortable with being uncomfortable.
Be open to new things and ideas, and be
willing to do the research.”
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