FBR Q2 2023
Franchise Business Review announces the Top Recession-Proof Franchises, Top Low-Cost Franchises, and Top Franchises for Women of 2023. See which franchises rate highest in franchisee satisfaction! Also in the guide: Industry news, Franchisee Spotlights, and so much more!
Franchise Business Review announces the Top Recession-Proof Franchises, Top Low-Cost Franchises, and Top Franchises for Women of 2023. See which franchises rate highest in franchisee satisfaction! Also in the guide: Industry news, Franchisee Spotlights, and so much more!
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<strong>FBR</strong> INSIDER INSIGHTS<br />
FEMALE FRANCHISE OWNERS ARE<br />
DRIVEN BY PASSION—FULFILLED<br />
BY PAYING IT FORWARD.<br />
87% of female franchise owners enjoy operating their businesses<br />
According to Forbes, women-owned<br />
businesses thrived in 2022, and<br />
female-owned business earnings rose<br />
by 27%. That’s more than male-owned firms<br />
grew in the same period. More specifically,<br />
women-owned companies in the services,<br />
manufacturing, food, accommodation, and<br />
healthcare segments saw the most growth. 1<br />
This growth trajectory is expected to<br />
continue through <strong>2023</strong>. In its <strong>2023</strong> Women<br />
in Business Trends report, Guidant Financial<br />
states that most female business owners<br />
choose entrepreneurship because they favor<br />
being their own bosses and are largely dissatisfied<br />
with traditional jobs. The report states<br />
that women business owners are motivated<br />
to realize their personal aspirations and are<br />
20 percent more likely than men to launch a<br />
business based on their passions.2<br />
In its 2022 Annual Report, the National<br />
Women’s Business Council (NWBC) makes<br />
policy recommendations focused on women’s<br />
access to capital and opportunity, women in<br />
STEM, and rural women’s entrepreneurship.<br />
The Council states that Congress should consider<br />
viable options for expanding tax relief<br />
for small business owners severely impacted<br />
by global supply chain disruptions and workforce<br />
availability issues—particularly for businesses<br />
in industries with a significant level of<br />
participation by women and minorities.3<br />
Franchise Business Review surveyed franchise<br />
owners from 322 brands representing<br />
over 8,100 female franchisees to evaluate the<br />
level of satisfaction among female franchise<br />
owners. According to responses from thousands<br />
of women, 87% of female franchise<br />
1. Forbes: Women-Owned Businesses Thrived in 2022<br />
2. Guidant Financial: <strong>2023</strong> Women in Business Trends<br />
3. National Women’s Business Council 2022<br />
Annual Report<br />
Franchise owners Kate Neall, Wild Birds Unlimited (left), Sisters Patricia Mesi and Christine Mamon, Spoiled Rotten<br />
Photography (right).<br />
owners confirmed that they enjoy owning and<br />
operating their businesses and would recommend<br />
their franchises to others.<br />
FEMALE FRANCHISE OWNERS—IN THEIR<br />
OWN WORDS<br />
Kate Neall, owner of Wild Birds Unlimited<br />
Nature Shop in Gambrills, Maryland, said,<br />
“I feel honored that we can help bring joy to<br />
people’s lives through the hobby of backyard<br />
bird feeding. Customers refer to my shop as<br />
their ‘happy place,’ I can’t think of a better<br />
compliment!”<br />
“Wild Birds Unlimited has given me a<br />
golden opportunity to support my family<br />
while also providing a valuable service to my<br />
community, and I couldn’t be more grateful!<br />
Embracing my entrepreneurial spirit is easy,<br />
but finding the right opportunity to invest<br />
in myself was the hardest part. It took me<br />
several years to find the right fit. I had explored<br />
a variety of businesses that all seemed to lack<br />
something. I felt discouraged, but I knew my<br />
best chance of success hinged on a wise investment,<br />
so I kept my standards high and refused<br />
to settle for less. Wild Birds Unlimited offered<br />
me the perfect blend of support and freedom.”<br />
“I believe that networking is an essential<br />
key to success. I actively seek out opportunities<br />
(both within the franchise and externally)<br />
to meet with fellow entrepreneurs to exchange<br />
advice and ideas. I attribute much of my<br />
success to those who graciously gave me guidance<br />
and support when needed. The best way<br />
to ‘pay it forward’ is to make myself available<br />
to do the same for others.”<br />
Heather Peterson, owner of Wild Birds<br />
Unlimited in Allentown, Pennsylvania, said,<br />
“My experience as a franchiser owner has<br />
been fantastic! As a mother of two busy teenage<br />
boys, my free time is precious and always<br />
filled. The greatest thing about owning a WBU<br />
franchise is that the franchisor takes a lot of<br />
the work off my plate. They create all the marketing<br />
and branding materials for me. They<br />
even negotiated many buying deals and have<br />
taken the time to put processes into place that<br />
would take a tremendous amount of time if<br />
I were an independent retailer. As a franchisor,<br />
it’s in their best interest for their franchisees to<br />
6 | For more information on the companies in this report, visit www.FranchiseBusinessReview.com
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