FBR Q2 2023
Franchise Business Review announces the Top Recession-Proof Franchises, Top Low-Cost Franchises, and Top Franchises for Women of 2023. See which franchises rate highest in franchisee satisfaction! Also in the guide: Industry news, Franchisee Spotlights, and so much more!
Franchise Business Review announces the Top Recession-Proof Franchises, Top Low-Cost Franchises, and Top Franchises for Women of 2023. See which franchises rate highest in franchisee satisfaction! Also in the guide: Industry news, Franchisee Spotlights, and so much more!
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<strong>FBR</strong> INSIDER INSIGHTS<br />
FEATURED FRANCHISEE<br />
DEAN SEIFERT<br />
Lynn Driver, Spoiled Rotten Photography franchise owner (left), and Faizun Kamal, author and franchise coach (right).<br />
be successful. A good franchisor is supportive<br />
in all business areas, and that’s what they are to<br />
me. It’s invaluable!”<br />
Franchisee Patricia Mesi of Spoiled Rotten<br />
Photography in Alpharetta, Georgia, owns the<br />
franchise with her sister, Christine Mamon.<br />
“What I love most about owning my franchise is<br />
the flexibility it allows,” Patricia said, “I can not<br />
only own and operate a successful business, but<br />
I can demonstrate to my daughters the balance<br />
of being a successful businesswoman while<br />
enjoying work-life balance.”<br />
“I strive to mentor my team by providing<br />
the training, encouragement, and incentives<br />
I was afforded when I started. I make a point<br />
to spend time getting to know each and every<br />
person who is a part of my team. It gives me<br />
the insight and knowledge I need to support<br />
my team best. Success comes from surrounding<br />
yourself with a team of people who are<br />
Wild Birds Unlimited<br />
Denver, CO, Highlands Ranch, CO,<br />
Arvada, CO (2022)<br />
Franchise owner since 2020<br />
20 Employees<br />
After 20+ years as an executive for leading<br />
technology companies, ‘selling birdseed’ seemed<br />
like a significant departure for Dean Seifert. But<br />
once he saw the positive impact that his business<br />
has on his life and in his community, he realized<br />
that something doesn’t have to be global in scale<br />
to make a significant impact.<br />
When he first started exploring franchises, his<br />
most important considerations were:<br />
1. Resiliency: How the business model addresses<br />
customer needs and whether it would be<br />
sustainable over time.<br />
2. Business Model: A strong financial model with<br />
predictable costs/expenses and a relationshipbased<br />
customer acquisition model versus<br />
transactional.<br />
3. Brand Reputation: A clear vision, purpose, and<br />
positive standing in the community.<br />
“My wife, Tina, and I chose Wild Birds<br />
Unlimited because it checked all the boxes! We<br />
had never seen a brand or business model as<br />
mature and consistently successful as the WBU<br />
brand.”<br />
“WBU’s thorough training, orientation, and<br />
onboarding processes are first-class. We grew<br />
the store to be the #1 top-selling store about<br />
six months by increasing our advertising spend<br />
in certain areas, focusing on growing the online<br />
store, and signing up new Daily Savings Club<br />
members.”<br />
For more information on Wild Birds Unlimited<br />
franchise opportunities:<br />
• Call: 888-730-7108<br />
• Visit: WBUfranchise.com<br />
For more information on the companies in this report, visit www.FranchiseBusinessReview.com | 7
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