Toxic Legacies / Filtering the Truth
The concept of recycling has gained immense popularity as a sustainable approach to waste pollution and is embraced as a potential solution to our escalating environmental crisis. However, not all recycling practices – especially when it comes to plastic – are necessarily environmentally friendly. In many cases, claims to recyclability are merely greenwashing, a marketing strategy used by companies to position themselves as environ- mentally conscious without implementing actual changes in their production practices. My master project aims to investigate the greenwashing behind recycling and how the concept of recycling can tend to justify the production of waste in a consumer-based system.
The concept of recycling has gained immense popularity as a sustainable approach to waste pollution and is embraced as a potential solution to our escalating environmental crisis. However, not all recycling practices – especially when it comes to plastic – are necessarily environmentally friendly. In many cases, claims to recyclability are merely greenwashing, a marketing strategy used by companies to position themselves as environ- mentally conscious without implementing actual changes in their production practices.
My master project aims to investigate the greenwashing behind recycling and how the concept of recycling can tend to justify the production of waste in a consumer-based system.
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On the other end of the scale, a designer who uses a more
subtle version of humour in her creations – and who inspired
me greatly in terms of aesthetic – is the mixed media designer
Aimee Bollu. As part of her final graduation project at Nottingham
University, Aimee created a series of products by taking
litter found on the streets and integrating this into ceramics or
glassware. Though the primary aim of this product series is to
find new value in urban waste-scapes, and challenge this particular
form of hybrid aesthetic, not all of the vessels are usable
or practical in their form, making them solely decorative objects.
Fascinated and inspired by the subtle irony of creating useless
objects from objects that no further have a purpose – I started
to look into how to incorporate / apply this idea of uselessness
to my own project.
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