22.05.2023 Views

Toxic Legacies / Filtering the Truth

The concept of recycling has gained immense popularity as a sustainable approach to waste pollution and is embraced as a potential solution to our escalating environmental crisis. However, not all recycling practices – especially when it comes to plastic – are necessarily environmentally friendly. In many cases, claims to recyclability are merely greenwashing, a marketing strategy used by companies to position themselves as environ- mentally conscious without implementing actual changes in their production practices. My master project aims to investigate the greenwashing behind recycling and how the concept of recycling can tend to justify the production of waste in a consumer-based system.

The concept of recycling has gained immense popularity as a sustainable approach to waste pollution and is embraced as a potential solution to our escalating environmental crisis. However, not all recycling practices – especially when it comes to plastic – are necessarily environmentally friendly. In many cases, claims to recyclability are merely greenwashing, a marketing strategy used by companies to position themselves as environ- mentally conscious without implementing actual changes in their production practices.

My master project aims to investigate the greenwashing behind recycling and how the concept of recycling can tend to justify the production of waste in a consumer-based system.

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Whilst watching the documentary Closing the Loop, I stumbled

across the quote by the environmental journalist Maxine Perlla,

who stated: “I tend to think that the circular economy represents

our best chance of being able to consume comfortably

and maintain our current lifestyles. The alternative would be

to go back to the dark ages, and no one wants to do that.” I

thoroughly disagree with this quote and find it directly addresses

what I see to be the issue at its core. Living “comfortably”

and maintaining our current lifestyles is precisely what got us

into this situation and an increase in source reduction might

actually be the only way out. As Annie Leonard, the executive

director of Greenpeace USA states: “For years, we’ve been

conned into thinking the problem of plastic packaging can be

solved through better individual action. (…) But the truth is that

we cannot recycle our way out of this mess.” In order to truly

address the problem of waste in our consumer-based system

and significantly decrease environmental impacts, it is of course

important to focus on increasing the lifespan of products and

their reuse and shift towards a circular economy that prioritises

the use of renewable resources. But it is just as important to

reduce consumption, and reset our values to incorporate larger

scale reduction on both a systemic and individual scale. A

shift which does require collective behavioural changes in consumption

patterns, more responsibility and regulations, however

does not require us to go back to the “dark ages” – it requires

methods such as degrowth.

Degrowth is an economic theory underpinning a growing political

movement, that directly challenges our present growth-centred

economic system and aims to develop new roots for an

economy that “works for all”. First coined („décroissance”)

by the French philosopher Andre Gorz in 1972, it questions

whether Earth’s natural capital is compatible with the survival

of a capitalist system and addresses the need to reduce global

consumption and production for a socially just and ecologically

sustainable society. 58 The main argument degrowth raises,

is that an infinite expansion of the economy is fundamentally

contradictory to finite planetary boundaries, and we need to

reset our standards in which social and environmental well-being

replace the current standard of GDP as the indicator of

prosperity. 58 Degrowth suggests a planned reduction of energy

and resource use to bring the economy back into balance

with the living world and questions our current definition of

and “need” for growth as an ideology of capitalism. The movement

calls for high income countries to scale down their energy

and use of resources by reducing their inequality through

measures such as job guarantees, shorter working weeks and

basic universal income, and low income countries to continue

to grow their economies in sustainable ways. 59

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