Toxic Legacies / Filtering the Truth
The concept of recycling has gained immense popularity as a sustainable approach to waste pollution and is embraced as a potential solution to our escalating environmental crisis. However, not all recycling practices – especially when it comes to plastic – are necessarily environmentally friendly. In many cases, claims to recyclability are merely greenwashing, a marketing strategy used by companies to position themselves as environ- mentally conscious without implementing actual changes in their production practices. My master project aims to investigate the greenwashing behind recycling and how the concept of recycling can tend to justify the production of waste in a consumer-based system.
The concept of recycling has gained immense popularity as a sustainable approach to waste pollution and is embraced as a potential solution to our escalating environmental crisis. However, not all recycling practices – especially when it comes to plastic – are necessarily environmentally friendly. In many cases, claims to recyclability are merely greenwashing, a marketing strategy used by companies to position themselves as environ- mentally conscious without implementing actual changes in their production practices.
My master project aims to investigate the greenwashing behind recycling and how the concept of recycling can tend to justify the production of waste in a consumer-based system.
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Image 01: Llorente, V. (2022) Szaky at TerraCycle headquarters
[Online] Available at: https://www.bloomberg.com/features/2022-terracycle-tom-szaky/
Image 02: Llorente, V. (2022) The companies office in Trenton
[Online] Available at: https://www.bloomberg.com/features/2022-terracycle-tom-szaky/
Page 54-55
Image 03: Tchaomegot (2022) Cigarette butts to down
jacket [Online] Available at: https://www.technicbaie.fr/actualites/aluconcept-upcycle-les-megots-en-isolantsecologiques/
Image 04: Tchaomegot (2022) Depolluted fibres [Online]
Available at: https://www.airzen.fr/des-doudounes-fabriquees-avec-des-megots-de-cigarettes-recycles/
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Image 05: Miniwiz (2016) Anything Butts Pavilion [Online]
Available at: https://www.miniwiz.com/solution_detail.
php?id=28&work=1
Image 06: Yu, C., Hou, H., Liu, X., Han, L., Yao, Y., Dai, Z. and
Li, D., 2018. The recovery of the waste cigarette butts for
N-doped carbon anode in lithium ion battery. Frontiers in
Materials, 5, p.63. doi: 10.3389/fmats.2018.00063
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Image 07: Wright (2022) Ecolo Vases [Online] Available at:
https://www.wright20.com/auctions/2022/06/design/332
Image 08-10: Adbusters (2020) Spoof Ads [Online] Available
at: https://www.adbusters.org/spoof-ads
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Image 11-13: Greenwell, C. (2020) Curiosity Containers by
Aimee Bollu [Online] Available at: https://www.artsthread.
com/portfolios/curiositycontainers
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