Toxic Legacies / Filtering the Truth
The concept of recycling has gained immense popularity as a sustainable approach to waste pollution and is embraced as a potential solution to our escalating environmental crisis. However, not all recycling practices – especially when it comes to plastic – are necessarily environmentally friendly. In many cases, claims to recyclability are merely greenwashing, a marketing strategy used by companies to position themselves as environ- mentally conscious without implementing actual changes in their production practices. My master project aims to investigate the greenwashing behind recycling and how the concept of recycling can tend to justify the production of waste in a consumer-based system.
The concept of recycling has gained immense popularity as a sustainable approach to waste pollution and is embraced as a potential solution to our escalating environmental crisis. However, not all recycling practices – especially when it comes to plastic – are necessarily environmentally friendly. In many cases, claims to recyclability are merely greenwashing, a marketing strategy used by companies to position themselves as environ- mentally conscious without implementing actual changes in their production practices.
My master project aims to investigate the greenwashing behind recycling and how the concept of recycling can tend to justify the production of waste in a consumer-based system.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Aim
So now that we know about this problematic form of
waste – how do we design our way out of it?
The concept of recycling has gained immense popularity
as a sustainable approach to waste pollution and is
embraced as a potential solution to our escalating environmental
crisis. However, not all recycling practices
– especially when it comes to plastic – are necessarily
environmentally friendly. In many cases, claims to recyclability
are merely greenwashing, a marketing strategy
used by companies to position themselves as environmentally
conscious without implementing actual changes
in their production practices.
My master project aims to investigate the greenwashing
behind recycling and how the concept of recycling can
tend to justify the production of waste in a consumerbased
system. By raising awareness, this project aims
to create a sense of transparency and encourage more
mindful consumption.
16
Change language