Toxic Legacies / Filtering the Truth
The concept of recycling has gained immense popularity as a sustainable approach to waste pollution and is embraced as a potential solution to our escalating environmental crisis. However, not all recycling practices – especially when it comes to plastic – are necessarily environmentally friendly. In many cases, claims to recyclability are merely greenwashing, a marketing strategy used by companies to position themselves as environ- mentally conscious without implementing actual changes in their production practices. My master project aims to investigate the greenwashing behind recycling and how the concept of recycling can tend to justify the production of waste in a consumer-based system.
The concept of recycling has gained immense popularity as a sustainable approach to waste pollution and is embraced as a potential solution to our escalating environmental crisis. However, not all recycling practices – especially when it comes to plastic – are necessarily environmentally friendly. In many cases, claims to recyclability are merely greenwashing, a marketing strategy used by companies to position themselves as environ- mentally conscious without implementing actual changes in their production practices.
My master project aims to investigate the greenwashing behind recycling and how the concept of recycling can tend to justify the production of waste in a consumer-based system.
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Knitted Piece
To see the yarns and colour of the textiles
in use, I decided to accompany these with
an actual knitted outcome. After much
contemplation as to what shape this knit
would take on, I felt that besides a scarf,
the piece of clothing that suited the rest of
the products the most, was one that was
closest to the skin to be able to invoke a
subtle sense of discomfort – underwear.
The design of the underwear is kept clean
and in a light yellow tone, and a scarf to
accompany it showcases the colours from
all elements of the cigarette butt. It was
important to me to photograph this on a
human / model, in a visual style that is kept
clean and rests on imagery from United
Colours of Benetton or H&M.
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