22.05.2023 Views

Toxic Legacies / Filtering the Truth

The concept of recycling has gained immense popularity as a sustainable approach to waste pollution and is embraced as a potential solution to our escalating environmental crisis. However, not all recycling practices – especially when it comes to plastic – are necessarily environmentally friendly. In many cases, claims to recyclability are merely greenwashing, a marketing strategy used by companies to position themselves as environ- mentally conscious without implementing actual changes in their production practices. My master project aims to investigate the greenwashing behind recycling and how the concept of recycling can tend to justify the production of waste in a consumer-based system.

The concept of recycling has gained immense popularity as a sustainable approach to waste pollution and is embraced as a potential solution to our escalating environmental crisis. However, not all recycling practices – especially when it comes to plastic – are necessarily environmentally friendly. In many cases, claims to recyclability are merely greenwashing, a marketing strategy used by companies to position themselves as environ- mentally conscious without implementing actual changes in their production practices.

My master project aims to investigate the greenwashing behind recycling and how the concept of recycling can tend to justify the production of waste in a consumer-based system.

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Circularity As mentioned above, recycling can

Quality One of the first issues with this form

natural decomposition for them.” 42 life cycle assessments of clothing have major shortcoming

with reuse is one that is often the case with plastics.

PET as a material is not endlessly recyclable. In the

case of recycling rPET, toxic chemicals that are used

for the production of bottles are mixed together –

which include antimony, bleach and fire retardants

– that are not designed for prolonged exposure to

the skin. 42 Whilst there are various regulations set in

place for the chemicals used in the process of production,

certifications such as OEKO-TEX offer very

little regulations and data on the chemicals that are

present in the material itself. 43

only truly be seen as such if there is an endless cycle

of materials in which the final degradation product

must be of use for natural or industrial primary

production. 42 Currently, recycled PET is a cradle-tograve

system, in which “The link between decomposition

and primary production is broken, meaning that

nutrients that in a natural system would be “food”

for primary production instead become pollution.” 42

In this one-way street, the plastic bottles are turned

to textiles that end up in landfill or incineration as a

result of a lack of large-scale recycling technology

Material Secondly, and, to put it bluntly, rPET

for post-consumer textiles. 44 What’s more is that this

system interrupts the cycle of the PET bottle, diverting

is still a plastic. Currently – and with the highest

predicted growth rate 44 – 60% of textiles are made

from fossil fuel-based synthetic fibres, 41 releasing

an estimate of 640.000 – 1.500.000 microfibres per

wash. 42 Microplastics are not filtered at any stage of

from its own closed-loop system and deflecting

the responsibility from the waste of another (the soft

drink) industry 44 – causing the impression of solving

problem that is not their own to address: the food

industry’s neglect towards packaging.

sewage treatment and end up releasing an estimate

of 50 billion plastic bottles worth of microfibres into Regulations There is much discussion on the

the oceans yearly, 44 posing a serious threat to marine

ecosystems. Of the 8 billion metric tons of plastic

that we have produced since 1950, 42 91% have

never been recycled, and our plastic production has

been doubling every 15 years. 42 The average product

is to spend 200 years in landfill, incinerated at best.

In their paper, the Biomimicry Institute stresses that

to actually achieve a regenerative system, we need

to desperately reduce waste and a world in which

“durable” needs to coexist with “safely biodegradable”

– which as we know, is currently not the case

with plastics. They emphasise: “This means there is

no alternative to the phasing out of non-compostable

materials like polyester, and new fibres, however

“recyclable,” should not be developed if there is no

regulations of what is considered to be a sustainable

material. Arguments involve a lack of transparency

and a careful selection of facts without taking

a step back to look at the greater picture. In their

paper Ecolabelling of clothes has catastrophic consequences

for the environment, the consumption research

professor Irgun Grimstad Klepp explains how

comparisons of environmental impacts are carried

out through a life cycle assessment, LCA for short.

This assessment weighs the production stages in relation

to environmental impacts such as CO2 emissions,

water scarcity and resource depletion, and

divides them by the number of times a product is

assumed to be used. 41 Given there is little data on

this crucial division of the products life however, the

in both method and data.

41

48

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