Montana LOOKBOOK #08 / 2023

MC
How did the design for the Montana BLACK Artist
Edition can come about, and is there a back story to why
it is as it is?
LAIA
Yes, I always thought that if one day I was going to
design a spray can, everyone would believe I would do it
with a thousand beautiful and fun colors. I wanted to
break that mold. Simplicity is sometimes better! I
eventually decided to design it with some very traditional
graffiti elements, such as the Throw-Up. I combined
that with my “quiet” approach when I paint murals. For
this, I chose the combination of two colors that to me
represent classic in the street graffiti. Those colors
were black and yellow. I did not want to fall into the
typical stigma of “Oh, she is a girl and does beautiful
things that look feminine” (how horrible). I paint graffiti,
all types, and in all its modalities. So I made a mix.
It is like collecting, I need to collect
memories of places that I have
visited and after visiting one place,
I need another, and another, and
another.
↑ In all there glory, a
display box full of LAIA
Artist Edition cans
moonlighting in front
of her work in the Montana
Store Vienna.
↓ Not to mention the
limited edition Montana
BLACK LAIA t-shirt
design that was released
in an exclusive
print run to celebrate
the release of the can.
MC
And what made you choose the color Yellow over
another variation of the color yellow?
LAIA
As I said, sometimes simplicity is better! Why choose a
variant of yellow when you can have the king of yellows?
Black Artist Edition/Interview Laia
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