The Garage 354
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NEWS<br />
<strong>The</strong> aftermarket<br />
needs an update!<br />
“Good data now a defining factor in determining<br />
business success,” says Elcome<br />
Automotive data and cataloguing specialist, Elcome, is calling<br />
on the aftermarket to update its data or risk losing business<br />
to the main dealer networks.<br />
<strong>The</strong> company, home to the ONCE online cataloguing platform<br />
that ensures accurate cataloguing and application data, is<br />
responding to an automotive survey carried out by garage<br />
management system <strong>Garage</strong> Hive, which found that parts data<br />
and the delivery of the right part, first time was increasingly<br />
important for garages. As a consequence, the survey identified<br />
that more garages were turning to main dealers for supply of the<br />
correct parts.<br />
In further analysis carried out by Elcome on aftermarket<br />
work-shop look-up systems, the company found more than 100<br />
aftermarket brands had not updated their parts data for over a<br />
year.<br />
TMD Friction’s premium aftermarket braking<br />
brand Textar celebrated its 110th anniversary this<br />
July, marking an impressive milestone of more<br />
than a century’s supply of high-end braking<br />
products.<br />
Oliver Haywood, Head of Sales & Marketing at Elcome<br />
Good product data is proving to be the bedrock of modern<br />
automotive businesses, who benefit from increased efficiency,<br />
customer satisfaction, faster new to range introductions and<br />
increased revenue overall.<br />
Since 1999, Elcome has made it easier for aftermarket<br />
businesses to provide accurate and consistent data to multiple<br />
market channels including data standards TecDoc, MAM, and ACES<br />
and online channels such as eBay and Amazon.<br />
With a range of features available, users can merge vehicle data<br />
with parts information, output for cataloguing and view numerous<br />
market trends, providing total control and saving time.<br />
Oliver Haywood, Head of Sales & Marketing at Elcome, says: “In<br />
a rapidly evolving sector, having accurate up to date information<br />
on your products and services is key to good customer service<br />
and has an impact throughout the entire supply chain, from<br />
manufacturer to garage.<br />
“Today, business investment equates to a competitive<br />
advantage and good product data management also means<br />
business are best placed to make effective decisions and identify<br />
trends within their organisation.”<br />
To find out more about Elcome visit https://elcome.co.uk or<br />
contact info@elcome.ltd.uk<br />
Founded in 1913, Textar has been a staple for premium<br />
braking quality, optimum safety and stopping performance.<br />
Having established itself in continental Europe following<br />
the start of production in 1934, the brand became the first<br />
German braking brand to supply as original equipment, and in<br />
the 1950s worked with Mercedes-Benz to develop brakes for<br />
racing in Formula One.<br />
Across its 110-year legacy, Textar has solidified a strong<br />
heritage in braking, with original equipment applications of its<br />
friction material ranging from the first passenger cars to modern<br />
supercars such as the Bugatti Veyron.<br />
Scott Irwin MIMI, head of technical training at TMD Friction<br />
IAM, said: “Reaching the milestone of 110 years is a real<br />
accomplishment but looking back at the quality of the product<br />
and longevity of the brand it’s easy to see how Textar has lasted<br />
the course.<br />
“Textar continues to deliver high performance, optimum<br />
safety and driver confidence, and backs this up by engaging<br />
with the aftermarket to teach best practice for fitment. We’re<br />
grateful to all our customers who have worked with us on<br />
training and developing a quality portfolio. Textar is very proud of<br />
its history and looks forward to the next 110 years!”<br />
Textar’s rich history has seen success both on the road, and<br />
on the track. Dating back to 1955, British racing driver Stirling<br />
Moss won his first British Formula One Grand Prix in a Mercedes-<br />
Benz W196 (Silver Arrow) fitted with Textar brake linings. Almost<br />
70 years later, Textar brake equipment can be found on racing<br />
trucks, in the hands of Newell and Wright Motorsport.<br />
Customers can be assured of high-end braking quality with<br />
Textar products, with each new product development going<br />
through extensive testing and quality assurance over a threeyear<br />
development cycle before being released.<br />
Optimum safety and a long service life are the qualities<br />
reflected in all Textar products. Knowledge gained from its<br />
original equipment development is cascaded to its aftermarket<br />
product lines, so customers know they’re getting the very best.<br />
Technicians and workshops can find out more about the latest<br />
TMD Friction products online via the Textar Brakebook online<br />
catalogue (https://textar.com/en/brakebook/). Customers<br />
can also use the Textar Brakebook app to view Textar’s product<br />
range on-the-go.<br />
20 THE GARAGE<br />
20, News Textar100.indd 1 30/08/2023 15:08
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