ITB CHINA NEWS 2023

The Official Information Source 

含中文内容 

ITB CHINA 2023 

OPENING NEW 

CHAPTERS 

EXPLORING THE WORLD 

OF TRAVEL AND TOURISM 

NEWS 

#08 

ITB CHINA AND WYNDHAM 

HOTELS & RESORTS: 

ANOTHER YEAR OF 

STRATEGIC ALLIANCE 

REGIONAL SPOTLIGHT: MALDIVES 

#13 

MALDIVES & ITB CHINA 

2023: FORGING A UNION TO 

REVOLUTIONISE THE TRAVEL 

INDUSTRY 

#10 

EXCLUSIVE 

INTERVIEW 

ALHASAN ALDABBAGH 

President-APAC, 

Saudi Tourism Authority

PROGRAMME 

12-14 SEPTEMBER 2023 

环节时间地点分享主题 Theme 

Segment Time Stage 

SEPTEMBER 12 

10:00-10:10 Conference Area 主论坛开幕致辞 Opening Speech by ITB China 

10:10-10:30 Conference Area 主论坛沙特阿拉伯旅游局主题演讲 Keynote by Partner Destination- 

-Saudi Tourism Authority 

10:30-10:50 Conference Area 主论坛温德姆酒店集团主题演讲 Keynote by Partner Hotel - Wyndham Hotel Group 

10:50-11:10 Conference Area 主论坛全球旅游复苏带动出入境需求 , The global tourism recovery drives inbound and 

技术变革带来的机遇和挑战 

outbound demand, opportunities and challenges 

brought by technological changes. 

11:10-11:50 Conference Area 主论坛既然无法复刻过去 , Since the past cannot be recreated, how should 

中国出境游市场该如何拥抱未来 ? 

China's outbound tourism market embrace the 

future? 

14:00-14:20 Presentation Hub 演讲中心海达路德游轮 130 周年与新航季宣讲 Hurtigruten 24-25 Season Presentation 

14:00-14:20 Conference Area 主论坛 Discover more on Malaysia diversity and unique 

destinations 

14:20-15:00 Conference Area 主论坛新渠道、新形式层出不穷 , How to tell different stories by leveraging new 

目的地如何利用它们讲好故事 ? 

channel and new media formats? 

14:20-14:40 Presentation Hub 演讲中心中国及全球民航复苏概览 Outlook of Flight business, from China to global 

14:40-15:00 Presentation Hub 演讲中心 HafH 推介 -- 由 Web 3.0 驱动的旅游订阅服务 Travel Subscription Service "HafH", powered 

by Web 3.0 technology 

15:00-15:40 Conference Area 主论坛 ChatGPT 如何赋能旅游业产品创新 How can ChatGPT empower product innovation 

in the Tourism Industry? 

15:00-15:20 Presentation Hub 演讲中心不一样的英国 | 见你未见 

15:40-16:00 Presentation Hub 演讲中心阿联酋拉斯海马旅游目的地资源推介 The Nature Emirates - Ras Al Khaimah 

SEPTEMBER 13 

10:00-10:20 Presentation Hub 演讲中心中国会奖正面对怎样一个动态的市场 ? Chinese MICE: facing a dynamic market 

10:00-10:20 Conference Area 主论坛打造面向未来的超级品牌 / 目的地 How to build future-oriented super brands/ 

destinations 

2 ITB CHINA NEWS • TUESDAY 12 TH SEPTEMBER 2023

环节时间地点分享主题 Theme 

Segment Time Stage 

10:20-10:40 Conference Area 主论坛锦江丽笙双重聚力 Achieving Unprecedented Success and Synergy: 

A Powerful Joint Collaboration 

10:20-11:00 Presentation Hub 演讲中心中国会奖正面对怎样一个动态的市场 ? Chinese MICE: facing a dynamic market 

10:40-11:20 Conference Area 主论坛新渠道多了 , 但酒店如何将每个渠道品 To maximize brand exposure in various distribution 

牌曝光最大化 , 以提升转化率 ? 

channels to improve conversion rate 

11:00-12:00 Presentation Hub 演讲中心协会会议目的地的选择 How to Select Association Meeting/Conference 

Destinations? 

11:20-12:00 Conference Area 主论坛当抖音成为必然 , How to improve operational efficiency of Douyin? 

酒店怎么提升抖音的运营效率 ? 

13:30 – 14:15 Conference Area 主论坛定制游行业如何应对疫后供 How to catch up the changes from both supply 

应链和客户需求的双重变化 

chain and customer demand for Chinese themed 

and customized travel industry? 

14:15-15:00 Conference Area 主论坛生态可持续旅行在中国的践行之路 The Practice of Sustainable Tourism in China 

14:20-14:40 Presentation Hub 演讲中心天堂岛屿马尔代夫 The Sunny side of Life, Maldives 

15:00-15:15 Presentation Hub 演讲中心企业对于 MICE 相关需求的分析与策略 Analysis and Strategy of Enterprises' Requirements 

for MICE 

15:15-15:30 Presentation Hub 演讲中心企业如何管理差旅品类 How to Manage Travel Categories in Enterprises 

15:30-15:45 Presentation Hub 演讲中心供应链转型发展背景下旅游服务采购管理的价值创造 How to Manage Travel Categories in Enterprises 

15:30-17:00 Conference Area 主论坛旅游创业企业大奖案例展示 ITB China Startup Award ceremony 

15:45-16:30 Presentation Hub 演讲中心差旅旅游行业发展如何与企业的可持 How does the development of the travel and tourism 

续发展供应链 

industry align with the sustainable development of 

the supply chain of enterprises 

SEPTEMBER 14 

10:00-10:50 Presentation Hub 演讲中心疫后复苏之路 -2023 中国酒店业绩表 China Hotel Performance Overview & Outlook 

现回顾与展望 

10:50-11:10 Presentation Hub 演讲中心数字经济时代下的酒店数字化 Hotel digitization in the digital economy era 

11:10-12:00 Presentation Hub 演讲中心酒店真的抓住数字销售和营销时代的机遇了吗 ? Has the hotel industry really seized the opportunities 

of the digital sales era? In the digital sales era, how 

can hotels achieve effective revenue 

10:00-10:40 Conference Area 主论坛从 MICE 到 PRIME: 会展活动公司的迭代升级之路 

10:40-11:00 Conference Area 主论坛用商旅链接世界 Connecting the world with business travel 

11:00-11:40 Conference Area 主论坛国内企业出海 , 境外差旅安全如何保障 ? How to ensure the safety of domestic enterprises 

during overseas business trips? 

ITB CHINA NEWS • TUESDAY 12 TH SEPTEMBER 2023 3

I NEWS I 

Navigating the future: 

ITB China's enhanced 

digital platform 

ITB China unveils tools 

designed to maximise 

business opportunities 

during and post-event. 

EFFORTLESS DIGITAL 

NETWORKING 

The platform's revamped business 

card exchange stands out, simplifying 

interactions between buyers, trade 

visitors, and exhibitors. This intuitive 

feature ensures that networking 

is both meaningful and efficient. 

Complementing this is the new 

instant messaging tool, enabling 

real-time conversations and ensuring 

potential collaborations are always 

within reach. 

A COMPREHENSIVE 

EXHIBITOR GUIDE 

The ITB China 2023 online catalogue, 

equipped with the Showfloor feature, 

offers attendees an easy way to 

navigate through exhibitor listings. 

This digital directory provides quick 

access to company details and 

contact information, streamlining the 

discovery process. 

STAY CONNECTED WITH 

LIVE STREAMS 

For those unable to attend in person 

or wanting a recap, the platform's live 

streaming ensures no one misses out. 

All sessions, including those from the 

Presentation Hub, are available ondemand, 

making it convenient for a 

global audience. 

CAPTURE EVERY 

MOMENT 

From 11th September, the "Live Photo" 

feature will allow participants to view 

and share event photos, ensuring 

memorable moments are preserved. 

TAILORED TOOLS FOR 

ENHANCED EXPERIENCE 

Exhibitors can use the "Scan" function 

to document their interactions, 

providing a post-event summary. 

Buyers, on the other hand, can 

confirm their pre-scheduled meetings 

with exhibitors using the same tool. 

Additionally, the platform offers 

incentive tips, accessible via the "Me" 

button, providing added value for 

buyers 

ITB China App 

Apple Store Android Wechat 

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4 ITB CHINA NEWS • TUESDAY 12 TH SEPTEMBER 2023 news.itb.com

I MARKET TRENDS I 

© Hiurich Granja - Unsplash 

Redefining Chinese tourism: A new era of exploration 

From digital engagement to depth-driven experiences: 

Unraveling the future of Chinese travel 

The Chinese travel industry, a giant in the global 

tourism sector, is undergoing a transformative phase. 

As the world emerges from the shadows of the 

pandemic, industry leaders at ITB China, the nation's 

premier travel trade show, shed light on the evolving 

landscape of Chinese tourism. 

THE DIGITAL SHIFT 

In an industry where 

precision and innovation 

are key, digital platforms are 

becoming indispensable tools 

for engagement. Trip.com, a 

household name in the travel 

sector, is leading the charge 

with initiatives like "Boss livestreaming." 

This trend sees their 

top executives, including CEOs 

and senior leaders, hosting live 

sessions to showcase travel 

destinations, unveil exclusive 

deals, and engage directly with 

their audience. It's a testament 

to the evolving dynamics of 

customer interaction in the digital 

age. Meanwhile, China Comfort 

Travel Group (CCT) is diversifying 

its digital presence by tapping 

into platforms like TikTok and 

Little Red Book, highlighting the 

industry's move towards a multiplatform 

engagement strategy. 

BLENDING ONLINE 

AND OFFLINE WORLDS 

UTour, another major player in 

tourism, is pioneering a hybrid 

model, merging the digital with 

the physical. While they've been 

active on platforms like WeChat 

and Micro-blog, they've also 

reopened about 30 outlets in 

Beijing. This blend of online 

engagement with offline touch 

points offers customers a holistic 

travel experience. 

THE EVOLVING 

TRAVELER: SEEKING 

DEPTH OVER BREADTH 

2023 has witnessed a paradigm 

shift in traveler preferences. 

The era of superficial, checklist 

tourism is waning. Today's 

Chinese traveler is looking for 

depth. Trip.com notes a surge in 

demand for niche destinations, 

with travelers preferring lesstrodden 

paths over crowded 

tourist hubs. CCT echoes this 

sentiment, highlighting a shift 

from larger tour groups to smaller, 

more intimate ones. The modern 

traveler is no longer content with 

just scratching the surface; they 

are seeking immersive, in-depth 

experiences. 

THE RISE OF LONG- 

DURATION TRIPS 

UTour points to another intriguing 

trend: the resurgence of longduration 

trips. Their data suggests 

a pent-up wanderlust among 

Chinese travelers, with 10-day 

outbound trips seeing a surge 

in bookings. This enthusiasm is 

further evidenced by the rapid 

selling out of their 121-day "U-Tour 

Travel Around the World" cruise. 

SPENDING PATTERNS: 

QUALITY OVER 

QUANTITY 

Comparing the spending habits 

of 2023 to pre-pandemic levels in 

2019 reveals interesting insights. 

While travel demand and duration 

have seen an increase, there's a 

clear emphasis on quality. Both 

Trip.com and UTour note an 

increase in average spending, 

driven by travelers' heightened 

expectations and demands for 

premium experiences. 

PEERING INTO THE 

CRYSTAL BALL: 

FUTURE TRENDS 

So, what's on the horizon for 

Chinese tourism? Trip.com 

believes that travel themes 

integrating cultural and sports 

elements will dominate. They 

predict a rise in destinations that 

offer rich cultural experiences, 

from marathons to music festivals. 

UTour, on the other hand, 

foresees a rise in customised 

travel and season-based travel 

products. The success of winter 

tourism products post Beijing 

Winter Olympics is a testament to 

this trend 

MEET THE EXPERTS 

SHAPING THE FUTURE 

OF CHINESE TRAVEL 

ITB China, a cornerstone event for the global 

travel industry, has always been a platform for 

insights, innovations, and interactions. This 

year, the spotlight shines on three distinguished 

panelists, each a titan in their respective domains. 

Zhang Xu, holding the esteemed position of Vice 

President and GM of Government Cooperation 

at Trip.com Group, brings to the table a wealth 

of experience from one of China's leading online 

travel agencies. His insights, drawn from Trip.com's 

vast customer base and innovative strategies, look 

into the evolving preferences of Chinese travelers. 

Zhang Lei, the Senior Vice President of Utour 

Group Co.,Ltd, represents a brand that has 

seamlessly blended the online and offline worlds 

of travel. With Utour's pioneering approach and 

expansive reach, Zhang Lei's perspectives offer a 

holistic view of the current travel landscape. 

Lastly, Shang Zhengzheng, the Director 

of Outbound Department at China Comfort 

Travel (CCT) Group provides a unique lens into 

outbound tourism from China. With CCT's diverse 

travel offerings and keen market understanding, 

Shang's contributions shed light on the global 

aspirations of Chinese tourists. 

Together, these experts decode the intricacies 

of the Chinese travel market, offering invaluable 

insights for global destinations and travel 

suppliers. Their combined expertise, backed by 

data-driven insights, chart the course for aligning 

with the dynamic trends of the Chinese travel 

sector 


I CONFERENCES I 

ITB China Conference 2023: 

Celebrating the future of travel 

A pioneering platform where industry leaders and 

innovators converge 

The ITB China Conference 2023 epitomises the dynamism, 

innovation, and forward momentum of the global travel 

industry. As we convene here in Shanghai, dive into a world 

of discussions, insights, and celebrations that will define the 

next era of travel. 

A tapestry of topics: 

Our curated panels and discussions are 

designed to cater to a diverse range of 

interests. Whether you're intrigued by 

Destination Marketing, Hotel Tech and 

Distribution, Business Travel and MICE, 

or are keen on exploring Themed and 

Customised Travel, our programme 

promises enriching insights. 

DAY 1 HIGHLIGHTS 

Opening Session & Destination 

Marketing: We will be looking at the 

opportunities destination marketing 

has to offer the industry. 

Insights from the best: Our speaker 

lineup boasts industry giants like Trip. 

com and Wyndham Hotels & Resorts, 

offering a blend of visionary thinking 

and practical strategies tailored for the 

Chinese market. 

Embracing the future: Panels will 

delve into leveraging current platforms 

and technologies, offering a roadmap 

for the travel industry's next chapter. 


Celebrating innovation: The ITB 

China Startup Award is back, 

spotlighting young entrepreneurs 

pushing travel boundaries. 

Themed and customised travel: 

Dive deep into the nuances of 

personalised travel experiences and 

the technology powering them. 

Hotel tech and distribution: Explore 

the role of distribution channels in 

enhancing hotel brand visibility and 

strategies to improve marketing 

activities. 


Business travel & MICE: From 

exploring the potential of virtual event 

platforms to discussions on sustainable 

business travel, we're covering it all. 

Together in Shanghai: As we gather 

here, let's celebrate the spirit of travel, 

forge new partnerships, and chart the 

course for a brighter, more connected 

future 

2023 ITB China 国际旅 

游交易会 : 汇集未来行 

业领袖与创新者的开创 

性平台 

2023 ITB China 国际旅游交易会体 

现了全球旅游行业的活力、创新 

和前进势头。全球旅业人士齐聚 

上海 , 探讨旅游业的未来 , 剖析 

行业趋势。 

丰富多彩的议题 : 我们精心策划 

的专题和讨论覆盖行业热点。无 

论您对目的地营销感兴趣 , 还是 

热衷于探索主题和定制旅行 , 都 

可以在同期举行的论坛中找到业 

务发展灵感。 

第一天亮点 

来自行业领袖的敏锐洞见 : 

我们的演讲嘉宾阵容拥有温德 

姆酒店集团和途牛旅游网等行 

业巨头 , 为中国市场量身定制 

了富有远见的分享和实用的策 

略。 

拥抱未来 : 论坛内容将深入 

探讨如何利用新时代技术 , 为 

旅游业的新篇章提供创新解决 

方案。 

第二天亮点 

探索创新 : ITB China 旅游创 

业企业大奖再次回归 , 聚焦推 

动旅游业发展的年轻创业者。 

主题和定制旅游 : 深入了解个 

性化旅行体验的细微差别 , 并 

探索支撑它们的技术。 

酒店技术与分销 : 探索分销渠 

道在增强酒店品牌知名度方面 

的作用 , 以及提升营销活动策 

略的方法。 

第三天亮点 

商务会奖旅游 : 我们将 

全面覆盖从线上活动平 

台的潜力到可持续商务 

旅行的探讨。 

此刻我们相聚在上海 , 

建立新的合作伙伴 , 并 

为一个更加美好的未来 

做出规划。 



MS JANE SUN 

HIGHLIGHTED THE RAPID 

RECOVERY OF THE 

GLOBAL TRAVEL AND 

TOURISM SECTOR AND THE 

TRANSFORMATIVE ROLE OF 

ARTIFICIAL INTELLIGENCE 

(AI). 

Ms Jane Sun 

CEO of Trip.com Group 

A new era in travel: ITB China 2023 

partners with Trip.com Group 

ITB China has formally declared its strategic alliance with the 

globally recognised travel service provider, Trip.com Group 

This partnership underlines Trip.com 

Group's unwavering commitment to 

ITB China 2023, as they step up as 

the Official Travel Service Partner. The 

alliance is expected to amplify the ITB 

China experience for all participants. 

Attendees can anticipate enriched 

ITB China Conference sessions, 

infused with Trip.com Group's latest 

market insights. Additionally, the ITB 

China Cruise Night, co-hosted by 

Trip.com Group on 12th September, 

promises unparalleled networking 

avenues. 

Ms Jane Sun, CEO of Trip.com 

Group, shared her perspective on 

the evolving travel landscape. She 

highlighted the rapid recovery of the 

global travel and tourism sector and 

the transformative role of Artificial 

Intelligence (AI). Trip.com Group's 

investments in state-of-the-art 

technologies aim to refine the travel 

journey for its clientele. Ms Sun 

emphasised the emergence of novel 

demands and trends, underscoring 

the need for businesses to remain 

agile and responsive to shifting 

customer needs. She expressed 

optimism for the partnership, 

envisioning a collective ascent to 

new industry pinnacles. 

旅游新时代 :ITB China 

2023 与携程集团再次确 

定战略合作 

ITB China 正式宣布与全球享誉盛名的旅行 

服务提供商携程集团建立战略合作。 

In alignment with its global vision, 

Trip.com Group seeks to intensify 

its collaborations with international 

stakeholders, aiming to enhance 

services for outbound travelers, 

bolster inbound tourism, and cultivate 

cultural exchanges between China 

and the global community 

STAND: H01 

携程集团将作为官方旅游服务 

合作伙伴 , 在提升参会者体验 

中发挥重要作用。观众可以在 

同期举行的 ITB China 论坛中期 

待来自携程集团的精彩分享 , 

及最新市场洞察。此外 , 由携 

程集团和 ITB China 共同举办的 

第四届 “ 游轮之夜 ” 活动将于 9 月 

12 日举行 , 为嘉宾提供无与伦 

比的商务社交机会。 

携程集团的首席执行官孙洁女 

士分享了她对不断发展的市场 

和未来趋势的看法。她强调了 

全球旅行和旅游部门的快速恢 

复以及人工智能 (AI) 的变革 

性作用。携程集团对尖端技术 

Boon Sian Chai, 

Managing Director and 

Vice President of Trip. 

com Group, highlighted 

the evolving trends in 

the travel sector. 

With the resurgence of international 

travel, Asian travelers' preferences have 

shifted. There's a noticeable inclination 

towards non-urban destinations, longer 

stays, and a tech-centric approach 

led by Gen Z and Gen Y. Trip.com's 

data reveals a surge in luxury hotel 

bookings, with Indonesia and Japan 

witnessing significant growth. The 

company has also observed a rising 

demand for sustainable travel, with 

a majority of travelers prioritising it. 

Trip.com's recent initiatives, like Trip. 

Best and Trip Moments, cater to these 

changing dynamics, ensuring a tailored 

travel experience 

的投资旨在为其客户完善旅行 

体验。孙女士强调了新的需求 

和趋势的出现 , 企业需要保持 

敏捷并对不断变化的客户需求 

作出响应。她对此次合作表示 

乐观 , 期待与业内同仁共同攀 

登新的行业巅峰。 

为了与其全球愿景保持一致 , 

携程集团寻求加强与国际伙伴 

的合作 , 旨在增强对出境旅行 

者的服务 , 促进入境旅游 , 推 

动中国与全球旅业之间的文化 

交流。 



MR JOON AUN OOI 

EXPRESSED HIS PRIDE 

IN THE PARTNERSHIP, 

EMPHASISING WYNDHAM'S 

ONGOING COMMITMENT 

TO CHINA AS A STRATEGIC 

MARKET. 

Mr Joon Aun Ooi, President of Wyndham 

Hotels & Resorts Asia Pacific, and Mr David 

Axiotis, General Manager of Messe Berlin 

(Shanghai) 

ITB China and Wyndham 

Hotels & Resorts: 

another year of strategic 

alliance 

ITB China has formally declared its strategic 

alliance with globally recognised Wyndham 

Hotels & Resorts. 

ITB China has once again 

teamed up with Wyndham 

Hotels & Resorts. This 

marks the third occasion 

that the world's largest hotel 

franchising company, with 

its impressive portfolio of 

over 9,100 hotels and 24 

renowned brands in more 

than 95 countries, has been 

designated as the Official 

Partner Hotel of ITB China. 

The formal agreement 

was inked on 29th June at 

Wyndham’s Shanghai Office. 

The signing was attended by 

Mr Joon Aun Ooi, President of 

Wyndham Hotels & Resorts 

Asia Pacific, and Mr David 

Axiotis, General Manager of 

Messe Berlin (Shanghai), 

the organisation behind 

ITB China. As part of this 

collaboration, Wyndham will 

have a significant presence at 

ITB China, unveiling its latest 

products and services to the 

travel industry. 

Mr Joon Aun Ooi expressed 

his pride in the partnership, 

emphasising Wyndham's 

ongoing commitment to China 

as a strategic market. He 

highlighted the importance 

of ITB China as a platform 

for fostering connections 

and exploring business 

prospects in the travel sector. 

On the other hand, Mr David 

Axiotis acknowledged the 

resilience of ITB China 

during challenging times 

and expressed gratitude for 

having Wyndham Hotels & 

Resorts as a key partner in 

driving the recovery of China's 

travel market. 

This year, with China's 

travel policies opening 

up, Wyndham Hotels & 

Resorts has witnessed a 

notable resurgence in both 

business and leisure travel. 

The future looks promising, 

with the hotel giant set to 

introduce more brands and 

establishments to cater to 

the evolving demands of both 

international and domestic 

tourists 

STAND D13 

ITB China 与温 

德姆酒店集团 : 

庆祝又一年的战 

略合作 

ITB China 再次与温德姆酒店集团达成战略合 

作。这标志着全球性的酒店品牌特许经营商及酒 

店管理服务供应商第三次成为 ITB China 的官方 

酒店合作伙伴。温德姆酒店集团在全球逾 95 个国 

家拥有 24 个知名品牌及约 9,100 家酒店。 

战略协议于今年 6 月 29 日在温德姆上海办事处签 

署。温德姆酒店集团亚太区总裁黄俊安先生与 

ITB China 主办方穆博展览 ( 上海 ) 有限公司总 

经理 David Axiotis 出席了签约仪式。作为此次 

合作的一部分 , 温德姆酒店集团将在 ITB China 

展会中向旅游行业展示其最新的产品和开创性服 

务。 

黄俊安先生对这次合作表示期待 , 强调了温德姆 

酒店集团对中国市场的期待和承诺。他表示 ITB 

China 作为促进行业联系和探索旅游行业商业前 

景的平台的重要性。另一方面 ,David Axiotis 先 

生表达了 ITB China 在为行业提供专业高效的 

沟通桥梁方面的决心 , 并对温德姆酒店集团作为 

推动中国旅游市场复苏的重要合作伙伴表示由衷 

的感谢。今年 , 随着中国的旅游政策变得更加宽 

松 , 温德姆酒店集团在商务和休闲旅游方面都有 

了显著的发展 , 计划推出更多的品牌 , 以满足国 

际和国内游客不断变化的需求。 



© wyndhamhotels.com 

© wyndhamhotels.com 

Wyndham Grand Izmir 

Ozdilek 

Ramada Hotel & Suites 

by Wyndham Kusadasi 

Wyndham's expansion in Türkiye: 

A testament to global hospitality 

excellence 

Wyndham Hotels & Resorts, the 

renowned international hotel 

franchising company, has further 

solidified its presence in Türkiye by 

surpassing the 100-hotel mark. With a 

vast global network of approximately 

9,100 hotels across more than 95 

countries, Wyndham's expansion 

in Türkiye now includes around 105 

operational hotels and an upcoming 

pipeline of roughly 20 additional 

properties. This growth cements 

Wyndham's position as the largest 

international hotel group in the 

country by property count. 

The company celebrated this 

significant achievement with the 

inauguration of the 176-room Days 

Hotel by Wyndham Istanbul Esenyurt. 

This was closely followed by the 

launch of other notable properties 

such as the Ramada by Wyndham 

Karapinar in Central Anatolia, the 

Istanbul New Airport Hotel under the 

Trademark Collection by Wyndham, 

and the upscale Wyndham 

Afyonkarahisar Thermal & Spa. 

Spanning over 45 cities, Wyndham's 

diverse portfolio in Türkiye caters to 

a wide range of travelers, offering 

everything from economy to upperupscale 

accommodations. 

Dimitris Manikis, President EMEA 

of Wyndham Hotels & Resorts, is 

enthusiastic about the company's 

growth in Türkiye. He remarked on the 

diverse attractions the country offers 

and emphasised the significance 

of reaching the 100-hotel milestone 

in the same year as the Republic of 

Türkiye's centennial celebrations. 

Manikis expressed gratitude towards 

the dedicated team in Istanbul and 

reaffirmed Wyndham's commitment to 

further expansion in one of the world's 

most vibrant travel destinations. 

With a promising future ahead, 

Wyndham continues to make hotel 

travel accessible to all, aiming to 

introduce more branded offerings to 

Türkiye by the end of 2023 

STAND D13 

温德姆在土耳其的扩张 : 全球酒店业卓越的见证 

温德姆酒店集团 , 这家在全球 

享誉盛名的酒店品牌特许经营 

商 , 已进一步巩固了其在土耳 

其的地位 , 拥有超过了 100 家 

酒店。凭借在 95 多个国家的约 

9,100 家酒店的庞大全球网络 , 

温德姆在土耳其的扩张现在包 

括大约 105 家运营酒店和大约 20 

家即将到来的附加物业。这一 

增长确立了温德姆作为土耳其 

物业数量最大的国际酒店集团 

的地位。 

Days Hotel by Wyndham Istanbul 

Esenyurt 拥有 176 个客房。紧 

随其后的是在中部安纳托利 

亚的 Ramada by Wyndham 

Karapinar, 温德姆品牌系列下 

的 Istanbul New Airport Hote, 

以及 Wyndham Afyonkarahisar 

Thermal & Spa。从经济型到高 

档性的酒店住宿 , 温德姆在土 

耳其的多样化投资覆盖了超过 

45 个城市 , 满足了各种旅行者的 

需求。 

温德姆酒店集团的 EMEA 总裁 

Dimitris Manikis 对温德姆在土耳 

其的发展感到高兴和兴奋。 

他提到了土耳其提供的多样化 

景点 , 并强调了在土耳其百年 

庆典的同一年达到 100 家酒店 

里程碑的重要意义。Manikis 对 

伊斯坦布尔的专业团队表示感 

激 , 并重申温德姆在这个世界 

上最有活力的旅游目的地之一 

进行更多发展的承诺。 

展望未来 , 温德姆酒店集团将 

继续加强酒店推广 , 目标是在 

2023 年底之前在土耳其引入更多 

品牌酒店。 

CATERING 

TO CHINESE 

TRAVELLERS 

The Chinese travel market has 

shown significant interest in Türkiye 

as a preferred travel destination. 

Recognising this trend, Dimitris 

Manikis, President EMEA of 

Wyndham Hotels & Resorts, 

emphasised the importance of 

catering to Chinese tourists. 

The growth in Türkiye, especially 

during the Republic's 100 th 

anniversary year, aligns with 

Wyndham's vision to tap into the 

burgeoning Chinese travel market, 

offering them diverse and quality 

accommodations. With China's 

outbound tourism on the rise, 

Wyndham's expansion in Türkiye is 

a strategic move to attract and cater 

to Chinese travellers seeking unique 

global experiences 

满足中国游客 

的需求 

中国旅游市场对土耳其作为重 

要旅游目的地表现出了明显的 

兴趣。鉴于这一趋势 , 温德姆 

酒店集团的 EMEA 总裁 Dimitris 

Manikis 强调了满足中国游客需 

求的重要性。特别是在土耳其 

百年庆典之年 , 前往土耳其的 

中国游客增长与温德姆的愿景 

相一致 , 并致力于为游客提供 

多样化和高质量的住宿选择。 

随着中国的出境旅游不断增 

长 , 温德姆在土耳其的扩张是 

吸引和满足寻求独特旅行体验 

的中国游客的战略举措。 


I EXCLUSIVE INTERVIEW I 

THE BOND BETWEEN 

SAUDI ARABIA AND 

CHINA HAS BEEN 

STRENGTHENING OVER 

THE YEARS, AND OUR 

ASSOCIATION AS AN 

OFFICIAL DESTINATION 

PARTNER AT ITB CHINA 

IS A REFLECTION OF 

THIS ROBUST 

RELATIONSHIP. 

Alhasan 

Aldabbagh 

President-APAC, 

Saudi Tourism Authority 


I EXCLUSIVE INTERVIEW I 

Saudi Arabia's tourism horizon: Exclusive interview 

with Alhasan Aldabbagh on Vision 2030 and 

strengthening ties with the Chinese market 

As Saudi Arabia charts its ambitious Vision 2030 tourism blueprint, its focus on the Chinese 

market is unmistakable. In an exclusive interview with ITB China News, Alhasan Aldabbagh, 

President-APAC of the Saudi Tourism Authority, discusses this strategic alignment and the 

nation's transformative projects 

Considering Saudi Arabia's Vision 

2030 plan, how does the Chinese 

market fit into this long-term tourism 

strategy? 

Saudi Arabia is deeply committed to 

the Chinese market with an aspiration 

to host 5 million Chinese visitors by 

2030. Recognising China's stature 

as an economic giant, we identify 

a significant potential for tourism 

expansion. ITB China emerges as an 

invaluable platform for us, allowing us 

to introduce our latest initiatives that 

promise a delightful travel experience 

for Chinese tourists. Through our 

continuous efforts and customised 

strategies, we envision Saudi Arabia 

evolving as a top choice for Chinese 

travelers. 

What steps has Saudi Arabia taken 

to cater to Chinese tourists? 

Saudi Arabia has been diligently 

enhancing its accessibility and 

connectivity to resonate with Chinese 

visitors. Our official tourism website, 

VisitSaudi.cn, is now Mandarincompatible, 

and the Riyadh Airport 

has been updated with Mandarin 

signages. The website is also now 

accessible in Mandarin. We're 

channeling resources into training our 

tour guides in Mandarin to ensure a 

more immersive experience for our 

guests. Our engagement with Chinese 

tourists is also amplified through our 

presence on popular social media 

platforms like WeChat, Weibo, and 

Xiao Hong Shu. To cater to the specific 

needs of Chinese travelers, we've 

established a dedicated hotline, 400- 

661-2480, and have incorporated 

Union Pay across our major tourist 

destinations. On the connectivity front, 

Saudi Arabia has welcomed China into 

its expedited 3-minute e-visa program. 

Chinese tourists flying via SAUDIA 

can now enjoy a complimentary hotel 

stay courtesy of our 96-hour Stopover 

Visa program. Furthermore, we're 

actively collaborating with airlines to 

amplify direct routes and augment 

flight frequencies. It's worth noting 

that SAUDIA has recently initiated 

direct flights connecting Jeddah- 

Beijing and Riyadh-Beijing, and we're 

optimistic about introducing flights 

from Shanghai in the foreseeable 

future. 

Saudi Arabia has announced several 

mega projects as part of its tourism 

and infrastructure development. 

Can you provide an update on the 

progress of these? 

Saudi Arabia is pioneering some of 

the world's most visionary tourism 

projects. The $500 billion NEOM city, 

envisioned to be entirely powered by 

renewable energy, and the Red Sea 

Project, a luxury tourism initiative 

spanning several islands, stand as 

testimonies to our ambition. The Red 

Sea Project is on a swift trajectory, with 

the first phase slated for completion 

by 2023, encompassing 16 hotels. 

Esteemed brands like Ritz Carlton 

Reserve, Four Seasons Hotels, and 

Rosewood have already partnered 

with us. NEOM is prepping to launch 

Sindalah in early 2024, which will 

feature 9 golf courses and 469 rooms. 

Diriyah, backed by a $63.2 billion 

masterplan, is poised to become a 

global cultural epicentre by 2030, with 

partnerships from 38 hotel brands. 

Al Ula, which houses the UNESCO 

World Heritage site of Hegra, recently 

celebrated the opening of Banyan 

Tree in 2022 and is gearing up for the 

inauguration of Wadi AlFann, Valley 

of the Arts, in 2024. Cruise Saudi 

envisions a metamorphosis of our 

coastline into a sustainable tourist 

paradise, with a target of 1.3 million 

cruise passenger visits by 2035. 

As the official partner destination at 

ITB China this year, how significant 

is this platform for Saudi Arabia in 

promoting its tourism offerings? 

The bond between Saudi Arabia and 

China has been strengthening over 

the years, and our association as 

an official destination partner at ITB 

China is a reflection of this robust 

relationship. ITB China presents us 

with a golden opportunity to reiterate 

our commitment to the Chinese 

market and spotlight our objective 

of hosting 5 million Chinese visitors 

as part of our Vision 2030. Our 

delegation is keenly looking forward 

to forging deeper connections with 

local partners and underscoring our 

dedication and tailored initiatives for 

the Chinese audience. 

What will Saudi Arabia be 

highlighting at its stand at ITB China 

this year? 

Attendees can anticipate a vivid 

portrayal of Saudi Arabia's untouched 

natural vistas, its profound cultural 

legacy, and the legendary Arabian 

hospitality. Our booth will shed light 

on our relentless endeavours to 

elevate awareness about our nation 

and to acquaint trade partners with 

our offerings meticulously crafted 

for Chinese tourists. Key attractions 

encompass collaborative marketing 

campaigns with premier trade 

partners, a suite of over 80 products 

tailored for Chinese tourists, the 

unveiling of new SAUDIA routes, our 

expedited e-visa program, the 96-hour 

Stopover Visa initiative, the Mandarinadapted 

VisitSaudi.cn portal, and the 

rollout of Union Pay across our prime 

tourist landmarks 

NEOM: 

SUSTAINABLE 

LUXURY 

Saudi Arabia's groundbreaking 

NEOM city, underpinned by a 

massive $500 billion investment, 

is shaping up to be the epitome of 

sustainable luxury on a global scale. 

Entirely harnessed by renewable 

energy, the city's next big unveil, 

the Sindalah sector, is slated for a 

2024 debut. It promises 9 worldclass 

golf courses and 469 opulent 

rooms, setting new standards 

in luxury. As the world keenly 

watches, this ambitious project not 

only underscores Saudi Arabia's 

commitment to sustainable luxury 

tourism while positioning the nation 

as a trailblazer in harmonizing 

environmental consciousness with 

unparalleled opulence in the tourism 

sector 

STANDS F29/G29 

© neom.com 

© neom.com 


I REGIONAL SPOTLIGHT I 

Discovering Cardiff's urban highlights 

Cardiff, marked by its 

breathtaking coastal 

landscapes and historic 

castles, is a favourite spot for 

urban wanderers. Its history 

is a blend of Roman tales 

and fortifications by William 

the Conqueror, offering a 

journey from ancient times 

to the bustling capital of 

Wales today. 

The city is easily accessible with its 

own airport and a scenic train route 

from London’s Paddington Station 

which takes under two hours. For 

visitors from other cities in the UK, 

efficient train networks ensure smooth 

travel. 

Cardiff's lodging options cater to 

diverse preferences. Parador 44, a 

Spanish-inspired boutique hotel near 

Bute Park, offers a unique ambiance 

with an emphasis on gastronomy. 

The Pontcannainn, with its botanicalthemed 

rooms, is ideal for sports 

enthusiasts due to its proximity to 

major stadiums. For a coastal retreat, 

St. David's Hotel by the waterfront 

provides luxury, while The Royal Hotel 

Cardiff offers a touch of Victorian 

elegance near Cardiff Castle. 

Cardiff's culinary scene is also 

diverse. Nook Cardiff champions local 

ingredients in its modern dishes. The 

Daffodil blends European and Welsh 

flavors, while Anna-Loka offers a 

vegan culinary experience. In order to 

experience Welsh gastronomy more 

fully, Loving Welsh Food provides 

immersive food tours. 

Cardiff Castle, with its Victorian 

Gothic Revival interiors, is a must-visit. 

The National Museum Cardiff offers 

interactive exhibits, and the city's 

arcades provide a unique shopping 

experience. Cardiff Bay is a hub for 

seaside entertainment, with water 

adventures offered by companies 

including Cardiff International White 

Water and Bay Island Voyages. 

The Brecon Beacons' serene 

landscapes are a short journey away, 

while adrenaline junkies can zip-line at 

Parkwood Outdoors Dolygaer. Forage 

Farm Shop and Newport Market 

showcase eco-friendly products and 

local artisans, connecting visitors to 

the region's sustainable ethos 

STAND B26 

© pexels © Charlie Seaman - Unsplash 

Tahiti tourism highlights 

sustainable vision and 

diverse offerings at ITB China 

Fāri’ira’a Manihini (FM27) Initiative and 

the rich tapestry of Tahitian experiences 

take centre stage 

At ITB China this year, Tahiti Tourism showcases its 

commitment to sustainable and inclusive tourism through 

the Fāri’ira’a Manihini (FM27) campaign, while also inviting 

attendees to explore the multifaceted attractions of Tahiti and 

its islands. 

Tahiti's tourist board is making waves 

at ITB China, not just with its innovative 

Fāri’ira’a Manihini (FM27) campaign 

but also by showcasing the diverse 

tourism experiences the islands have 

to offer. Jean-Marc Mocellin, the Chief 

Executive of Tahiti Tourism, emphasises 

the importance of sustainable and 

quality-driven tourism, setting sights 

on attracting 280,000 tourists by 2027. 

This initiative, born from collaboration 

with the local community and tourism 

stakeholders, aims to strike a balance 

between preserving Tahiti's natural 

and cultural heritage while ensuring 

economic growth for its residents. 

To illustrate the ethos behind the 

campaign, a dual video series has been 

launched. The first, “On the Road to 

Inclusive and Sustainable Tourism in 

Tahiti and Its Islands,” provides insights 

from industry professionals on the 

FM27 approach. The second, animated 

by the character Hina, offers an 

educational perspective, spotlighting 

the various benefits of the FM27 

initiatives across economic, cultural, 

and environmental dimensions. 

However, the Fāri’ira’a Manihini (FM27) 

campaign is just one facet of Tahiti's 

presentation at ITB China. Attendees 

visiting their exhibition space will not 

only gain insights into this sustainable 

vision, but also have the opportunity 

to immerse themselves in the broader 

tourism offerings of Tahiti and its 

islands. From pristine beaches to 

cultural festivals, the islands promise 

a range of experiences, beckoning 

travelers to embark on unforgettable 

journeys 

STAND: G57 



© Mohamed Thasneem - Unsplash 

© Chelsea Gates - Unsplash 

Maldives & ITB China 2023: Forging a union 

to revolutionise the travel industry 

In what is shaping up to be a transformative alliance in the travel industry, ITB China 

has announced its strategic partnership with the Maldives, heralding the island nation 

as the Official Island Travel Partner for its 2023 edition 

Thoyyib 

Mohamed 

CEO & Managing Director, 

MMPRC 

The Maldives, a constellation of 

islands renowned for its azure waters, 

vibrant marine life, and opulent 

resorts, is gearing up to amplify its 

allure with a dedicated stand at the 

event. This enclave will be a hive 

of activity, hosting 33 co-exhibiting 

companies in a collaborative 

effort with the Maldives Marketing 

& Public Relations Corporation 

(MMPRC). For global and domestic 

tourism aficionados, this presents 

an unparalleled opportunity to 

delve deep into the Maldivian travel 

tapestry, fostering new business 

alliances and unearthing the vast 

potential that the Maldives holds, 

especially in the context of the 

burgeoning Chinese tourism sector. 

To ensure that attendees are treated 

to a holistic Maldivian experience, 

MMPRC has meticulously curated 

a diverse array of activities. These 

span from captivating raffles to the 

ITB China Customised and Themed 

Networking Lunch, a curated 

gathering designed to weave 

connections between industry 

luminaries, media personalities, 

and stakeholders. The Presentation 

Hub Showcase on 13th September 

promises to be an enlightening 

session, offering a panoramic view of 

the range of attractions and unique 

experiences that the Maldives has 

to offer. 

Mr Thoyyib Mohamed, the dynamic 

CEO & Managing Director at 

MMPRC, shared insights on the 

evolving relationship between 

the Maldives and the Chinese 

market. "The palpable uptick in 

Chinese arrivals, especially post 

the inauguration of the direct flight 

in January 2023, underscores the 

latent potential. Our alliance with 

ITB China, a stalwart in the travel 

trade domain, is a calculated move 

to further fortify our bonds with the 

Chinese travel industry and amplify 

the Maldivian brand on this vast 

stage," he stated 

STAND D23 

© Hawk Hassaan - Unsplash 

SPLENDID 

ASIA: 

A VARIETY 

OF HOLIDAY 

PACKAGES 

Splendid Asia is a travel agency 

based in the Maldives that has 

been operating since 2006. The 

company offers a range of travel 

services for inbound travelers, 

including arrangements for 

resorts, hotels, liveaboards, 

and guesthouses. Over the 

years, they have expanded 

their offerings to cater to 

various types of travelers, from 

independent tourists to groups. 

With a decade of experience 

in the industry, Splendid Asia 

has established relationships 

with numerous tourist 

establishments in the Maldives, 

providing a variety of holiday 

packages 



© Victor Llorente 

Welcome back to NYC: 

The revival of Chinese group 

travel to the US 

The resurgence of group tours from 

China to the US indicates notable 

progress in the tourism industry's path 

to recovery. While hopes remain for 

a complete rebound in air travel, this 

advancement represents a crucial 

step towards the market's full revival. 

As NYC Tourism + Conventions gears 

up for in-person events in China, 

there's a tangible wave of enthusiasm 

and confidence in the sector. The 

In the first half of 2023, Ras Al Khaimah 

honed in on the burgeoning MICE market, 

marking a strategic diversification. This 

shift resulted in a 26% rise in MICE room 

nights compared to 2022, driven by 

attracting international incentive groups 

for extended stays, in contrast to shorter 

local corporate visits. The Emirate hosted 

notable events from January to June, 

including the RAK Half Marathon and 

the Exotic Wedding Planning Conference 

(EWPC). 

Using the EWPC as a springboard, Ras 

Al Khaimah is introducing a Wedding 

Certification Programme, aiming to 

streamline wedding planning in the 

region. This initiative has led to a 300% 

revenue surge from weddings in H1, 

with growth anticipated to continue 

synergy between travel trade experts 

and event organisers is essential 

right now. Together, they play a key 

role in strengthening NYC's premier 

status on the market. To highlight the 

importance of this, New York City 

hosted over a million Chinese visitors 

in 2019. 

This encouraging change in the travel 

scene is bringing renewed optimism 

for all involved parties 

Ras Al Khaimah's strategic 

pivot: MICE market growth and 

wedding innovations 

post-programme launch in September. 

Certified planners will enjoy simplified 

licensing, event organisation, and support 

from affiliated hotels through an e-portal. 

They'll also gain insights into the UAE's 

marriage procedures, expedited permits, 

and a curated list of venues, ensuring 

compliance with local norms. This unique 

approach offers unmatched ease for 

planners and couples 

alike. Additionally, 

Ras Al Khaimah 

Tourism Development 

Authority unveiled 

enticing incentive 

packages for couples, 

planners, and venues, 

further enhancing the 

Emirate's appeal for the 

sector 

纽约欢迎中国游客的回归 

中国至美国的团队旅游的复 

苏标志着旅游行业恢复进程 

的推进。尽管人们仍然期待 

远途游可以快速恢复至疫情 

前水平 , 但这一进步无疑代 

表了市场复苏的关键进展。 

纽约市旅游与会展局为在中 

国的线下活动做了充分的准 

备 , 表现出了对市场的信心 

与热情。行业专家和组织者 

之间的协同作用在此刻至关 

拉斯海玛的战略转变 :MICE 市场 

的增长和婚礼主题旅游的创新 

2023 年上半年 , 拉斯海玛专注 

于蓬勃发展的 MICE 市场 , 标 

志着战略多样化。这一转变导 

致由 MICE 活动产生的房间夜 

晚数量相比 2022 年增长了 26% 

, 由于吸引了国际性 MICE 

活动 , 与本地活动形成了对 

比。从 1 月到 6 月 , 包括 RAK 

半程马拉松和 Exotic Wedding 

Planning Conference (EWPC) 

在内的众多大规模活动在此 

举办。以 EWPC 为契机 , 拉斯 

© raktda.com 

重要 , 他们在加强纽约在市 

场中的重要地位中发挥关键 

作用。值得一提的是 ,2019 年 

纽约接待了超过一百万的中 

国游客。 

旅游市场中的这一鼓舞人心 

的变化为所有参与方带来了 

全新的乐观态度。 

STAND F47 

海玛正在推出一个婚礼认证计 

划 , 旨在简化该地区的婚礼策 

划。这一举措导致 H1 的婚礼 

收入激增 300%, 预计在 9 月计 

划启动后的增长将继续。获得 

认证的策划师将获得证书、以 

及来自相关酒店的支持等。此 

计划还将深入了解当地的婚姻 

程序、加速认证和策划场地的 

精选 , 确保符合当地的规范。 

这种独特的方法为策划师和新 

婚夫妇提供了无与伦比的便 

利。此外 , 拉斯海玛旅游发展 

局为新婚夫妇、策划师和场地 

方提供了极具吸引力的激励套 

餐 , 进一步增强了该地区对相 

关行业的吸引力。 

STAND AI:E01 


I SPECIAL FEATURE I TRAVEL TECHNOLOGIES I 

KabuK's gamechanging 

expansion: 

A highlight at ITB China 

At ITB China this year, KabuK Style Co., Ltd is showcasing its 

latest additions to the HafH portfolio, including new hotels in 

Hong Kong and Macau. 

In a significant stride for the travel 

industry, KabuK announces the 

inclusion of 55 prestigious properties 

to its HafH Travel Subscription service, 

solidifying its presence in Hong 

Kong and Macau. Notable among 

these additions are the illustrious 

“The Peninsula Hong Kong” and the 

distinguished 5-star “The Hari Hong 

Kong.” 

Hailing from Nagasaki City Prefecture, 

KabuK has consistently been at the 

forefront of innovative travel experiences. 

Under the leadership of CEO Kenji 

Sunada, the company launched 

the groundbreaking HafH Travel 

Subscription service in April 2019. This 

pioneering model offers subscribers an 

array of accommodations, sidestepping 

the traditional booking process. 

With the recent integration of 46 hotels 

in Hong Kong and 9 in Macau, the HafH 

network now affiliates with a total of 64 

hotels in these coveted destinations, 

emphasising the growing allure of the 

HafH brand and its commitment to 

reshaping travel. 

This year at ITB China, KabuK is 

showcasing its forward-thinking vision 

and services. Attendees visiting their 

stand will have the chance to interact 

with the KabuK team and delve into the 

nuances of the HafH service, gaining 

insights into its transformative impact 

on the travel sector 

STAND E21 

PKFARE: Leading 

the way in travel 

technology 

The company is blending 

advanced solutions with 

strategic vision at ITB 

China 

PKFARE, a subsidiary 

of Shenzhen Marco 

Polo Technology 

Co., Ltd., stands as a 

beacon in the travel 

technology sector. The 

company is renowned 

for its advanced 

technological solutions 

that streamline the 

booking process, 

provide dynamic 

pricing, and ensure 

seamless integration with 

various travel service 

providers. 

The pandemic's disruption to 

international travel prompted 

PKFARE to recalibrate its focus 

towards the domestic market and 

diversify its product offerings. This 

strategic adaptation bore fruit, with 

the company reporting a significant 

year-on-year revenue growth in 2022, 

surpassing pre-pandemic levels. This 

financial resilience is a testament 

to PKFARE's proactive measures, 

including product upgrades and 

service optimisation, which played 

a pivotal role in aiding the broader 

recovery of the tourism sector. 

At ITB China, PKFARE's 

exhibition space offers attendees 

a comprehensive look into the 

company's state-of-the-art solutions. 

A highlight is their fully automated 

after-sales system, launched in 2023, 

which is designed to enhance the 

customer experience by efficiently 

handling flight change notifications 

and ticket refunds. 

Additionally, visitors can gain 

insights into PKFARE's "New Era 

of Global Partners" plan. This 

initiative underscores the company's 

commitment to global expansion and 

collaboration, aiming to re-establish 

and strengthen connections with 

customers and partners across the 

globe 

STAND J13

ITB CHINA NEWS 2023

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