CosBeauty Magazine #102

FEATURE
WHAT’S NEW?
The new reforms mandate that all cosmetic surgery
patients must have a GP referral, be screened
for underlying psychological disorders such as
body dysmorphic disorder, have at least two preoperative
consultations (at least one in-person
with the practitioner performing the surgery), and
a mandatory cooling-off period before booking or
paying a deposit for the surgical procedure.
In addition, there is a ban on influencer
testimonials and deceptive or misleading social
media posts, as well as advertising that offers
discounts without terms and conditions or creates
unreasonable expectations of treatment or
encourages indiscriminate use.
Cosmetic surgery advertising must now be
identified as adult content. Videos and images must
be used responsibly and not for entertainment and
must not be sexualised or include gratuitous nudity.
The use of negative body language is banned, such
as ‘mummy makeover’, ‘problem area’, ‘unsightly
bulges’ and ‘thigh gap’ and the use language that
promotes ‘ideal’ body shapes is also banned, such as
‘bikini body’, ‘happier, healthier you’, ‘look as young
as you feel’, ‘art’ and ‘sculpt’.
Medical practitioners must include clear
information about their registration type and their
registration number, and provide easily accessible
information about risks and recovery.
COSMETIC SURGERY
PATIENTS MUST HAVE
A GP REFERRAL,
PSYCHOLOGICAL
SCREENING, TWO
PRE-OP CONSULTATIONS,
AND A COOLING-OFF
PERIOD.