CosBeauty Magazine #102

Ecoya Sensory Escapes
collection, from $22.95
‘Today, we still use perfume as ritual,’ says Whyte, ‘to
give us confidence, to please the people around us and to
refresh and enliven the senses through the day. Fragrance
affects our mood, the situation we are in and even the
people around us.’
Fragrance can transport us to a better place – during the
Covid lockdowns, perfume sales increased exponentially,
offering an affordable luxury to brighten the bleakness for
both ourselves and as gifts for others.
Natalija Hallert, National Trainer for Cosmax Prestige
Brands, one of the largest distributers of fragrance in
Australia, says just as clothing and makeup can reflect an
individual’s personality, fragrance serves as the olfactory
counterpart, leaving a lasting impression as well as creating
a memorable aura.
‘Fragrance has a unique ability to connect to cherished
memories, bringing them vividly to life. Certain scents can
transport me to specific moments in my life, triggering a
flood of nostalgia and emotions – whether it is a scent from
my travels, the perfume my grandmother used to wear or
the scent of a particular flower from my childhood. This
emotional connection makes fragrance more than just a
sensory experience; it is a deeply personal and meaningful
part of my life,’ she shares.
And my own take on fragrance? To live fully, use
fragrance everywhere. Use it in your bath, on your hair
and in your home and office. Fragrance is an uplifting
experiential product that deserves pride of place in every
beauty routine. CBM
www.cosbeauty.com.au 83