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Throughout the 19th century, commercialism expanded.<br />
Department Stores capitalized on the gift-giving portion<br />
of Christmas, luring families with small children through<br />
the doors with the draw of Santa Claus. The Salvation Army<br />
dressed unemployed men in red suits to solicit donations<br />
to feed to the hungry. Hollywood joined in with the 1947<br />
movie “Miracle on 34th Street.” Santa has ridden in every<br />
Macy’s Thanksgiving Day Parade since 1924.<br />
photo provided by Lauren Faulkner<br />
78 EAST ALABAMA LIVING
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