Business Today Egypt | October – November 2023, Special Edition

Tourism
pact the nation’s tourism revenue, which is
projected to climb from $13 billion to approximately
$14.4 billion. Egypt aims to increase visitor
turnout by 25%-30% annually to reach 30
million tourists by 2028.
Cultural and archeological tourism, adventure
tourism, and leisure and entertainment tourism
have been identified by the Ministry of Tourism
and Antiquities as the most important tourism
products it is working to advance in the country.
New Alamein Means a New Approach
In late August, President Abdel-Fattah Al-Sisi,
Prime Minister Mostafa Madbouli, and Minister
of Tourism and Antiquities Ahmed Issa addressed
important goals related to Egypt’s tourism
industry. The primary objectives discussed
included creating an advantageous investment
environment in various tourist destinations, and
expanding the availability of hotel rooms.
The meeting focused on means to enhance
the growth of inbound tourism and to support
Egypt’s aspiration of attracting 30 million visitors
annually by 2028.
“Egypt presents El-Alamein City as a new
tourism product that allows Egypt to maintain
tourism throughout the year. The area on the
northern coast has one of the most beautiful
www.businesstodayegypt.com November 2023
17