Business Today Egypt | October – November 2023, Special Edition

Fashion
dia buzz motivated tourists to visit the mesmerizing
historical destinations and explore different
tourist attractions in Egypt.
“Tourism diversity is one of the pillars of the
republic,” says Mahmoud El-Kot, secretary of
the Senate Committee of Culture, Tourism, and
Antiquities, and member of the Coordination
Committee of Youth Parties and Politicians.
In his interview with Business Today Egypt,
El-Kot said Egypt has been focusing since 2015
on developing the infrastructure of the different
facilities and sectors to make up for the long
years of negligence. This includes the thorough
restructuring of the transportation and energy
sectors. The government has also been following
a holistic plan to reform the monumental
and historic sites to be more suitable for international
events.
This highlights Egypt’s potential to bring in a
bigger segment of tourists, allowing the North
African country to gain distinction as a highprofile
tourist attraction in the region. As explained
by El-Kot, fashion events illustrate the
government’s efforts in developing Egypt’s facilities
and boosting the tourism sector, which is
one of the major contributors to the economy.
Egyptian fashion designer Sohayla Ali©, a
graduate of Esmod Paris and owner of Sohayla
Ali Couture, tells Business Today that Egypt’s
prosperous textile industry since the time of
Ancient Egyptians as well as its historical destinations
make it a favorable host for the events
of high-end brands. “In fact, Egypt adds value
to their brands because Egypt has it all,” she
explains. Ali also notes that it is very important
that Egypt’s identity is highlighted in its clothing
industry.
Identity through Fashion
Fashion constitutes an important aspect of a
country’s identity as it embodies the culture and
uniqueness of a community. Fashion advance-
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November 2023
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