Business Today Egypt | October – November 2023, Special Edition

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In This IssueVol. 28No. 10October/November2023www.BusinessTodayEgypt.com144Editor’s Note2834entertainment and its contributions toEgypt’s cultural and economic landscape.By Hanan MohamedGamingInside Egypt’s Gaming IndustryA look at the promising sector which ispoised for transformative growth andregional dominance.By Hanan MohamedTheatre and CinemaEgypt is the Hollywood of the East..Does it Pay offA look at the potential of theentertainment industry in Egypt, mostspecifically the film and theater industry,8121422In BriefA World of Entertainment Insights intoEgypt’s industry.By Hanan MohamedTourismTourism Bounces BackAs the tourism sectors begins to recover,Egypt is tapping into new industryrevenue streams.By Nouran AllamSportsEgypt’s Sports Horizon: EconomicImpact and GrowthA look at the role of sports in2228344 November 2023www.BusinessTodayEgypt.com
In This Issue4640and how it contributes to Egypt’s tourismand economy.By Nouran Allam40StreamingDigital Streaming Platforms:A New RevolutionHow digital streaming platforms havechanged the entertainment industry andcontent consumption in Egypt.By Nouran Allam5446545866FashionPositioning Egypt as a Fashion HubThe ongoing rise of the fashionindustry contributes greatly to Egypt’sentertainment industry.By Nour El-BadawyAdvertisingThe Evolution of Advertising IndustryHow do advertisements contribute toentertainment economy?By Jehad El-SayedbtsceneLast Word© COPYRIGHT BUSINESS TODAYEGYPT 2023. All rights reserved. Nopart of this magazine may be reproducedwithout the written consentof the publisher. Printed in Egypt atAhram Printing House. Business TodayEgypt, founded in 1995, is publishedmonthly by International Business AssociatesGroup, Cayman Islands. USOffice: Business Today Egypt, P.O. Box2191, Austin, TX 78768. RepresentativeOffice: 6 Wezaret el Zeraa, Mohandiseen.Tel: +2 (02) 2755-5000. Manuscripts,reports and other material submittedmust be accompanied by a stamped,self-addressed envelope. However, BusinessToday Egypt cannot be responsiblefor unsolicited material. Advertisingcamera-ready copy deadlines are the10th of the month preceding publication;reservations, cancellations andchanges must be made by the 20th ofevery month. SUBSCRIPTIONS: Ratesfor a full- year subscription are LE 180in Egypt and $100 outside Egypt. FarEast, Latin America, South America,Australia and New Zealand are $120 forone year. Allow four weeks for deliveryof first issue on new subscriptions. Sendaddress changes to: Business TodayEgypt, 6 Wezaret El-Zeraa, Mohandiseen,Cairo, Egypt. E-mail: subscriptions@businesstodayegypt.com.Subscribersin the US: Please send addresschanges to: Subscriptions Dept., BusinessToday Egypt, P.O. Box 2191, Austin,TX 78768. Tel: 512-743-6279. Pleaseallow for four weeks for address changeto take effect. US email inquiries to iba.media@sbcglobal.net. Back copies arealso available from the same departmentand from the Cairo address.54Coverdesign byHeshamAmerwww.BusinessTodayEgypt.com November 20235
Page 1: October - November 2023Vol 28 Issue
Page 7 and 8: A Legacy of SuccessOver 28 Years of
Page 9 and 10: In Brief EgyptS&P upgrades Egypt’
Page 11 and 12: In Brief EgyptCBE eases restriction
Page 13 and 14: ing from prolonged geopolitical dev
Page 15 and 16: As the tourism sectorsbegins to rec
Page 17 and 18: Tourismpact the nation’s tourism
Page 19: TourismIdentifying ChallengesWhile
Page 22 and 23: SportsEgypt’sSportsHorizon:Econom
Page 24 and 25: SportsYouth Bodies Law has been ame
Page 26 and 27: Sportsjunior) in April 2021.These c
Page 28 and 29: GamingInside Egypt’sGamingIndustr
Page 30 and 31: GamingThe gaming industry is a dive
Page 32 and 33: GamingStrengths and WeaknessesAbdel
Page 34 and 35: CinemaEgypt is theHollywoodof the E
Page 36 and 37: CinemaBy Nouran AllamThe Egyptian e
Page 38 and 39: ans can earn a living through perfo
Page 40 and 41: Streaming40 September 2023www.busin
Page 42 and 43: StreamingWith the increasing availa
Page 44 and 45: StreamingThis digital revolution ha
Page 46 and 47: FashionPositioningEgypt asaHubThe o
Page 48 and 49: Egypt: An Open Fashion ShowEgypt’
Page 50 and 51: ment and evolving trends reflect a
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FashionEgypt Fashion Awards (EFA) i
Page 54 and 55:
Advertising IndustryAdvertisingThe
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Advertising“For instance, the Egy
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BT SceneEuropean Parliamentary Foru
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bt scenePalm Hills Developments awa
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bt scene“Defining Class since 188
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bt sceneTarek Al-Gamal: B20 Summith
Page 66 and 67:
Last Word“Launching the Major Dev
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