Business Today Egypt | October – November 2023, Special Edition
Business Today Egypt | October – November 2023, Special Edition
Business Today Egypt | October – November 2023, Special Edition
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
In This Issue
46
40
and how it contributes to Egypt’s tourism
and economy.
By Nouran Allam
40
Streaming
Digital Streaming Platforms:
A New Revolution
How digital streaming platforms have
changed the entertainment industry and
content consumption in Egypt.
By Nouran Allam
54
46
54
58
66
Fashion
Positioning Egypt as a Fashion Hub
The ongoing rise of the fashion
industry contributes greatly to Egypt’s
entertainment industry.
By Nour El-Badawy
Advertising
The Evolution of Advertising Industry
How do advertisements contribute to
entertainment economy?
By Jehad El-Sayed
btscene
Last Word
© COPYRIGHT BUSINESS TODAY
EGYPT 2023. All rights reserved. No
part of this magazine may be reproduced
without the written consent
of the publisher. Printed in Egypt at
Ahram Printing House. Business Today
Egypt, founded in 1995, is published
monthly by International Business Associates
Group, Cayman Islands. US
Office: Business Today Egypt, P.O. Box
2191, Austin, TX 78768. Representative
Office: 6 Wezaret el Zeraa, Mohandiseen.
Tel: +2 (02) 2755-5000. Manuscripts,
reports and other material submitted
must be accompanied by a stamped,
self-addressed envelope. However, Business
Today Egypt cannot be responsible
for unsolicited material. Advertising
camera-ready copy deadlines are the
10th of the month preceding publication;
reservations, cancellations and
changes must be made by the 20th of
every month. SUBSCRIPTIONS: Rates
for a full- year subscription are LE 180
in Egypt and $100 outside Egypt. Far
East, Latin America, South America,
Australia and New Zealand are $120 for
one year. Allow four weeks for delivery
of first issue on new subscriptions. Send
address changes to: Business Today
Egypt, 6 Wezaret El-Zeraa, Mohandiseen,
Cairo, Egypt. E-mail: subscriptions@businesstodayegypt.com.
Subscribers
in the US: Please send address
changes to: Subscriptions Dept., Business
Today Egypt, P.O. Box 2191, Austin,
TX 78768. Tel: 512-743-6279. Please
allow for four weeks for address change
to take effect. US email inquiries to iba.
media@sbcglobal.net. Back copies are
also available from the same department
and from the Cairo address.
54
Cover
design by
Hesham
Amer
www.BusinessTodayEgypt.com November 2023
5