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Business Today Egypt | October – November 2023, Special Edition

Business Today Egypt | October – November 2023, Special Edition

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In This Issue

46

40

and how it contributes to Egypt’s tourism

and economy.

By Nouran Allam

40

Streaming

Digital Streaming Platforms:

A New Revolution

How digital streaming platforms have

changed the entertainment industry and

content consumption in Egypt.

By Nouran Allam

54

46

54

58

66

Fashion

Positioning Egypt as a Fashion Hub

The ongoing rise of the fashion

industry contributes greatly to Egypt’s

entertainment industry.

By Nour El-Badawy

Advertising

The Evolution of Advertising Industry

How do advertisements contribute to

entertainment economy?

By Jehad El-Sayed

btscene

Last Word

© COPYRIGHT BUSINESS TODAY

EGYPT 2023. All rights reserved. No

part of this magazine may be reproduced

without the written consent

of the publisher. Printed in Egypt at

Ahram Printing House. Business Today

Egypt, founded in 1995, is published

monthly by International Business Associates

Group, Cayman Islands. US

Office: Business Today Egypt, P.O. Box

2191, Austin, TX 78768. Representative

Office: 6 Wezaret el Zeraa, Mohandiseen.

Tel: +2 (02) 2755-5000. Manuscripts,

reports and other material submitted

must be accompanied by a stamped,

self-addressed envelope. However, Business

Today Egypt cannot be responsible

for unsolicited material. Advertising

camera-ready copy deadlines are the

10th of the month preceding publication;

reservations, cancellations and

changes must be made by the 20th of

every month. SUBSCRIPTIONS: Rates

for a full- year subscription are LE 180

in Egypt and $100 outside Egypt. Far

East, Latin America, South America,

Australia and New Zealand are $120 for

one year. Allow four weeks for delivery

of first issue on new subscriptions. Send

address changes to: Business Today

Egypt, 6 Wezaret El-Zeraa, Mohandiseen,

Cairo, Egypt. E-mail: subscriptions@businesstodayegypt.com.

Subscribers

in the US: Please send address

changes to: Subscriptions Dept., Business

Today Egypt, P.O. Box 2191, Austin,

TX 78768. Tel: 512-743-6279. Please

allow for four weeks for address change

to take effect. US email inquiries to iba.

media@sbcglobal.net. Back copies are

also available from the same department

and from the Cairo address.

54

Cover

design by

Hesham

Amer

www.BusinessTodayEgypt.com November 2023

5

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