Business Today Egypt | October – November 2023, Special Edition

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Alameda Healthcare Group and Siemens
Healthineers Forge Transformative 7-Year
Partnership to Elevate Egyptian Healthcare
Alameda Healthcare Group, Egypt’s leading private healthcare service
provider, and Siemens Healthineers, the global medical technology
leader, have signed a groundbreaking seven-year strategic partnership
agreement. As part of this landmark collaboration, the companies have
agreed to a technology roadmap that will see Siemens Healthineers
install, replace, and maintain its state-of-the-art medical technology systems
and equipment across Alameda’s medical facilities ensuring that
patients receive world-class care and access to the latest advancements
in medical technology. This partnership builds upon the foundational
Memorandum of Understanding (MoU) inked at Siemens Healthineers’
headquarters in October 2021, and marks a significant milestone in the
companies’ shared commitment to delivering superior medical outcomes
and patient experiences.
Under the agreement, the companies will also leverage Teamplay,
Siemens Healthineers’ data-driven platform, to enhance clinical effectiveness
and optimize asset performance. In parallel, a joint training program
will be rolled out to provide Alameda’s medical professionals with
the latest knowledge and skills in the field of medical technology. Meanwhile,
Alameda’s As-Salam International Hospital in Maadi will serve as
the established reference site for Siemens Healthineers in Africa. It will
showcase cutting-edge technology and educational excellence, setting
the standard for healthcare quality and delivery across Egypt and the
wider African continent.
“As a leading healthcare provider in the country our mission is to ensure
that patients in Egypt have access to top-tier healthcare and to the
latest solutions and technologies that the industry has to offer. Through
this landmark partnership, we will not only enhance the quality of care
we deliver, but also boost efficiencies and overall patient satisfaction,”
stated Dr. Fahad Khater, Chairman of Alameda Healthcare Group. “This
agreement sees us further cement our leading position in Egypt’s
healthcare landscape, and further reinforces our commitment to being a
driver of innovation and advancement in the local industry.”
“We are thrilled to continue our strategic partnership with Alameda
Healthcare Group,” said Amro Kandil, Managing Director Siemens
Healthineers, Egypt. “By combining our technological expertise and
Alameda’s visionary approach, we aim to transform the healthcare landscape
in Egypt and create a model for healthcare excellence that extends
beyond borders.”
“Alameda Healthcare Group is a beacon of innovation in health-lifestyle
integration in Egypt. With our experience in executing complex and
large-scale innovative projects worldwide coupled with our state-of-theart
technology and blended education programs, we will work towards
optimizing, expanding, and advancing healthcare delivery in the short,
medium, and long term. With this partnership we are committed to
making a profound and lasting impact on patients’ lives,” Kandil added.
The Magdi Yacoub Heart Foundation
Receives Donation from Centro for
Complimentary Call Center Services
The Magdi Yacoub Heart Foundation announced a
partnership with Centro, a global company, to provide
free call center services for the foundation for a period
of one year. The collaboration aims to facilitate access
to information and donation opportunities for individuals
in Egypt interested in supporting the construction of
the new Magdi Yacoub Global Heart Centre in October
Gardens. The Call Center services provide donors with
an outlet to obtain comprehensive information about
the foundation, inquire about donation methods, and
even arrange for door-to-door donation pick-up services
through dedicated representatives.
This partnership reflects the foundation’s commitment
to strengthening communication with those willing
to support the foundation and the patients receiving
treatment at the Aswan Heart Centre, addressing
donation-related inquiries, and encouraging citizens
to contribute. The goal is to get donations to expedite
the completion of the Magdi Yacoub Global Heart Centre
in West Cairo, expand the base of beneficiaries of
healthcare services, and enhance the training of medical
personnel, ultimately ensuring high-quality healthcare
for individuals, families, and the community.
“We are thrilled and grateful for Centro’s support
through the donation of the call center services. This
contribution significantly aids in achieving the foundation’s
fundraising goals for the completion of the new
heart centre in Cairo to increase the number of patients
benefiting from our services.” Said Zeina Tawakol, Executive
Director of the Magdi Yacoub Heart Foundation.
For his part, Hesham Farag, CEO of Centro, said, “We
are pleased to support the Magdi Yacoub Heart Foundation’s
call center as part of our social responsibility,
and we look forward to helping achieve the Foundation’s
noble goals of providing health care to children
in Egypt. The world needs more people who give back.
They are the ones who turn challenges into opportunities,
and they find strength through helping others. The
Magdi Yacoub Heart Foundation is a great example of
an organization that constantly does this.”
The Magdi Yacoub Heart Foundation has made significant
progress in the construction of the new heart
centre in October Gardens, spanning 35 acres and
housing 304 beds to serve 120,000 patients annually.
The centre will also perform 12,000 annual surgeries,
with 60% allocated for children, and provide practical
medical training to over 1,500 doctors and surgeons.
The new donations will aid the foundation in completing
the necessary preparations to begin offering services in
the near future.
www.BusinessTodayEgypt.com November 2023
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