Business Today Egypt | October – November 2023, Special Edition

Tourism
Identifying Challenges
While Egypt possesses impressive tourist destinations
and great potential for growth, the industry
still faces several challenges that impact its
potential.
These challenges include security concerns
whereby one of the primary challenges for Egypt’s
tourism industry is security. Egypt has faced periodic
security issues and political instability, leading
to concerns among potential tourists about
their safety.
Infrastructure and services are another area of
concern where Egypt needs constant investment
and improvement in transportation networks,
including airports, roads, and public transportation.
When it comes to hotel occupancy, Egypt does
not have enough hotel rooms to accommodate
the growing number of tourists visiting the country.
This can lead to high hotel rates and difficulty
finding accommodation, especially during peak
tourist seasons.
“It is essential to grant tax and customs duty exemptions
to companies involved in hotel construction
in Egypt. This exemption should
be applicable for a minimum period of
five years, which aligns with the duration
required for hotel construction.
Then, we can effectively expand hotel
capacity to 500,000 rooms, ultimately
attracting 30 million tourists and
achieving an annual revenue of 30
billion,” Sadek suggested.
Solutions Ahead
By investing in marketing and promotion,
Egypt can do more to promote
its tourism industry to the world. This
could be done through targeted marketing
campaigns, social media, and public relations.
Egypt should still improve its infrastructure and
transportation system to make it easier for tourists
to get around the country. This could include
building new roads, airports, and public transportation
systems.
New tourism products and experiences need to
be developed to attract a wider range of visitors.
This could include developing ecotourism, adventure
tourism, and cultural tourism products.
Further improvement of the quality of services
offered to tourists is needed. This includes everything
from hotel accommodations to restaurant
food to tour guide services. This will help to create
a positive experience for visitors and encourage
them to return.
Egypt aims
to increase
visitor turnout
by 25%-
30% annually
to reach
30 million
tourists by
2028.
www.businesstodayegypt.com November 2023
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