Business Today Egypt | October – November 2023, Special Edition

More documents

Recommendations

Info

GamingStrengths and WeaknessesAbdel-Aal believes that Egypt’s strength liesin the large community passionate about followingelectronic sports, which is the largestcommunity in the entire Arab world. He providesexamples of Egypt hosting finals of highlevelcompetitions, such as Super Doom andAnusmia, as well as the League of Legends ArabChampionship. Regarding weaknesses, Abdel-Aal points to the lack of support from the EgyptianEsports Union compared to other countries,which support professional teams andfacilitate many procedures for their players.He attributes this to a lack of awareness aboutthe field’s potential in Egyptian investment andthe potential profits that the union or the statecould earn by exploiting the strengths of theEgyptian community and its impact in this field.Mohamed Ashraf, country manager atGeekayEsports, agrees that Egypt has a largehuman resource base that is passionate aboutgaming and E-sports in its various specializationsand areas. He also highlights the scarcityof specialized companies to guide interestedyouth in working in this field, resulting in limitedinnovative ideas and funding opportunities.A Powerhouse for the Gaming IndustryAshraf also recommends focusing oninfrastructure support and a database,along with allocating suitable places fortraining and activity practiceto achieve fair competition.He also underscoresthe importance ofencouraging investors toprovide financial support,and motivating publishingcompanies and small companiesin this field.He suggests that thegovernment establishtraining centers andspecialized companies,organizecompetitions fortalents, and allocatea dedicatedresidential and administrativearea withqualified infrastructure forprogrammers and players tailoredto the requirements of this field.Esports host Zakareya emphasizesthe need for events, platforms, andan Arab and Egyptian market thatserves the region and understands its requirementsto support Egypt as a purchasing powerand a market that has understood and appreciatedgames for years. He added that the availabilityof tournaments and partnerships withregional and international organizations wouldsignificantly help place Egypt on the world mapand support the region with players and professionals.For his part, Refae highlights Egypt’s culturaland artistic heritage and its potential inthe gaming industry. He underscored the interdisciplinarynature of the field and the importanceof understanding the dynamics andtrends within the gaming industry.“Financial support is needed to further driveEgypt’s efforts,” he said, encouraging aspiringindividuals to maintain a playful spirit while developinggames and to seek mentors to nurturetheir talents and spark creativity.What’s Next?Experts highlight the need for increasedsupport in the gaming industry, emphasizingthe importance of talent development and theestablishment of more organizations and tournaments,in addition to capitalizing on Egypt’sgrowing momentum in the gaming industry,citing successful collaborations with internationalgaming companies and organizations.Anas Amin, project/community manager atRiot Games, emphasizes that support is crucialfor increasing the output of the gaming industry,highlighting the need for places for talentdevelopment and the importance of establishingmore organizations and tournaments.Amin states that if Egypt can effectivelycater for the demands of the audience,it stands to gain significanteconomic benefits,leveraging its strongpurchasing powerwithin the region.To foster the growthof the gaming industry,he suggestsestablishing partnershipsand hostingcultural conferencesthat promote industrydevelopment.Amin also suggestsengaging the country’sworkforce through government-ownedenterprises,considering the substantialnumber of professionals collaborat-32 November 2023 www.businesstodayegypt.com
Gaminging with external companies. He believes thatthis strategic approach could further propelthe industry’s growth trajectory and economiccontributions.At GeekayEsports, Ashraf highlights thatEgypt’s gaming industry is gaining momentum,supported by initiatives like the InformationTechnology Industry Development Agency (IT-IDA) providing free training in application andgame programming for youth. He also stressesthe benefits of collaborating with internationalgaming companies or organizations, citing successfulpartnerships with companies like Tamatemfrom Jordan, Spoilz from Saudi Arabia andthe Savvy Group.In April 2022, the Egyptian Esports Federationsigned a partnership agreement with bothITIDA and the Academy of Scientific Researchto establish the first incubator for startups specializingin designing electronic games, withthe incubator’s investment reaching EGP 5 million.The Ministry of Communications and InformationTechnology aims to provide a stimulatingenvironment for creativity in the digitalgaming industry by investing in technical trainingfor youth. The Education and CommunicationsCommittee of the Senate emphasizedthe need to contribute to the development ofelectronic games and support companies anddevelopers working in this field in 2022.Ashraf notes that further investment in thegaming industry in Egypt could yield substantialeconomic benefits, considering the projectedglobal value of the electronic gaming sector,which is expected to reach $339.95 billion by2027, with the Middle East and North Africacontributing $6 billion.He outlines strategies for promoting gamingculture and community involvement, includingpartnering with specialized companies and investorsto host conferences and competitions,establishing academies and specialized centersto train youth, and leveraging successful experiencesand experiments.Despite the current shortfalls in the localgaming industry, he expresses optimism aboutthe significant growth of the gaming field inEgypt, driven by the country’s diverse experiencesand expertise, which could attract a surgeof investors.Meanwhile, Refae emphasizes proactiveengagement with current trends and globalbenchmarks for young individuals in the gamingindustry. He highlights the significance ofteamwork and interdisciplinary collaboration,as every discipline contributes to the final playerexperience.www.businesstodayegypt.comNovember 202333
Page 1: October - November 2023Vol 28 Issue
Page 5 and 6: In This Issue4640and how it contrib
Page 7 and 8: A Legacy of SuccessOver 28 Years of
Page 9 and 10: In Brief EgyptS&P upgrades Egypt’
Page 11 and 12: In Brief EgyptCBE eases restriction
Page 13 and 14: ing from prolonged geopolitical dev
Page 15 and 16: As the tourism sectorsbegins to rec
Page 17 and 18: Tourismpact the nation’s tourism
Page 19: TourismIdentifying ChallengesWhile
Page 22 and 23: SportsEgypt’sSportsHorizon:Econom
Page 24 and 25: SportsYouth Bodies Law has been ame
Page 26 and 27: Sportsjunior) in April 2021.These c
Page 28 and 29: GamingInside Egypt’sGamingIndustr
Page 30 and 31: GamingThe gaming industry is a dive
Page 34 and 35: CinemaEgypt is theHollywoodof the E
Page 36 and 37: CinemaBy Nouran AllamThe Egyptian e
Page 38 and 39: ans can earn a living through perfo
Page 40 and 41: Streaming40 September 2023www.busin
Page 42 and 43: StreamingWith the increasing availa
Page 44 and 45: StreamingThis digital revolution ha
Page 46 and 47: FashionPositioningEgypt asaHubThe o
Page 48 and 49: Egypt: An Open Fashion ShowEgypt’
Page 50 and 51: ment and evolving trends reflect a
Page 52 and 53: FashionEgypt Fashion Awards (EFA) i
Page 54 and 55: Advertising IndustryAdvertisingThe
Page 56 and 57: Advertising“For instance, the Egy
Page 58 and 59: BT SceneEuropean Parliamentary Foru
Page 60 and 61: bt scenePalm Hills Developments awa
Page 62 and 63: bt scene“Defining Class since 188
Page 64 and 65: bt sceneTarek Al-Gamal: B20 Summith
Page 66 and 67: Last Word“Launching the Major Dev

Business Today Egypt | October – November 2023, Special Edition

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?