Business Today Egypt | October – November 2023, Special Edition

Fashion
Egypt Fashion Awards (EFA) is another initiative
moderated by SS Consulting and Marakez,
in partnership with the FDC and the British
Council. EFA was established as an annual event
and contest that promotes talented young and
emerging fashion and jewelry designers. The
winners are granted fully paid opportunities
to be able to showcase their designs in international
exhibitions. The winners of the second
edition, which was held September 2023, will
exhibit their designs in the largest trade show in
the UK, Pure London 2024 edition. EFA’s hosts
and judges are stringently selected and include
esteemed ambassadors who share the same vision
and passion for the Egyptian fashion industry.
Such initiatives contribute to the repositioning
of Egypt as a fashion market. Hosting events
and increasing fashion-driven initiatives revive
the fashion industry, adding to the country’s
trade portfolio.
52 November 2023 www.businesstodayegypt.com