Business Today Egypt | October – November 2023, Special Edition

Streaming
lyst for reshaping the entertainment industry and
content consumption in Egypt and has brought
about severeal notable changes.
WATCH IT has been a driving force in diversifying
the content available to Egyptian audiences.
It has curated a wide range of content, including
an impressive selection of TV shows, programs,
plays, and movies. This diversity reflects the eclectic
tastes of our viewers and supports the growth
of content creators in Egypt and beyond.
When it comes to digital accessibility, the platform
has impacted the way content is consumed
in Egypt. It offers unparalleled accessibility,
whether viewers are at home, on their daily commute,
or anywhere else. This enhanced
accessibility has played a
pivotal role in reducing piracy,
and further securing the rights
of content creators.
WATCH IT has also invested
in the creation of original,
high-quality content with rising
talents. These productions
have enriched its content library
and empowered the creative
industry in Egypt. This
investment has spurred innovation,
and provided opportunities
for emerging talents
to shine.
With its user-centric features
WATCH IT is committed
to delivering a superior
viewer experience.
The platform employs
cutting-edge technology to
provide personalized recommendations, interactive
features and opportunities for the community
to connect and engage. This approach has
enhanced content consumption, and created a
sense of belonging among our users.
“The impact of WATCH IT extends beyond entertainment
by collaborating with local production
companies and investing in technological
advancements,” Gad sums up.
Impact on the Entertainment Landscape
The rise of digital platforms and streaming services
has revolutionized the way Egyptians consume
entertainment. Popular platforms like WATCH IT
have not only provided a convenient way to access
different types of content, but have also opened
doors for local talents to showcase their work.
www.businesstodayegypt.com
November 2023
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